Gen Z

Gen Z is Redefining the Checkout Experience for Canadian Retailers

Craig Patterson -
Many Gen Z shoppers are reshaping checkout expectations by prioritizing privacy, trust and payment choice, creating new opportunities and challenges for Canadian retailers.

Brands Retreat From Pride Sponsorships in Canada as Consumers Scrutinize Support

Craig Patterson -
Major brands are scaling back Pride sponsorships in Canada as consumers increasingly demand authentic, year-round LGBTQ+ support, according to a new study.

Gen Z drives rapid food trends as brands turn to AI: Tastewise

Mario Toneguzzi -
Largely fueled by TikTok and Instagram Reels, Gen Z’s tastes shift faster than brands can respond.

Gen Z: Balancing Treats and Budgets

Mario Toneguzzi -
Snacks (52%), desserts (51%), and clothing (49%) top the list of what Gen Z considers most worth spending on.

Gen Z Canadians reviving mall culture with focus on social shopping: Lightspeed Commerce

Mario Toneguzzi -
83% of Gen Z Canadians say stores with social or community features make them feel more connected, and more than half (52%) have chosen a retailer specifically for its third-space experience.

Gen Z Is Opting Out and Retail Is Feeling the Impact

Lee Rivett -
Gen Z is rejecting traditional life milestones, reshaping demand across housing, apparel, food, and lifestyle retail in Canada.

Gen Z entrepreneurs eye e-commerce amid challenges, TD survey finds

Mario Toneguzzi -
1 in 4 Gen Z (25%) say they would launch an e-commerce venture using platforms like Etsy or Shopify, reflecting enthusiasm in this sector

Gen Z and Millennials defy affordability concerns: PwC Report

Mario Toneguzzi -
Gen Z is experiencing growing disposable income

Gen Z’s Digital Upbringing Meets a Passion for Tangible Retail and Authentic Brands [Interview]

Mario Toneguzzi -
A new report on Gen Z, born between 1997 and 2012, provides insight into consumer behaviours as well as a look into the upcoming Generation Alpha.
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