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Canadian EB Games and EBX Locations Start Rebranding to GameStop with New Store Signage

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GameStop at Yorkdale Shopping Centre (September 9, 2021) - Photo by Craig Patterson

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Texas-based entertainment retailer GameStop has started the rebranding process for Canadian EB Games and EBX locations.

The EBX store at Yorkdale Shopping Centre had the store signage updated and now represents the GameStop brand. Staff in the stores are informed 48-hours in advance of the change, which happens after the store closes for the evening.

EB Games was purchased by GameStop in 2005 which saw the locations in Europe and the US rebranded.

GameStop announced in July that EB Games Canada would be transitioning from the legacy brand to GameStop Canada by the end of 2021.

EB Games at Yorkdale
EB Games at Yorkdale (March 2021) – Photo by Dustin Fuhs
In-Store Signage at EB Games CF Toronto Eaton Centre
In-Store Signage at EB Games CF Toronto Eaton Centre – Photo by Dustin Fuhs

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