Vistar Media

FIFA World Cup boosts brand opportunities in Toronto and Vancouver through out-of-home Advertising

Mario Toneguzzi -
Influx of people is creating a major opportunity for brands looking to reach large crowds, even without paying the steep costs associated with official FIFA sponsorships.

Motion-based digital billboards outperform static ads: Vistar Media

Mario Toneguzzi -
3D motion creative was found to be 67% more effective at driving brand awareness compared to standard DOOH creative 

The key to low-carbon advertising: Vistar Media

Mario Toneguzzi -
Marketers should be paying more attention to “media waste” because it's been hiding in plain sight. 

Airports have become prime destinations for brand storytelling

Mario Toneguzzi -
Airports have evolved beyond being just transit points.

Vistar: The Future of Digital Out-of-Home Advertising

Mario Toneguzzi -
Canada is now one of the most connected markets in the world, with internet penetration at 95% and more than 82% of the population active on social media.

Canadian retailers catching up fast in in-store media, says Vistar’s Sean Cheyney

Mario Toneguzzi -
Retailers are realizing that while digital ads have limits, their brick-and-mortar spaces offer untapped potential, says Vistar.
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