Canadian luxury outerwear brand SENTALER is entering a dynamic new phase, celebrating its sixteenth anniversary with a milestone expansion across North America. Founded in Toronto by Bojana Sentaler in 2009, the brand has become a hallmark of craftsmanship, refinement, and ethical luxury. This year, SENTALER is embarking on its largest retail growth initiative to date, introducing new boutiques in Toronto and New York City while launching its Suite Sixteen Trunk Show Tour across major U.S. cities.
“It’s hard to believe SENTALER is turning sixteen—and at the same time, it feels like we’re just getting started,” says Bojana Sentaler, Founder, President, and Creative Director. “This anniversary isn’t about looking back. It’s about expansion, innovation, and gratitude. Opening on Madison Avenue is a dream realized, a moment that defines SENTALER’s new era of growth and celebrates all of our clients who have supported us since day one.”
As part of this expansion, SENTALER will open two new seasonal boutiques for the 2025 holiday season. The Toronto boutique debuted on October 23, at Yorkdale Shopping Centre and will remain open through December 31. The brand will inaugurate its first standalone U.S. store at 803 Madison Avenue in New York City on November 20, also running through year’s end.
The Madison Avenue boutique represents a pivotal step in SENTALER’s global retail ambitions, strategically situating the label among the world’s most prestigious luxury brands.
“Madison Avenue represents the pinnacle of luxury and timeless sophistication,” says Sentaler. “For SENTALER, opening our first U.S. store there feels both natural and symbolic. The Upper East Side is home to many of our clients, and Madison Avenue reflects the lifestyle they lead—refined, global, and quietly confident.”
The decision to expand to both Yorkdale and Madison Avenue is rooted in connecting with the core SENTALER client base while introducing the brand’s hallmark of quiet luxury to new audiences. “Yorkdale represents a natural expansion for us,” adds Sentaler. “Many of our clients frequent the shopping centre, and its luxury brand mix aligns perfectly with SENTALER’s positioning.”
A Vision for Permanent Boutiques
While the Yorkdale and Madison Avenue boutiques will operate as seasonal pop-ups, Sentaler confirms that permanent retail spaces are part of the brand’s broader strategy.
“Expanding with permanent brick-and-mortar locations across North America and beyond is part of SENTALER’s long-term vision,” she explains. “Both Yorkdale and Madison Avenue are strategic regions that feel like a natural fit for the brand. These markets were chosen to offer clients a more personal and elevated connection to SENTALER, and both remain central to our long-term retail expansion strategy.”
When asked what determines where SENTALER will plant permanent roots, Sentaler emphasizes client feedback and experience. “We’re focused on listening, understanding our clients’ needs, their preferences, and how they want to experience the brand. Yorkdale and Madison Avenue sit at the heart of where the SENTALER client lives and shops. The question isn’t if we’ll establish a permanent presence in these markets — it’s when.”
Suite Sixteen Trunk Show Tour: Luxury on the Move
Coinciding with the boutique openings is SENTALER’s Suite Sixteen Trunk Show Tour, a luxury retail experience that brings the brand’s craftsmanship directly to clients in key U.S. markets. The tour will visit three prestigious destinations:
- Chicago, IL – November 7–9, at the Waldorf Astoria Chicago
- Beverly Hills, CA – December 5–7, at the Four Seasons Los Angeles at Beverly Hills
- Park City, UT – December 12–14, at the Waldorf Astoria Park City
These events will feature private shopping appointments, personalized styling sessions, and limited-edition access to SENTALER’s most coveted pieces. The initiative reflects the brand’s growing emphasis on immersive and experiential retail.
“The Suite Sixteen Trunk Show Tour evolved from our private shopping appointments, which our clients love for their exclusivity,” says Sentaler. “The tour allows us to bring that personalized experience to more cities, hosted in beautiful, private settings at Waldorf Astoria and Four Seasons that reflect the brand’s values of craftsmanship and connection.”
Redefining Canadian Luxury Abroad
SENTALER’s recent expansion underscores a pivotal shift for Canadian luxury. Once known primarily for its alpaca outerwear and signature ribbed sleeve detail, the brand now positions itself as an emblem of North American luxury — ethical, modern, and globally resonant.
“The response from our U.S. clientele has been exceptional,” says Sentaler. “These events allow us to connect with clients on a deeply personal level, to listen, to observe, and to deliver excellence in every detail.”
The trunk show format has proven to be a natural extension of the brand’s retail philosophy. “Continuing this model feels less like a decision and more like a natural progression. Every detail is considered, every interaction intentional. The trunk show format allows us to extend that philosophy of excellence beyond our boutiques, bringing the full SENTALER experience directly to our clients.”
The Cherry Lacquer Motif: Symbol of a New Era
Central to SENTALER’s Fall/Winter 2025–26 collection is the introduction of Cherry Lacquer, the brand’s colour of the year and a unifying motif across designs, retail interiors, and campaigns. The deep, refined crimson tone symbolizes passion, power, and timeless femininity — qualities that define the SENTALER woman.
“Cherry Lacquer is bold yet understated, much like the women who wear SENTALER,” explains Sentaler. “It flatters every skin tone, commands attention without noise, and perfectly captures the power of this new chapter.”
From the monumental cherry sculptures within the Madison Avenue boutique to the refined black-and-white interiors at Yorkdale and Yorkville, the design aesthetic celebrates SENTALER’s signature ribbed-sleeve motif and its commitment to quiet sophistication.
The Fall/Winter 2025–26 Collection
For the sixteenth anniversary season, SENTALER continues its focus on alpaca-driven craftsmanship and modern tailoring. The Fall/Winter 2025–26 collection reimagines the brand’s core silhouettes through innovative detailing and sculpted shapes. Highlights include the Baby Alpaca Maxi Trench Coat with shearling accents and the integrated scarf cape, representing the evolution of SENTALER’s design DNA.
The collection combines classic tailoring with modern preppy elements and minimalist moto-inspired pieces, featuring bouclé textures and Suri-alpaca fabrics. The result is a balance of elegance and modernity, staying true to the brand’s signature refinement while expanding its design language.
This new era also aligns with SENTALER’s ongoing commitment to ethical luxury, using responsibly sourced materials while emphasizing longevity and timeless appeal. The brand’s tagline, “A New Era of Canadian Luxury,” encapsulates its evolution into a globally recognized name that stands for both heritage and innovation.
A Legacy of Craftsmanship and Influence
Since its founding, SENTALER has become a symbol of modern Canadian craftsmanship embraced by international style icons. Its coats have been worn by global figures including Meghan Markle, Sophie Grégoire Trudeau, and Kate Middleton, placing the brand on the international luxury map.
Earlier in 2025, Meghan Markle’s appearance at the Invictus Games in a SENTALER cape reaffirmed the brand’s global influence, driving visibility and reinforcing its reputation for understated elegance.
Bojana Sentaler’s approach to design, rooted in timelessness and quality, has been a cornerstone of the brand’s success. “Reaching this milestone feels deeply meaningful,” she says. “It represents not only longevity but evolution: the confidence to grow, to innovate, and to stay true to our values. I’m incredibly proud of what SENTALER has achieved, but even more inspired by where we’re going.”
Yorkville Flagship: The Brand’s Heart
While the upcoming Yorkdale and Madison Avenue openings mark new territory, SENTALER’s Yorkville flagship remains central to its identity. Located in the heart of Toronto’s luxury district, the flagship serves as both creative hub and home base.
“Our Yorkville flagship is part of the downtown Toronto landscape that has defined the brand from the beginning,” says Sentaler. “Together, the two locations—Yorkville and Yorkdale—allow us to serve our clients in a more complete and convenient way.”
Looking ahead, SENTALER’s plans extend far beyond the 2025 anniversary year. The Madison Avenue debut is expected to serve as a blueprint for future U.S. locations, with expansion plans already in motion.
“Madison Avenue marks just the beginning,” confirms Sentaler. “We’re already exploring the next chapter of growth, expanding strategically into markets that align with our clients’ lifestyles and the brand’s long-term vision.”
