Why Canada’s Grocery Code of Conduct Won’t Lower Food Prices

Date:

Share post:

By Michael von Massow

Canada’s Grocery Code of Conduct came into full effect as of Jan. 1, 2026. Governed by an independent organization, the code sets out guidelines for dealings between retailers and suppliers.

It’s intended to provide transparency and predictability in the relationship between food retailers and their suppliers. All five of Canada’s largest grocers — Empire, Loblaw, Metro, Walmart Canada and Costco Canada — have registered with the code.

The code sets out specific objectives: to contribute to a “thriving and competitive grocery industry,” promote trust between grocery value chain stakeholders, allow for informed business decisions and provide an effective and fair dispute settlement mechanism.

That dispute resolution mechanism, administered by the Office of the Grocery Sector Code of Conduct (OGSCC), is intended as a last resort. The possibility of mediation may encourage parties to resolve disagreements informally before they escalate to formal adjudication.

In addition, the OGSCC will publish an annual report highlighting key trends, challenges, recommendations for code improvements and anonymized case studies of disputes, without naming specific companies.

Was the code ever about food prices?

Public discussion of the code was often conflated with a desire to reduce food prices. While food price regulation is not part of the code, it has been raised in wider discussions about food price inflation.

Statistics Canada data shows that food prices continued to rise across the country in 2025. Prices increased by 3.4 per cent across Canada’s 10 provinces and three territories between May 2024 and May 2025.

Concerns about food price inflation have been longstanding. In 2023, the federal Standing Committee on Agriculture held a meeting to investigate the issue. Members questioned Walmart Canada CEO Gonzalo Gebara and Galen Weston, then president and CEO of Loblaws (and now chair of the board).

A middle-aged white man in glasses and a suit sits behind a name card that says Galen G. Weston
Galen Weston, who is now chairman of Loblaw Companies Limited, waits to appear as witnesses at the Standing Committee on Agriculture and Agri-Food investigating food price inflation in Ottawa in March 2023. THE CANADIAN PRESS/Spencer Colby

Liberal MP Heath MacDonal asked Gebara:

“What do you say to us when we’re seeing the hesitation of Walmart to sign on to the grocery code of conduct? How do we relay that message back to our constituents, who, over the past couple of years, due to all the items and many of the issues you talked about, have been facing a lot of challenges, including the price of groceries?”

While this question does not explicitly tie the code to food prices, many interpreted this, and other statements, as suggesting the code might lower food prices.

Could the code raise prices?

Some industry leaders, however, have suggested the code could increase prices. For example, Weston says he was hesitant to participate in the code due to fears that prices would go up.

The mechanism of potential price inflation is relatively straightforward. The code discourages certain charges and states payment schedules should be negotiated. If grocers lose some benefits due to the limitations of the code, it will cost them money. In such a scenario, it is difficult to imagine that grocers would forgo money from consumers by lowering prices.

Walmart and Loblaws, who were originally resistant, eventually accepted the code after further negotiations. Loblaws’ new president, Per Bank, said the company was content with the revised code and no longer felt it would raise prices. It is worth noting, however, no one has said the code will reduce prices.

Some observers have suggested the code could lower food prices over the longer term. But they were commenting about the benefits of lower charges to suppliers and the potential for investment and innovation in the Canadian food processing sector. These indeed may be long-term benefits, but they’re not written into the code and would take time to materialize.

Are there any benefits to consumers?

There will likely to be some indirect consumer benefits. A more predictable and transparent relationship between retailers and their suppliers could increase choice for consumers by reducing the barriers to new product introduction.

Price stability and predictability make life easier on suppliers and could help sustain Canadian food processors. A loss of food processing capacity in Canada would lead to increased prices.

The code would also help smaller retailers with less bargaining power. By limiting the concessions large grocers can extract from suppliers, it narrows the gap between big and small chains and makes smaller grocers more viable. This is especially important in under-served neighbourhoods where limited retail options restrict consumer choice.

A woman walks down the aisle of a grocery store holding an armful of groceries
Food prices continued to rise across Canada in 2025. A customer shops at a grocery store in Sharon, Ont., in November 2024. THE CANADIAN PRESS/Chris Young

What actually drives food prices?

Food price inflation is primarily driven by supply-side factors and, to a lesser extent, demand. Between Jan. 1 and Dec. 31, 2025, food prices rose by four per cent — faster than the rate of general inflation. Much of that increase was driven by sharp price rises in beef (16.8 per cent), coffee (30.8 per cent), and sugar and confectionery (12.5 per cent).

Beef and coffee prices have been affected by the increasing frequency and severity of extreme weather events. Beef cow herds are at their lowest point in almost 40 years, due in part to drought in Western Canada and the midwestern United States. High beef prices have also pushed consumers toward other proteins, such as pork and chicken, which saw smaller price increases. Turkey prices remain relatively flat, providing an option for those feeling protein price pressure.

Coffee prices tell a similar story. Extreme weather and disease pressures have reduced yields in producing regions and led to increased prices.

Sugar and confectionery prices increased largely due to tariffs. The U.S. already had protection for its sugar industry, but introduced significant new tariffs on Brazil, Argentina and Columbia, raising organic sugar prices and pulling conventional sugar prices up with them.

Canada responded with reciprocal tariffs, increasing prices here. While some of the tariffs have been reduced, there remains considerable uncertainty. Notably, despite the 12.5 per cent annual increase in prices, prices for sugar and confectionery fell by 4.1 per cent in December 2025.

What comes next?

Canada has experienced significant food price inflation, but the drivers are largely external to and outside the scope of the Grocery Code of Conduct.

While the code may enhance transparency, fairness and competition in the grocery sector, it is not a tool for controlling or lowering grocery prices directly.

But there is room for optimism about grocery costs. The rate of food price increases will slow and we might see some price reductions. Beef cow herds are expected to recover over time, which should ease prices. Beef prices went down marginally in December by 0.2 per cent. Weather remains unpredictable, but in the absence of new extreme events, supply issues should improve and prices should ease for those commodities.

These changes, however, will not be due to the Grocery Code of Conduct, though they will be welcome nonetheless.

About the Author: Michael von Massow is a Professor of Food Economics at the University of Guelph.

*This article originally appeared in The Conversation.

More from Retail Insider:

RELATED ARTICLES

Subscribe to the Newsletter

Subscribe

* indicates required

RECENT articles

Toronto Fashion Label Demascaré Expands Into Ready-to-Wear as Shaun Mascarenhas Eyes Retail Growth

Toronto designer Shaun Mascarenhas is expanding Demascaré into ready-to-wear, with local production, selective retail growth and broader ambitions.

Aritzia’s Stronger Store Performance Supports Continued North American Expansion

Aritzia is reporting stronger boutique productivity and customer traffic as it expands across North America. The Vancouver-based fashion retailer plans additional U.S. openings and repositionings in Quebec and California while continuing to invest in larger stores and digital commerce.

Bento launches Nashville hot chicken sushi roll across Canada

Bento’s latest sushi product combines Nashville hot chicken with traditional roll ingredients and will be sold at participating Canadian grocery, retail and post-secondary locations.

Couche-Tard to acquire Irving Oil retail assets in Quebec, Ontario

The convenience store operator has agreed to acquire retail locations, fuel supply arrangements and cardlock sites in Quebec and Ontario, subject to regulatory approvals.

Employment falls for 2nd straight month, 68,000 jobs lost in September: Statistics Canada

The unemployment rate increased 0.1 percentage points to 6.5%.

Canadians plan to spend less this holiday season but favour domestic products: PwC

A PwC Canada survey finds 54 per cent of consumers are willing to pay more for Canadian-made goods as planned holiday spending declines 11 per cent.

Maybelline expands mental health campaign to focus on support networks (Video)

Maybelline New York’s latest Brave Together campaign highlights the role of family and friends in mental health support, building on a global program launched in 2020.

Pokémon Card Thefts Push Canadian Retailers to Rethink Store Security

Pokémon card thefts across Canada are prompting retailers to rethink security, insurance, inventory storage and how valuable products are displayed and sold.

Canadians’ confidence in direction of food system weakens: report

A Canadian Centre for Food Integrity survey finds food affordability remains Canadians' top concern as uncertainty about misinformation and artificial intelligence grows.

Montreal’s Transformer Table Reaches $145 Million in Revenue as U.S. Retail Expansion Accelerates

Montreal-founded Transformer Table is expanding its U.S. retail footprint with new microstores and a Maryland flagship as CEO Chris Wantlin discusses the company's revenue growth, retail partnerships and future expansion plans.

Daily Synopsis: October 8, 2026

Holiday spending expected to be down as consumers struggle, Newmarket Walmart closing while Kingston announced, grocery store opens in Winnipeg food desert, T&T opens 1st Ontario cafe, and other news.

Aritzia reports Q2 Fiscal 2027 financial results, net revenue up 44.1% to $1.17 billion

Net revenue in Canada increased 19.8% to $390.4 million, compared to $326.0 million in Q2 2026.

Canada’s Menswear Market Is Being Rebuilt as Retailers Invest in Premium and Luxury

Canada’s premium and luxury menswear market is attracting major investment as Harry Rosen, Holt Renfrew, Simons, independent retailers and global fashion houses expand, renovate and rethink physical retail across Canada, even after the loss of major department-store capacity.

Ralph Lauren Home Joins Maison Territo in Montréal

Maison Territo adds Ralph Lauren Home to its curated catalogue, bringing the American brand’s furniture and distinctive design aesthetic to Montréal.

Casavogue Launches Buy More, Save More Promotion in Montréal

Casavogue’s Buy More, Save More promotion offers $500 in savings for every $3,000 spent on a wide selection of furniture.

Egg Club and Serruya Private Equity Announce Joint Venture to Fuel Global Growth  

New partnership will support expansion of the Toronto-born breakfast brand across North America and international markets.

Kits Eyecare report preliminary Q3 results, substantial growth in total revenue

Total Revenue grew 21.6% year-over-year to approximately $63.7 million, accelerating from 17.8% growth in Q2 2026.

Canadian Shoppers Grow More Selective as Holiday Spending Intentions Weaken

A new Stifel survey finds Canadian consumers entering the 2026 holiday season with weaker spending conviction. Holiday budget intentions fell sharply, while value retail remains resilient and higher-income shoppers show growing caution across several discretionary categories.

Selwyn Crittendon moving on to different role at IKEA

He will remain with IKEA Canada until December 31, and the company expects to announce a successor in the coming months.

Scarce Retail Space Gives Canadian Landlords New Leverage

Canada’s tight retail real estate market is shifting negotiating power toward landlords as limited construction and high occupancy constrain available space. JLL, Primaris, RioCan, McDonald’s and Empire executives discuss the implications, including the temporary opportunity created by former Hudson’s Bay locations.