Ben’s Original, part of Mars, is expanding its ready meal portfolio with the launch of Ben’s Original Street Food Noodles.
Inspired by bold, globally loved street food flavours, this new ready meal extension delivers a flavour-packed, authentic international taste to Canadians in just 90 seconds, said the company.
“The launch reflects growing Canadian consumer demand for convenient meals that deliver on taste, quality and global inspiration. In fact, the ready meal segment in Canada is expected to grow 46 per cent between 2024 and 2030, to a $7.18B US industry.1 Ben’s Original™ is meeting growing consumer demand with an expanded portfolio of ready meals, continuing to move the brand to the center of the plate and the star of mealtime,” said the company.
“Noodles are one of the fastest-growing convenient meal categories in Canada, and consumers are increasingly looking for bold, globally inspired flavours they can prepare quickly,” said Derin Bello, General Manager, Mars Food & Nutrition Canada.
“With the success of our Ben’s Original Street Food ready meals, expanding into noodles was a natural next step, bringing exciting international flavours to Canadians in a format that’s ready in just 90 seconds.”
To celebrate the launch, Ben’s Original is offering a limited-time promotion where Canadians who purchase two or more Street Food Noodles can receive an exclusive set of authentic bamboo chopsticks in a sleek travel case.
Five Globally Inspired Street Food Noodles Varieties
Each Ben’s Original Street Food Noodles variety delivers authentic global flavours in a convenient microwave-ready pouch:
- Chinese Stir Fry Noodles – Classic wok-inspired flavour with perfectly cooked noodles, vegetables, and a savoury seasoning blend. This convenient entrée combines mushrooms, carrots and red bell peppers with a satisfyingly savoury profile that brings authentic Chinese-style stir fry taste straight to your table.
- Korean Style BBQ Noodles – Perfectly cooked noodles combined with mushrooms, carrots, red bell peppers and green onions, and a touch of chili for a sweet, smoky, and mildly spicy Korean BBQ–style flavour.
- Spicy Indonesian Noodles – Bringing the heat with a spicy Indonesian-style blend seasoning that delivers heat, depth, and rich aromatic notes. This entrée features carrots, green beans, red bell peppers and green onions.
- Thai Stir Fry Noodles – Lightly spiced noodles with Thai seasoning that delivers a balanced combination of savoury, sweet, and fragrant notes. Carrots, red bell peppers and green onions round out the dish.
- Japanese Teriyaki Noodles – A classic teriyaki-style seasoning brings deep umami and a touch of gentle sweetness, complemented by a vibrant mix of mushrooms and red bell peppers for a perfectly balanced bite.
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