Canada’s Grocery Code of Conduct is now in effect, improving transparency and dispute resolution between grocers and suppliers, but it is not designed to lower food prices.
The company said that its Feed The Dream campaign will run across its Sobeys, IGA, Safeway, Foodland, Thrifty Foods, Farm Boy and Voilà brands, with programming designed to connect consumers, communities and athletes in the lead-up to and during the Games.
Dynamic pricing powered by AI is moving into grocery aisles, putting fairness, trust, and food affordability in Canada at risk, says Dr. Sylvain Charlebois.
Canada’s food inflation is rising faster than overall inflation, driven by structural costs, policy constraints, and supply chain pressures rather than grocery profits.
Canada’s 2026 Food Price Report shows costs rising again as long-standing structural weaknesses continue to drive sustained food inflation across the country.
Self-checkouts are frustrating Canadians, driving up shrink and eroding trust, prompting retailers to rethink the model as the experiment falters, says Dr. Sylvain Charlebois.
Rooted in deep consumer research, the campaign highlights Voilà’s most unique differentiator as the only online destination that brings together several of Canada’s most beloved grocery banners, including Sobeys, Farm Boy, and Longo’s in Ontario, and IGA in Quebec, under one seamless experience.
Canadians face rising food stress as the Fall 2025 Food Index reveals worsening affordability, shifting habits, and declining trust in the national food system.
The combination of everyday value offerings, personalized PC Optimum loyalty rewards, impactful promotions, and new store openings drove higher levels of customer engagement.