Canadian EB Games and EBX Locations Start Rebranding to GameStop with New Store Signage

Date:

GameStop at Yorkdale Shopping Centre (September 9, 2021) - Photo by Craig Patterson

Share post:

Texas-based entertainment retailer GameStop has started the rebranding process for Canadian EB Games and EBX locations.

The EBX store at Yorkdale Shopping Centre had the store signage updated and now represents the GameStop brand. Staff in the stores are informed 48-hours in advance of the change, which happens after the store closes for the evening.

EB Games was purchased by GameStop in 2005 which saw the locations in Europe and the US rebranded.

GameStop announced in July that EB Games Canada would be transitioning from the legacy brand to GameStop Canada by the end of 2021.

EB Games at Yorkdale
EB Games at Yorkdale (March 2021) – Photo by Dustin Fuhs
In-Store Signage at EB Games CF Toronto Eaton Centre
In-Store Signage at EB Games CF Toronto Eaton Centre – Photo by Dustin Fuhs

RELATED ARTICLES

Load more

Subscribe to the Newsletter

Subscribe

* indicates required

RECENT articles

Scandinavian furniture brand OMHU expands into the Canadian market

OMHU is best known for its TEDDY—the modular, boneless sofa that’s taken over the internet.

Toronto’s newest wellness destination – The Practice

From psychotherapy to sound baths, red light yoga to a rooftop patio - everything your nervous system has been asking for, under one 4-story roof 

Westcliff Open to Further Acquisitions Following Kingsway Mall Deal

Westcliff discusses its Kingsway Mall acquisition, return to Western Canada and strategy for further shopping centre acquisitions across Canada.

AI, Traceability and Resilience Reshape Global Retail Supply Chains: TradeBeyond Executive

"Three decades in fashion and retail supply chains have taught me that change is constant, but the pace and complexity of change have accelerated dramatically."

Food Basics Launches ‘More Flavours of Home’ Cookbook Series Celebrating Ontario’s Cultural Food Traditions

An opportunity to dive deeper beyond the hundreds of imported products key to many ethnicities that it carries, and into showcasing the people, recipes and traditions that make culture worth experiencing.

KFC Canada’s $30M bet on beverages

The scale of the expansion is significant: Kwench is rolling out to more than 170 locations by summer’s end, with plans to reach 600 locations in 2027. 

Canadians Are Grocery Shopping More Often but Buying Less Each Time

Canadian grocery shoppers are making more frequent purchases with smaller baskets as traditional grocers lose share, private labels gain ground and consumers increasingly spread spending across multiple retail channels.

Community pharmacies play a bigger role inCanadians’ health and local economies than many realize (Opinion)

Community pharmacy contributes nearly $23 billion annually to Canada’s economy.

From The Desk: Expansion and Adaptation Define This Week’s Canadian Retail Landscape

Canadian retail accelerates expansion with new stores and strategic investments amid evolving consumer demands and trade challenges.

Daily Synopsis: August 28, 2026

RCC cautions against boycotting American retailers, Harley-Davidson becomes trade war flash point, pharmacy opportunity for grocers, BC duty free retailer says things are bad, Tim Hortons sues Vancouver airport for shutting store, and other news.

Iconic BIC® Cristal Reimagined as Seletti Lamp, Available for Pre-Order at Maison Territo

Maison Territo introduces Seletti’s new BIC® Lamp, a 12:1 reimagining of the iconic BIC® Cristal pen, now available for pre-order in Montréal.

Canadian economy bounces back in Q2: Statistics Canada

"The problem going forward is that trade uncertainty is back with new U.S. tariffs now imposed, Canadian retaliation due early next month, and the prospect of further escalation hard to dismiss."

DUER expands to Winnipeg market with new store at CF Polo Park

The retailer has mapped 10 additional stores over the next 24 months, though Canadian retail is only one part of that vision. 

IGA Returns to Longtime Edmonton Grocery Site Following L’OCA Closure

Sobeys has reopened the Valleyview IGA in west Edmonton following L’OCA Market’s closure, returning the IGA banner to a grocery site with more than 60 years of history.

Cineplex Turns Movie Fandom Into Growing Retail Business

Cineplex is turning movie fandom into a growing retail business as merchandise sales jump 45% and moviegoer spending reaches record levels.

JD Sports Opens Downtown Montreal Flagship as Canadian Expansion Accelerates

JD Sports has opened a new flagship at 777 Sainte-Catherine Street West in downtown Montreal as the retailer rapidly expands its Canadian store network.

Best Buy Canada Sales Decline as Express Expansion Matures

Best Buy Canada revenue fell 4.2% in Q2 as the retailer lapped strong growth tied to its 167-store Best Buy Express expansion.

Explosive growth seen for Jersey Mike’s concept in Canada

The company plans to open another 25 locations in 2027 as it works toward its initial goal of 300 Jersey Mike’s restaurants in Canada over the next 10 to 12 years.

Lessons retailers can learn from the Value Village experience: Doug Stephens

“What they're really selling, when you get right down to it, is they're selling dopamine."

Retail payroll employment declines in June: Statistics Canada

In June, the largest monthly declines in retail trade were in grocery and convenience retailers (-1,200; -0.3%).