Pickleball is back at The Well, bringing one of North America’s fastest-growing sports into the heart of downtown Toronto.
This limited-time outdoor court by Pickleplex introduces an exciting way to stay active while experiencing one of the city’s most dynamic new destinations.
Designed to be accessible for all skill levels, the experience is easy to step into, whether you are new to the game or looking to refine your skills.
The pop-up court includes:
- Paddles available on site for added convenience
- A comfortable lounge area providing space to relax between games
- Located within The Well, surrounded by retail, dining, and entertainment to enjoy a dynamic day out
The courts are only open for a limited time until May 4 and court time can be reserved in advance here.
The courts are open daily from:
- 9:00am to 6:00pm on Monday
- 9:00am to 8:00pm on Tuesday-Sunday.
Eva Chapman, The Well’s General Manager, said the vision behind bringing Pickleball back to The Well this spring is to further reinforce its positioning as a dynamic lifestyle destination that seamlessly blends retail, wellness, and community.
“From the outset, The Well has been designed as more than a place to shop, it’s a place to gather and connect. The addition of a highly social activation like pickleball brings that vision to life. The Well community has come to look forward to this partnership with Pickleplex each spring,” she said.
“Bringing pickleball back to The Well supports our broader vision as a mixed‑use lifestyle destination that integrates retail, wellness, and public space. From the outset, The Well was designed to offer more than traditional shopping, with built‑in flexibility for programming that encourages people to spend time, connect, and engage with the environment. As a highly social and accessible activity, pickleball brings that intent to life and builds on the strong response and anticipation we’ve seen from the community.”
Chapman said Pickleball was a natural fit because it is accessible, social, and appeals to a broad range of ages, aligning well with The Well’s diverse visitors and surrounding community.
“As retail environments continue to evolve, we see strong value in experiences that encourage participation and connection. Programming like this is a natural extension of The Well’s wellness‑focused tenant mix, complementing retailers such as Lululemon, Adidas, BlackToe Running, Sweat and Tonic, Reformed, and Health One, while also supporting food and beverage offerings and encouraging longer visits and deeper engagement across the site,” she explained.
“The Well offers guests the chance to explore the property through a mix of wellness, retail, and food and beverage experiences connected to their time on the court. Whether it’s grabbing a coffee, shopping, or meeting friends, pickleball becomes part of a broader, social visit across the site. We’re already seeing that come to life through tenant collaborations, from Lululemon’s racket sports line to BMO supporting paddle pick-up, alongside offers from Quantum Coffee and Big Fat Cookies. As a result, guests are naturally spending more time on-site, which helps drive foot traffic, increase cross-traffic, and build stronger engagement across our tenant mix, all in a way that feels authentic to The Well’s wellness-focused positioning.”
Chapman said programming plays a key role in shaping The Well as more than just a place to shop or dine.
“It gives guests a reason to keep coming back, with experiences that go beyond the expected. Through a mix of cultural moments, wellness-driven programming, and interactive events, we’re creating a destination that feels dynamic and distinctly Toronto. With more than 250 events each year, there’s always something new to discover, helping The Well feel active, social, and continuously evolving,” she noted.
“The early response (to pickleball) was very positive, building on the strong momentum we saw when pickleball was first introduced at The Well last year. That level of engagement reinforces the role experiential programming can play in how people connect with space. While we’re always evaluating what resonates most with our visitors, the success of pickleball is a strong signal. It helps to inform us how we think about future programming.”
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