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Odd Burger appoints new CFO, announces grand opening of 2nd Edmonton location

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Odd Burger Corporation, a leading plant-based fast-food chain and food technology company, announced Monday the appointment of Vasiliki McInnes as the company’s new Chief Financial Officer, as well as the grand opening of its second Edmonton location on Saturday, August 2.

Vasiliki McInnes
Vasiliki McInnes

Vasiliki McInnes is Odd Burger’s co-founder, former Chief Operating Officer, and largest shareholder. The company said she has played a critical role in the financial operations of the company since January 2024 and has led the company’s annual financial audit for the past two years.

Her deep understanding of the company’s strategic vision and her extensive experience in operations and financial leadership makes her an ideal fit for this role, said the brand.

“Vasiliki has been a driving force behind Odd Burger’s growth and financial discipline,” said James McInnes, CEO and Co-Founder of Odd Burger. “Her leadership, commitment, and deep alignment with our mission, positions her perfectly for the CFO role as we enter this next stage of expansion.”

James McInnes
James McInnes

The brand said its second Edmonton location is at 9518 Ellerslie Road. The grand opening will take place from 12 PM to 6 PM, with a ribbon cutting ceremony at noon to kick off the festivities.

Highlights of the grand opening include:

  • $1 plant-based soft serve available all day
  • 25% of all sales donated to Farm Animal Rescue and Rehoming Movement (FARRM), a local sanctuary that provides a safe haven for surrendered and abused farm animals and cats near Wetaskiwin, AB
  • Free Odd Burger tote bags for the first 30 people in line

This new location continues Odd Burger’s mission to make sustainable, ethical, and delicious fast food more accessible across Canada and expands its footprint in Edmonton AB where it successfully operates a franchise location in the west end, added the company.

Odd Burger Corporation is a franchised vegan fast-food restaurant chain and food technology company that manufactures a proprietary line of plant-based protein and dairy alternatives.

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Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Co-Editor-in-Chief with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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