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The Liquor Control Board of Ontario (LCBO) has opened its new 24,000 square foot storefront in the Sugar Wharf development in downtown Toronto. It has become the official flagship store anchoring the building that houses the new LCBO headquarters at 100 Queens Quay East.
This location features a single-floor layout with over 4,000 products, with local and international selection and has the largest vintages selection in the entire 670-store network, with over 1500 wines.
“On the 95th anniversary of opening our first LCBO store in Toronto, it is fitting to be celebrating another milestone by opening our relocated flagship store in this vibrant waterfront community,” said George Soleas, President & CEO, LCBO. “We are thrilled to offer new, innovative ways to shop while providing the enhanced convenience and choice Ontarians have come to expect from the LCBO.”
The store features a number of enhanced shopping customer experience trends, including a same day pickup service desk with three-hour order turnaround, digital product tags and pop-up shop experiences throughout the year.
“The new store will make it even easier for customers to find the perfect choice to make moments great, and will cater to those customers who want to quickly get in and out of the store, and those looking for a more immersive experience to discover something new.” said John Summers, Chief Retail Officer, LCBO.
Dustin Fuhs is the Editor-in-Chief of Retail-Insider.com He is a digital entrepreneur and Retail Specialist with over 20 years experience. He is the founder of Steps to Magic, a travel website that focuses on Disney & Universal theme parks.