Guided by the vision of creating a better everyday life for the many people, Ingka Group, the largest IKEA retailer, said on Wednesday it is stepping up efforts to support customers with low price while ensuring long-term growth.
In many IKEA markets around the world, the price of restaurant meals will be halved Monday through Friday, and children will eat for free.
IKEA Canada clarified that the 50% off discount applies for select main dishes for IKEA family members at IKEA restaurant locations across Canada, starting on July 10 through to the end of August. Offers vary by location and are available while supplies last. Every Wednesday, kids can enjoy a free meal with the purchase of an adult meal.
With hundreds of millions of guests visiting IKEA restaurants every year, the company aims to inspire a better everyday life through food that is healthier, more sustainable, and affordable. As part of ongoing investments in the in-store experience, Ingka Group is introducing this price drop to help people stretch their budgets, nourish their families, and find a little more joy, said the company in a news release.
For example, in France, the price of lunch for a family of four, which includes two hot-meals with meatballs for adults and two meals for kids, will cost EUR 6.96 instead of EUR 19.9. In addition, all restaurant guests will receive a EUR 5 voucher to use in-store, it explained.
“Food has always been very important for IKEA, and we wanted to enable even more people to enjoy our restaurant offer while exploring our home furnishing range,” said Tolga Öncü, Ingka Retail Manager (COO) at IKEA Retail (Ingka Group). “Securing the lowest possible price for our products is always our utmost goal, and this is even more important in today’s times of economic uncertainties and cost-of-living pressures.”
At the same time, IKEA is refreshing its food offer with new dishes inspired by Asian flavours, expanding affordable, healthy options for customers, added the company.
“We always look for ways to bring more variety to our food offer, especially with new plant-based options,” said Lorena Lourido Gomez, Global Food Manager, IKEA Retail (Ingka Group). “We will soon launch our very first falafel, adding this popular food to our restaurants and, later, to our Swedish Food Markets. Good quality, low price, and making a positive difference for the planet – those ingredients remain a guiding star for our food business.”
Related Retail Insider stories:
