Canadian Tire is preparing to launch a new Hudson’s Bay Stripes collection on May 1, marking the first full assortment developed internally since acquiring the intellectual property of Hudson’s Bay Company last year.
The 32-piece collection represents an important step forward in Canadian Tire’s stewardship of one of Canada’s most recognizable retail symbols. It builds on a limited holiday capsule released in December 2025, which primarily consisted of legacy inventory originally intended for Hudson’s Bay stores prior to the company’s collapse. By contrast, the new Hudson’s Bay Stripes summer line has been designed, developed, and brought to market by Canadian Tire teams.
The December 2025 debut served as a test of consumer appetite following the liquidation of Hudson’s Bay Company earlier that year. According to a source, that initial product offering was sourced by acquiring goods tied to unpaid supplier deliveries before the retailer’s bankruptcy and nationwide store closures.
With the May 2026 launch, Canadian Tire is shifting from redistribution of legacy stock to active brand development. The new summer release marks the first time the company has applied its own design direction to the Hudson’s Bay trademarks, moving beyond reproductions of heritage merchandise and into a purpose-built seasonal assortment.
Summer-Focused Assortment Reflects Canadian Lifestyle
The Hudson’s Bay Stripes summer line has been designed around outdoor living and seasonal experiences. The collection includes 32 items spanning multiple categories such as outdoor furniture, beach essentials, games, and entertaining. Products range from pickleball sets and cornhole games to tote bags, aprons, umbrellas, beach towels, and the iconic point blanket.
Signature pieces in the collection include a cedar strip canoe, Muskoka chair, outdoor cushions, and decorative paddles, several of which are made in Canada. The assortment reflects a focus on craftsmanship and domestic production, reinforcing the collection’s positioning as distinctly Canadian in both design and use.
In a LinkedIn post, CEO Greg Hicks framed the collection around moments that define Canadian summers.
“We’re bringing one of Canada’s most recognizable symbols into summer in a new way.
The Hudson’s Bay Stripes Summer ’26 Collection is the first full assortment we’ve developed at Canadian Tire Corporation since acquiring the brand assets, and it’s been shaped with a simple idea in mind…
How do these Stripes show up in the moments that define summer in Canada?
At the cottage. In the backyard. On the water.
That thinking shows up across the collection, from everyday essentials to stand-out pieces that feel distinctly Canadian, including a cedar strip canoe made right here in Canada. Hard to think of anything more fitting than that.
What matters most to us is that we’ve stayed true to what people expect from the Stripes, quality, craftsmanship, and a sense of familiarity, while starting to take the brand into new places and new moments.
The response from Canadians to the return of the Stripes has been incredibly strong, and this collection is an important next step in building something meaningful for the long term.
Thank you to our vendor partners for helping us carry this forward with care, and to our teams across the business who brought it to life.
The Hudson’s Bay Stripes Summer ’26 Collection will be available starting May 1 in stores across the country and online.”
Building on Momentum and Brand Strategy
The new collection follows strong consumer demand for the initial holiday release, which saw rapid sell-through across Canadian Tire locations. The summer assortment represents what the company describes as the next chapter for the Stripes, expanding the brand into more everyday moments in Canadian life.
“The response from Canadians to the return of the Stripes exceeded our expectations, and this collection is about building on that momentum in a way that feels natural for how Canadians live, especially in the summer,” said Eva Salem, SVP, Marketing and Brand at Canadian Tire Corporation.
“This is the first time we’re bringing forward a full seasonal assortment, and it reflects the opportunity we see to continue to grow the portfolio of iconic brands we own and design. We’re expanding the Stripes into more everyday moments, from the beach to the backyard, while staying true to what has made this brand so meaningful to Canadians.”
The Hudson’s Bay Stripes brand now joins Canadian Tire’s broader portfolio of owned brands, which includes labels such as NOMA, CANVAS, and Sherwood, as the company continues to invest in proprietary product development as a core retail strategy.
Strategic Stewardship of a Historic Brand
Canadian Tire acquired the Hudson’s Bay intellectual property for approximately $30 million following court approval in June 2025, after the 355-year-old retailer entered creditor protection and ultimately liquidated its operations. All department store locations were closed by June 1, 2025, ending the company’s long-standing presence in Canadian retail.
Importantly, Canadian Tire did not acquire the operating business or its liabilities. Instead, it purchased brand assets including trademarks, the four-colour stripe design, and associated sub-brands, positioning itself as a steward of the legacy rather than a continuation of the department store model.
The Hudson’s Bay Stripes summer line will be available beginning May 1 in Canadian Tire stores across Canada and online. For the first time, select products will also be available through Mark’s locations and online at marks.com, expanding access to the collection across Canadian Tire’s retail network.
From the looks of this collection it seems Canadian tire is honouring the Hudson’s Bay/ HBC stripes legacy better than Hudson’s Bay did in the final few years. This collection looks like a classic truly Canadian collection. Not the weird patterns and designs Hudson’s Bay has the last while. Never understand why Hudson’s bay changed the name to “HB Stripes” and slowly moved away from classic HBC stripes pattern to weird designs that didn’t really reflect the classic pattern just the colour pallet. Love to see that the classic stripes are back and the name has changed back got the original Hudson’s Bay branding.