Tim Hortons says that $13 million was raised through this year’s 2025 Holiday Smile Cookie campaign for local charities, community groups and Tim Hortons Foundation Camps.
“We are so grateful to Tims restaurant owners, team members and volunteers across the country for their dedication to making this year’s Holiday Smile Cookie campaign a huge success,” said Axel Schwan, president of the company. “A huge thanks goes out to the countless Tims guests who purchased Holiday Smile Cookies for their generosity. With 100 per cent of proceeds from every cookie sold donated to local charities, community groups and Tims Camps, you’ve helped make a real difference in your community.”
The cookie campaign first launched in 2023 and has now raised a total of $33.5 million for local charities and community groups, including the Foundation Camps.
“The generosity of Canadians never ceases to amaze us. More than just a festive treat, every Holiday Smile Cookie purchased makes a meaningful impact in communities across the country. And for Tim Hortons Foundation Camps, this means that we can continue to empower underserved youth to build bigger and brighter futures,” said Caroline Barham, president of the Foundation Camps and a Tim Hortons restaurant owner in Western Canada. “Thank you to everyone who made this week a success and for helping make the impossible possible.”
In 1964, the first restaurant opened in Hamilton. Today it is Canada’s largest restaurant chain operating in the quick service industry with nearly 4,000 restaurants across the country.
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