Last week we reported that the Hudson’s Bay Company is separating its physical store and online businesses. It’s now officially online as the retailer’s website now shows ‘The Bay’ as being the official name of the site utilizing the same font as what’s seen on most updated Hudson’s Bay department stores in Canada.
The Bay website features a simple and upscale look that might confuse those not familiar with the retailer into thinking that it’s something of a luxury store. A section at the top of the website marked ‘Designers’ showcases some of the world’s biggest luxury brands such as Balmain, Oscar de la Renta, Thom Browne, Moschino and others.
Those designer brands are only available at The Room at Hudson’s Bay in Toronto (Queen Street) and Vancouver (Downtown) while some suburban stores are in another world in terms of having limited designer offerings in non-luxurious settings.
We’ll be providing updates regularly on the Hudson’s Bay Company and what it is doing with its Canadian stores as the retailer continues to transition its business model.
this is a very confusing branding strategy. They should go back to the original Yellow Bay script logo.
In my opinion this mixed branding is only going to confuse the consumer.
I want to be your ceramicware supplier, I cannot find the email address. Our factory is located in Liling Huan China, I am sure you are familiar with there, as I know, some of your products are from there, and now we want to re-contact with you, hope to hear from you!
Hello Mary, the Hudson’s Bay Company filed for bankruptcy and is no longer operating as a department store chain in Canada.