Smash + Tess is known for the Romper, which is featured prominently in the space, in addition to a rotating shop-in-shop with complimentary brands. It will also bring a number of limited edition product launches, a lounge and was designed with the Instagram backdrop in mind.
”Opening our first owned retail space is a major milestone for Smash + Tess.” said Ashley Freeborn, Co-Founder and CEO. “As an e-commerce-led business, we were excited by the challenge of bringing our brand experience to life in a retail environment. The online community we’ve built over the past five years is incredibly loyal. Not only are they passionate about Rompers, they also connect deeply to our value of inclusivity by design. We wanted this store to feel like an extension of our values, and we’re proud to be creating a space where our customers can feel represented, comfortable and confident.”
The team encountered a challenge with the design of the pop-up shop, which included a notable absence of mannequins larger than XL (standard size 14). With Smash + Tess championing empowerment and inclusivity without exception, the brand will be offering their full size range in store, which covers 3SX – 4X.
Smash + Tess is a Vancouver designed and North American made brand created by “mother-daughter-bestie trio” Ashley & Teresa Freeborn and Mercedes LaPorte.