Icebug, the Swedish footwear brand known for its industry-leading traction technologies, has officially launched its Canadian e-commerce platform at icebug.ca. With this move, the brand aims to provide Canadians with direct access to its full range of functional and sustainably made footwear, designed to make outdoor activities safer and more enjoyable—even in slippery conditions.
The website marks a significant milestone for the company as it continues its North American expansion. Icebug’s innovative studded and non-studded footwear will now be available to customers across Canada at competitive pricing.
“We are excited to expand our presence as a brand in Canada and to bring our vision for functional, durable, responsibly made footwear to more people there,” said Sebastian Lundfall, Icebug’s Head of Communication. “Thanks to our incredible traction technologies, we’ve changed the way people in Scandinavia feel about winter, and we look forward to doing the same in Canada.”
Pioneers of Grip Technology
Founded in 2001 in Sweden, Icebug has earned a global reputation for its traction-focused designs. The company’s innovative BUGrip® technology is a standout feature, incorporating dynamic steel studs that provide exceptional grip on icy surfaces. Additionally, Icebug’s proprietary rubber compounds ensure reliable traction in wet and cold conditions, making them ideal for Canada’s diverse and often unpredictable climate.
“Canada is a country where winter means adventure,” said Tom Nilsson, CEO of Icebug. “Icebug’s mission is to help people embrace the outdoors year-round, and we’re excited to bring this experience to Canada.”
Footwear for All Seasons
With its Canadian e-commerce launch, Icebug is introducing a comprehensive range of footwear tailored to various activities and conditions:
- Winter Boots: Designed to handle ice and snow with superior insulation and grip.
- Walking and Hiking Shoes: Perfect for outdoor adventures year-round, with durable traction technologies.
- Running Shoes: Studded options for icy trails and non-studded styles for wet or muddy paths.
- Warm-Weather Footwear: Grip-focused options for coastal environments, urban settings, and slippery surfaces during rainy seasons.
This versatile lineup ensures that Icebug’s footwear appeals to outdoor enthusiasts, urban commuters, and anyone looking for reliable footwear in Canada’s challenging conditions.
Sustainability at the Core
Beyond its technical innovations, Icebug is also leading the charge in sustainability within the footwear industry. Through its Follow the Footprints Initiative, Icebug provides transparency around the sourcing, manufacturing processes, and carbon footprint of each shoe style. This initiative allows customers to make informed purchasing decisions based on a product’s environmental impact.
Further solidifying its commitment to responsible business practices, Icebug holds the distinction of being the only footwear company in the world to achieve both Certified B Corp status and membership in 1% for the Planet.
These credentials reflect Icebug’s mission to balance business growth with environmental stewardship, setting a benchmark for sustainability in the global footwear industry.
About Icebug
Founded in Sweden in 2001, Icebug designs and manufactures innovative footwear with world-leading traction technologies. The company’s passion lies in creating functional, durable products that enable people to enjoy the outdoors safely, even in slippery conditions.
Driven by a strong commitment to sustainability, Icebug is a Certified B Corp and a member of 1% for the Planet, working to halve its carbon emissions by 2030. The brand aims to inspire a balance between people and nature through responsible business practices and innovative solutions.
