Loblaw-owned discount grocer No Frills is opening a new small-format store in Toronto’s entertainment district this week. The store, named Bo’s No Frills, creates 50 new jobs. It’s part of a trend being observed as Loblaw opens more smaller-format discount grocery stores in dense urban areas.
Opening Marks Expansion in Urban Core
Located at 261 Richmond Street West, Bo’s No Frills occupies 10,000 square feet in the heart of Toronto’s bustling entertainment area. The store replaces a Linen Chest location and will serve thousands of residents who live in highrises nearby.
Store owner Bo Obradovic, who started his career with the company in 2003 as a produce clerk, expressed enthusiasm about the opening. “I’m thrilled to give back to the local community by creating new jobs and making a positive lasting impact,” Obradovic said.
Toronto No Frills Opening
Despite its compact size, Bo’s No Frills offers a wide selection of products. Shoppers will find organic options, fresh produce, meats, sushi, and in-store baked goods. The store maintains No Frills’ trademark low prices across its entire inventory.
To celebrate the launch, the first 100 daily customers through Sunday, September 15, will receive a complimentary No Frills gift bag. This promotion aims to introduce the store to the community and build customer loyalty from the outset.
The new No Frills location operates daily from 7:00 a.m. to 10:00 p.m. Its extended hours cater to the diverse schedules of area residents and visitors, ensuring convenient access to affordable groceries throughout the day.
This Toronto No Frills opening represents a step in the company’s urban expansion strategy. The company also recently opened a smaller-format No Frills store in Toronto’s Liberty Village area, and others are said to be in development. Other grocers such as Empire and Federated Co-op are also expanding their own respective discount banners in Canada as consumers seek value while struggling to afford groceries.
