Retail Insider is streamlining its Canadian retail news from around the web to include a handful of top news stories that can be viewed quickly during the day. Here are the top stories from the past several days.
New Understance store at 2334 Bloor St W. in Toronto. Image supplied
Vancouver-based inclusive lingerie brand Understance plans to open four new locations soon, including a Toronto store that opened this month, with a goal of reaching 30 stores within five years. As half of women are currently wearing the wrong bra size, the brand’s goal is to provide professional bra fitting, a large amount of sizing options, and a comfortable fit.
Launched in 2021, the brand was designed to offer the largest ranges of bra sizes, starting at a 28 band and going up to 48 with cup sizes up to N. Currently, the brand only has one location in Vancouver, a new store in Toronto while offering nationwide shipping.
“We got our start in 2021, so we are still a young company. Our primary focus is comfort and support. We are not a fashion forward glitz and glam kind of bra brand as we specialize in your everyday workhorse bras. We currently carry the largest size range by a single brand in North America and things have been going well for us,” says Jiayi Lyu, the director of Understance.
New Understance store at 2334 Bloor St W. in Toronto. Image supplied
New location in Toronto opened this month
The new location in Toronto opened November 19th at 2334 Bloor St. W. in Bloor West Village. The store is around 1,400 square feet and offers its full collection along with professional fittings from trained sales associates.
“I visited Toronto and was looking for leasing opportunities in the downtown core and then expanded from there. Bloor West Village was just vibrant! The shops had very considered product offerings and were not the glitz and glam kind of shopping – it was the kind with an eye on quality and it was where we belonged.”
New Understance store at 2334 Bloor St W. in Toronto. Image supplied
Professional fittings – “half of women are wearing wrong sizes”
Lyu says Understance trains its staff for two weeks on fittings. The bootcamp teaches associates on sizing, shape and product offerings, and how to help customers find the right match.
“You can also expect non-pushy services from us. So typically, lingerie stores are more self-serve types, which is what you can expect from your average mall store and then there is a more staff service kind of model – we offer both. If you want a professional fitting, that is an option,” says Lyu. “You can expect honesty from our staff as we would never try to sell a product that we know is not a good enough fit for you.”
The main complaint for bras is underwire discomfort: “The shape of the underwire and your shape has to match each other for that underwire to not make itself known throughout the day. Underwire poking – usually at the centre core, on the side, under your arms, or at the bottom of the wire – is usually the number one complaint we get.” Lyu says this can be fixed with professional fitting sessions.
Understance offers professional fitting services in-store, and online though a quiz or zoom chat with a team member.
New Understance store at 2334 Bloor St W. in Toronto. Image supplied
30 stores within five years
Understance will be opening its third store in Calgary and its fourth store in the Metropolis at Metrotown in Burnaby B.C.
The Calgary location will be opening December this year and Metrotown is set to open in January 2025. “After these expansions, we would monitor for the performance of the stores, see if we have landed the right size and type of locations, and evaluate before expanding further.”
Within the next five years, Lyu says the brand is aiming for 30 locations within Canada and the United States.
New Understance store at 2334 Bloor St W. in Toronto. Image supplied
Bra innovation
Lyu says the brand’s innovation is focusing on updating bras to make a better fit and to listen to consumers.
“I think we tend to think of innovation as something scientific, something that comes out of a lab. But innovation is often a lot simpler than that. So innovation for us starts at our consumer pain points. So our designers spend three days a week in the fitting rooms with our customers and with our fitting models and ask what they like and don’t like about the bra.”
Lyu says a lot of consumers are uncomfortable in their bras and don’t like them which is “surprising to hear.” Lyu says Understance is known for its FlexWire, which provides more flexibility and comfort and is always looking for new ways to improve.
“We are looking for ways to make bra padding that doesn’t feel bulky or heavy, but offers you just as much coverage. We are always looking to make things that are breathable, soft, and gentle on the skin as possible, while being very lifting and firm. So innovation is a lot of boring work and a lot of experimentation. As long as the company is still around, we will continue to innovate every day.”
Canadian retail sales experienced decreases in most categories in September, with All Stores experiencing a decline of -2.2% YOY and discretionary spending (All Stores Less Automotive, Food, and Pharmacies) down -1.3% YOY, This may be the result of a pause as we approach the holidays, with consumers waiting for bigger discounts on Black Friday, Prime Day, etc..
The regional retail landscape in Canada continues to evolve, with significant variations across provinces and territories. Toronto’s retail market is experiencing a downward trend, with sales now down -1.2% YTD. This decline in Canada’s largest city is likely a reflection of the high cost of living and housing pressures, which are constraining consumer spending. Similarly, British Columbia is facing challenges, with retail sales down -0.6% YTD.
In contrast, the Prairies, Maritimes, and Territories are showing more resilience, with growth rates closer to inflation levels. This regional disparity can be attributed to several factors:
Population growth: These regions have experienced significant net population growth, which is driving increased retail spending.
Smaller population base: The impact of migration is more pronounced in these areas, as even small population increases can result in substantial spending growth.
Lower cost of living: Compared to major urban centers, these regions may offer more affordable living conditions, allowing for greater discretionary spending.
The grocery sector is facing headwinds, with all grocery categories experiencing declines. Total Food and Beverage Stores were down -2.9% YOY in September, a concerning figure considering food inflation rates. This trend suggests that consumers are actively seeking ways to reduce their food expenditures.
Convenience stores have been particularly hard hit, with sales plummeting -8.3% YOY. This significant decline is surprising, especially considering that September marked the first month of alcohol sales in Ontario convenience stores. The underwhelming performance suggests that:
The introduction of alcohol sales may not be the “money printing machine” that many anticipated.
Consumers might be prioritizing larger, less frequent shopping trips to save money, rather than making convenience purchases.
The shift towards healthier lifestyles and reduced alcohol consumption could be impacting impulse buys typically associated with convenience stores.
The housing market’s influence on retail sales remains pronounced, with several key categories showing notable declines:
Furniture Stores: Down -7.8% YOY, and
Building Material and Garden Equipment: Down -3.3% YOY.
Interestingly, Home Furnishings Stores bucked the trend, showing growth of 4.9% YOY. This could indicate a shift towards smaller, more affordable home updates rather than major renovations or furniture purchases.
As we move into the final months of 2024, JCWG is closely monitoring several key factors that could shape the retail landscape:
How will the recently announced GST holiday affect Canadian retail sales, particularly in the lead-up to the holiday shopping season?
Will major events, such as the Taylor Swift concerts in Toronto and Vancouver, provide a significant bump to local retail sales?
How will ongoing challenges, such as the Canada Post strike and port shutdowns, impact retail inventory and sales?
With the Canadian dollar weakening after the U.S. election, how will this affect import costs and cross-border shopping trends?
How are YOU preparing to start 2025 with strong sales?
Canadian Retail Sales by Product Category, Same Month Comparison
Sales for the Month of September
Sep-24
Sep-23
YOY
All Stores
65,727,725
67,179,240
-2.16%
Motor Vehicle and Parts Dealers
18,302,355
18,286,549
0.09%
Gasoline Stations
6,180,563
7,013,343
-11.87%
All Stores Less Automotive
41,244,807
41,879,348
-1.52%
Food and Beverage Stores
12,543,748
12,914,129
-2.87%
Supermarkets and Other Grocery Stores*
8,877,193
9,044,947
-1.85%
Convenience Stores
728,582
794,495
-8.30%
Specialty Food Stores
888,849
899,492
-1.18%
Beer, Wine and Liquor Stores
2,049,125
2,175,195
-5.80%
Health and Personal Care Stores
5,358,694
5,316,514
0.79%
All Stores Less Automotive, Food, and Pharmacies
23,342,365
23,648,705
-1.30%
General Merchandise Stores
8,643,359
8,495,314
1.74%
Furniture, Home Furnishings, Electronic and Appliance Stores
3,526,680
3,714,001
-5.04%
Furniture Stores
1,198,469
1,300,458
-7.84%
Home Furnishings Stores
722,152
688,373
4.91%
Electronics and Appliance Stores
1,606,059
1,725,170
-6.90%
Clothing and Accessories Stores
3,422,497
3,453,087
-0.89%
Clothing Stores
2,667,384
2,702,293
-1.29%
Shoe Stores
392,197
411,459
-4.68%
Jewellery, Luggage and Leather Goods Stores
362,916
339,335
6.95%
Sporting Goods, Hobby, Book and Music Stores
3,712,797
3,810,763
-2.57%
Building Material and Garden Equipment
4,037,031
4,175,542
-3.32%
Miscellaneous Store Retailers
2,425,655
2,477,660
-2.10%
Cannabis Retailers
443,935
449,683
-1.28%
Canadian E-commerce Sales
Ecommerce Sales
Sep-24
Sep-23
Percent Change
Year-to-Date
33,590,594
31,657,477
6.11%
Year-Over-Year
4,114,141
3,762,770
9.34%
Canadian Retail Sales by Store Category, Year to Date Comparison
Year-to-Date, Ending September
Sep-24
Sep-23
YTD
All Stores
589,782,807
586,341,188
0.59%
Motor Vehicle and Parts Dealers
163,170,097
161,646,239
0.94%
Gasoline Stations
58,161,981
59,454,597
-2.17%
All Stores Less Automotive
368,450,729
365,240,352
0.88%
Food and Beverage Stores
114,193,611
113,470,746
0.64%
Supermarkets and Other Grocery Stores*
81,218,078
79,916,794
1.63%
Convenience Stores
6,509,122
6,775,235
-3.93%
Specialty Food Stores
7,851,209
7,549,222
4.00%
Beer, Wine and Liquor Stores
18,615,204
19,229,492
-3.19%
Health and Personal Care Stores
49,187,359
46,985,774
4.69%
All Stores Less Automotive, Food, and Pharmacies
205,069,759
204,783,832
0.14%
General Merchandise Stores
78,209,978
75,006,993
4.27%
Furniture, Home Furnishings, Electronic and Appliance Stores
30,656,099
31,244,795
-1.88%
Furniture Stores
10,218,256
10,584,819
-3.46%
Home Furnishings Stores
6,029,681
6,205,851
-2.84%
Electronics and Appliance Stores
14,408,163
14,454,122
-0.32%
Clothing and Accessories Stores
28,902,794
29,025,788
-0.42%
Clothing Stores
22,355,064
22,376,071
-0.09%
Shoe Stores
3,420,324
3,496,682
-2.18%
Jewellery, Luggage and Leather Goods Stores
3,127,406
3,153,034
-0.81%
Sporting Goods, Hobby, Book and Music Stores
32,428,668
33,777,095
-3.99%
Building Material and Garden Equipment
34,872,217
35,729,165
-2.40%
Miscellaneous Store Retailers
21,141,175
22,105,781
-4.36%
Cannabis Retailers
3,796,044
3,835,715
-1.03%
Retail Trade, Canada, All Stores, by Geographic Regions
“Typically we see numbers higher than that. Everybody at least over promises in their budget that they’re going to spend less than they had in the previous year,” he said.
“But for me the number that’s even more surprising is that 50% say they will spend the same amount. When you look at inflation and its impact on all those items, spending the same versus last year is less items under the Christmas tree at the end of the day.”
The survey was conducted prior to the recent announcement by the federal government that Canadians would be getting a break from the GST during this season. Doucette said another survey this week by Field Agent will try to determine the impact of that announcement.
Graphic: Field AgentGraphic: Field Agent
“The reality is there’s not a lot of extra money this year in the retail pipeline this year versus last year. If prices are higher than they were last year then it’s less items going out the door for retailers at the end of the day,” added Doucette.
Walmart and Amazon Dominate the Landscape
The survey also shed light on retailer preferences, with a notable rise in the popularity of value-focused stores.
“ topped the list with 56%, followed closely by Amazonat 62%. That’s two-thirds of Canadians putting Amazon in their top three retailers for holiday shopping,” Doucette explained.
“If people don’t have more dollars to spend, they’re going to gravitate to where maybe they can get a better discount. The really interesting number among all those retailers is Winners, Marshalls, HomeSense. That whole group of companies. For 12% of respondents to put that retailer in their top three for spending is a pretty significant amount,” said Doucette.
“I remember the first time I got a Christmas present from Winners. I was kind of like ‘what’? I was a bit put off. But now it’s very commonplace. Ten years ago, it was what do you mean Winners? Now it’s one of the top retailers that people are gravitating too for Christmas. That’s a pretty good indicator of how consumers have shifted.”
Graphic: Field Agent
Black Friday’s Shifting Role
With Black Friday just days away, Doucette highlighted a critical challenge for retailers this year.
“Because of the calendar, there are fewer shopping days between Black Friday and Christmas, which is compressing the season,” he said.
This trend has pushed many shoppers to begin earlier, with events like October’s Amazon Prime Day seeing increased participation.
“This is now the go-time for Christmas. The after Black Friday spending, there’s still quite a bit of it to be done but it’s shrinking every year. So much of Christmas is starting to be pulled forward into November and even into October by the actions of the retailers.”
At a recent conference, Doucette had heard that many Canadian retailers had spent their advertising and promotional budgets leading up to Black Friday with little left for the period after. That’s where U.S. and international retailers jumped in.
Yorkdale's innovative Santa Experience, 'Journey to the North Pole'. Photo: Yorkdale
Toronto’s Yorkdale Shopping Centre is marking its 60th holiday season with a series of remarkable experiences. Designed to enchant visitors of all ages, this year’s activations include groundbreaking installations, exclusive pop-ups, and interactive events that combine retail innovation with the joy of the holiday season.
A Tradition of Excellence: 60 Years of Yorkdale
Yorkdale has been redefining retail in Canada since its opening in 1964. Originally the largest enclosed shopping centre in the country, Yorkdale has continually evolved, becoming the go-to destination for international luxury brands, innovative retail concepts, and immersive experiences. The shopping centre is home to over 270 stores, including some of the world’s most iconic brands. Many of these brands choose Yorkdale for their first or exclusive Canadian locations.
Lucia Connor, Vice President of Marketing at Oxford Properties Group
Lucia Connor, Vice President of Marketing at Oxford Properties Group, reflected on Yorkdale’s legacy. “For 60 years, Yorkdale has been more than just a shopping centre. It’s a place where memories are made, traditions are created, and people connect.” she said. “This holiday season, we wanted to celebrate that legacy by offering experiences that surprise, delight, and inspire.”
Santa’s Journey to the North Pole: An Immersive Experience
Among the highlights of Yorkdale’s holiday season is Santa’s Journey to the North Pole, an immersive adventure created by Cirque du Soleil’s Canadian stage designers and Montreal-based Studio Artefact. The one-of-a-kind attraction invites visitors into a 35-foot spaceship featuring 360-degree monitors and motion technology. The journey begins with a boarding pass and takes participants on a simulated trip through space, featuring breathtaking views of Toronto landmarks and culminating in Santa’s holiday control room at the North Pole.
Yorkdale’s innovative Santa Experience, ‘Journey to the North Pole’. Photo: Yorkdale
Lucia Connor shared her excitement about the experience. “We wanted to reimagine the traditional visit to Santa in a way that reflects Yorkdale’s innovative spirit,” she said. “From the moment you step into the spaceship, you’re transported into a magical world. The 360-degree monitors, the motion elements, the attention to detail—it’s unlike anything else in Canada.”
The attraction has been overwhelmingly popular, with reservations selling out for the season. Connor explained how Yorkdale is working to meet the demand.
“The response has been incredible. We’ve had to collaborate with our partners to see if we can release more boarding pass reservations. It’s a challenge, but a great one to have—it shows how much people value these unique experiences.”
The design of the experience also reflects a focus on accessibility and enjoyment for all ages.
“We were very intentional about making this adventure inclusive,” Connor said. “From the immersive visuals to the interactive elements in Santa’s control room, there’s something for everyone, whether you’re a child experiencing the magic for the first time or an adult appreciating the creativity behind it.”
Yorkdale’s innovative Santa Experience, ‘Journey to the North Pole’. Photo: Yorkdale
Santa’s holiday control room, the final destination of the journey, is another standout feature. Connor elaborated, “Santa’s control room is a visual feast. There are interactive displays, playful designs, and, of course, Santa himself. It’s a space that sparks joy and curiosity—it’s the kind of place you want to linger in, take photos, and create lasting memories.”
The experience is located near the TTC corridor and runs through the holiday season. Boarding passes are available by reservation only.
Starbucks Holiday Tree: A Symbol of Togetherness
Adding to the festive atmosphere is the debut of Starbucks first-ever Holiday Tree in Canada. Located in Yorkdale’s East Court, the 30-foot-tall tree is adorned with ornaments inspired by Starbucks iconic holiday cups and topped with the glowing siren logo. The tree comes alive daily with a light show that can only be activated by two visitors working together.
“This tree is a celebration of connection,” Connor shared. “It’s a visual representation of what the holiday season is all about—coming together, sharing moments, and spreading joy.”
The Starbucks Holiday Tree was unveiled on November 12 with a special event featuring live music and seasonal cheer. Visitors can also enjoy Starbucks holiday beverages and treats at nearby locations in the East Court and South Corridor.
Yorkdale’s Santa’s Pet Photo Studio. Photo: Yorkale
A Holiday Tradition for Pets and Families
For families with furry friends, Yorkdale’s Santa’s Pet Photo Studio is back for its third year. Set against a backdrop of rustic chalet-style decor, brightly lit Christmas trees, and cozy seating, the studio offers a unique opportunity for pets to meet Santa and capture a holiday memory.
“This is one of my favourite traditions,” said Connor. “It’s wonderful to see families—including their pets—come together to celebrate the season. It’s become a cherished part of Yorkdale’s holiday offerings.”
The Pet Photo Studio, conveniently located on the north side of the mall with an exterior entrance, offers sessions by reservation only.
Yorkdale’s ‘Enchanted Evergreen Walk’ in the atrium between H&M and Nike. Image: Yorkdale
Exclusive Pop-Ups: Luxury Meets Innovation
Yorkdale continues to lead in luxury retail with the debut of Chanel’s only Canadian pop-up this holiday season. Located across from the newly redesigned Tiffany & Co. flagship, the circular, immersive display showcases Chanel’s latest fine jewelry and watches, offering visitors a glimpse into the brand’s world of elegance. The Chanel pop-up runs from November 28 to December 31.
For those seeking a refined holiday experience, the Johnnie Walker Blue Room at the valet entrance will offer curated Scotch tastings and exclusive blends. The redesigned space, brighter and more inviting, creates the perfect setting for this luxurious activation, available from December 10 to 24.
Extended Holiday Hours and More
Yorkdale has also introduced extended holiday hours starting December 1, accommodating busy schedules and last-minute shoppers. With special hours for Black Friday, Christmas Eve, and Boxing Day, the shopping centre ensures visitors have ample time to enjoy the festivities and explore its world-class retail options.
Maguire, the independent Montreal-based footwear brand known for its stylish and accessible designs, is set to open its fourth location in early December.
Myriam shared details of the new store, which will be located in Brooklyn’s trendy Williamsburg neighbourhood. The expansion underscores the brand’s growing appeal in the U.S. and its strategic focus on key markets.
Myriam Belzile-Maguire
Why Brooklyn?
The decision to open in Williamsburg came after observing the area’s rise as a hotspot for major brands. “When we opened in New York, it didn’t take long to notice Williamsburg attracting big names like Reformation, Glossier, Chanel, and Hermès,” Myriam explained.
Securing a space in the highly sought-after neighbourhood was no small feat.
“For a year and a half, our real estate agent had an alert for anything under $10,000 per month, but nothing came up,” she said. In June, an opportunity arose: “When the space became available, there were already 15 offers on it. I didn’t think we’d get it, but being a footwear brand helped us stand out in an area dominated by clothing stores.”
Expansion Plans
The Brooklyn location joins Maguire’s other stores in Montreal, Toronto, and New York City. The company is also eyeing further U.S. expansion, driven by a significant portion of its online sales originating from Brooklyn and Los Angeles.
“We’re exploring additional locations on the East Coast, like Boston or Chicago, where the four-season market aligns with our product line,” Myriam said. “While LA is also on our radar, we’re focused on markets where weather patterns match our Canadian operations, making inventory management simpler.”
A Strategic U.S. Focus
Maguire is prioritizing U.S. growth over Canadian expansion, citing economic and logistical factors.
“The U.S. dollar is advantageous for us right now, and keeping our design studio and offices in Canada while expanding retail in the U.S. makes sense,” she noted.
Although Vancouver has shown promise through pop-up events, high shipping costs to the West Coast pose challenges.
“Shipping to the West Coast often costs twice as much as it does within the East Coast,” Myriam said, adding that the team is weighing these considerations for future store openings.
What’s Next for Maguire?
Maguire’s success lies in its unique model: a focus on direct-to-consumer sales with high-quality footwear at fair prices. As the brand continues its U.S. expansion, it remains committed to its Canadian roots, maintaining its design and operational base in Montreal.
With the Brooklyn store set to open in time for the holiday shopping season, Maguire is poised to solidify its presence in one of New York’s most vibrant retail hubs.
“This is an exciting step for us,” Myriam said. “Williamsburg feels like the perfect fit for our brand, and we’re looking forward to what’s ahead.”
Two years ago its first foray into the U.S. market was the Nolita neighbourhood. The opening of the new 500-square-foot boutique on Berry Street was designed by Perron Design.
Romy Belzile-Maguire
The Québec-born sisters have no shortage of ambition, and see immense potential for their brand on the international stage, especially in the United States, where the company is experiencing faster, more robust growth—an average of 35% compared to 10% in Canada. In the past 12 months, 31,000 pairs of Maguire shoes have been sold, with 72% in Canada and 28% in the U.S.
“Brooklyn, currently one of the most coveted neighbourhoods for retailers, attracts not only top international luxury brands like Chanel, Hermès, and Diptyque, but also trendy names such as Ganni, Reformation, and A.P.C. This destination has quickly become the natural choice for Maguire’s new location, especially considering that this is the area where the brand is experiencing its highest online demand. More than just a retail space, this new boutique will continue to help foster a community around the brand, strengthen its presence in one of New York’s most desirable neighbourhoods, and support the brand’s expansion efforts in the U.S,” said the company.
Retail giant Staples Canada announced Monday new offerings for educational institutions as it becomes an Apple Authorized Education Reseller.
In a news release, the company said the program expansion will provide public and private schools, school boards and post-secondary institutions with a reliable source for their technology needs, tailored exclusively to the education sector, and will make it easier for educational institutions to access Apple products and services.
This program will be offered through the retailer’s B2B business programs, Staples Professional, Staples Preferred, Supreme and Denis, it said.
Chris Saniga
“We’re looking forward to empowering educational institutions by providing Apple’s innovative products,” said Chris Saniga, Chief B2B Officer. “Being an Apple Authorized Education Reseller enhances our support for K-12 schools and post-secondary institutions ensuring that educators and students have the tools they need to succeed. As we continue to expand our education offerings, we’re committed to supporting our clients in the best ways possible, and adapting to the changing needs of future generations.”
The retailer calls itself The Working and Learning Company. The privately-owned company’s network includes 298 stores across Canada and staples.ca, printing and shipping services at Staples Print, and Staples Studio co-working spaces. It also has a number of dedicated B2B brands that support business customers of all sizes, which include Staples Preferred, Staples Professional, Supreme Office Supplies and Furniture, Denis Office Supplies, Monarch Office Supply Inc. and Beatties.
“As a leading destination for teachers and educators, Staples continues to evolve its product assortment for educational institutions to ensure they have the resources and support needed to implement technology seamlessly in their classrooms and schools,” said the retailer.
Staples committed to enhancing educational experience
“Staples will offer educational institutions with access to Apple products, including Mac, iPad, and more. With in-house support for immediate assistance and custom product bundles to simplify ordering, Staples is committed to enhancing the educational experience for its customers. Leasing options are available through Staples, including Apple Financial Services, hardware asset management, break and fix service agreements, and referrals to Apple Authorized training and certification providers, as well as end-user training resources. Other offerings include multi-location shipping, buy-and-hold programs, hardware rollouts, custom leasing programs, and employee purchase programs.”
The company said it offers an omnichannel shopping experience for Staples Preferred customers, allowing customers to explore Apple products both in-store and online. The benefits, it said, of turning to it for specialized education needs include:
Advanced order management tools simplify purchasing for anything from a single classroom to an entire school board, ensuring a seamless process for group orders and customized solutions.
Unique support through specialized technology experts trained in the needs of educational institutions.
Next-day delivery for timely access to essential products, while detailed billing ensures transparent and comprehensive invoices.
Scheduled deliveries customized to fit each school’s specific requirements.
Dedicated account management, where a specialized team provides expert guidance to navigate their needs.
With food bank usage in Canada at an all-time record high, and Food Banks Canada are banding together this Giving Tuesday to provide vital food and resources to people in need.
On December 3, instead of just making deliveries, Skip will be picking up food donations from Toronto residents’ doorsteps to deliver to local food banks. In addition, Skip will make a $100 donation to Food Banks Canada for every food donation pick-up, and is matching Giving Tuesday donations made to Food Banks Canada across the country, with a total commitment of $200,000, said the company in a news release.
Erin Filey-Wronecki
“Canadian food banks have seen a staggering 90% increase in visits since 2019, highlighting the urgent need for action and initiatives like this,” said Erin Filey-Wronecki, Chief Development and Partnerships Officer at Food Banks Canada. “We’re incredibly grateful for our longstanding partnership with Skip. Through these donations and innovative initiatives like this year’s doorstep pickup service, Skip is helping us provide critical support to the increasing number of Canadians that need our help.”
Melanie Fatouros-Richardson
“As Canada’s homegrown delivery network, we’re incredibly proud to partner with Food Banks Canada for the fifth year in a row, and are committed to continuing our fight against food insecurity in our communities,” said Melanie Fatouros-Richardson, Vice President of Communications and Government Relations at Skip. “By removing barriers Canadians face when trying to give back, we look forward to working together with Food Banks Canada and our customers to make a meaningful difference this holiday season.”
The news release said this year’s initiative tackles a significant barrier to food donation: inconvenience. Recent findings show that individuals would donate more if drop-off points or pickup options were easier to access, with 49% of respondents identifying transportation constraints as the most common barrier to donating, it said.
To address this, Skip is introducing a one-day doorstep donation pick-up service in Toronto on Giving Tuesday, making it simpler than ever for Canadians to give back.
Toronto residents can visit www.GivewithSkip.ca to sign up for a food donation pick-up from their home. On Giving Tuesday, participants who signed up are asked to set out a box of non-perishable items on their doorstep, which Skip will collect and deliver directly to Daily Bread Food Bank. For every food donation pickup, Skip will also donate $100 to Food Banks Canada to further the impact and thank Torontonians for their generosity.
Canadians outside of the Toronto pickup radius can also participate by donating directly to Food Banks Canada at www.FoodBanksCanada.ca/Skip between November 25 to December 3, with Skip matching donations.
This marks Skip’s fifth consecutive year partnering with Food Banks Canada for its Giving Tuesday campaign, which has provided nearly five million meals nationwide, as well as weekly food donations from Skip Express Lane store locations to local food banks, reinforcing its commitment to supporting communities year-round.
The Growing Need for Support
According to the news release, Food Banks Canada’s 2024 HungerCount Report underscores the growing food insecurity crisis across the country:
Food bank visits in March 2024 exceeded 2 million—the highest monthly count in history. This reflects a 6% increase compared to 2023 and a 90% increase since 2019.
Children represented over 33% of all food bank visits—nearly 700,000 visits in March alone, an increase of more than 300,000 per month compared to five years ago.
18% of food-bank clients are currently employed, the highest proportion ever recorded.
The food bank system is nearing its limits, struggling to meet the growing demand as food and housing costs continue to rise.
Mejuri at Square One in Mississauga. Image: Mejuri
Mejuri, the global fine jewelry brand founded in Toronto, has opened its ninth Canadian store at the Square One Shopping Centre in Mississauga. The milestone brings Mejuri’s worldwide count to 40 standalone locations, reflecting its rapid growth and strategic expansion into key markets.
A Strategic Move into Square One’s Revitalized Retail Scene
Square One Shopping Centre has undergone a significant transformation in recent years, making it an attractive destination for leading retailers. “Square One has become a premier property in Canada due to its revitalization and investment efforts,” explained Majed Masad, Mejuri’s Co-founder and Chief Operating Officer. “We know that our customers in Mississauga often travel to visit our other stores, so this expansion allows us to connect with them more directly and conveniently.”
Majed Masad
Mejuri aims to draw customers from surrounding areas like Oakville, Burlington, and across the Greater Toronto Area, positioning itself as a convenient luxury destination.
Creating a Unique In-Store Experience
The new Square One store brings Mejuri’s commitment to experiential retail to life, blending luxury with community engagement. At its heart is the brand’s signature Ring Bar—a focal point designed for interaction, discovery, and personal connections. “Each Ring Bar has its own story, and this one is no different,” said Masad. “We’ve designed the space to engage customers and create meaningful moments.”
The store’s design features textured plaster walls inspired by Mejuri’s Charlotte pattern, large visuals, and refined tile finishes. “We pay attention to every detail,” Masad added. “It’s about creating a warm, inviting space that mirrors our brand ethos.” In keeping with Mejuri’s emphasis on personalization, the store also offers an on-site piercing studio, allowing customers to explore self-expression through jewelry.
Blending Physical and Digital Retail for Seamless Customer Journeys
Mejuri’s expansion at Square One aligns with its omnichannel strategy, ensuring seamless integration between online and in-store experiences. “We want our customers to feel connected, whether they shop with us digitally or in-store,” said Masad. “By blending these experiences, we’re creating a journey that’s unique to each individual.” The company’s data-driven site selection process identified Mississauga as a key market, with high engagement and demand driving the decision.
The “halo effect” Mejuri often sees following new store openings—where online sales increase in parallel with physical store openings—underscores the value of having both digital and physical retail channels. “We notice a boost in online sales when we enter a market physically, as it creates brand awareness and a touchpoint for customers,” Masad explained.
Mejuri at Square One in Mississauga. Image: Mejuri
Redefining Fine Jewelry for Everyday Wear
Mejuri’s approach to fine jewelry has transformed the industry by making luxury accessible for daily wear. “We wanted to shift the perception of fine jewelry from being purely for special occasions to something you can wear every day,” said Masad.
“Our customers are redefining how they see luxury—whether it’s wearing our pieces to yoga or a night out with friends.” By hosting community events, offering personalized services, and creating immersive experiences, Mejuri treats each store as a community hub.
Sustainability at the Core of Mejuri’s Offerings
Sustainability is a key pillar of Mejuri’s business, with 96% of the brand’s gold coming from recycled sources. Its collections also feature precious and semi-precious gemstones, including diamonds, emeralds, and lab-grown sapphires. “We’re dedicated to creating jewelry that’s not only beautiful but also responsibly made,” Masad noted. “Our customers can trust that they’re purchasing pieces crafted with care and intention.”
Square One: A Retail Hub for Connection and Growth
Square One Shopping Centre spans over 2.2 million square feet and welcomes more than 24 million visitors annually. Mejuri’s new store aims to be more than a retail space. “It’s a community hub where people can connect, explore, and express themselves through our jewelry,” Masad emphasized. The location’s design and offerings are tailored to meet the needs and preferences of local customers, adding another layer of depth to Mississauga’s retail scene.
Image: Mejuri
Balancing Streetfront and Mall-Based Stores
Mejuri’s thoughtful balance of streetfront and shopping centre locations reflects its data-driven retail strategy. “Different markets require different approaches,” said Masad. “We evaluate where our customers live, shop, and spend their time, tailoring our approach to each community.” Streetfront stores, such as Mejuri’s Ossington Avenue location in Toronto, provide boutique experiences, while high-traffic shopping centres like Square One enhance visibility and brand awareness.
Looking Ahead: Mejuri’s Expansion Plans
As Mejuri continues its North American expansion, its focus remains on connecting with customers and growing its footprint. “We’re excited to bring more stores to North America while also exploring new markets,” said Masad. “Each location is a chance to deepen our community ties and create meaningful connections.” He also mentioned that another store will be on the way for Canada, with details to follow.
Mejuri has steadily expanded its retail footprint beyond Canada, with stores across key markets in the United States, the United Kingdom, and Australia. The brand operates in major U.S. cities such as New York, Los Angeles, and Chicago, offering curated, community-driven experiences tailored to each location’s unique clientele. In the UK, Mejuri’s stores in London bring its blend of accessible luxury and experiential retail to an international audience. The brand also established a presence in Australia with a location in Sydney.
Retail is evolving – and the evolution is being driven by data. As we increasingly look to personalize the customer experience and make more data-driven decisions, Walmart has been leveraging its own powerful first-party data in new and innovative ways, says Jaed Khan, Vice President, Data Office, Walmart Canada.
Jaed Khan
“But we know that for this data to have the most impact, we need to be able to have a shared view with our suppliers so we can make smarter, faster, data-driven decisions together,” he said.
embarked on a data analytics journey in 2021 and established Walmart Data Ventures, a division dedicated to bringing to life new business applications with Walmart’s first-party data.
“Our ambition is to enhance the customer experience across the entire value chain through Walmart Luminate, our comprehensive data analytics product suite,” he said.
After successful launches in the US and Mexico, Walmart Luminate has come to Canada.
Khan said Walmart Canada’s merchants and suppliers who have subscribed will be able to access this innovative platform that will answer key questions to gain deeper insights into customer trends and sentiments in new ways.
“Through the customizable analytics tools or access to data feeds, users can take a temperature check of their business and take a deeper look into how customers are shopping their categories and why,” he explained.
Launching in Canada with Shopper Behaviour
“Walmart Luminate is launching in Canada with Shopper Behaviour, which enables merchants and suppliers to better understand how shoppers interact with brands and categories. Suppliers get access to detailed reports about loyalty, switching, benchmarking, basket pairing, substitutions and more,” he said.
“Additional capabilities are expected to launch in Canada by the end of next year. As the US market introduces new capabilities, we’ll plan to incorporate them into our offering as well. As we continue to grow together and support our commitment to be the trusted first stop for Canadian families, I’m so energized by the opportunities that Walmart Luminate will provide our merchants and suppliers here in Canada.”
Walmart said early feedback has been phenomenal. Walmart Canada’s pet team has been using the tool since the summer and is already finding opportunities to leverage the data and to enhance their insights.
Jessica Curtis
“We’re always looking to better understand our customers in Pet, and being able to understand specific customer cohort data and their activity within the category is already a game-changer for me,” said Jessica Curtis, Director, Pets, Walmart Canada.
Tejasvi Kamath
“Walmart Luminate has provided me with the opportunity to test a hypothesis I had around incremental sales and has been able to provide insight into brand affinities across the category, helping me to identify which customer segments were purchasing new brands. I’m using these insights to help my customers build a better basket in our next modular,” added Tejasvi Kamath, Merchant, Dog Food and Treats, Walmart Canada.
Walmart Canada said it is looking forward to bringing these insights to its suppliers – some of whom are already having success using the tool in other markets where Walmart Luminate is available, such as the US and Mexico.
“As we continue our journey to use data increasingly in our day-to-day decision making and enhance the ways of working with our suppliers, Walmart Luminate has the potential to transform how we understand customers better and make data-driven decisions,” said Khan.
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