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Odd Burger halts U.S. expansion plans

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Odd Burger Corporation, a leading vegan fast-food restaurant chain and food technology company, announced Monday that its U.S. expansion plans are being halted amid escalating political tensions between Canada and the U.S.

On March 10, the company announced a strategy to deal with tariffs and raise capital to invest in its U.S. expansion, however, those expansion initiatives and investment plans are not moving forward at this time. Instead, the company plans on using the capital to invest in its Canadian manufacturing and franchise operations, it said in a news release.

James McInnes

“Given the global tariff uncertainty, we are putting the brakes on our U.S. expansion until pricing metrics can be formulated with certainty,” said James McInnes CEO and Co-Founder of Odd Burger.

“We are also seeing increased demand for our products in Canada, and as a Canadian Company, we want to make sure that we focus on our core market at this time.”

Odd Burger operates its own manufacturing facility in London, Ontario where it produces over 20 plant-based proteins and dairy-free sauces under the brand Preposterous Foods, using primarily Canadian sourced and grown ingredients.

The company’s food service product line is available for purchase at Sysco distribution centres across Canada.  

“In anticipation of price increases with U.S tariffs set to commence April 2, 2025, the Company believes it can help other Canadian companies transition to plant-based products made in Canada and sees a significant growth opportunity in supporting the Canadian market,” it said.

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Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Co-Editor-in-Chief with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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