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Inside LCBO’s Relocated Downtown Toronto Waterfront Flagship

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The Liquor Control Board of Ontario (LCBO) has opened its new 24,000 square foot storefront in the Sugar Wharf development in downtown Toronto. It has become the official flagship store anchoring the building that houses the new LCBO headquarters at 100 Queens Quay East.

This location features a single-floor layout with over 4,000 products, with local and international selection and has the largest vintages selection in the entire 670-store network, with over 1500 wines.

LCBO Flagship at 100 Queens Quay West (Image: Steven Neiman Photography/LCBO)

“On the 95th anniversary of opening our first LCBO store in Toronto, it is fitting to be celebrating another milestone by opening our relocated flagship store in this vibrant waterfront community,” said George Soleas, President & CEO, LCBO. “We are thrilled to offer new, innovative ways to shop while providing the enhanced convenience and choice Ontarians have come to expect from the LCBO.”

The store features a number of enhanced shopping customer experience trends, including a same day pickup service desk with three-hour order turnaround, digital product tags and pop-up shop experiences throughout the year.

“The new store will make it even easier for customers to find the perfect choice to make moments great, and will cater to those customers who want to quickly get in and out of the store, and those looking for a more immersive experience to discover something new.” said John Summers, Chief Retail Officer, LCBO.

LCBO Flagship (Photo: Dustin Fuhs)

Additional Photos from the LCBO Flagship

LCBO Flagship at 100 Queens Quay West (Image: Steven Neiman Photography/LCBO)
LCBO Flagship at 100 Queens Quay West (Image: Steven Neiman Photography/LCBO)
LCBO Flagship at 100 Queens Quay West (Image: Steven Neiman Photography/LCBO)
LCBO Flagship at 100 Queens Quay West (Image: Steven Neiman Photography/LCBO)
LCBO Flagship at 100 Queens Quay West (Image: Steven Neiman Photography/LCBO)
LCBO Flagship at 100 Queens Quay West (Image: Steven Neiman Photography/LCBO)
LCBO Flagship at 100 Queens Quay West (Image: Steven Neiman Photography/LCBO)
LCBO Flagship at 100 Queens Quay West (Image: Steven Neiman Photography/LCBO)
LCBO Flagship at 100 Queens Quay West (Image: Steven Neiman Photography/LCBO)
LCBO Flagship at 100 Queens Quay West (Image: Steven Neiman Photography/LCBO)
LCBO Flagship at 100 Queens Quay West (Image: Steven Neiman Photography/LCBO)
LCBO Flagship at 100 Queens Quay West (Image: Steven Neiman Photography/LCBO)
LCBO Flagship at 100 Queens Quay West (Image: Steven Neiman Photography/LCBO)
LCBO Flagship at 100 Queens Quay West (Image: Steven Neiman Photography/LCBO)
LCBO Flagship at 100 Queens Quay West (Image: Steven Neiman Photography/LCBO)
LCBO Flagship at 100 Queens Quay West (Image: Steven Neiman Photography/LCBO)
LCBO Flagship at 100 Queens Quay West (Image: Steven Neiman Photography/LCBO)
LCBO Flagship at 100 Queens Quay West (Image: Steven Neiman Photography/LCBO)

Article Author

Dustin Fuhs
Dustin Fuhs
Dustin Fuhs is the former Editor-in-Chief of Retail Insider, Canada's most read retail trade publication. He has over 20 years experience in the retail, marketing, entertainment and hospitality industries. He has worked with Retail Insider since October 2020 in a number of roles, including associate publisher of the Retail Insider magazine. Dustin was named as Editor-in-Chief of Retail Insider in 2022. Dustin was named as a RETHINK Retail Top Retail Expert in 2024.

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