In-Sport Fashions Forges Landmark Distribution Deal with Allbirds for Canadian Market


Share post:

In-Sport Fashions, a well-established Canadian distributor of specialized lifestyle, athletic and outdoor products, is announcing its exclusive partnership with the globally renowned sustainable footwear brand Allbirds. Starting September 15th, 2023, In-Sport Fashions will become the distributor for Allbirds products in all Canadian channels of operations that includes retail locations,, as well as opening up distribution to wholesale partners.

Known for its sustainable and pioneering footwear designs, Allbirds has garnered international recognition for its consistent commitment to eco-friendly practices and choice of material, comfort, and distinctive design philosophy. Such principles also resonate deeply with In-Sport Fashions, according to the company.

Under this new distribution agreement, In-Sport Fashions will leverage its expansive network of retailers and distribution avenues to make Allbirds’ product line accessible to customers across Canada. This move not only solidifies Allbirds’s standing in the Canadian landscape, but also underscores In-Sport Fashions’ dedication to providing consumers with premium products.

Karine Laforest and Andrew Nelson, Co-Owners of In-Sport Fashions, shared their enthusiasm: “It is a pleasure to collaborate with Allbirds, becoming their exclusive partner in Canada. The brand’s unwavering focus on sustainability, combined with its knack for blending comfort with style, mirrors our own company ethos. We are eager to set forth on this collective journey, aiming to create a significant positive ecological footprint.”

Travis Boyce, VP of Business Development at Allbirds, said: “We are excited to partner with the team at In-Sport to further grow the Allbirds brand across Canada. The In-Sport track record with other brands speaks for itself, and we are looking forward to building on all the success the brand has had in the country already.”

The timing of this partnership aligns with the shift in consumerism towards sustainable and ethically produced goods. The eco-friendly materials utilized by Allbirds, like their signature Merino Wool, resonate with the rapidly expanding community of eco-conscious consumers.

For a deeper insight into Allbirds’ Canadian offerings and to stay updated with recent news, visit

About In-Sport Fashions:

Having carved a niche in the Canadian landscape for distributing lifestyle, athletic and outdoor products, In-Sport Fashions stands tall with over three decades of industry presence. Its staunch belief in quality, style, and green practices makes it a preferred distributor for Canada’s elite lifestyle, athletic and outdoor brands.

About Allbirds, Inc.:

Dreamed up in New Zealand, Allbirds launched in San Francisco in 2016 with the ethos of using natural materials to create the world’s most comfortable shoes. With carbon reduction as its north star, Allbirds is paving the way for a more sustainable approach to business through product innovation, industry collaboration (like open sourcing its footprint calculator) and being the first footwear brand to carbon label all of its products.

Sales Contact:

Karine Laforest

Marketing Contact:

Mark Smith


*In-Sport Fashions sponsored this article. To work with Retail Insider, contact


Please enter your comment!
Please enter your name here

More From The Author



Subscribe to the Newsletter


* indicates required

Related articles

Bloor Street Retail Transformation: Luxury Brands, Renovations, and New Openings in Toronto [Podcast]

Craig and Lee take a deep dive into the dynamic changes occurring on Toronto's Bloor Street West, noting the street's resurgence as a thriving hub for luxury shopping in the city.

Ricardo’s Kandy Korner to Open Flagship Candy Store at CF Toronto Eaton Centre in Toronto [Interview]

Entrepreneur Ricardo Rizaie says he’s planning to take his experiential candy retail concept across Canada after opening a third Canadian storefront in downtown Toronto.

PizzaForno Expands Into Toronto’s Public Transit System, Sets Sights on Airport Locations for Automated 3-Minute Pizzas [Interview]

This innovative move marks PizzaForno's entry into the public transit sector, and demonstrates its commitment to becoming the fastest-growing pizza chain in North America by 2024.

Calgary’s Retail Space Crunch Drives Surge in Rental Rates and Demand [Report]

A variety of complicated factors are at play as Calgary retail space sees demand given market growth, while new supply is limited due to factors such as construction costs.

Lush Cosmetics Sets Ambitious Expansion Plans for Canada Including New Spa Locations, Services, and Entertainment Partnerships [Interview]

The UK-based retailer is innovating with its Canadian operations with enhanced customer experiences and unique treatments, while launching a new app to facilitate bookings and provide more information about products and services.

Canadian Consumers Adjust to Higher Cost of Living [Survey/Video Interview]

An Angus Reid survey asked Canadians how they're navigating elevated inflation, a higher cost of living and a potential recession.

Canadian Shoppers Embrace Generative AI for Shopping Suggestions: Report

The groundbreaking Salesforce report focuses on the growing importance of AI-driven personalization in the retail sector.

Inside the New KITH Store on Yorkville Avenue in Toronto [Photos]

The stunning storefront took months to build, features Kith Treats and a restaurant concept from New York City, and could be a game changer for the Bloor-Yorkville area. 

Canadians Gear Up for Early Holiday Shopping Amid Economic Uncertainty [Feature Report]

As concerns about inflation and supply chain challenges persist, shoppers are on the lookout for deals and exploring alternative places to find gifts while controlling overall spending, says a report by Field Agent.

Walmart Canada Announces $50 Million Investment in Associate Career Development [Interview]

Walmart Canada's education program will support career-driven learning for associates, benefitting both employees and the retailer according to AnnMarie Mercer.

Eliminating Plastics Should not Jeopardize Food Security In Canada [Op-Ed]

Sylvain Charlebois says that concerns are being raised about potential increases to food losses and food prices, while at the same time Canada's unique logistical and trade realities are being overlooked.

Neo Coffee Bar Announces Major Expansion Plans, Including New Downtown Toronto Locations and a Foray into Japanese Cocktails [Interview]

The brand plans to continue growing more rapidly over the next several years in high traffic GTA locations.