Canada’s original homegrown submarine sandwich brand, MR.SUB, is celebrating Canada Day 2025 with a patriotic promotion that reflects both national pride and a commitment to community. From June 27 to July 6, MR.SUB is offering special pricing on its Canadian Club Sub, one of its most popular items. A portion of proceeds will go to Second Harvest, Canada’s largest food rescue organization.
The initiative merges flavour with purpose, allowing Canadians to enjoy a seasonal favourite while contributing to a broader cause: reducing food waste and improving food security.
Giving Back Through Sandwich Sales
“This Canada Day, we’re giving Canadians a reason to feel good about what they’re eating—both for the taste and the impact,” said Janice Burgess, Senior Brand Vice President at MR.SUB. “Through this partnership, MR.SUB, Second Harvest and sandwich lovers across Canada can honour our country and take a shared step toward building a more equitable and environmentally conscious future.”
The promotion centres around the Canadian Club Sub, which features turkey, ham, bacon, and MR.SUB’s signature ‘68 Sauce. The limited-time offer applies to purchases made in-store, on the MR.SUB app, or via the brand’s official website, MRSUB.ca.
Supporting Canada’s Largest Food Rescue Organization
Second Harvest plays a crucial role in addressing both food waste and food insecurity across Canada. The organization rescues surplus perishable food from businesses and redistributes it to non-profits and community organizations across all provinces and territories.
“With MR.SUB’s incredible Canada Day commitment, thousands of meals will be provided to people across Canada facing food insecurity,” said Lori Nikkel, CEO of Second Harvest. “We are so proud to partner with a company taking such meaningful action. Their support helps ensure that good food reaches those who need it most.”
As food insecurity continues to affect millions of Canadians, this collaboration underscores the growing trend of businesses aligning brand activations with social and environmental responsibility.
A Proud Canadian Brand with Deep Roots
MR.SUB’s Canada Day campaign also reinforces its long-standing Canadian identity. Founded in 1968 in Toronto’s Yorkville neighbourhood, the brand has expanded to over 200 restaurants nationwide. MR.SUB remains the largest Canadian-owned submarine sandwich franchise in the country, serving more than 15,000 customers daily.
The company continues to prioritize local sourcing as part of its operating philosophy. According to the brand, 100 percent of its products are purchased from Canadian companies.
The Canadian Club Sub, a standout menu item, represents this commitment with locally sourced meats and ingredients. The sandwich combines moist turkey, ham, and bacon layered with crisp vegetables and the house-made ‘68 Sauce on fresh-baked bread, offering a nostalgic nod to MR.SUB’s early days while appealing to today’s consumers.
Local Flavour, National Reach
Beyond its product lineup, MR.SUB positions itself as a Canadian success story that supports local businesses and communities. Its continued investment in Canadian suppliers, along with campaigns like the Second Harvest partnership, reinforce that identity.
The Canada Day promotion will help bring additional visibility to the issue of food waste and food insecurity. Second Harvest estimates that more than half of all food produced in Canada is wasted, much of it still perfectly edible. Meanwhile, millions of Canadians face barriers to accessing nutritious meals.
By combining consumer engagement with charitable giving, MR.SUB’s approach offers a template for how legacy brands can make a meaningful impact while staying true to their origins.
The MR.SUB Canada Day 2025 promotion runs from June 27 through July 6, 2025. It is available at all MR.SUB locations across Canada, as well as through the MR.SUB app and online at MRSUB.ca.
The brand encourages Canadians to celebrate the holiday by enjoying a Canadian Club Sub and helping to support food rescue initiatives in the process.
