Italian luxury fashion brand Eleventy has opened its first freestanding corporate Canadian store on Toronto’s Bloor Street, marking a milestone in its North American expansion strategy. The new 3,500-square-foot flagship is situated in the heart of the Bloor-Yorkville luxury retail district at 102 Bloor Street West, and represents the brand’s full lifestyle expression through design, hospitality, and curated fashion collections.
The new Eleventy Toronto store showcases the Milanese brand’s smart luxury philosophy to a Canadian audience, offering both men’s and women’s collections in an immersive, architecturally sophisticated environment. The opening underscores Toronto’s growing significance in the global luxury retail market.
A Strategic Move into the Canadian Market
“This opening is a defining moment for Eleventy,” said Marco Baldassari, Co-Founder and Creative Director of Eleventy. “Toronto is a cultural and economic leader in North America, and we see it as a perfect match for our brand values of smart luxury, eternal design, and warm hospitality. We designed this space not just as a store, but as a destination.”
According to Baldassari, the brand has long-standing relationships with Canadian clients and views the Toronto location as a natural progression in serving those loyal customers. “We already have many clients who call Toronto home, and when we look to open new doors, we always start by identifying where our clients live and spend their time. We go where our clients are—and Toronto was a natural next step.”
Milanese Design in the Heart of Yorkville
The Eleventy Toronto store was designed by Milan-based Parisotto + Formenton Architetti. The interior delivers a warm and modern aesthetic through a monochrome, poly-material palette that includes brushed stainless steel, light oak furnishings, and travertine finishes. The seamless transition from exterior to interior aligns with the brand’s ethos of understated sophistication.
Sculptural lighting provides a sense of intimacy and character, while an open floor plan supports a series of bespoke spaces. These include a shoe salon, lounge, hospitality suite, and a semi-private living room, which features curated furnishings and a Wrensilva sound system offering a refined, personal music experience.
One unique feature is the inclusion of a custom Eleventy Teckell 90 Minuto Chalk Matte foosball table, which adds a playful yet luxurious element that speaks to modern Italian craftsmanship and design sensibility.
The First Eleventy Hospitality Suite in North America
A centrepiece of the new space is Eleventy’s first dedicated hospitality suite in North America. Designed to foster personal connections, the suite provides a space at the back of the store for guests to relax and engage with the brand beyond the traditional retail experience.
Weekend visitors are treated to light Italian-inspired refreshments, including pastries and curated snacks. Eleventy has partnered with Chef Roberto Marotta, a friend of the brand, to contribute to the culinary offerings, further deepening the store’s role as a place of connection and conversation.
“This space exemplifies our commitment to building meaningful relationships,” said Baldassari. “It reflects a modern interpretation of luxury—one that is rooted in community, personal connection, and warm hospitality.”
Historic Retail Address with New Life
The new Eleventy Toronto store at 102 Bloor Street West is in a space formerly occupied by Canadian brand Kit and Ace from 2015 until 2021. Before that, the storefront was home to United Colors of Benetton for many years. The property has been a fixture on Bloor Street and continues to evolve with the changing luxury landscape.
The lease deal for the new Eleventy space was negotiated by David Wedemire and Stan Vyriotes of DWSV Realty, a team known for securing major luxury leases in the area, including the new Rolex flagship across the street and Loro Piana at 111 Bloor Street West.
A Return to the Toronto Market
This new flagship is not Eleventy’s first attempt at a standalone presence in Toronto. In 2017, the brand operated a 2,200-square-foot licensed boutique at Yorkville Village through a partnership with TNT The New Trend. That location, attached to the TNT store, closed quietly after three years. The new Bloor Street store marks a more significant and permanent return to Toronto with a clear focus on establishing a deeper brand-owned footprint.
Eleventy continues to maintain a strong wholesale presence in Canada. Its products are available at leading upscale retailers including Harry Rosen, Holt Renfrew, and independents such as Channers in London and Waterloo, and Henry Singer in Edmonton and Calgary.
“Our partners have been instrumental in building our brand in Canada,” added Baldassari. “We are incredibly grateful for their ongoing support and success. This store is a complement to those relationships—a home not only for Eleventy but also for our partners and their clients.”
Elevating the Bloor-Yorkville Luxury Scene
The arrival of Eleventy adds to a growing list of international luxury brands investing in Toronto’s Bloor-Yorkville neighbourhood. With a design-forward interior, hospitality-driven retail model, and its Milanese sensibility, Eleventy joins a cohort of global players reshaping the street’s identity.
Retail Insider has previously reported on the transformation underway in the area, including recent announcements and openings from Rolex, Loro Piana, Van Cleef & Arpels, Alexander Wang, and various others. More brands are expected to arrive as luxury retail demand grows.
Founded in 2007 by Marco Baldassari and Paolo Zuntini, Eleventy has built a global reputation for elegant, timeless design and artisanal Italian craftsmanship. The brand now operates boutiques in key global cities including New York City, Beverly Hills, Palm Beach, and Greenwich, and partners with top-tier retailers worldwide.
