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Canadian Grace: 100% women-owned Ontario-based wellness brand launches amid Buy-Canadian movement

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As Canada-U.S. trade tensions fuel a growing Buy Canadian movement, a 100% women-owned Ontario-based brand is stepping up to provide a premium homegrown alternative. Canadian Grace has officially launched with a mission to offer ethically-sourced, organic, and natural skincare products—crafted and distributed from Canada.

The company is entering the market at the perfect time as more consumers are prioritizing Canadian-owned brands. It also gives people in Ontario an opportunity to support women entrepreneurs while choosing high-quality, sustainable beauty products.

“This is more than just a launch—it’s a movement,” said Shagufta Sheikh, Founder of Canadian Grace. “By choosing Canadian Grace, consumers invest in Canadian women entrepreneurs, ethical business practices, and sustainability.

“Ontario consumers want businesses they can trust—ones that prioritize sustainability, ethical sourcing, and economic growth at home. Canadian Grace is here to deliver exactly that.”

Shagufta Sheikh, Founder of Canadian Grace.
Shagufta Sheikh, Founder of Canadian Grace.

An Ontario-Based Brand Committed to Ethical Beauty

As one of the few 100% women-owned wellness brands in Ontario, the company says it is redefining clean beauty by prioritizing fair trade sourcing and sustainability.

“The launch collection features a selection of organic and natural skincare essentials, using premium ingredients sourced ethically from around the world through fair trade partnerships. While sourcing is global, the retailer ensures that every product is crafted, branded, and distributed by a proudly Ontario-based business—offering consumers a meaningful way to support local entrepreneurship,” it says.

Consumers can purchase Canadian Grace products on Amazon Canada and through the brand’s official website at www.canadiangrace.ca, ensuring easy access to a locally owned, women-led wellness brand.

A Timely Launch for Ontario Consumers

“As Ontarians shift toward supporting locally owned businesses, Canadian Grace is entering the market at a crucial time. Recent economic discussions, trade tariffs, and a focus on Canadian entrepreneurship have fueled consumer interest in homegrown brands,” says the company.

“The brand is also seeking partnerships with Ontario retailers, wellness advocates, and sustainability organizations to expand its presence across the province.”

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Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Co-Editor-in-Chief with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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