Amsterdam-based custom suit brand Atelier Munro has opened its first standalone location in Canada in Toronto’s Bloor-Yorkville area, and there are plans for more stores in major cities. The Toronto location spans three floors and is only the second in the world for Atelier Munro.
The beautifully renovated 3,000 square foot space at 19 Hazelton Avenue took months to construct in a former Victorian house that was most recently occupied by a bridal store. The space includes several working desks where customers can collaborate with employees to customized designs, with the store featuring walk-in wardrobes, several fitting rooms and social spaces.
The store was designed by Dutch firm Unknown Architects, light fixtures were created by Tim Hooijmans and a handmade tapestry made by David Kulen.
“We are thrilled to be making our official Canadian debut with the launch of our new Atelier Munro House in Toronto,” said Joachim Baan, Creative Director of Atelier Munro. “While we have been dressing clients in the city for quite some time, this is a particularly special moment for us as this is truly the way we believe to service the people around us, our clients, our brand ambassadors and everyone interested in made-to-measure clothing and personal taste and style. We are really looking forward to strengthening the existingAtelier Munro community, while introducing our brand to a new wider audience in Canada.”
Suits and sweaters can be made to order, as well as shirts and even custom handmade shoes. There are also ready-to-wear options for someone looking for an immediate purchase. The entry level for Atelier Munro suits is about $800 and prices go higher depending on materials used. A custom garment takes about four weeks to make. Shirts are priced between $160 and $300 typically.
The third floor of Atelier Munro acts as a gathering space, and can be used for private events with a kitchen and seating areas. It’s actually the largest of the three floors and extends over the George C. store located next door. A private outdoor terrace will also be renovated and is expected to open next spring according to Brand Experience Leader Domenic Esposto.
The Calgary market is next for an Atelier Munro store, and as of press time a location had yet to be secured. Vancouver is also a market where the brand is looking according to Esposto. Other major markets such as Montreal will also eventually have locations.
Atelier Munro entered Canada in 2016 in a partnership with menswear retailer Harry Rosen. After Atelier Munro exited Harry Rosen, the multi-brand menswear retailer launched its own private custom suit brand called Harold.
Lindsay Hepburn and Sandra-Marine Isautier of brokerage Cresa represent Atelier Munro in Canada and negotiated the Hazelton Avenue lease on behalf of the retailer. Jordan Karp and the team at Savills Canada acted on behalf of the landlord.
Atelier Munro was founded in 2007 by a group of men wanting to create customized apparel that was like made-to-measure only quicker, easier, less expensive, and more adaptable. Atelier Munro’s price point is higher than Vancouver-based Indochino and considerably less than the bespoke offerings at pricier retailers.
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