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Smash + Tess Opens 1st-Ever Pop-Up at Coquitlam Centre

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Vancouver-based clothing retailer Smash + Tess has opened a 3,500 square foot holiday pop-up retail store at Coquitlam Centre in Coquitlam, marking the brand’s first brick-and-mortar location.

Smash + Tess is known for the Romper, which is featured prominently in the space, in addition to a rotating shop-in-shop with complimentary brands. It will also bring a number of limited edition product launches, a lounge and was designed with the Instagram backdrop in mind.

”Opening our first owned retail space is a major milestone for Smash + Tess.” said Ashley Freeborn, Co-Founder and CEO. “As an e-commerce-led business, we were excited by the challenge of bringing our brand experience to life in a retail environment. The online community we’ve built over the past five years is incredibly loyal. Not only are they passionate about Rompers, they also connect deeply to our value of inclusivity by design. We wanted this store to feel like an extension of our values, and we’re proud to be creating a space where our customers can feel represented, comfortable and confident.”

Smash + Tess at Coquitlam Centre (Photo: Smash + Tess)

The team encountered a challenge with the design of the pop-up shop, which included a notable absence of mannequins larger than XL (standard size 14). With Smash + Tess championing empowerment and inclusivity without exception, the brand will be offering their full size range in store, which covers 3SX – 4X.

Smash + Tess is a Vancouver designed and North American made brand created by “mother-daughter-bestie trio” Ashley & Teresa Freeborn and Mercedes LaPorte.

Additional Photos from the Coquitlam Centre Pop-Up

Smash + Tess at Coquitlam Centre
Smash + Tess at Coquitlam Centre
Smash + Tess at Coquitlam Centre
Smash + Tess at Coquitlam Centre
Smash + Tess at Coquitlam Centre
Smash + Tess at Coquitlam Centre
Smash + Tess at Coquitlam Centre
Smash + Tess at Coquitlam Centre
Smash + Tess at Coquitlam Centre
Smash + Tess at Coquitlam Centre

Article Author

Dustin Fuhshttps://stepstomagic.com/
Dustin Fuhs is the Co-Editor-in-Chief of Retail-Insider.com He is a digital entrepreneur and Retail Specialist with over 20 years experience. He is the founder of Steps to Magic, a travel website that focuses on Disney & Universal theme parks.

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