Casper and Endy, two leading sleep brands owned by Sleep Country Canada, have launched their first joint retail store in Halifax. The combined Casper/Endy store, located at 5640 Spring Garden Road, brings a complete range of mattresses, pillows, bedding, furniture, and accessories from both brands. The decision to open in Halifax follows increased demand from East Coast customers, particularly through online sales.
According to Sarah Badun, Vice President and General Manager of Casper Canada, the collaboration allows the two brands to offer a wider selection under one roof, making it easier for customers to explore and purchase products that best meet their sleep needs. “We saw this as an opportunity to give our customers more choice by coming together under one roof,” Badun said. Jason Cassidy, President of Endy, echoed her sentiment, emphasizing how the shared space allows both brands to thrive and better serve their customers.
A Strategic Expansion for Both Brands
The opening of the new Halifax store marks a significant expansion for both Casper and Endy in Canada. This is Casper’s seventh store in the country, with locations in major cities such as Toronto, Calgary, and Vancouver. Meanwhile, for Endy, it is the second physical store after its first location opened at CF Sherway Gardens in Toronto last year.
Casper, which entered the Canadian market in 2014, is known for its direct-to-consumer model and innovative sleep technology. With a growing portfolio of products developed by its in-house R&D team, Casper’s range now includes sheets, pillows, bed frames, and even dog beds. Endy, which launched in 2015, was one of the first Canadian brands to offer a mattress-in-a-box solution and has since grown into the country’s leading online mattress retailer.
“We know that 80% of mattresses in Canada are still purchased in-store, so this is an important step for us,” Cassidy explained. “The joint venture allows us to provide a physical space for customers to experience our products, while also managing the costs of operating a brick-and-mortar store.”
Expanding Retail Footprint in Halifax
The new Halifax store is located on Spring Garden Road, one of the city’s busiest shopping hubs. With a floor space of just under 2,200 square feet, the store is designed to highlight the best of both brands. The layout is split into two distinct sections—one for Casper and one for Endy—each featuring the brand’s unique aesthetics. Casper’s side of the store includes a “pillow lab,” where customers can test out various pillows, while Endy offers comfortable lounge areas where visitors can try out their popular mattresses. Renowned architecture firm Benoy designed the store.
While both brands maintain separate branding within the store, the overall space is designed to be open and fluid, allowing customers to explore both product lines seamlessly. “The differentiation in colours and branding plays nicely within the space,” Badun noted. “Each side has its own look and feel, but it’s open concept, so customers can easily move between the two.”
The store is also staffed with sleep experts trained in both brands’ product lines, ensuring that customers receive tailored advice no matter which brand they are interested in.
Meeting East Coast Demand
The decision to open the new store in Halifax was largely driven by growing demand from East Coast customers. According to Badun, online sales in the region have been steadily increasing, and the brands wanted to meet their customers where they were. “We’ve seen an increase in online traffic from Halifax, and this store gives our customers the chance to interact with our products in person,” she said.
Both brands have expanded their product offerings to include items that are exclusive to retail stores. For example, Endy has launched two exclusive mattress models that can only be purchased in-store. Meanwhile, Casper has rolled out its latest innovations, including the Wave Hybrid Snow mattress, which uses cooling technology to ensure a comfortable sleep throughout the night.
Looking ahead, both Badun and Cassidy indicated that they are open to further collaborations and expansion of joint retail spaces, depending on the success of the Halifax store.
The Future of Retail for Endy and Casper
As the retail landscape continues to evolve, Endy and Casper are positioning themselves to meet the changing needs of Canadian consumers. Cassidy noted that while both brands started as e-commerce businesses, there is significant value in offering a brick-and-mortar experience. “We’re seeing a growing interest in being able to test and feel products before making a purchase,” he said. “This hybrid model allows us to serve customers in multiple ways.”
The success of the new Halifax store could signal further growth for both brands across Canada. Cassidy confirmed that while this is the first combined location, they are already considering the possibility of opening additional joint stores in other cities. “We’re always open to exploring new opportunities,” he said.
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