Smash + Tess Opens 1st-Ever Pop-Up at Coquitlam Centre


Share post:

Vancouver-based clothing retailer Smash + Tess has opened a 3,500 square foot holiday pop-up retail store at Coquitlam Centre in Coquitlam, marking the brand’s first brick-and-mortar location.

Smash + Tess is known for the Romper, which is featured prominently in the space, in addition to a rotating shop-in-shop with complimentary brands. It will also bring a number of limited edition product launches, a lounge and was designed with the Instagram backdrop in mind.

”Opening our first owned retail space is a major milestone for Smash + Tess.” said Ashley Freeborn, Co-Founder and CEO. “As an e-commerce-led business, we were excited by the challenge of bringing our brand experience to life in a retail environment. The online community we’ve built over the past five years is incredibly loyal. Not only are they passionate about Rompers, they also connect deeply to our value of inclusivity by design. We wanted this store to feel like an extension of our values, and we’re proud to be creating a space where our customers can feel represented, comfortable and confident.”

Smash + Tess at Coquitlam Centre (Photo: Smash + Tess)

The team encountered a challenge with the design of the pop-up shop, which included a notable absence of mannequins larger than XL (standard size 14). With Smash + Tess championing empowerment and inclusivity without exception, the brand will be offering their full size range in store, which covers 3SX – 4X.

Smash + Tess is a Vancouver designed and North American made brand created by “mother-daughter-bestie trio” Ashley & Teresa Freeborn and Mercedes LaPorte.

Additional Photos from the Coquitlam Centre Pop-Up

Smash + Tess at Coquitlam Centre
Smash + Tess at Coquitlam Centre
Smash + Tess at Coquitlam Centre
Smash + Tess at Coquitlam Centre
Smash + Tess at Coquitlam Centre
Smash + Tess at Coquitlam Centre
Smash + Tess at Coquitlam Centre
Smash + Tess at Coquitlam Centre
Smash + Tess at Coquitlam Centre
Smash + Tess at Coquitlam Centre
Dustin Fuhs
Dustin Fuhs
Dustin Fuhs is the Editor-in-Chief of He is a digital entrepreneur and Retail Specialist with over 20 years experience. He is the founder of Steps to Magic, a travel website that focuses on Disney & Universal theme parks.


Please enter your comment!
Please enter your name here

More From The Author



Subscribe to the Newsletter


* indicates required

Related articles

Rising Theft in North American Retail: Self-Checkouts Partly to Blame as Retailers Adjust Amid Financial Pressures [Interview]

The surge in theft and shoplifting is prompting retailers to implement security measures and reconsider the use of self-checkout systems, impacting both their bottom lines and the shopping experience for customers.

TNT – THE NEW TREND Unveils Grand Plans for Flagship Store in Yorkville Village in Toronto [Exclusive Interview]

Arie Assaraf, founder of TNT, said that the flagship's opening coincide's with the retailer's 30th-anniversary. Yorkville Village's landlord thinks TNT is the best retailer of its kind in the country.

From Workers’ Rights to Automation: How a $20 Minimum Wage is Reshaping Fast Food [Op-Ed]

Sylvain Charlebois discusses California's decision to raise the minimum wage for fast-food workers to $20 per hour, which has ignited a debate about the potential consequences including increased automation and the overall transformation of the fast-food industry.

Consumer Loyalty Trends in Canada: The Crucial Role of Personalization in a Changing Economy [Video Interview]

A critical statistic reveals that 33% of consumers abandon brands that lack personalization, emphasizing the growing importance of tailoring experiences and offers to meet individual customer expectations in today's competitive market.

Ralph Lauren Expands in Canada with 1st Full-Price Luxury Store at Toronto’s Yorkdale Shopping Centre [Photos]

The US-based brand has opened a concept store featuring a mix of luxury and Polo products, and is expected to open more in Canada after launching an e-commerce site next month. 

Bayshore Shopping Centre in Ottawa Dominating Market and Adding Tenants Amid Sales Growth [Interview]

The landlord completed 77 leasing transactions totalling over 431,000 square feet in the past year, with more retailers and a redevelopment in the works.

Elevating Canadian Retail: How JLL’s Expertise Reshapes Property Management [Interviews]

Landlords are increasingly turning to JLL for pioneering property management solutions that prioritize both enhanced customer experiences and sustainability.

Mandy’s to Open Gourmet Salad Restaurant in Toronto’s Yorkville as Chain Expands [Exclusive Interview/Renderings]

The popular Montreal-based foodservice concept is growing its presence in Toronto with multiple locations, including one behind a soon-to-open Saint Laurent flagship store.

Gen Z’s Digital Upbringing Meets a Passion for Tangible Retail and Authentic Brands [Interview]

A new report on Gen Z, born between 1997 and 2012, provides insight into consumer behaviours as well as a look into the upcoming Generation Alpha.

Interview with Giant Tiger’s New CEO Gino DiGioacchino on the Future of the Iconic Canadian Retailer [Interview]

DiGioacchino speaks to Retail Insider after being appointed as the new President and CEO of Giant Tiger, and discusses the future of the business and importance of maintaining strong connections with local communities.

Purdys Chocolatier Expands Footprint with Pop-Up Stores [Interview]

The strategy involves providing customers with a taste of Purdys' renowned chocolates in areas where the brand hasn't had a presence before.

Colliers Report Emphasizes the Retail Advantage of Bridging the Digital-Physical Divide [Interview]

A recent report by Colliers Real Estate Management Services reveals that retailers who effectively blend their online and physical store operations are 35% more likely to achieve profitability, with the study emphasizes the importance of omnichannel strategies, convenience, property maintenance, and retailer-driven ESG initiatives.