Parks Canada and the Tourism Industry Association of Canada (TIAC) have renewed their Memorandum of Understanding (MOU), building on years of close collaboration in support of Canada’s tourism sector and visitor economy.
They said the MOU establishes a framework for collaboration across key areas including stakeholder engagement, participation in industry forums, and joint efforts to foster sustainable opportunities and build sector resilience in the face of emerging challenges. These priorities reflect a shared understanding that domestic and international tourism growth depends on strong, ongoing coordination between government and industry stakeholders.
Parks Canada and TIAC said they will work to advance a strong, competitive and sustainable sector that contributes to Canada’s economic prosperity and environmental stewardship.
Parks Canada is one of Canada’s leading tourism experience providers, welcoming approximately 24 million visitors every year to some of the world’s most iconic natural and cultural heritage destinations. Visitors to Parks Canada administered places help generate $4 billion to the national GDP and spend the equivalent of more than $11 million every day in communities across the country.
With 171 national historic sites, 48 national parks, five national marine conservation areas and one national urban park, Parks Canada’s vast reach provides services in over 200 locations across Canada, in every province and territory, rural, urban and northern.
“The renewed Memorandum of Understanding with the Tourism Industry Association of Canada reflects our shared commitment to strengthening Canada’s visitor economy while protecting the natural and cultural treasures that define our country. By continuing to work together, Parks Canada and TIAC will support sustainable tourism that benefits communities, enhances visitor experiences, and ensures these special places are protected for future generations,” said Andrew Campbell, Interim President & Chief Executive Officer, Parks Canada.
“Working closely with Parks Canada helps TIAC deliver real value for Canada’s tourism sector. This MOU gives us a stronger foundation to tackle shared challenges, open up new opportunities, and make sure tourism continues to support jobs, businesses, and communities across the country. A more united sector is not only good for tourism, it is good for Canada,” said Sébastien Benedict, President & Chief Executive Officer, Tourism Industry Association of Canada.
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