Why Canada’s Grocery Code of Conduct Won’t Lower Food Prices

Date:

Share post:

By Michael von Massow

Canada’s Grocery Code of Conduct came into full effect as of Jan. 1, 2026. Governed by an independent organization, the code sets out guidelines for dealings between retailers and suppliers.

It’s intended to provide transparency and predictability in the relationship between food retailers and their suppliers. All five of Canada’s largest grocers — Empire, Loblaw, Metro, Walmart Canada and Costco Canada — have registered with the code.

The code sets out specific objectives: to contribute to a “thriving and competitive grocery industry,” promote trust between grocery value chain stakeholders, allow for informed business decisions and provide an effective and fair dispute settlement mechanism.

That dispute resolution mechanism, administered by the Office of the Grocery Sector Code of Conduct (OGSCC), is intended as a last resort. The possibility of mediation may encourage parties to resolve disagreements informally before they escalate to formal adjudication.

In addition, the OGSCC will publish an annual report highlighting key trends, challenges, recommendations for code improvements and anonymized case studies of disputes, without naming specific companies.

Was the code ever about food prices?

Public discussion of the code was often conflated with a desire to reduce food prices. While food price regulation is not part of the code, it has been raised in wider discussions about food price inflation.

Statistics Canada data shows that food prices continued to rise across the country in 2025. Prices increased by 3.4 per cent across Canada’s 10 provinces and three territories between May 2024 and May 2025.

Concerns about food price inflation have been longstanding. In 2023, the federal Standing Committee on Agriculture held a meeting to investigate the issue. Members questioned Walmart Canada CEO Gonzalo Gebara and Galen Weston, then president and CEO of Loblaws (and now chair of the board).

A middle-aged white man in glasses and a suit sits behind a name card that says Galen G. Weston
Galen Weston, who is now chairman of Loblaw Companies Limited, waits to appear as witnesses at the Standing Committee on Agriculture and Agri-Food investigating food price inflation in Ottawa in March 2023. THE CANADIAN PRESS/Spencer Colby

Liberal MP Heath MacDonal asked Gebara:

“What do you say to us when we’re seeing the hesitation of Walmart to sign on to the grocery code of conduct? How do we relay that message back to our constituents, who, over the past couple of years, due to all the items and many of the issues you talked about, have been facing a lot of challenges, including the price of groceries?”

While this question does not explicitly tie the code to food prices, many interpreted this, and other statements, as suggesting the code might lower food prices.

Could the code raise prices?

Some industry leaders, however, have suggested the code could increase prices. For example, Weston says he was hesitant to participate in the code due to fears that prices would go up.

The mechanism of potential price inflation is relatively straightforward. The code discourages certain charges and states payment schedules should be negotiated. If grocers lose some benefits due to the limitations of the code, it will cost them money. In such a scenario, it is difficult to imagine that grocers would forgo money from consumers by lowering prices.

Walmart and Loblaws, who were originally resistant, eventually accepted the code after further negotiations. Loblaws’ new president, Per Bank, said the company was content with the revised code and no longer felt it would raise prices. It is worth noting, however, no one has said the code will reduce prices.

Some observers have suggested the code could lower food prices over the longer term. But they were commenting about the benefits of lower charges to suppliers and the potential for investment and innovation in the Canadian food processing sector. These indeed may be long-term benefits, but they’re not written into the code and would take time to materialize.

Are there any benefits to consumers?

There will likely to be some indirect consumer benefits. A more predictable and transparent relationship between retailers and their suppliers could increase choice for consumers by reducing the barriers to new product introduction.

Price stability and predictability make life easier on suppliers and could help sustain Canadian food processors. A loss of food processing capacity in Canada would lead to increased prices.

The code would also help smaller retailers with less bargaining power. By limiting the concessions large grocers can extract from suppliers, it narrows the gap between big and small chains and makes smaller grocers more viable. This is especially important in under-served neighbourhoods where limited retail options restrict consumer choice.

A woman walks down the aisle of a grocery store holding an armful of groceries
Food prices continued to rise across Canada in 2025. A customer shops at a grocery store in Sharon, Ont., in November 2024. THE CANADIAN PRESS/Chris Young

What actually drives food prices?

Food price inflation is primarily driven by supply-side factors and, to a lesser extent, demand. Between Jan. 1 and Dec. 31, 2025, food prices rose by four per cent — faster than the rate of general inflation. Much of that increase was driven by sharp price rises in beef (16.8 per cent), coffee (30.8 per cent), and sugar and confectionery (12.5 per cent).

Beef and coffee prices have been affected by the increasing frequency and severity of extreme weather events. Beef cow herds are at their lowest point in almost 40 years, due in part to drought in Western Canada and the midwestern United States. High beef prices have also pushed consumers toward other proteins, such as pork and chicken, which saw smaller price increases. Turkey prices remain relatively flat, providing an option for those feeling protein price pressure.

Coffee prices tell a similar story. Extreme weather and disease pressures have reduced yields in producing regions and led to increased prices.

Sugar and confectionery prices increased largely due to tariffs. The U.S. already had protection for its sugar industry, but introduced significant new tariffs on Brazil, Argentina and Columbia, raising organic sugar prices and pulling conventional sugar prices up with them.

Canada responded with reciprocal tariffs, increasing prices here. While some of the tariffs have been reduced, there remains considerable uncertainty. Notably, despite the 12.5 per cent annual increase in prices, prices for sugar and confectionery fell by 4.1 per cent in December 2025.

What comes next?

Canada has experienced significant food price inflation, but the drivers are largely external to and outside the scope of the Grocery Code of Conduct.

While the code may enhance transparency, fairness and competition in the grocery sector, it is not a tool for controlling or lowering grocery prices directly.

But there is room for optimism about grocery costs. The rate of food price increases will slow and we might see some price reductions. Beef cow herds are expected to recover over time, which should ease prices. Beef prices went down marginally in December by 0.2 per cent. Weather remains unpredictable, but in the absence of new extreme events, supply issues should improve and prices should ease for those commodities.

These changes, however, will not be due to the Grocery Code of Conduct, though they will be welcome nonetheless.

About the Author: Michael von Massow is a Professor of Food Economics at the University of Guelph.

*This article originally appeared in The Conversation.

More from Retail Insider:

LEAVE A REPLY

Please enter your comment!
Please enter your name here

More From Retail Insider

RECENT RETAIL INSIDER VIDEOS

Subscribe to the Newsletter

Subscribe

* indicates required

RECENT articles

Celebrate Canada Worldwide eyes new international markets as trade landscape shifts

"Our purpose is really to promote trade, investment and culture."

Corby bets on ready-to-drink growth as consumer habits shift, new CEO says

The company is benefiting from long-term changes in consumer behaviour that favour convenience, portion control and premium products.

Redbrick proposes landmark hotel redevelopment for downtown Victoria

The property was once home to the historic Westholme Hotel, which first opened in 1911.

Pinterest unveils new AI advertising tools as search shifts to conversational discovery

Pinterest rolled out a new set of AI ad tools focused on three things marketers care about right now: performance, workflow efficiency, and interoperability. 

CFIB calls for Alberta small business tax relief alongside energy rebate

The organization said a $100 rebate would represent only a small portion of the higher monthly costs many business owners continue to face.

Daily Synopsis: Jun 26, 2026

Flying Tiger enters Canada with competition, Saks Global rebrands, Lululemon directors approved, Metro strike hits earnings, retail theft pilot in Ottawa sees crime reduction, and other news.

Toronto restaurant to introduce build-your-own pho concept in September

The restaurant will offer customers a choice of ingredients to create individual meals, including traditional broth-based pho as well as dry pho, which the company is introducing as an alternative preparation.

Flying Tiger Opens First Canadian Store, Begins GTA Expansion

Flying Tiger has opened its first Canadian store at CF Toronto Eaton Centre, introducing a Danish retail concept built around discovery, design and constantly changing merchandise as the company begins a five-store GTA expansion.

Retail inventory stress soars as tariffs, TikTok trends, and AI gaps challenge planning: DOSS Study

DOSS says 75% of retail professionals have lost sleep over inventory decisions, with tariffs, TikTok trends and AI gaps worsening planning.

Calgary Stampede drives meaningful lift for local businesses: Mastercard Economics Institute

MEI estimates that the 2025 Calgary Stampede generated an approximate 18 per cent lift in spending at local merchants relative to baseline, with restaurants experiencing one of the strongest lifts at roughly 29 per cent.

Daily Synopsis: Jun 25, 2026

Retail Insider published nine articles covering Vaughan Mills' Playdium, Dollarama's market reach, and Kraft Dinner's move into instant noodles, among others.

Why Major Brands Can No Longer Ignore Dollarama

As Dollarama's customer base and traffic grow, suppliers are increasingly viewing the retailer as a strategic channel rather than a secondary outlet.

Gen X Shoppers Want Global Flavours, But Discovery Still Happens in Store: Study

A new Cashew Research study finds Gen X shoppers are increasingly seeking international foods, but product discovery still happens primarily in-store, creating merchandising opportunities for grocery retailers.

Kraft Dinner Expands Into Instant Noodle Category with New KD Ramen Line

Kraft Heinz Canada is expanding the Kraft Dinner brand beyond boxed macaroni and cheese with the launch of KD Ramen, a new instant noodle line rolling out nationally this summer.

Maison Territo Introduces Moooi’s Distinctive Design World to Montréal

Maison Territo is now an official destination for discovering and ordering Moooi furniture, lighting, and accessories in Montréal.

Tourism spending edges up in Q1 2026: Statistics Canada

Tourism spending in Canada (+0.1%) edged up in the first quarter of 2026, as increased spending by international visitors (+0.9%) more than offset lower tourism spending by Canadians in Canada (-0.2%).

Pattison Food Group expands automated grocery fulfillment operations at B.C. distribution centre

The investment reflects Pattison Food Group's efforts to adapt its warehouse operations to changing demand while reducing manual processes and increasing efficiency in moving products through its supply chain.

Alberta business exodus feared if separation process begins: Calgary Chamber of Commerce

63 per cent of respondents report separatism is already having a negative impact on their business.

The Clayfield hotel project positions Niagara-on-the-Lake for next phase of tourism growth

The Clayfield, part of Hyatt’s Unbound Collection, a 102-room hotel anchoring a broader mixed-use project known as Clayfield Commons.

Spirits brands shift to experiential marketing as consumption declines: Gradient report

Consumers are demanding more meaningful, higher-quality experiences when they do drink.