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Odd Burger details U.S. expansion strategy amid tariffs

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Odd Burger Corporation, a leading vegan fast-food restaurant chain and food technology company, is planning to expand to the U.S. and open a store by the end of this year.

On Monday, the company outlined its U.S. expansion strategy amid recent tariffs on Canadian goods and also announced a non-brokered private placement offering to support these initiatives.

“Odd Burger has established a strong, vertically integrated supply chain in Canada through its manufacturing division, Preposterous Foods Inc. The Company produces its own plant-based proteins and dairy alternatives at its dedicated manufacturing facility, using primarily Canadian-grown ingredients. This approach has allowed Odd Burger to minimize external supply chain disruptions, maintain product quality, and reduce costs, even during challenging market conditions,” it said.

“As part of its expansion into the U.S. market, Odd Burger plans to replicate its Canadian model by sourcing ingredients from U.S. farmers and building its own manufacturing facility in the U.S. By doing so, the Company will ensure that its food is locally produced, fresh, and sustainable while continuing to maintain control over its supply chain. This approach will help mitigate the effects of current tariffs and provide a more resilient supply chain in the U.S.”

James McInnes

“Our experience in Canada has shown that a vertically integrated, localized supply chain is key to controlling costs and maintaining high-quality food production,” said James McInnes, CEO and Co-Founder of Odd Burger.

“We are confident that by implementing this strategy in the U.S., we can expand quickly while keeping prices stable and offering the same level of excellence that our customers expect.”

Odd Burger currently operates 20 locations, including 18 storefronts and two mobile units.

“We have four or five more locations opening this spring,” McInnes told Retail Insider in a previous story. The company is also preparing to expand into the U.S. later in 2025, with Washington State—likely Seattle—or Florida as potential markets.

“We’ve done really well in BC—almost double the unit sales. The West Coast is a strong market.”

$2M Private Placement to Support Expansion

In conjunction with its U.S. expansion efforts, Odd Burger announced a non-brokered private placement of up to 6,666,666 units at a price of $0.30 per Unit, for total gross proceeds of up to $2,000,000.

Each Unit consists of one common share and one Common Share purchase warrant. Each Warrant entitles the holder to purchase one Common Share at a price of $0.35 per Common Share, exercisable for two years from the closing date of the Offering.

The net proceeds from the Offering will be used to fund the establishment of U.S. manufacturing facilities, expand the Company’s franchise operations across North America, and for general working capital purposes. Completion of the Offering is subject to TSX Venture Exchange approval, and all securities issued will be subject to a four-month and one-day hold period from the date of issuance.

A finder’s fee of up to 6% of the gross proceeds may be paid in cash.

Recently, Odd Burger announced its continued expansion in the Canadian retail market, securing a major retail listing with Calgary Co-op. This strategic move will see the company’s full line of consumer packaged goods (CPG) available at 22 Calgary Co-op locations in and around Calgary.

Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Co-Editor-in-Chief with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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