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Gen Z

Gen Z Canadians reviving mall culture with focus on social shopping: Lightspeed Commerce

83% of Gen Z Canadians say stores with social or community features make them feel more connected, and more than half (52%) have chosen a retailer specifically for its third-space experience.

Gen Z Is Opting Out and Retail Is Feeling the Impact

Gen Z is rejecting traditional life milestones, reshaping demand across housing, apparel, food, and lifestyle retail in Canada.

Gen Z entrepreneurs eye e-commerce amid challenges, TD survey finds

1 in 4 Gen Z (25%) say they would launch an e-commerce venture using platforms like Etsy or Shopify, reflecting enthusiasm in this sector

Gen Z and Millennials defy affordability concerns: PwC Report

Gen Z is experiencing growing disposable income

Gen Z’s Digital Upbringing Meets a Passion for Tangible Retail and Authentic Brands [Interview]

A new report on Gen Z, born between 1997 and 2012, provides insight into consumer behaviours as well as a look into the upcoming Generation Alpha.
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