The recently announced GST holiday in Canada has left small businesses scrambling to navigate its complex implementation. Retailers across the country are expressing concerns over increased costs, operational confusion, and the uneven application of the policy between provinces. While the government aims to stimulate spending during the holiday season, experts warn that the short-term policy is burdening businesses at the worst possible time.
Erica Pimentel, Accounting Professor at Smith School of Business at Queen’s University, outlines the major issues facing small retailers, describing the policy as “an implementation nightmare.”
“Small businesses must overhaul their IT systems to apply taxes on certain products—only to undo it two months later. It’s a logistical and financial headache,” Pimentel says.

A Costly and Complex Process
For many small businesses, the GST holiday requires significant changes to IT systems, inventory management, and staffing processes. Unlike major corporations with advanced IT infrastructure, small retailers are often left to manually update their systems to identify products eligible for the exemption.
“Large retailers like Amazon can use AI and sophisticated databases to determine which items are exempt,” Pimentel explains. “But a small business owner—like a pharmacist who sells shampoos or cosmetics—might not have those resources. They’re going through their inventory, line by line, to comply with the GST holiday.”
The financial burden of compliance extends beyond IT systems. Businesses must allocate staff to verify eligible items and explain the policy to customers, creating additional costs during an already busy holiday season.
“You need frontline staff to handle customer questions, because there’s going to be confusion,” Pimentel notes. “You can’t litigate tax rules at the checkout counter during Christmas rush.”
Uneven Policy Across Provinces
A major point of frustration for businesses and consumers alike is the inequitable application of the GST holiday across provinces. The combined GST and HST savings vary significantly depending on location—with Ontario shoppers saving 14% while Quebec residents only see a 5% reduction.
“If you operate in multiple provinces, you’re facing a logistical nightmare,” says Pimentel. “In Ontario, the customer expects 14% off. In Quebec, it’s only 5%. That means national retailers need to make province-by-province changes to their systems.”
For retailers located near provincial borders, the disparity could lead to unusual shopping patterns. Pimentel describes a scenario in which consumers might cross from Quebec into Ontario to capitalize on the greater savings.
“If you live in a border town, you’re incentivized to shop in Ontario rather than Quebec,” she says. “The savings add up, especially for big-ticket items like electronics or video games.”

Product Eligibility Adds Confusion
The policy’s unclear definitions of eligible products add another layer of complexity for small retailers. Pimentel highlights the arbitrary nature of the exemptions, which can lead to disputes at the point of sale.
“Take Star Wars figurines, for example. If you’re selling vintage collectibles, those are subject to GST. But if it’s a new toy aimed at children, it’s exempt,” she says. “How do you explain that to a customer who thinks they deserve the exemption?”
The confusion extends to digital products versus physical goods.
“If you buy a physical book, it’s exempt from GST. But if you buy an e-book, it’s not. The same applies to video games—physical copies are exempt, but digital downloads are not,” Pimentel explains. “It’s as though the policy doesn’t reflect modern consumer habits.”
Small Businesses Left to Absorb Costs
The financial burden of implementing the GST holiday disproportionately affects small businesses. Without government support or incentives, many retailers must absorb compliance costs while managing razor-thin margins.
“If the government had offered small businesses a tax credit or some kind of financial incentive, this might have been more palatable,” Pimentel says. “Instead, businesses are left to comply on their own, with no additional resources.”
Some retailers are even questioning whether it’s worth participating at all. Pimentel recounts hearing stories of businesses considering non-compliance, only to donate any GST mistakenly collected to charity.
“You can’t do that,” she warns. “If you collect GST, you have to remit it to the Canada Revenue Agency. There’s no way around it.”
Strategies for Small Businesses
Despite the challenges, Pimentel offers practical advice for businesses to navigate the GST holiday. Her primary recommendation is to document every decision and compliance effort to prepare for potential audits.
“Keep records of the analysis you’ve done and any conversations with accountants. The CRA says it’s only targeting egregious non-compliance, but you need to protect yourself,” she advises.
She also stresses the importance of setting clear internal policies and ensuring frontline staff are informed.
“Have a policy in place for determining what qualifies and stick to it. Make sure your staff are trained to answer customer questions, because confusion is inevitable,” she says.
A Perfect Storm for Retailers
The GST holiday comes at a particularly challenging time for Canadian retailers. Businesses are already grappling with inflation, higher shipping costs due to recent postal and port disruptions, and a weak Canadian dollar. Adding the operational burden of the GST holiday could push some small retailers to the brink.
“Retailers are dealing with increased costs from every direction,” Pimentel says. “Higher shipping rates, tariffs, inflation—it’s a perfect storm. And now, they’re being asked to implement a complex policy with no runway to prepare.”
Policymakers Need to Rethink
Pimentel believes the GST holiday highlights a broader need to reconsider Canada’s tax system. Instead of short-term measures, she suggests a more comprehensive approach to exempting essential goods and supporting small businesses.
“If the government wants to provide meaningful relief, they should consider making certain essential items permanently tax-exempt,” she says. “But these quick fixes don’t work. They create confusion and put an unfair burden on small business owners.”
As small businesses grapple with the GST holiday’s implementation, the question remains whether the policy will have its intended impact. Pimentel worries that the short-term stimulus won’t outweigh the long-term costs for retailers.
“We want to see more people shopping and spending during the holidays,” she says. “But if businesses are bogged down by compliance issues and consumers are left confused, I’m not sure it will have the desired effect.”















