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Rotisseries Benny Debuts in China via Foodtastic Deal

Peter Mammas, President and CEO of Foodtastic, left, traveled to Shanghai in April (2025) with Jacques Houle, right, CEO of NGU-Group, to finalize the signing of a development agreement between the two entrepreneurs to develop Benny Rotisseries, a Foodtastic restaurant chain, across China. NGU-Group will open its first two establishments in Shanghai this fall. PHOTO: Foodtastic

Canadian restaurant franchisor Foodtastic has signed an exclusive franchise development agreement with NGU-Group for the expansion of Quebec-based Rotisseries Benny across Asia, starting with China. The deal marks a milestone in Canadian restaurant history, as Benny becomes the first Quebec restaurant chain to establish a national presence in China.

The first two locations are set to open this fall in Shanghai, one of the largest and most dynamic cities in the country. With long-term ambitions to expand across China, NGU-Group’s goal is to introduce the Benny brand — known for its slow-roasted chicken, bold BBQ sauces, and classic Quebec poutine — to millions of new consumers.

Quebec Roots, Global Ambitions

Rotisseries Benny was founded in 1960 by a family of poultry farmers and has grown to become a Quebec institution. The restaurant chain built its name on a signature offering of juicy rotisserie chicken, savoury sauces, and a fast-service model ideal for families and working professionals. Its popularity among generations of Quebecers laid the foundation for what is now a major international push.

In 2019, Benny was acquired by Foodtastic, a rapidly expanding Canadian franchisor based in Quebec. Foodtastic has since modernized and scaled the brand, while retaining its original recipes and values. The company now oversees a portfolio of 27 brands, including Second Cup, La Belle et La Bœuf, Freshii, Monza, Quesada, and Pita Pit, operating over 1,200 locations across Canada.

A Veteran of the Chinese Market

The strategic partnership in China is led by Jacques Houle, President and CEO of NGU-Group. Based in Boisbriand, Quebec, Houle is a seasoned entrepreneur with over 30 years of business experience in China. He is best known for introducing high-quality imported goods into North America, including Forno, a brand of luxury kitchen appliances distributed widely across the continent.

“For more than half a century, Quebecers have faithfully and regularly returned to Benny for their delicious chicken, savory BBQ sauces, legendary poutine, and extensive menu,” said Jacques Houle. “I myself became a loyal customer years ago. Having worked with China for over 30 years, I have seen that the Chinese have a great love for roasted chicken, and I developed the conviction that they would absolutely love our style of chicken – the way we have adopted rotisserie cooking in Quebec and the types of BBQ sauces we have developed over the decades. And Benny has mastered these recipes throughout its history.”

Houle’s deep understanding of China’s business environment and consumer habits gives NGU-Group a strategic edge. He emphasized that China’s vast geography — comprising 1.4 billion people, 620 cities, 262 airports, and over 5,000 train stations — presents unparalleled opportunity for growth.

Building a National Footprint

NGU-Group plans to develop a robust franchise network across China, leveraging local knowledge, operational expertise, and strong brand identity. The company will start with flagship locations in Shanghai to build awareness and establish credibility before scaling to other cities.

“Driven by a passion for hospitality and food, and committed for the long term, NGU-Group plans to build a strong franchise network across China — offering Chinese consumers the premium roasted chicken experience that Quebecers have delivered and enjoyed for over 60 years,” said Houle.

The company is aiming to differentiate itself by importing not only its core product offering, but also its culture of hospitality and emphasis on quality.

Market Ready for Quebec’s Favourite Chicken

Peter Mammas, President and CEO of Foodtastic, recently travelled to Shanghai to assess market readiness and meet with NGU-Group’s team.

“We’re very excited to have joined forces with Jacques Houle and his team to bring the Benny experience to customers in China,” said Mammas. “I just returned from a visit to Shanghai and saw firsthand how ripe and open the market is to our rotisserie-style menu. We are confident that customers across China will appreciate the traditional recipes that we and the original founders have carefully crafted over the years.”

The collaboration will see Foodtastic supporting NGU-Group with brand direction and product integrity, while NGU-Group handles franchise development, market adaptation, and operations on the ground.

A Bold New Chapter for Benny and Foodtastic

Foodtastic’s international expansion strategy is taking shape as the company looks beyond Canada to new markets hungry for authentic and established restaurant concepts. The Benny announcement is a flagship moment, underscoring Foodtastic’s ambitions to become a global player in the food service industry.

“Rotisseries Benny holds a special place in the hearts of many Quebec families,” said Mammas in a statement. “Bringing that tradition to a global audience is an exciting next chapter for the brand.”

As NGU-Group prepares to launch in Shanghai later this year, the broader Canadian restaurant industry will be watching closely. If successful, the move could open the door for more homegrown restaurant concepts to scale internationally, particularly in high-growth markets like China.

About Foodtastic

Headquartered in Quebec, Foodtastic is one of Canada’s leading restaurant franchisors. With over 1,200 locations and a portfolio of 27 brands, the company has become a significant force in the Canadian restaurant landscape. Its strategy focuses on combining local brand heritage with operational scale, enabling the growth of both regional favourites and national powerhouses.

Through bold leadership, strategic partnerships, and an eye for innovation, Foodtastic continues to grow its influence both at home and abroad.

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Pharmacy Brands Canada expands to 250th location

Chatham's Value Drug Mart - Chatham, Ontario (CNW Group/Pharmacy Brands Canada)

Pharmacy Brands Canada has opened its 250th banner location in Canada, marking a major milestone for the organization.

“This significant expansion reflects our commitment to delivering accessible, high-quality healthcare services to communities nationwide. We are proud to partner with all our member locations—providing the tools, resources, and dedicated support they need to achieve their individual goals,” said the company in a news release.

“Our expansion in Ontario continues with the official opening of the first Value Drug Mart in the province—a trusted and historic brand well-established in Western Canada—and the introduction of the Peoples Pharmacy banner. These new additions strengthen our presence in Ontario and reinforce our dedication to serving Canadian patients with excellence.”

“Our banner members are passionate and deeply committed to patient care, and we are honoured to reach this milestone with them as partners in this journey,” said Jon Johnson, CEO of Pharmacy Brands Canada. “We look forward to continuing to grow and serve our communities with the utmost care and professionalism.”

With a robust network of 250 locations now spanning coast to coast, Pharmacy Brands Canada said it proudly showcases its enduring dedication to fostering innovation, upholding excellence in healthcare delivery, and maintaining a deep-rooted commitment to the sustained success of independent pharmacies across the nation.

“We are also proud to be a Canadian company that partners exclusively with Canadian-owned wholesalers. We look forward to continuing to support our pharmacy owners and the patients they serve from coast to coast,” it said.

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Canadians and Americans Report Rising Prices and Concerns

PHOTO: THE KITCHN

A new survey conducted by Leger between May 2 and May 4, 2025, reveals mounting concerns among Canadians and Americans regarding rising consumer prices, largely attributed to the ongoing trade tensions and tariffs imposed under the Trump administration. The survey provides insights from 1,626 Canadian and 1,014 American respondents, offering a detailed snapshot of shifting consumer sentiment.

An overwhelming 78% of Canadians surveyed believe that consumer prices have increased in recent weeks, marking a four-percentage-point increase from the prior wave of the study. Regional differences were evident, with Quebec respondents most likely to report rising prices at 85%, followed by Ontario at 78%. The perception was lowest in Alberta, where 70% agreed prices had increased. Both men and women shared similar views, with women slightly more inclined to note price hikes (81%) compared to men (76%).

At the same time, a growing number of Canadians are turning to locally made products, with 73% reporting an increase in purchases of Canadian-made goods. The trend was strongest among voters aligned with the Liberal Party (86%) and Bloc Quebecois (85%), compared to 62% among Conservative Party supporters.

Additionally, Canadian consumers are taking tangible steps to reduce their dependence on U.S. goods. The study found 67% have decreased their in-store purchases of American products, 63% have reduced online purchases, and 54% have bought fewer products in general on the Amazon platform. Notably, 50% reported cutting back on visits to American fast-food chains, and 45% said they had reduced spending at American-owned retail chains.

Americans Also Feel the Squeeze

South of the border, 73% of Americans reported noticing increased prices, up four percentage points since the previous survey wave. Political affiliation played a noticeable role: 88% of Democrats perceived price hikes, compared to just 54% of Republicans. Regionally, price perception was consistently high across the U.S., ranging from 67% in the Midwest to 75% in the Northeast and South.

The impact of tariffs is not only being felt at the checkout counter. Job security fears are climbing sharply among American workers. Forty-six percent of employed Americans are worried about losing their jobs within the next year, a five-percentage-point increase. Of those, 22% are very concerned. This contrasts with Canadian workers, where 38% expressed concern.

Support and Concern Over Tariff Measures

Despite the challenges, Canadians broadly support their government’s response to U.S. tariffs. The survey showed that 69% of Canadians support a dollar-for-dollar retaliatory approach, with strong backing from Bloc Quebecois and Liberal voters. Conversely, 18% of Canadians oppose retaliatory tariffs.

However, Canadians are deeply pessimistic about the potential economic fallout. A staggering 83% believe Trump administration tariffs will negatively affect Canada’s economy, while only 8% believe the impact could be positive.

In the United States, opinions on the effects of tariffs on the domestic economy are more divided. Fifty-two percent of Americans view the tariffs as having a negative impact, while 29% believe they will benefit the U.S. economy.

Personal Financial Impact Looms Large

The perception of personal financial strain is acute. In Canada, 89% of respondents believe the tariffs will affect their personal finances, with 28% forecasting a major impact. American respondents were slightly less concerned, though still high, with 82% expecting some level of personal financial impact.

Living paycheque to paycheque remains a pressing issue. In Canada, 44% of respondents reported this reality, with higher rates in Manitoba/Saskatchewan (54%) and Alberta (50%). In the U.S., the figure rose to 55%, with especially high concern in the South and West regions.

Economic Fears Mount Amid Uncertainty

Beyond immediate financial worries, long-term fears about the overall health of the economy are intensifying. Half of Canadian respondents believe the country is already in a recession, a perception that is particularly acute in Ontario (55%) and among Canadians aged 35 to 54 (56%). This economic pessimism also crosses into the United States, where 52% of Americans share the belief that the U.S. economy is in recession. Notably, the political divide is stark: 70% of Democrats believe the U.S. is in recession compared to just 34% of Republicans.

Adding to the unease, job security concerns are escalating. In Canada, 38% of employed respondents expressed worry about potential job loss, with 13% stating they are very concerned. American workers expressed even higher levels of anxiety, with 46% fearing job loss and over one-fifth indicating severe concern.

These figures reflect an atmosphere of heightened economic vulnerability on both sides of the border. Consumers and workers alike are bracing for potential economic headwinds, with many adjusting their spending behaviours and contingency plans accordingly. As inflationary pressures persist and the tariff dispute shows no immediate resolution, the outlook remains clouded by caution and a lack of confidence in economic stability.

Conclusion

As tariffs and trade tensions continue to escalate, consumers on both sides of the border are feeling the pressure in their wallets and their confidence in the broader economy. The data suggests that Canadians, in particular, are actively shifting their buying habits away from American products and toward domestic alternatives. With price perceptions and job security concerns rising, this evolving landscape may significantly alter the retail and economic environment in both nations.

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Home Hardware Stores Limited announces new Chair of the Board

Julie Pouliot, Chair of the Board, Home Hardware Stores Limited, Ian White, President and CEO, Home Hardware Stores Limited and Christine Hand, Former Chair of the Board, Home Hardware Stores Limited (CNW Group/Home Hardware Stores Limited)

Home Hardware Stores Limited, Canada’s largest Dealer-owned home improvement retailer, has appointed Julie Pouliot as Chair of the Board. She succeeds Christine Hand, who has retired after 22 years of service on the Board, including 13 years as Chair.

Ian White
Ian White

“We are fortunate to have someone of Julie’s experience and commitment as Chair of our Board,” said Ian White, President and CEO.

“Her in-depth knowledge of our Dealer network—the foundation of our business— and strong operational background position her well to provide leadership in shaping Home Hardware’s next chapter of strategic growth and development.”

The company said Pouliot is a seasoned industry expert with over 22 years in the home improvement retailing sector, owning and operating three locations in northern Ontario. Pouliot has served on the Board of Directors for 10 years, in positions such as Chair of the Corporate Governance and Nominating Committee and Chair of the Human Resources and Compensation Committee.

“I am honoured that the Board has put their trust in me to lead the company at such a pivotal moment in Home’s history,” said Pouliot. “As a genuinely Canadian company known for exceptional customer service and a deep commitment to local communities, I believe that (the company’s) strong track record of success will continue as we focus on the needs of our Dealers and customers from coast to coast.”

“We are grateful to Christine Hand for her vision, wisdom and steady guidance,” said White. “Home Hardware has immensely benefited from her many contributions to the Home Hardware enterprise, and we wish her all the best in her retirement from the Board.”

Founded 60 years ago in St. Jacobs, Ontario, the company is Canadian and the country’s largest Dealer-owned and operated home improvement retailer with more than 1,000 stores operating under the Home Hardware, Home Building Centre, Home Hardware Building Centre and Home Furniture banners.

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Rocky Mountain Bicycles Acquired by Canadian Group

Photo: Rocky Mountain Bicycles

Rocky Mountain Bicycles, one of Canada’s most recognized mountain bike manufacturers, has entered a new era following its acquisition by Chaos Sports Inc., a group of four Canadian entrepreneurs. The new ownership group has pledged to honour the legacy of the West Coast brand while rebuilding its global footprint and resuming its R&D operations in North Vancouver—the birthplace of modern freeride mountain biking.

The acquisition marks a turning point for the 43-year-old company, which filed for creditor protection in late 2024 amid a combination of financial and operational challenges. The transition is being framed as both a return to Rocky’s roots and a move toward long-term sustainability under experienced Canadian leadership.

Returning to the North Shore

As part of the revitalization effort, Rocky Mountain will re-establish its research and development hub in North Vancouver. This move signals a homecoming for the brand, which owes much of its international reputation to the challenging terrain and mountain biking culture of British Columbia’s North Shore.

The new owners have stated that the company’s rider-first design ethos and deep integration with the trail-building and mountain biking communities will remain central to its mission. In addition to investing in new product development, the group has reaffirmed its commitment to the performance and durability standards that have defined Rocky’s bikes for decades.

Photo: Rocky Mountain Bicycles

Meet the New Owners: Canadian Expertise in Outdoor and Distribution Sectors

Chaos Sports Inc. brings together four seasoned professionals from Canada’s outdoor and sporting goods industries, each contributing a unique set of skills that align with the needs of Rocky Mountain Bicycles.

Jonathan Bourgeois is known for co-founding Raccoon Skis and is a partner at Maui Bikes, a Quebec-based e-bike company. He brings deep experience in product innovation and outdoor culture, which will be critical as Rocky Mountain looks to refresh its lineup and expand into new markets.

Christian Thibert serves as president of Thibert Inc., a major player in North American distribution. His extensive background in logistics and retail strategy is expected to strengthen Rocky Mountain’s operational foundation and support its ambitions for scaled international growth.

Patrick St-Denis brings brand development expertise shaped by roles at Oakley and The North Face. His understanding of global branding and consumer engagement will be instrumental in modernizing Rocky Mountain’s marketing approach while preserving its core identity.

Jean-François Grenache rounds out the team with a strong reputation for turning around brands in challenging markets. His leadership experience is expected to play a key role in revitalizing Rocky Mountain’s business operations post-restructuring.

Together, the ownership group aims to restore stability, reinforce the company’s Canadian roots, and position the brand for long-term success in the global cycling industry.

From Grassroots Beginnings to Global Influence

Founded in 1981, Rocky Mountain Bicycles has played a pivotal role in the evolution of mountain biking in Canada and abroad. Its origins trace back to 1978, when three cycling enthusiasts—Grayson Bain, Jacob Heilbron, and Sam Mak—began modifying Nishiki road bikes to handle the demanding trails of the British Columbia backcountry. Collaborating with frame builder Tom Ritchey, they launched Canada’s first purpose-built mountain bike, the Sherpa, in 1982.

Over the following decades, Rocky Mountain became synonymous with innovation and performance. Milestones included the 1989 launch of the Stratos, its first aluminum production bike, and the 1993 creation of Race Face Bicycle Components to support high-performance cycling parts. Technologies like the Ride-9 geometry adjustment system and RTC (Race Tuned Concept) reinforced the brand’s image as a leader in performance customization.

Rocky Mountain was acquired by Quebec-based Procycle Group in 1997. Although it maintained its Vancouver-based operations, the acquisition allowed for expanded distribution and manufacturing capabilities. In 2018, Procycle rebranded itself as Rocky Mountain to unify its identity and simplify marketing efforts globally.

Despite efforts to streamline operations, the company faced mounting challenges in the years that followed—particularly in the post-pandemic market environment.

Photo: Rocky Mountain Bicycles

Financial Crisis and CCAA Filing

On December 19, 2024, the company’s parent entity, RAD Industries Inc., filed for protection under Canada’s Companies’ Creditors Arrangement Act (CCAA). With debt totalling approximately CAD $70 million, the filing marked a critical juncture in the company’s history.

Two key factors contributed to Rocky Mountain’s financial instability:

  1. Supply Chain Disruptions During the Pandemic: While demand surged for outdoor recreation during the COVID-19 pandemic, supply chain breakdowns hindered Rocky Mountain’s ability to source critical components. This imbalance led to soaring production costs.
  2. Post-Pandemic Market Decline: As demand normalized, bicycle prices dropped significantly. Combined with earlier inflated production costs, the company’s profit margins deteriorated rapidly.

In response to these pressures, Rocky Mountain implemented workforce reductions, including layoffs at its North Vancouver headquarters. Nonetheless, the company maintained operational continuity for warranty claims, technical support, and parts during the restructuring period.

Court Oversight and Strategic Sale

The CCAA proceedings were overseen by the Superior Court of Québec (Commercial Division), with Ernst & Young appointed as the court monitor. Under the court-supervised Sales and Investment Solicitation Process (SISP), Rocky Mountain actively sought buyers and investors to secure a viable future.

The sale to Chaos Sports Inc. was finalized in May 2025. The group’s bid was selected for its alignment with the brand’s identity, experience in outdoor and cycling sectors, and commitment to revitalizing operations in British Columbia.

Looking Ahead: A Canadian Comeback

The new owners have not released detailed financial terms of the transaction, but have confirmed that the brand will continue to operate under the Rocky Mountain name. Immediate priorities include restoring the North Vancouver R&D centre, stabilizing supply chains, and building global partnerships.

The acquisition signals a renewed focus on product innovation, grassroots engagement, and expansion into international markets where demand for high-performance mountain bikes remains strong. With a foundation built on trail-tested durability, Canadian identity, and a loyal rider community, Rocky Mountain Bicycles now enters a new era with ambitious plans to ride further and faster than ever before.

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FiiZ Drinks Launches in Canada with Dufferin Mall Store

FiiZ Drinks at Dufferin Mall in Toronto. Photo: Craig Patterson

FiiZ Drinks, the Utah-based soda chain known for its highly customizable “dirty soda” creations, has officially made its Canadian debut at Toronto’s Dufferin Mall—and it’s only the beginning. Founder Brands, which owns the exclusive Canadian rights to the brand, plans to open up to 100 FiiZ locations over the next 10 years through a franchise-based model.

“This is a category that’s already buzzing on social media in the U.S., especially with Gen Z and millennials,” said Adam Corrin, Co-Founder of Founder Brands, in an interview with Retail Insider. “We saw a white space in the Canadian market—nobody’s doing custom soda here like this—and we knew we had something special.”

A Strategic First Location

The first Canadian FiiZ opened as a compact 200-square-foot kiosk at Dufferin Mall in west Toronto. Corrin said the location was chosen for its proximity to high schools, walkable traffic, and strong Gen Z demographics.

Adam Corrin

“There are three high schools within a five-minute walk and two more within ten minutes,” he explained. “We get this huge rush of students at lunch hour and again after school. And the mall employees have also become a core customer group for us.”

The small footprint is by design. “From a real estate model, we can go as small as 200 square feet or scale up to 1,200 square feet with drive-thru capability,” Corrin added. “Very few food and beverage brands can operate at that level of efficiency.”

A Category Poised for Canadian Growth

The “dirty soda” phenomenon—mixing traditional soft drinks with flavoured syrups, fruit purées, and cream—originated in Utah and has since gained massive popularity through platforms like TikTok. Although the trend is still in its infancy in Canada, Corrin sees parallels with other beverage waves that preceded it.

“Every five to seven years, we see a new movement in beverages,” he said. “It was boutique coffee shops, then smoothie bars, then bubble tea. Right now, dirty soda is the moment—and there’s no major competition for it in Canada yet.”

FiiZ already operates more than 70 locations in the U.S. and has developed a strong digital following that Corrin believes will translate well north of the border. “People are discovering the brand online through influencers or U.S. shows like Real Housewives of Salt Lake City, and now they can finally try it here.”

FiiZ Drinks at Dufferin Mall in Toronto. Photo: Craig Patterson

Franchise Model Tailored for Scalability

Founder Brands is looking to build the FiiZ footprint primarily through franchising. “We believe in the power of local ownership,” Corrin said. “Canadians want to support entrepreneurs in their own communities.”

With a labour-light operational model (requiring just two to three staff per location) and no need for hoods, grills, or fryers, FiiZ is appealing to landlords and franchisees alike. “It’s incredibly scalable,” Corrin explained. “And our franchisees can feel confident in bringing something unique to their neighbourhood.”

Corrin noted that while additional corporate-owned stores are likely, the national rollout will be “largely franchisee-led.”

Menu at FiiZ Drinks, Dufferin Mall in Toronto. Photo: Craig Patterson

Fast, Fun and Instagrammable

One of FiiZ’s key selling points is speed: the average time between placing an order and receiving a drink is under one minute. “That’s almost unheard of in the food and beverage space,” said Corrin. “It makes us ideal for mall kiosks, events, and even high-traffic transit locations.”

FiiZ also plays strongly into the social media culture that drives Gen Z trends. “These drinks are fun, colourful, and unique. Customers are constantly taking selfies or posting their drinks,” he said. “It’s organically Instagrammable, which is powerful marketing.”

Some of the most popular drinks include the “Sharks in the Water” (which features gummy sharks), “Over the Rainbow” (topped with rainbow ribbon candy), and “Frozen Hot Chocolate.” Corrin hinted that a hot drink lineup is also in development.

Photo: FiiZ Drinks

A Taste of Canada

While FiiZ’s base menu is consistent across markets—offering sodas like Coke, Dr Pepper, Mountain Dew, and Sprite with flavour add-ins—there is room for Canadian creativity.

“We’re using an 80/20 model,” Corrin said. “Eighty percent of the menu will be standardized across North America, but 20 percent will be locally tailored.”

That could mean a Toronto Raptors-inspired drink, flavours named after Canadian icons like Celine Dion, or even something “a little cheeky” like a maple-bacon soda. “We want to have fun with it,” Corrin added. “This is a joyful brand.”

FiiZ Drinks at Dufferin Mall in Toronto. Photo: Craig Patterson

Beverage Technology and Customization

Despite its novelty, the technology behind FiiZ’s drinks is straightforward. “We’re not locked into exclusive partnerships with Coke or Pepsi,” Corrin explained. “That gives us the flexibility to offer a variety of base sodas.”

Each drink is handcrafted by a “mixologist,” layering the soda base with flavours, creams, purées, and garnishes. 

“There’s real complexity to the drinks,” said Corrin. “It’s not just a lime wedge in your Coke.”

Customization is a cornerstone of the FiiZ model. While most early customers order from the chef-designed menu boards, Corrin expects more creative combinations to emerge as Canadian customers get more familiar with the offerings.

Opportunities in Non-Traditional Venues

Corrin also sees potential for FiiZ to expand beyond traditional retail spaces.

“University campuses, airports, and sports arenas are all on our radar,” he noted. “We already have relationships with non-traditional operators like Aramark and Sodexo.”

According to Corrin, some universities have surveyed students about what food and beverage brands they’d like to see on campus—and dirty soda was one of the most requested categories. “That’s an amazing signal,” he said. “It shows the demand is already here, even if the product isn’t yet.”

Photo: FiiZ Drinks

Landlord Appeal and Flexibility

FiiZ is turning heads among commercial landlords as well. Corrin said property owners appreciate the minimal build-out requirements and the flexibility of the concept.

“There’s no need for venting, hoods, or grills, which makes it easier and faster to install,” he said. “Landlords are excited because we can activate smaller spaces and drive incremental traffic.”

Founder Brands’ Broader Vision

FiiZ joins a growing portfolio at Founder Brands, which also operates the Canadian rights for PayMore (a tech resale franchise), Gem Gallery (a jewellery concept), and Graze (a premium charcuterie box brand).

“We’re focused on building unique, under-served concepts in Canada,” said Corrin. “And we’re always on the lookout for the next great opportunity. If you have ideas, we’re listening.”

For now, the focus is on scaling FiiZ’s presence and supporting early franchisees. “We’re excited to bring this fresh new experience to more Canadians,” Corrin concluded. “And we’re just getting started.”

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Cineplex reports strong Q1 2025 results with $264.3M revenue, record concessions, and 38% surge in media sales

Cineplex Junxion at Erin Mills Town Centre (Image: Erin Mills Town Centre)

Cineplex Inc. has released its financial results for the three months ended March 31, 2025.

Q1 2025 Highlights:

  • Entertained 8.4 million moviegoers and delivered $264.3 million in revenue
  • Delivered a record Q1 concession per patron (CPP) of $9.13
  • International programming represented 14.7% of Q1 box office, outperforming the domestic market
  • Impressive return of cinema advertising contributing to a 38% increase in media revenues and a Q1 cinema media per patron of $2.04
  • Increased Digital-Place-Based Media revenue by 26.5%
Ellis Jacob

“While the first quarter landed softer than expected due to March performance, the success of A Minecraft Movie at the start of the second quarter, paired with the optimism following CinemaCon, has energized the exhibition industry,” said Ellis Jacob, President and CEO, Cineplex. 

“A highly engaged cinema audience coupled with a steady and predictable film slate is driving interest and investment from advertisers leading to a 38% growth in cinema media revenue. Our digital media business revenue grew by 26.5%, reaping the benefits of our expanded and established digital out of home national mall network, paired with project revenue growth.

“We generated record quarterly Location-Based Entertainment (“LBE”) revenue of 10.5% over the prior year, with the addition of three new locations at the end of 2024. 

“With the impacts of the writers’ and actors’ strikes behind us in the first quarter, we’re excited by the robust and diverse film slate moving forward. The April box office delivered a remarkable 76% growth over the previous year. 

“The breadth of major releases ahead is building meaningful momentum and reinforcing confidence across the industry. The growth and outlook of our industry positions us to return meaningful value to shareholders.”  

Cineplex is a top-tier Canadian brand that operates in the Film Entertainment and Content, Amusement and Leisure, and Media sectors. Cineplex offers a unique escape from the everyday to millions of guests through its circuit of 172 movie theatres and location-based entertainment venues. In addition to being Canada’s largest and most innovative film exhibitor, the company operates Canada’s favourite destination for ‘Eats & Entertainment’ (The Rec Room), complexes specially designed for teens and families (Playdium), and an entertainment concept that brings movies, amusement gaming, dining, and live performances together under one roof (Cineplex Junxion).

It also operates successful businesses in cinema media (Cineplex Media), digital place-based media (Cineplex Digital Media or CDM), alternative programming (Cineplex Events) and motion picture distribution (Cineplex Pictures).

Cineplex is a partner in Scene+, Canada’s largest entertainment and lifestyle loyalty program.

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The Comeback of Mid-Market Brands and Retailers in Canada

CF Sherway Gardens in Toronto. Image: Cadillac Fairview

By: Charles de Brabant, Executive Director of the Bensadoun School of Retail Management at McGill University

Retail experienced a tough year in 2024 and the outlook into 2025 does not look much better. At best, we are going back to more normal growth rates that were present before COVID.

There have been a few key highlights. The impacts of high inflation and high interest rates in the last couple of years have taken a toll on consumers and their pocketbook. It has forced the majority to focus on essentials, what is needed more than what is wanted – discretionary spending. This has forced most consumers to trade down. At the lower income levels, we have seen a strong rise in accessing food banks and the second hand/resale market. At the higher income levels, luxury brands’ continuous rise has stopped and we are now even witnessing drops in their revenues, due in large part to the loss of the aspirational consumer and the strong pushback on the significant, if not outrageous, price increases in the last few years on luxury goods.

Overall, this has been good news for value retailers such as Walmart, Dollar stores, … and the second hand, resale market. We have also witnessed the unstoppable rise of Shein and Temu. In recent years, these Chinese online sales giants have invaded the North American markets with their extremely low-priced products which have been well received by consumers looking for value.

A second reality of the current landscape is that technology is advancing more quickly than ever. Significant technologies for the retail industry include RFID’s new implementations in automated checkouts, virtual and augmented reality, and generative AI. The headline topic of 2024 was Generative AI, with 73% of retail executives surveyed by the Business of Fashion saying that they will explore the implementation of Gen AI in 2024. As it already has proven use-cases around product discovery, shopping assistant and personalization specialist.

CF Polo Park in Winnipeg. Image: Cadillac Fairview

The outlook for 2025 continues to look very uncertain for retail.  The key unknown is the political uncertainty with recent changes in leadership in Canada, but more importantly the turbulent situation with the second Trump presidency. The key concerns for the retail sector will certainly be around tariffs.  There is still a lot of uncertainty on if, when and how the tariffs get imposed and their potential impact.

But to me, the most striking highlight of 2024 is the unforeseen comeback of innovative and well managed mid-market brands. For years, we have seen retail move to the extremes with luxury doing well at the high end and value brands doing well at the lower end. This had left many mid to premium tier brands/retailers struggling, with many even disappearing. However, as The State of Fashion 2025 report by Business of Fashion and McKinsey & Co indicate that mid-market fashion retail has been the main driver of increase in economic profitability among publicly quoted companies in 2024 for the fashion sector, even more than value brands, as shown in the graph below.

After years of having increases in economic profitability driven by the luxury segment, fashion is being driven by consumer downtrading with mid-market brands bringing the biggest increase in economic profitability. This is due to 2 main factors:

  • Strong focus on economic profitability – costs, efficiency, inventory excellence and improved performance
  • For the winners like Aritzia, Groupe Dynamite (especially Garage), Hoka, On, Vuori, Uniqlo, Zara/Inditex, … Very focused on a very differentiated brand value proposition.

One prime example is Zara, as well the rest of the Inditex Group. Much has been written about the rise of ultra-fast fashion with Shein & Temu and its impact on the more traditional fast fashion brands like H&M and Zara. Actually, Zara is doing fine, thank you very much, as shown by its outstanding financial results and a market capitalization of the Inditex Group that has more than doubled in the last two years. This has been led by a complete revamp and upward positioning of the brand from a new store design, higher quality products at higher average prices and an extremely qualitative website. It occupies a unique space in the fashion landscape.

At a category level, it is fascinating to witness the rise of the challenger/newcomer brands in the sportswear industry. In 2024 among publicly quoted companies, challenger sportswear players — such as Deckers (owner of Hoka) and Asics — are expected to create over 50 percent of the segment’s value, surpassing incumbent sportswear brands known as the “Big Four” (Nike, Adidas, Puma and Under Armour) in economic profit for the first time, according to the McKinsey Global Fashion Index. Privately owned challengers are also seeing exceptional growth globally, including New Balance, Vuori and Alo Yoga.

Aritzia and JD Sports at CF Richmond Centre. Image: Cadillac Fairview

Challengers have succeeded by growing revenue faster than incumbents while also increasing their profitability.

As stated in the State of Fashion 2025 report,  “Challenger brands have aggressively taken market share by targeting niches and expanding reach:

  • Delivering visible innovation – Hoka oversized soles, On’s Cloud Tech soles,
  • Targeting specialized categories – Arc’teryx and Salomon focus on outdoor,
  • Tapping into cultural marketing – New Balance and Alo Yoga tapping high-profile KOL such as Jack Harlow and Kendall Jenner. Vuori and Gymshark focused on grassroots marketing, building ties with Southern California yogis and the English gym scene, respectively,
  • Filling wholesale whitespace left by Nike and Adidas in highly visited retailers Dick’s Sporting Goods and JD Sports.”
CF Fairview Mall in Toronto. Image: Cadillac Fairview

Canada is also seeing mid-market brands deliver strong performance. Aritzia is often showcased. Groupe Dynamite’s IPO was extremely well received in part due to the significant improvements in retail operations and inventory management, as well as the resonance of its brands, especially Garage with younger consumers which has been critical as it expands in the US market and elsewhere. Maison Simons stands out as a high performing new approach to department stores with a unique brand positioning, as well as best in class omnichannel management.

In conclusion, this story is about bringing out the best in brands and retail by working on:

  • Improving costs and profitability – inventory management, better integration of new technologies, optimizing the store network by focusing on high value and profitable locations, improving omnichannel operations, …
  • While at the same time, focusing on innovation and differentiation
    • Product quality, innovation
    • Brand story telling
    • Engagement
    • Experience in store and online.
  • And finally, upgrading talent. This means hiring better talent, including with a focus on data analytics. At let’s not forget in-store talent. One of the key themes of State of Fashion Report 2025 is investing on sales staff who are the key bridge between the brand and consumer. 75% of shoppers in 2022 were likely to spend more after receiving high-quality service. Brands like Apple and Nespresso have understood this and thrived.

Charles De Brabant

Charles De Brabant joined McGill University in August 2017 to co-lead the creation of the Bensadoun School of Retail Management (BSRM). He has over 20 years experience in retail in Europe and most recently in China and South East Asia. Born and raised in Montreal, Charles holds a B. Com. from McGill, an M. Litt. in History from Oxford University and an MBA from Stanford Business School. Charles’ focus at BSRM will be on collaboration with local and international industry partners and the administration of the school. 


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Tipping Reform Gains Ground in Canada

Tipping in a restaurant. Photo: New to Canada blog

Tipping fatigue is real—and it’s spreading. What was once a gesture of appreciation has become an increasingly opaque and frustrating part of dining out. In our cashless, digital economy, Canadians are now routinely nudged—or guilted—into tipping more, often through emotionally manipulative interfaces. Sad emojis for selecting a 15% tip? Prompts for 20% on a $6 latte? This phenomenon, known as tip creeping, has become a serious irritant for consumers.

But there’s a deeper issue—one that many don’t notice. In most provinces, tips are calculated after sales tax is added to the bill. That means a 20% tip on a $100 meal with a 15% tax becomes $23, not $20. This hidden markup adds confusion and undermines consumer trust, especially when it’s unclear whether the extra money, also known as “Tipflation,” is going to the server, shared with staff, or kept by management. Most diners never check.

Quebec Moves to Ban Tipflation on Taxed Totals

This week, Quebec decided to do something about it. It is now illegal in that province for payment terminals to calculate tips on post-tax amounts. Tips must be applied to the pre-tax total. In addition, restaurant operators must clearly display the total bill, including the tip. No emojis, no games—just transparency.

While some critics argue this is government overreach, the truth is that inaction from the food service industry has made regulation necessary. The tipping model, once rooted in merit and service quality, has evolved into something that more closely resembles a wage subsidy. In many cases, consumers feel pressured into tipping simply to compensate for inadequate base pay—rather than to reward good service.

Exploring Tip-Free Restaurant Models

Some restaurateurs are now experimenting with tip-free models, incorporating service charges directly into menu prices. This eliminates guesswork and creates more predictable income for staff. However, this shift isn’t without consequences: top-performing employees may seek out tip-based restaurants where they can earn more, leading to talent drain.

There is also credible academic research suggesting that tipping perpetuates discriminatory behaviour. Studies have shown that tip amounts can be influenced by arbitrary and biased factors—like a server’s appearance or accent—rather than the quality of service.

North America’s Outdated Gratuity Culture

Unlike Europe, where gratuities are typically included in the bill, North America has clung to an outdated and often chaotic tipping culture. The restaurant industry has failed to establish coherent standards or lead a serious discussion about reform. That vacuum has opened the door for governments to intervene, as Quebec has now done.

If the industry does not self-correct, we can expect more provinces to follow suit. For the sake of both consumers and workers, tipping practices need to be more transparent, equitable, and consistent. Otherwise, public trust—and the sector’s integrity—will continue to erode.

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How to Get Approved for a Truck Lease in Canada – Tips from Equipment Finance Canada

What is a truck lease and why consider one?

Understanding how truck leasing works in Canada

Truck leasing in Canada is a flexible financial option that allows drivers and fleet owners to acquire new or used trucks without the burden of a massive upfront cost. Instead of purchasing the vehicle outright, the lessee agrees to pay fixed monthly payments over a set term. Once the lease term wraps up, there’s usually a choice to either return the truck, renew the lease, or buy the truck at a significantly reduced cost—sometimes for as little as ten dollars. That kind of flexibility means truckers can adapt quickly to changes in demand, job types, or even new routes.

Equipment Leasing appeals to those who need to hit the road quickly but want to keep their capital free for fuel, maintenance, or family obligations. It’s especially handy for those wanting newer models with better fuel efficiency and fewer maintenance surprises. Whether hauling across provinces or working local construction contracts, truckers don’t want to be stuck with something that eats into every paycheck. Leasing creates an easier path to ownership without risking it all upfront. It’s like keeping one foot on the gas while the other stays grounded just in case life throws a curveball.

Why leasing a truck may be better than buying upfront

Owning a truck might feel like the dream, but buying one outright can put a serious dent in savings, especially if you’re still building your client base. Leasing lowers that barrier. Instead of shelling out $100,000 or more, you’re making smaller, predictable payments that don’t crush your monthly budget. That way, you still get the rig you need to land jobs and keep working, but without emptying your bank account. The truck works for you, not the other way around.

Leasing also tends to mean you’re getting something newer, more reliable, and under warranty. That reduces downtime and repairs, both of which can be major headaches when you’re out on the road. When it’s time to upgrade, you’re not stuck trying to sell a worn-out truck. Just finish the term and move on to the next. So, if you’re looking for something that lets you earn more, stress less, and keep options open, leasing might just be the smarter way forward.

Common goals for truckers who choose leasing

Most truckers who choose to lease aren’t just looking for a set of wheels—they’re chasing better contracts, more mileage, or a fresh start. Maybe they want to haul cross-country freight and need something dependable for long hauls. Others might be expanding their business and need a second or third truck to handle more clients. Leasing gives them the room to grow without putting everything on the line. With predictable monthly payments and low initial investment, it’s a way to scale up without sinking.

For some, it’s about peace of mind. Leasing lets you avoid the unpredictability that comes with owning an older vehicle. If something breaks, you’re not left scrambling for cash to fix it. And for those who’ve had a few bumps in their financial history, leasing can be a way to rebuild while staying productive. Whether it’s a single unit or the first in a fleet, the goal is usually the same: more freedom, more control, and more time spent on the road doing what you love.

What are the basic requirements to get approved?

What lenders typically look for before approving a lease

Lenders aren’t just tossing out approvals to anyone who walks through the door. They want to know that you’re serious, reliable, and capable of making regular payments. So they’ll check a few things: your credit history, proof of income, time in business, and the type of truck you want. It’s not about being perfect—it’s about showing you’ve got a handle on your finances and a plan to keep working. Even if you’ve had some rocky credit in the past, many lenders are open to listening if the rest of the application is strong.

They’ll also want to see stability. Are you running under your own authority? Do you have regular loads? If you’re just starting out, having a solid business plan or signed contracts can help tip the scales in your favor. Leasing companies like Equipment Finance Canada often work with applicants across a wide range of backgrounds, helping them find lenders that fit. So even if you’re not sure where you stand, it’s worth exploring what options are available.

How your credit score impacts your application

Credit score plays a role, no doubt about it. But it’s not the only thing. A mid-range score, say in the 600s, might not land you top-tier rates, but it won’t necessarily shut the door either. Lenders look at the full picture: your payment history, any outstanding loans, and whether you’ve defaulted in the past. Even if your score isn’t where you want it to be, there are steps you can take to make your case stronger.

If you’ve been paying off bills steadily, avoiding overdrafts, and managing credit responsibly, that helps build trust. You can also offer a larger down payment or bring in a co-signer to sweeten the deal. Don’t assume that a less-than-perfect score is the end of the road. Leasing companies like EFC are often more flexible than traditional banks and can work with a variety of financial profiles to help you get rolling.

Why proof of income and business stability matter

Let’s face it—leasing companies want to know they’ll get paid. That’s where proof of income comes in. They need to see you’re making enough to comfortably handle the monthly lease, and that your work is steady. Recent pay stubs, bank statements, or signed contracts with freight brokers can all do the trick. The more consistent your income looks on paper, the better.

If you’re running a business, they might ask for business registration documents, GST numbers, or tax returns. This helps paint a picture of your reliability. Leasing isn’t just about the truck—it’s about trust. Showing lenders that you’re not only working but thriving, even modestly, builds their confidence and puts you closer to that approval.

When should you consider leasing instead of buying?

Leasing as a smart first step for new owner-operators

Getting into trucking on your own is no small feat. For new owner-operators, leasing offers a low-barrier path to building momentum without taking on massive risk. When you’re just starting out, every dollar counts. You might not have the capital for a full truck purchase, and taking out a hefty loan could stretch things too thin. Leasing helps you avoid that crunch. Instead of draining your savings, you keep money in your pocket while still hitting the road with a dependable rig.

Not only does this reduce financial pressure, but it also gives you the chance to build your business slowly and smartly. If you land regular contracts or prove consistent mileage, you’ll be better positioned to upgrade or even buy down the road. Think of leasing as a stepping stone. It’s about giving yourself time to learn the ropes, gain credibility, and grow into the role without being buried in debt from day one.

Why growing companies often turn to leasing during expansion

Once a trucking company starts gaining momentum, opportunities can flood in fast. That’s when leasing really shines. Adding new trucks to your fleet without tying up cash lets you take on more contracts and increase revenue without skipping a beat. Business owners often use leasing as a tool for quick scaling, especially when they’re dealing with repeat clients or have lanes that need filling yesterday. Instead of slowing growth to save up, they lease and stay ahead of demand.

It’s not just about speed. Leasing also gives business owners access to newer vehicles that come with warranties and lower maintenance costs. That adds stability and predictability to the bottom line. And when you’re growing, those two things are gold. It’s one less thing to worry about while managing dispatch, clients, drivers, and logistics.

How seasonal income or cash flow concerns make leasing attractive

Seasonal shifts are a fact of life in trucking. Some routes boom in the summer, others in the winter. For those navigating these ups and downs, leasing offers a way to manage fleet needs without straining the budget during slow periods. With structured payments and lower upfront costs, it’s easier to plan ahead—even when the workload fluctuates. And when you’re not locked into long-term ownership, you’ve got more room to adjust when seasons change or markets shift.

Cash flow is the lifeblood of any trucking business. If you’re waiting 30 or 60 days to get paid for a haul, a big equipment payment can hit hard. Leasing softens that blow. You can set predictable, affordable payments and avoid massive spikes in spending. It keeps things smooth, and when you’re running tight margins, that consistency matters.

How can Equipment Finance Canada help you qualify?

What makes Equipment Finance Canada different from banks

Traditional banks tend to be rigid. They want spotless credit, big down payments, and a stack of paperwork. Equipment Finance Canada doesn’t work that way. Their process is built for people who actually work for a living—not just those with perfect financial records. They partner with a range of lenders who understand the trucking world and are willing to work with applicants from all kinds of backgrounds. Whether you’re just starting out or running a growing fleet, there’s likely a program that fits your situation.

The big difference? They listen. You’re not just a number on a screen. Their team takes the time to understand what you need, why you need it, and how best to get you there. They know that credit isn’t the full story and that every applicant brings something different to the table. That kind of support makes the process less intimidating—and way more human.

How the EFC 3-step approval process makes it simple

Equipment Finance Canada breaks it down into three clear steps: apply, get approved, and pick up your truck. That’s it. The application takes less than five minutes online. No mountains of forms. Just straightforward questions about your business, your needs, and your history. From there, their team gets to work reviewing your info and connecting you with the best-fit lenders in their network.

Once you’re approved, you’re not left wondering what to do next. They walk you through the options, finalize the terms, and help you get the truck you need fast. No confusing contracts. No long waits. Just a clean, efficient process that respects your time and understands what’s at stake.

Why their lender network gives you more chances to qualify

One of the biggest advantages of working with EFC is their vast lender network. Instead of applying to one place and hoping for the best, you’re essentially applying to dozens at once. That increases your odds, especially if you’ve got unique needs or some bumps in your credit history. Whether you’re looking for a lease-to-own setup or something more flexible, having multiple lenders to choose from means there’s likely a solution that fits.

And here’s the best part—they do the shopping around for you. Instead of spending days making phone calls or submitting endless applications, EFC acts as your advocate. They negotiate on your behalf, find the most competitive rates, and help tailor a plan that fits your budget. That saves you time, stress, and money, all while keeping your wheels turning.

What documents should you prepare before applying?

Gathering your financials, IDs, and business info

Before you hit “submit” on any lease application, it’s smart to have your documents in order. Most lenders will ask for a copy of your driver’s license, proof of address, and some form of business ID if you’re incorporated or registered. You’ll also want to have recent bank statements, tax returns, or pay stubs handy. These give lenders a quick snapshot of your financial stability and help speed up the approval process.

It’s not about having a perfect folder—it’s about being ready. When you’ve got your paperwork tight, it sends a message that you’re serious and professional. That first impression matters, especially when a lender is weighing whether to extend credit. If you’re missing something, it doesn’t mean you’re out. But having it all upfront can make things move a lot smoother.

What to include if you’re a new trucking business

New to the industry? No problem—but you’ll want to bring a bit more to the table. Since you don’t have years of hauling under your belt, consider adding a short business plan or outline of your work strategy. What kind of loads will you haul? Who are your customers? How do you plan to generate revenue? Lenders want to see that you’ve thought it through. Even a simple roadmap helps.

Also helpful? Any signed contracts, letters of intent, or proof of upcoming work. These show that you’re not just dreaming, you’re doing. They build confidence and make you look like less of a risk. If you’re organized and upfront, many lenders will give you a shot—even without years of experience behind the wheel.

Why honesty and clarity improve your chances of success

It’s tempting to paint a rosier picture when applying for financing, but honesty is your best friend in this process. Lenders aren’t expecting perfection—they’re looking for real people with real potential. If you’re clear about your credit, income, or business history, it makes it easier for companies like Equipment Finance Canada to match you with the right lender. Trying to hide something or gloss over a rough patch can backfire and cause delays or denials.

Clarity also helps speed things up. When your documents are clear, your application is complete, and your story makes sense, lenders can act fast. That means less time waiting and more time on the road with the truck you need. Transparency builds trust, and trust gets you closer to approval.

How to improve your chances of approval

Managing your credit before applying

Taking a little time to tidy up your credit before applying can make a noticeable difference. That doesn’t mean you need a perfect score—but even a small bump can open more doors or reduce your rates. Start by reviewing your credit report for any errors. Dispute anything that’s outdated or incorrect. Then, try to pay off small balances, avoid opening new lines of credit, and make consistent payments on what you already owe. Even a few months of responsible behavior can boost your profile in the eyes of a lender.

If you’ve had past trouble with credit, don’t let that discourage you. Many applicants come from similar situations. Equipment Finance Canada works with lenders that consider more than just your score. They’ll also look at your income, your plan, and your commitment. So while it’s worth improving your credit if you can, know that there’s still hope if it’s not perfect yet. What matters most is showing that you’re working toward stability.

Working with a leasing expert to choose the right structure

Choosing the right lease structure isn’t just about monthly payments—it’s about aligning the terms with your workflow, income pattern, and business goals. Some truckers prefer lease-to-own options with a low buyout at the end. Others might want shorter leases so they can regularly upgrade equipment. There are also seasonal structures or skip-payment plans for those with variable income. Navigating all of this alone can get confusing, especially with so many terms and conditions in the mix.

That’s where a leasing expert from Equipment Finance Canada makes all the difference. Their team helps you break down what each structure means and how it fits your needs. They’ll walk you through the pros and cons, help you crunch the numbers, and make sure you’re not locking yourself into something that could cause headaches later. It’s not just about approval—it’s about choosing a lease you’ll feel good about every mile of the way.

Using pre-approval to plan your next move

Getting pre-approved is like knowing how far your dollar stretches before stepping onto the lot. It gives you clarity. You’ll know your budget, what type of truck you qualify for, and what lenders expect from you. That saves time and keeps you focused. No more looking at rigs that are out of reach or wasting days chasing quotes that won’t work out. With a pre-approval in hand, you’re not guessing—you’re shopping with confidence.

It also shows sellers that you’re serious. If you’re working with a dealer or private seller, having that financing lined up can speed up negotiations. And if something changes—like an increase in your income or a better truck becoming available—you can go back and adjust the terms. It’s flexible, fast, and smart. Think of it as doing your homework before taking the leap. You’ve got enough on your plate as a driver—let the paperwork work for you, not against you.

Getting Behind the Wheel Starts with a Plan

The road to truck leasing doesn’t have to be confusing or overwhelming. With the right support, clear steps, and a bit of preparation, getting approved becomes far more attainable than most drivers expect. Whether you’re hauling your first load or expanding your operation, Equipment Finance Canada is built to meet you where you are and help you move forward. By understanding what lenders want, preparing your documents, and choosing a lease that truly fits your workflow, you’re not just getting a truck—you’re investing in your future. And with the right rig beneath you, the miles ahead suddenly start to feel full of promise.