Maxi, Loblaw’s popular discount grocery banner in Québec, is expanding beyond its home province for the first time, with a new store set to open in Caraquet, New Brunswick this fall.
The move signals Loblaw’s continued commitment to offering affordable grocery options to more Canadians, while capitalizing on the strength of the Maxi brand, said the company.
The new store will be located at Place Saint-Pierre and will span 15,000 square feet. Construction is scheduled to begin in June, with the store expected to open later this year. The expansion will also bring a boost to the local economy, creating more than 30 jobs in the community.
“At Loblaw, we’re always looking for ways to bring value to more communities across Canada, and we believe Maxi offers a wonderful opportunity to do just that in Caraquet,” said Melanie Singh, President, Hard Discount Division, Loblaw. “The strong community values, Francophone heritage, and thriving region resonate deeply with the DNA of the Maxi banner, and we look forward to being part of this community.”
The move highlights Loblaw’s confidence in Maxi’s proven business model, which has made the banner a leader in Québec’s discount grocery space. The model focuses on delivering strong value to consumers without sacrificing quality or freshness, explained the company.
Patrick Blanchette, Vice President of Maxi, emphasized what shoppers in Caraquet can expect: “We are coming to Caraquet with our newest concept, which is a simplified and user-friendly shopping experience in a modern and welcoming environment. Maxi is the smart choice for consumers because they will find the freshness, quality, and variety of products they are looking for, all at low prices.”
The announcement has been warmly received by the local community. “The Town of Caraquet is pleased to welcome the first Maxi store outside of Quebec to its territory. This demonstrates the dynamism of our town and the growth of its business community,” said Bernard Thériault, Mayor of the town.
Maxi’s success is driven by its Imbattable price match policy, the PC Optimum™ rewards program, a strong focus on local products, and a constantly evolving product offering. Strategic investments like the Caraquet expansion reflect the brand’s ongoing mission to meet the needs of local customers while maintaining its core values, said Loblaw.
With over 185 stores across Québec, Maxi has been a fixture in the province for nearly 40 years. As part of the Loblaw group—Canada’s largest food and pharmacy retailer—Maxi continues to grow its footprint by offering Canadians more ways to save without compromise.
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