Monos Launches SIMONMILLER Travel Capsule 

Date:

Share post:

Vancouver based travel brand Monos is entering a new creative chapter with the release of its first-ever fashion partnership, unveiling the Monos x SIMONMILLER collaboration. The limited-edition capsule introduces colour, playfulness, and a sense of expressive individuality that adds a fresh new dimension to Monos’ minimalist design philosophy. The collaboration, created with the Los Angeles label SIMONMILLER, signals an expansion of the Canadian company’s design universe at a time of considerable growth in both retail presence and global awareness.

Monos describes the capsule as an exploration of how fashion, travel, and design can merge to create a more personal and joyful travel experience. The two brands share a strong design identity, but bring notably different aesthetics to the table. The Monos x SIMONMILLER collaboration blends SIMONMILLER’s vibrant visual language with the simplicity, structure, and durability that define Monos’ best-selling luggage and accessories. The result is a collection that encourages travellers to see packing as a creative moment worth celebrating.

Merging Minimalism With Playfulness

The centrepiece of the Monos x SIMONMILLER collaboration is a refresh of Monos’ Hybrid suitcase collection. For the capsule, the brands introduce two exclusive exterior colourways called Jungle Green and Coastal Blue. Each case features Monos’ signature aerospace-grade polycarbonate shell, reinforced aluminum corners, whisper-quiet spinner wheels, and two integrated TSA-approved locks. The exterior maintains the brand’s familiar sleek silhouette, while the interior reveals a signature SIMONMILLER surprise: blue and white cabana stripes that instantly depart from the neutral palette Monos is known for.

The capsule adds several tactile and visual touches inspired by SIMONMILLER’s world, including raffia-like textures and a banana charm that hangs from select pieces. The charm echoes one of SIMONMILLER’s recognizable motifs and creates a whimsical moment that complements the otherwise streamlined Monos design approach.

According to Victor Tam, co-founder and CEO of Monos, the partnership grew from the brands’ shared interest in storytelling through design. “SIMONMILLER stands for creativity and expressiveness. A brand that balances boldness with timeless refinement, they were the perfect partner to put a new spin on the Monos ethos, bringing joy to the journey through a sense of play,” said Tam. He emphasized the visual and tactile cues that run through the capsule. “In this capsule you will see distinct tactile and visual cues. The raffia-weave textures evocative of warm regions, a banana charm that adds an unexpected wink of delight, and striped interiors that reward discovery. Ultimately, we hope customers experience more than a product and that they encounter a feeling. The rush of departure, the dialogue between craft and character, and the quiet thrill of owning something both self-aware and effortlessly cool.”

Luggage tag, Coastal Blue. Monos x SIMONMILLER collaboration. Photo: Monos

Accessories Designed for Expression and Utility

The Monos x SIMONMILLER collaboration extends beyond luggage. The capsule introduces an assortment of complementary travel goods intended to create a cohesive visual and functional ecosystem for travellers. The Canopy Tote, which debuts as part of the collaboration, mixes SIMONMILLER’s raffia-inspired textures with Monos’ structural approach to everyday travel carry. The piece includes bellowed side pockets, silver-tone accents, and a padded laptop compartment. The banana charm also appears on the tote, making it a signature item within the capsule.

A full lineup of packing cubes accompanies the luggage and tote. These sets are made from tear-resistant nylon twill and lined with the same soft, antimicrobial fabric found in Monos’ suitcases. The breathable mesh tops provide visibility, while anti-catch zippers ensure smooth movement. The cubes fit seamlessly within all Monos cases, reinforcing the brand’s modular approach to travel organization. SIMONMILLER’s influence appears through the capsule’s Poplin Stripe and Coastal Blue patterns, which match the luggage colours and interior designs.

Canopy Tote. Image: Monos

The collaboration also includes the Metro Toiletry Case in both small and large sizes. These pieces feature the capsule’s Poplin Stripe and Bananas prints and offer structured, easy-to-clean storage for travel essentials. The cases are designed to function as everyday items as much as travel pieces, expanding the capsule’s use beyond the airport and hotel.

Chelsea Hansford, CEO and Creative Director of SIMONMILLER, describes the project as an opportunity to bring SIMONMILLER’s colour-focused identity into the world of travel. “With this collaboration, I wanted to infuse Monos’ timeless silhouettes and incredible craftsmanship with SIMONMILLER’s world of colour and play,” said Hansford. “Our customer is a working creative, always on the go, always travelling, and always expressing herself with a bold playful, yet luxurious wardrobe. We brought that spirit directly into the collaboration with our signature greens and blues on the exterior shells and the blue and white cabana striped interiors inspired by our best-selling poplin sets.”

Monos x SIMONMILLER collaboration. Photo: Monos

A Campaign Inspired by Travel’s Lighter Side

The launch campaign for the Monos x SIMONMILLER collaboration was photographed in Los Angeles and reflects the imaginative, slightly surreal visual language often associated with SIMONMILLER. The imagery features unexpected characters in playful settings that blur the line between everyday life and escapist fantasy. Monos describes the campaign as a celebration of spontaneity, eccentricity, and the creative spirit of modern travel, aligning with the capsule’s emphasis on self-expression.

The colourful scenes mark a departure from the more subdued visual identity that has traditionally defined Monos, positioning the collaboration as a bold and confident move into a different creative space.

Toiletry case, Monos x SIMONMILLER collaboration. Photo: Monos

Available Online and In Stores Beginning December 4

The Monos x SIMONMILLER collaboration will be available starting December 4, 2025. The full capsule will launch in Monos’ Canadian retail network, which includes its Vancouver flagship and Toronto Ossington store, as well as its U.S. locations in Boston, Los Angeles, Chicago, New York, and Washington, D.C. The collection will also be available online through monos.com and SimonMillerUSA.com.

The release arrives during a period of expansion for Monos. What began as a direct-to-consumer brand in 2018 has evolved into one of the most visible modern travel companies in North America. Monos opened its first flagship store in Vancouver in 2023, followed by a Toronto location in 2024. The company then launched an ambitious U.S. retail rollout in 2025, adding stores in several major cities and introducing experiential elements such as repair services, personalization desks, and the Postcard Lounge concept in Chicago.

More from Retail Insider:

LEAVE A REPLY

Please enter your comment!
Please enter your name here

More From Retail Insider

RECENT RETAIL INSIDER VIDEOS

Subscribe to the Newsletter

Subscribe

* indicates required

RECENT articles

Why Bureaucratic Delays Are Making Food More Expensive in Canada

Administrative delays affecting imported meat shipments may be adding millions in unnecessary costs to Canada's food supply chain, argues Sylvain Charlebois.

Longo’s Opens First Welland Store as Growth Continues

Longo’s is a family-operated Canadian organization that started in 1956 when three brothers, Tommy, Joe and Gus opened their first fruit market.

Why Vancouver’s West 4th Retail District Continues to Thrive

New retailers including Sephora, Aritzia and Mandy's Gourmet Salads are investing in Vancouver's West 4th retail district as the Kitsilano corridor continues to attract shoppers while maintaining its distinctive character.

Circle K Advances 750-Store Expansion Plan as Foodservice and Loyalty Drive Growth

Circle K parent Alimentation Couche-Tard is advancing its plan to build 750 new stores by 2030 while investing in foodservice, beverages, loyalty programs and digital engagement to drive future growth.

Canada’s only commercial olive farm on Salt Spring Island to be sold through online auction (Video)

Farm produces extra virgin olive oil used by restaurants across the country and internationally.

Mary Brown’s Chicken opens Toronto flagship with José Bautista at Sankofa Square

The chain, founded in St. John’s in 1969, now operates more than 300 locations across Canada and has begun expanding internationally, with sites in markets including Mexico, the United Kingdom, India and Pakistan.

‘Buy Canadian’ movement gains momentum as shoppers prioritize local brands: Healthy Planet

“Canadians are becoming more intentional about the brands they support.”

Secondhand shopping growth outpacing retail overall: Mastercard

When asked what specific factors consumers consider most important when making purchasing decisions, cost (63%), longevity (52%) and brand trust (45%) lead.

Daily Synopsis: Jun 23, 2026

Walmart Canada looks for innovative suppliers at growth summit, RONA recognized as a 'best workplace', Bay Centre buyer looks to add experiential tenants, Loblaw opens at Broadway and Granville in Vancouver, and other news.

VIDEO: Indoor farming push seen as key to Canada’s food security: GoodLeaf CEO

Food security in Canada hinges on ensuring consistent, year-round access to fresh produce despite the country’s extreme seasonal swings.

Most small businesses worry higher fuel costs could cool summer tourism season: CFIB

"Fuel costs have been squeezing small businesses from all sides: at the pump, across their supply chains and in their customers' wallets."

RioCan announces new grocery, fitness, and apparel tenants for HBC space at Georgian Mall in Barrie

Georgian Mall is the largest enclosed shopping centre in Barrie and the greater Simcoe County area.

VIDEO: Amazon Prime Day 2026 expected to draw Canadian shoppers despite affordability pressures: Bruce Winder

Consumers are grappling with elevated living costs, including higher fuel prices and persistent food inflation.

RH to Open in Former Club Monaco Building on Toronto’s Bloor Street

RH is set to open a store in the former Club Monaco flagship building at 157 Bloor Street West in Toronto, bringing a new home furnishings tenant to one of Canada's most prominent retail locations.

How Consumer Preferences Are Reshaping Canadian Grocery Retail

Canadian grocery retail is evolving as consumers embrace curated assortments, ethnic supermarkets, private-label products and value-focused shopping. Industry veteran Michael Commisso shares insights into the trends reshaping the sector.

Competition Bureau Continues Multi-Year Push Against Grocery Property Controls

The Competition Bureau of Canada has expanded its investigation into Sobeys' use of property controls, continuing a multi-year effort that began with its 2023 grocery competition study and has already prompted changes across the grocery industry.

Prime Day spending set to hit $5.4B in Canada as participation jumps from 52% to 65% in a year

70% expect to spend the same amount (51%) or more (19%) than they did last year.

Fran Deck, Steward of Toronto Landmark Fran’s Restaurant, Dies at 89

Fran Deck, longtime steward of Toronto's historic Fran's Restaurant, has died at age 89. His legacy lives on through one of the city's most enduring dining institutions.

AI implementation gap puts client revenue and talent at risk, Thomson Reuters report warns

While AI tools are widely used across legal, tax, audit and risk professions, many organizations are failing to translate that usage into measurable business value, exposing them to financial and operational consequences.

SELLIT9 raises $4.1M to expand recommerce trade-in platform across North America

The funding round was led by the Business Development Bank of Canada’s Seed Venture Fund, with participation from MaRS Investment Accelerator Fund, AQC Capital and Anges Québec.