The French Connection Group (FCG) has announced a long-term partnership with G-III Apparel Group (G-III), a global expert in fashion, to develop and distribute men’s and women’s apparel and selected accessory products across North America.
The company said the agreement marks a major milestone in French Connection’s growth strategy, reinforcing the long-term vision set by its current owner, MIP Holdings.
“Since takeover in November 2021, we have focused on revitalizing French Connection and positioning it for long-term success,” said Apinder Singh Ghura, Chair of French Connection Group.
“We are delighted to partner with G-III to advance this strategy and are confident in their ability to unlock meaningful opportunity for French Connection in North America. This agreement builds on our global momentum and reflects our commitment to expanding the brand’s reach and relevance.”
Founded in 1972, French Connection is a London-based global fashion brand known for its contemporary, design-led clothing, accessories, and homeware. With a presence in over 200 locations across the world, the brand offers stylish, high-quality products across multiple categories and channels, including retail, e-commerce, wholesale, and licensing.
The company said the partnership draws on G-III’s deep market expertise and established North American retail relationships to accelerate French Connection’s growth, strengthening its position as a contemporary fashion brand and advancing FCG’s global expansion strategy across key international markets.
G-III Apparel Group, Ltd. is a global fashion leader with expertise in design, sourcing, distribution, and marketing. The Company owns and licenses a portfolio of more than 30 preeminent brands, each differentiated by unique brand propositions, product categories, and consumer touchpoints. G-III owns ten iconic brands, including DKNY, Donna Karan, Karl Lagerfeld, and Vilebrequin, and licenses over 20 of the most sought-after names in global fashion, including Calvin Klein, Tommy Hilfiger, Levi’s, Nautica, Champion, Halston, Converse, BCBG, and major national sports leagues, among others.
“Expanding our portfolio of strategic licenses remains central to our growth strategy,” said Morris Goldfarb, G-III’s Chairman and Chief Executive Officer. “This partnership leverages our scaled infrastructure and proven strengths in design, sourcing, and distribution to extend the brand’s legacy and deepen its connection to today’s consumer.”
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the good old days in mid 2000s when they were known for “FCUK” shirts and jumpers. those were iconic and glory days of the brand.
I had a few items from the brand years ago, I remember some people in Vancouver being offended when I wore a shirt because they were unfamiliar with the brand, haha.