Canadian delivery platform Skip has significantly expanded its grocery offering through a new nationwide partnership with Loblaw Companies Limited, bringing a wide range of grocery banners onto its platform.
The collaboration enables Canadians to order from 13 Loblaw banners, including No Frills, Loblaws, Real Canadian Superstore, Maxi, and Your Independent Grocer, directly through Skip. The move strengthens Skip’s position in the increasingly competitive on-demand grocery delivery market and reflects a broader shift toward convenience-driven retail.
“This partnership with Loblaw brings together two homegrown brands to redefine convenience and bring the best of Canadian grocery directly to customers’ doors,” said Paul Sudarsan, SVP, Partnerships at Skip. “From the weekly top-up shop to the last minute dinner save, we’re meeting Canadians exactly where they are, at every price point and in every postal code.”
A Strategic Push Into Grocery and Everyday Essentials
The Skip Loblaw grocery delivery initiative is part of a larger strategy to position Skip as a comprehensive retail delivery platform rather than a restaurant-only service. As consumer habits shift toward immediacy and flexibility, the company is targeting “top-up” grocery trips, midweek refills, and last-minute meal solutions.
“With Skip we are excited to provide a new way to get groceries delivered with a great Canadian partner,” said Avery Ironside, Senior Director of Marketing & Growth at Loblaw. “It’s now even easier for Canadians to get the products they know and love when and where they need them, including their favourite PC® foods.”
This partnership connects Canadians across more than 450 cities and towns to Loblaw’s extensive grocery network, which spans over 2,800 locations nationwide. It also reinforces Loblaw’s continued investment in digital channels and last-mile fulfillment.
Intensifying Competition in On-Demand Retail
The expansion comes as competition intensifies among delivery platforms. Skip’s move follows similar partnerships by rivals, including Instacart and Uber Eats, both of which have been building out grocery and retail offerings in Canada.
In late 2025, Uber Eats added Loblaw to its platform, highlighting the strategic importance of grocery partnerships in driving user frequency and basket size. Skip’s response has been to rapidly scale its own retail ecosystem, leveraging its Canadian roots as a differentiator.
A Broader Retail Expansion Strategy
The Loblaw agreement is the latest in a series of partnerships that underscore Skip’s evolution into a broader “everything delivery” network. Over the past year, the company has added major partners across multiple retail categories, including Walmart Canada, Shoppers Drug Mart, Dollarama, and PetSmart.
These moves reflect a deliberate effort to capture a larger share of everyday consumer spending, extending beyond food delivery into grocery, pharmacy, and general merchandise. Skip has also introduced loyalty initiatives and partnerships, including integrations with WestJet, to deepen engagement and build a more comprehensive ecosystem.
According to company data, Skip’s retail category has seen rapid growth, with triple-digit increases driven by these partnerships and evolving consumer behaviour.
Meeting Growing Demand for Convenience
The expansion aligns with broader trends in Canadian retail, where time-constrained consumers are increasingly turning to on-demand services for everyday needs. Grocery delivery, once considered a niche offering, has become a core component of omnichannel retail strategies.
By positioning itself as a platform for quick “top-up” grocery trips, Skip is targeting high-frequency use cases that can drive repeat engagement and customer loyalty.
To support adoption, the company is offering promotional incentives, including 30 percent off the first three Loblaw orders of $45 or more, capped at $15 per order, through May 31, 2026.
Strengthening a Homegrown Competitive Narrative
A notable aspect of the Skip Loblaw grocery delivery strategy is its emphasis on Canadian identity. Both companies have positioned the partnership as a collaboration between two homegrown brands, a message that resonates amid growing competition from global players.
Founded in the Prairies in 2012, Skip has grown into a national technology platform with more than 50,000 partners. As a subsidiary of Just Eat Takeaway.com, it combines local market knowledge with international scale.
For Loblaw, the partnership adds another layer to its omnichannel capabilities while reinforcing its presence in digital grocery.
Outlook for On-Demand Grocery in Canada
As delivery platforms continue to expand their retail partnerships, the competitive landscape is expected to intensify further. Grocery, in particular, remains a key battleground due to its frequency and importance in household spending.
The Skip Loblaw grocery delivery partnership signals a continued shift toward integrated, convenience-driven retail ecosystems, where consumers expect fast, flexible access to a wide range of products.
With major players investing heavily in this space, the race to define Canada’s leading on-demand retail platform is accelerating.
