Vistar Media

43% of Canadians Less Likely to Trust AI-Generated Ads, Vistar Media Finds

Mario Toneguzzi -
Consumers continue to value the qualities AI often struggles to replicate: 69% say humour, emotion and entertainment make ads memorable, and more than half say relevance is what captures their attention.

Back-to-School shoppers taking action on out-of-home ads: Vistar Media

Mario Toneguzzi -
At a time when marketers are largely focused on clicks, conversions and attribution, the findings suggest many may be overlooking one of the most effective ways to build intent before shopping begins.

Biggest marketing lessons from FIFA World Cup: Vistar Media

Mario Toneguzzi -
Consumers care far more about whether a brand feels relevant to the experience than whether it has official status.

FIFA World Cup boosts brand opportunities in Toronto and Vancouver through out-of-home Advertising

Mario Toneguzzi -
Influx of people is creating a major opportunity for brands looking to reach large crowds, even without paying the steep costs associated with official FIFA sponsorships.

Motion-based digital billboards outperform static ads: Vistar Media

Mario Toneguzzi -
3D motion creative was found to be 67% more effective at driving brand awareness compared to standard DOOH creative 

The key to low-carbon advertising: Vistar Media

Mario Toneguzzi -
Marketers should be paying more attention to “media waste” because it's been hiding in plain sight. 

Airports have become prime destinations for brand storytelling

Mario Toneguzzi -
Airports have evolved beyond being just transit points.

Vistar: The Future of Digital Out-of-Home Advertising

Mario Toneguzzi -
Canada is now one of the most connected markets in the world, with internet penetration at 95% and more than 82% of the population active on social media.

Canadian retailers catching up fast in in-store media, says Vistar’s Sean Cheyney

Mario Toneguzzi -
Retailers are realizing that while digital ads have limits, their brick-and-mortar spaces offer untapped potential, says Vistar.
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