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Starbucks rallies 14,000 North America coffeehouse leaders to accelerate its ‘Back to Starbucks’ strategy

Starbucks Coffee Company at CF Toronto Eaton Centre (Image: Dustin Fuhs)

This week, Starbucks is hosting over 14,000 coffeehouse leaders from across North America at Leadership Experience 2025 (LE25) in Las Vegas—its largest leadership gathering ever and the first under chairman and CEO Brian Niccol and COO Mike Grams.

Brian Niccol
Brian Niccol

“Getting ‘Back to Starbucks’ means refocusing on what has always set us apart — a welcoming coffeehouse where people gather, and where we serve the finest coffee, handcrafted by our skilled baristas,” said Niccol.

“We are bringing together our coffeehouse leaders from across North America to celebrate, empower and equip them to accelerate our transformation. The coffeehouse experience defines the Starbucks brand, and these leaders and their teams bring that experience to life for millions of customers every day.”

A New Era of Leadership and Customer Experience

Starbucks said LE25 is an important milestone for the company. Over three days, coffeehouse leaders will engage in immersive workshops, connect over new ways of working, hear directly from company leaders, and experience the first-ever Starbucks Global Barista Championship, celebrating craft, connection, excellence at its best.

“The event will accelerate Starbucks turnaround—centered on exceptional service, simplified routines, and deeper customer connections. Leaders will explore new innovations, clearer customer service standards, and a renewed focus on hospitality, including a goal of four-minute wait times – without compromising the warmth and connection that define the Starbucks Experience,” it said.

Mike Grams
Mike Grams

“This isn’t just a reset—it’s a recommitment to who we are when we are at our best,” said Grams.

“LE25 is our moment to recommit to a culture of hospitality and excellence. We’re making progress, have real momentum with our “Back to Starbucks” plan and are on the right track to turn the business around.”

Since launching its Back to Starbucks strategy nine months ago, the coffee powerhouse said customers are already feeling the difference, with welcoming spaces, more confident baristas, faster service, and the return of small but meaningful touches like ceramic mugs, handwritten notes on cups, a more consistent dress code, and a much-loved customer favourite: the condiment bar.

“Our turnaround is rooted in listening—to partners and customers—and taking action on what we hear,” added Grams. “We’re listening and testing in the coffeehouse, and then applying our learnings to scale quickly and enhance the customer and partner experience.”

Leading with Partners, Winning with Customers

Starbucks said it continues to be a leader in partner (employee) care, offering competitive pay and industry-leading benefits such as a recently launched paid parental leave top-up benefit for all eligible Canadian store partners, equity in the form of stock, $5,000 in mental health benefits for eligible partners and more. Additionally, as part of its focus on making Starbucks the best job in retail, the company has established a goal to hire 90% of retail leaders from within, fostering a culture of growth and opportunity.

“We believe a great partner experience fuels the customer experience,” said Grams. “We always have more work to do, but our partners are rallying behind Back to Starbucks and telling us they like what they see. When our partners feel supported, our customers notice the difference too.”

Photo from Starbucks website
Photo from Starbucks website

Coffee and Craft Take Center Stage 

LE25 kicked off Monday with Starbucks largest-ever coffee tasting, featuring a first taste of the new Starbucks 1971 Roast™, available in the U.S. and Canada this Winter. The company is also celebrating the impact of its investment in the Global Farmer Fund, supporting long-term sustainability across Origin communities. 

LE25 will also spotlight the first-ever Starbucks Global Barista Championship— a celebration of Starbucks baristas who embody the company’s commitment to community, connection and craft. Over the three-day competition, 12 baristas from around the world will showcase their coffee passion and expertise through a variety of skills and knowledge-based competitions.

“We’re returning to what made us iconic: handcrafted coffee, human connection, and a relentless focus on excellence,” said Niccol. “We’re reigniting the soul of Starbucks, together.”

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Segway unveils upgraded online store in Canada

Segway Launches Upgraded Canada Webstore

 Segway, recently named No. 1 in global electric kick-scooter (eKickScooter) sales with more than 13 million sold worldwide, announced Tuesday the launch of its upgraded official online store in Canada at https://store-ca.segway.com/.

This upgrade marks a significant milestone in Segway’s continued global expansion, offering Canadian consumers an enhanced shopping experience with more product options and exclusive offers, said the company.

The refreshed Canadian online store features a more intuitive design and improved navigation, making it easier than ever for customers to browse and purchase Segway’s popular electric scooters and other innovative micromobility solutions. This redesign aims to serve Canadian consumers seeking innovative and more sustainable methods of transportation, added Segway.

Tom Hébert
Tom Hébert

“At Segway, we are committed to providing all consumers with a wide variety of value-driven, premium micromobility solutions, along with an exceptional shopping experience,” said Tom Hébert, VP of sales at Segway.

“Our upgraded online store reflects our ongoing dedication to supporting the growing demand for innovative and alternative transportation methods across Canada. We’re excited to better serve our loyal customers and spread the Segway smile to even more individuals and families throughout this great country.”

The upgraded Canadian webstore will also feature products not previously available directly from Segway in Canada, including the Max G3ZT3 Pro and GT3 electric scooters.

Segway is offering exclusive online giveaways and limited-time sales events, featuring top-selling models and special deals, including a chance to win a ZT3 Pro all-terrain electric scooter and savings of up to 50 percent off MSRP.

Alongside the upgraded online store, Canadian consumers can purchase Segway products through a variety of trusted partners, including Best Buy Canada, Canadian Tire and Amazon.ca. Currently, Segway’s latest third-generation electric commuter scooter — the F3 Pro, which combines efficiency, convenience, and comfort to create the ultimate everyday ride — is available exclusively at Best Buy Canada,” said the company.

“Segway transformed micromobility in 1999 with the revolutionary Personal Transporter, igniting global curiosity about the future of personal transportation. With a mission of “Simply Moving,” Segway is dedicated to simplifying how people and goods move, improving efficiency and enhancing the overall experience of everyday life. For decades, Segway has continuously set new benchmarks in short-distance transportation and consumer robotics, constantly pushing the boundaries of innovation. Today, as the global leader in micromobility solutions, Segway’s offerings have evolved far beyond its origins. From e-scooters and GoKarts to e-bikes, powersports vehicles and personal robots, Segway is pioneering the future of mobility with breakthrough technology, delivering innovative products that redefine the way we move.”

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Staples Canada releases annual Community Impact and Sustainability Report

Staples Canada in Calgary’s University District (Image: Mario Toneguzzi)

Staples Canada released on Tuesday its 2024 Community Impact and Sustainability Report, highlighting what it says is its ongoing dedication to making a positive difference through its three core pillars: environment, equity and education.

Over the past 20 years, Staples’ focus on corporate citizenship has included ambitious recycling and sustainability goals, supporting equity programs in communities across Canada, and providing educational resources to students in need, said the company.

Rachel Huckle
Rachel Huckle

“At Staples Canada, our commitment to community impact extends beyond promises – it’s a continuous effort to create meaningful change in the communities we serve through our focus on environmental sustainability, equity, and education,” said Rachel Huckle, CEO, Staples Canada.

“We’re proud to have achieved three of our seven sustainability goals ahead of target, of raising more than $2.3 million for our Even The Odds initiative for health equity in our country, and for providing more than $900,000 in support to students through our annual School Supply Drive program. These milestones reflect our dedication to empowering Canadians and building stronger communities.”

Environment: Solutions That Will Never Go to Waste
As part of its ongoing environmental efforts, Staples outlined its Goals for a Greener Future in 2020, “a set of bold sustainability targets to achieve by 2025.” The report highlights its progress, including:

  • 10.1 million writing instruments recycled: As Canada’s sole provider of writing instrument recycling, in partnership with TerraCycle, since 2012, Staples has successfully diverted more than 10 million writing instruments from landfills, surpassing its 2025 goal of 8 million units.
  • 938,000 kilograms of used batteries recycled: Through its partnership with Call2Recycle, Staples has exceeded its goal of 750,000 kilograms, earning the 2024 Leader in Sustainability Award for the fifth consecutive year.
  • 8 million units of ink and toner cartridges recycled: Staples partners with HP and eCycle solutions to recycle ink and toner cartridges, achieving 94% of its goal to recycle 8.5 million units by 2025.
  • 10.6 million tonnes of electronics recycled: In partnership with eCycle Solutions, Staples has diverted 10.6 million tonnes of electronics from landfills, exceeding 78% of its goal of 13.5 million tonnes by 2025.

Reducing Carbon Emissions with Renewable Energy, EV Fleet and Tree Planting

Staples said it is committed to reducing carbon emissions through key initiatives, including powering its facilities with 100% clean, renewable electricity from Bullfrog Power, making Staples the top retailer for Bullfrog Power in Canada. In 2024, its Electric Vehicle fleet helped reduce CO2 equivalents by more than 3,674 kilograms, with plans to expand. Staples also celebrated its 17-year partnership with Tree Canada and has planted nearly 250,000 trees, supporting community greening projects across the country.

Supporting Canadians with Free Recycling Solutions

“Staples is dedicated to making an impact in communities across the country, offering more than 2,500 eco-friendly products in-store and online, free in-store recycling programs, and renewable energy solutions powering its stores and supply chain operations. Its 298 store locations across Canada offer a variety of free recycling solutions for customers, which include: Ink and Toner Recycling, Electronics Recycling, Writing Instrument Recycling, Battery Recycling, and Secure Shredding Services, as well as Nespresso Pod Recycling at select locations,” it said.

Equity: Making the Future Fair for Everyone

In 2024, Staples’ Even The Odds partnership with MAP, Canada’s largest health equity research centre, raised more than $2.3 million to help fund research and community solutions across Canada. The company said the initiative addresses three key areas:

  • Ending Chronic Homelessness: The Navigator Program helps unhoused patients recover after hospitalization by connecting them with healthcare and social services.
  • Creating Healthy Starts for Kids: The APPLE Schools program helps elementary students in underserved communities develop healthy habits that last a lifetime.
  • Improving Access to Care and Disease Prevention: Programs like Our Healthbox provide free health supplies to communities in the Maritimes, and the Healthy Food Prescription program supports low-income patients living with diabetes.

Education: Unlocking Potential through Learning

“Staples raised more than $900,000 through its annual School Supply Drive to support students across Canda. Working with partners United Way/Centraide and Kiwanis Club, this initiative helps eliminate barriers to education for children in Canada. The company also invested in educational opportunities for its associates through programs like Lead Forward leadership development, online learning resources, and its Associate Scholarship Awards, which granted 23 academic scholarships valued at $1,000 each to associates and their families in 2024, it said.

To view Staples’ full Community Impact and Sustainability report, visit staples.ca/environment.

Canada’s Greenest Employer for 2025

“Staples Canada was recognized for its leadership in sustainability and commitment to environmental responsibility. From energy efficiency and waste reduction to decarbonization, their strategy touches many aspects of the business. Through in-store recycling, renewable energy partnerships, and carbon reduction initiatives, Staples is reducing their footprint—and helping customers and communities make a positive impact,” explained the retailer, which has a network of 298 stores across Canada.

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Home Hardware strengthens support to Canadian farmers

Home Hardware Strengthens Support to Canadian Farmers (CNW Group/Home Hardware Stores Limited)

In response to a current gap in farm product availability in Canada, Home Hardware Stores Limited said Tuesday it is stepping up to support agricultural communities across the country.

Recognizing the vital role farmers play in communities from coast to coast, Home Hardware Stores Limited said it is dedicated to providing additional access to products such as livestock feed, equipment, tools and essential supplies. Home currently offers a variety of items available in the farming category and will be introducing a significant number of additional products to the assortment, ensuring that Canadian farmers have reliable access to the resources they need to succeed. 

“Home is launching a Farm Assortment Catalogue on June 19, 2025 to highlight existing agricultural products, as well as new items being added to the lineup. Home has been hard at work to source the best farm items in the country which range from livestock feed, stall mats, fencing, feed pans, buckets, welding wire, farming attire and more. In addition to this, Home’s eCommerce team has added a Farming Supplies page to the website to ensure products are accessible to Canadian farmers shopping online,” it said.

Scott Bennett
Scott Bennett

“Our teams have been working with rural Home Dealers and suppliers to identify the current gaps in the market,” said Scott Bennett, Director of Merchandise Strategy & Execution, Home Hardware Stores Limited. “The expanded farm assortment complements the other products we offer at our Home stores including housewares, power tools, welding and more.  Our goal is to ensure Canadians have access to the tools they need to sustain their communities for the long term.”

Through an expanded product selection and deeper engagement with local agricultural communities, Home is delivering expert service, advice, and quality products, reinforcing its commitment to serve customers from coast to coast, said Home Hardware, which was founded 60 years ago in St. Jacobs, Ontario.

Home Hardware Stores Limited is Canadian and the country’s largest Dealer-owned and operated home improvement retailer with more than 1,000 stores operating under the Home Hardware, Home Building Centre, Home Hardware Building Centre and Home Furniture banners.

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Skip partners with PetSmart to launch on-demand delivery nationwide

Credit- PetSmart
Credit- PetSmart

Convenience is king and pets are royalty. Skip announced Tuesday it is raising the bar in the pet world with a national partnership with leading omni-channel pet retailer, PetSmart.

Canadians can now order over 15,000 PetSmart products directly on Skip, ranging from premium food and litter to toys and accessories, all from the comfort of their home.

“This partnership marks a significant step in Skip’s evolution into everyday retail, building on last year’s brand relaunch, dropping TheDishes, and reinforcing its role as the country’s go-to destination for daily convenience. By offering PetSmart products on demand, Skip expands its range of essentials while deepening its commitment to making life more convenient for Canadians. Reinforcing the network’s growing selection, Skip’s latest ad spot features Jon Hamm wandering through a store, jokingly telling another shopper he “shoulda skipped it” after seeing him struggle with a large bag of pet food, a humorous nod to Skip’s convenience,” said Skip.

Paul Sudarsan
Paul Sudarsan

“Partnering with PetSmart is a big move in Skip’s mission to become Canadians’ go-to destination for everyday convenience,” says Paul Sudarsan, VP of Retail and New Verticals. “We’re creating a retail experience where getting what you need, whether it’s dinner, groceries, or dog food, is fast, easy, and hassle-free.”

Customers across the country can now order PetSmart products directly through the app or on skipcanada.com.

To celebrate the launch, the company will be rolling out a bright orange mobile pet inspired truck for a two-day city-wide tour of Toronto. Pet owners and their furry friends will be invited to visit the ‘good boi’ on wheels to snag co-branded pet essentials from toys to treats and everything in between, as well as exclusive promo codes. Skip+ members who visit the puppy-themed truck plus anyone who signs up on the spot will be entered to win gift cards and a private photoshoot for their pet, it said.

The truck will make its first appearance at Lakeshore Boulevard Parklands in Toronto on June 14 at 10 a.m. (1389 Lake Shore Blvd W).

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IKEA Canada revamps loyalty rewards program

Image: IKEA Canada

IKEA Canada announced Tuesday it has transformed its rewards from IKEA Family into a more innovative loyalty program that offers members a personalized experience tailored to their unique home furnishing needs.

“Rewards from IKEA Family supports members throughout their entire journey, from dreaming, to planning, to bringing ideas to life in their homes. Members can now collect points, symbolized by the iconic Allen key, whenever they interact and shop with IKEA. These points can be redeemed for a variety of valuable rewards, including product discounts, delivery and assembly services, and even free food in the Swedish Restaurant,” said the retailer.

De'ana Torresan
De’ana Torresan

“At IKEA Canada, we believe in fostering genuinely rewarding and personalized relationships with our IKEA Family members,” said De’ana Torresan, Customer Engagement & Loyalty Manager at IKEA Canada. “With over 5.8 million members in Canada, these are our most engaged and loyal customers. We want to enhance their shopping journey by recognizing and rewarding them every time they interact and shop with us.”

The program is free to join and allows members to earn points and unlock a variety of rewards – not only for their purchases, but also for the interactions they have, both online and in-store, said the company.

Members can earn or collect the following points:

  • One point for every $5 spent in-store or online
  • One point when logging into the profile on IKEA.ca or the app
  • Five welcome points for new members who sign up
  • Two points when creating and saving a favourites list or gift registry
  • 20 points when creating and saving a kitchen plan in the online planning tool
  • 25 points when booking and attending a planning appointment
Jonelle Ricketts
Jonelle Ricketts

“Loyalty programs continue to inspire more frequent brand interactions, influence customer behaviour, and  play a crucial role in supporting affordability,” said Jonelle Ricketts, Head of Marketing at IKEA Canada. “By offering personalized rewards and discounts, rewards from IKEA Family not only fosters brand loyalty but also makes our customers feel more valued.”

Since launching in Canada in 2012, the program has continually evolved to better serve the many Canadians with enhanced benefits, rewards and engagement opportunities. Along with new rewards, members can continue to enjoy instant benefits such as member discounts, member-only workshops and events, free regular coffee or tea in the Swedish Restaurant, and more, said the retailer.

For more information, visit IKEA.ca/Family.

Founded in 1943 in Sweden, the company is a leading home furnishing retailer, offering a wide range of well-designed, functional home furnishing products. In Canada, it is part of Ingka Group which operates 574 stores, shops and planning studios in 31 countries, including 16 in Canada. Last year, IKEA Canada welcomed 32.6 million visitors to its stores and 162.6 million visitors to IKEA.ca.

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Kit and Ace Opens Storefront at Metropolis at Metrotown

Kit and Ace at Metropolis at Metrotown in Burnaby, BC. Photo: Kit and Ace

Canadian apparel brand Kit and Ace has opened its newest store at Metropolis at Metrotown in Burnaby, British Columbia. The pop-up marks the 11th store for the growing brand, following closely on the heels of its 10th location, which opened last month at The Well in downtown Toronto. The Burnaby pop-up serves as a test to gauge consumer demand in Metro Vancouver’s largest shopping centre.

Metropolis at Metrotown’s status as British Columbia’s largest shopping centre, and Canada’s third-largest by floor area, provides a significant platform for Kit and Ace as it continues its aggressive expansion plan. The shopping centre spans more than 1.78 million square feet and features over 450 stores and services, drawing high traffic both locally and from the broader Metro Vancouver region.

A Strategic National Expansion Plan

Kit and Ace’s growing footprint is part of a broader national expansion strategy under the leadership of CEO David Lui. Since the brand’s acquisition by Unity Brands Inc. in July 2023, Kit and Ace has embarked on a steady and deliberate growth plan targeting Canada’s top retail nodes. Unity Brands, co-founded by Canadian retail veterans Joe Mimran, Frank Rocchetti, and David Lui, has brought extensive industry experience to the restructured company.

David Lui

The company’s expansion strategy focuses on a blend of high-traffic shopping centres, lifestyle-driven retail nodes, and select urban neighbourhoods. The Burnaby pop-up follows this formula, leveraging Metropolis at Metrotown’s robust foot traffic and connectivity to Greater Vancouver through its direct integration with Metrotown SkyTrain station and the adjacent 24-hour bus exchange.

Store Realignments and Upcoming Openings

Kit and Ace’s expansion efforts are not limited to new store openings but also include relocations and major renovations. At CF Toronto Eaton Centre, the existing third-floor pop-up store will relocate to the former Williams Sonoma space this July, positioning the brand in a more prominent retail location within one of Canada’s highest-traffic malls. That storefront is almost 4,800 square feet, according to Cadillac Fairview lease plans. 

The growth trajectory continues into the fall of 2025, when Kit and Ace plans to open two more locations: one at Bayview Village in Toronto and another at Park Royal in West Vancouver. In Calgary, the Kit and Ace store at CF Market Mall is slated for a full-scale renovation, with renderings already showcasing the updated store design that reflects the brand’s elevated aesthetic.

Kit and Ace at Metropolis at Metrotown in Burnaby, BC. Photo: Kit and Ace

Product Development and Brand Evolution

Alongside store expansion, Kit and Ace is advancing its product strategy through ongoing research and development. New products and categories are expected to launch soon, extending the brand’s offerings and reinforcing its identity of blending performance with luxury.

Since its founding in 2014 by Shannon and JJ Wilson—members of the family behind Lululemon—Kit and Ace has been known for its performance-based essentials designed for urban professionals. While its initial years saw rapid international expansion, the brand underwent significant restructuring following a contraction in 2017. Under its current ownership, Kit and Ace has refocused on Canada, building a more measured and sustainable retail strategy.

Rendering of the updated Kit and Ace at CF Market Mall in Calgary. Image: Kit and Ace

Metropolis at Metrotown: A Key Location for Growth

The choice of Metropolis at Metrotown for Kit and Ace’s latest pop-up aligns with the shopping centre’s continued prominence in British Columbia’s retail landscape. The centre’s extensive tenant mix includes major retailers such as Uniqlo, Zara, Walmart, H&M, Winners/HomeSense, Muji, Sport Chek, Indigo, and the newly closed Hudson’s Bay space, which shuttered on June 1, 2025, along with the remainder of the HBC chain’s department stores.

Originally developed in the mid-1980s on a former Ford Canada site, Metrotown evolved through several major redevelopments and consolidations. The current integrated complex, known as Metropolis at Metrotown, emerged in 2005 through the merging of the original Metrotown Centre, Eaton Centre, and Station Square developments. Today, it serves as a retail, dining, and entertainment hub, complemented by nearby office towers, including the Metrotowers complex.

Direct access to public transit remains one of Metropolis at Metrotown’s competitive advantages. The adjacent Metrotown SkyTrain station (under construction) ranks among the busiest in Metro Vancouver, while the integrated 24-hour bus loop further extends the centre’s accessibility to Burnaby and neighbouring municipalities.

Kit and Ace at Metropolis at Metrotown in Burnaby, BC. Photo: Kit and Ace

Maintaining Vancouver Roots Amid National Growth

While Kit and Ace has made substantial inroads into markets such as Toronto and Calgary, the brand’s home base remains Vancouver, where its first store opened in Gastown in 2014. The Vancouver market remains key to the company’s growth strategy, with strong brand awareness and a loyal customer base that has followed Kit and Ace through its various phases of evolution.

Calgary has also emerged as an important market for Kit and Ace, reflecting the brand’s resonance in multiple Canadian urban centres known for their active professional populations and interest in functional yet stylish apparel.

Looking Ahead: Future Flagship and Continued Expansion

As Kit and Ace continues to build momentum, discussions are ongoing for a permanent flagship location in Toronto, which remains one of the brand’s top-performing markets. Until a flagship site is secured, the company continues to rely on pop-up formats as a nimble and effective way to build brand presence and test various locations.

Through 2025, Kit and Ace is expected to announce additional store openings, further diversifying its presence across Canada with both permanent stores and short-term pop-ups.

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The Kenrick Hotel Banff Unveils Major Luxury Renovation

The Kenrick Hotel in Banff, Alberta. Rendering: Eight Station

Following a comprehensive multi-phase renovation, The Kenrick Hotel has officially reopened its doors in Banff, Alberta. Formerly known as the High Country Inn, which originally opened in 1982, the family-owned property has been reimagined as a modern boutique retreat blending luxury, heritage, and innovation. The ambitious redevelopment project, led by national construction firm BUILD IT, represents not only a major addition to Banff’s hospitality scene but also a demonstration of the power of meticulous planning and deep collaboration.

“We were brought into the project through referrals and a proven track record,” explained Andrew Lobas, West Coast Partner at BUILD IT, in an interview. “Our hospitality experience and existing footprint in Alberta, particularly in Banff, made us a strong contender. We were already working on another project on Banff Avenue with Herschel Supply Co. when we connected with the hotel’s ownership. That opened the door for us.”

Andrew Lobas, West Coast Partner at BUILD IT

From Retail to Hospitality: BUILD IT’s Expanded Role

BUILD IT’s prior work with Herschel Supply Co. in Banff acted as a catalyst that positioned the firm as the right construction partner for this complex hotel redevelopment. The Kenrick project marked BUILD IT’s first full-scale hotel renovation, requiring the company to draw from its extensive hospitality expertise while navigating the unique challenges of building within a national park.

“The project was essentially a hybrid between a renovation and a new build,” said Lobas. “We stripped the building down to its studs, upgrading all the systems—mechanical, electrical, infrastructure—to meet modern-day standards while retaining the property’s original character.”

Spanning approximately 40,000 square feet, the renovation encompassed 70 guest suites, a spa and saltwater pool, conference center, lobby, food and beverage spaces, staff offices, housekeeping, and a complete overhaul of the building’s exterior envelope, including new roofing, siding, and painting.

Navigating National Park Regulations

Working within Banff National Park presented a unique set of challenges and requirements. BUILD IT collaborated closely with Parks Canada and the Town of Banff to comply with strict regulations.

“We had to perform erosion and sediment control mitigation, waste dispersion management, and even migratory bat and bird studies before beginning exterior work,” Lobas noted. “There are extensive rules to ensure that we remain good construction partners in such a sensitive environment.”

Family suite in The Kenrick Hotel in Banff, Alberta. Image: Eight Station

Tight Timelines, Strategic Planning

Remarkably, the construction phase of the project was completed in just over six months. Lobas explained that one of BUILD IT’s key recommendations to the client was to fully shut down the hotel during the renovation period, which significantly accelerated the schedule compared to the more typical 12-month timeframe for similar projects.

“Shutting down the hotel allowed us to approach the renovation holistically,” he said. “We weren’t phasing work around guests, which allowed us to push forward efficiently and stay on schedule.”

The design phase began six to eight months before construction commenced in October, with the majority of the work completed by the following May. The Nora Spa and pool facilities will be fully open by June 2025, completing the project.

The Kenrick Hotel in Banff, Alberta. Image: Eight Station

A Collaborative Design Process

Multiple partners played key roles in bringing The Kenrick’s vision to life. Mera Studio served as the project’s lead architect, working closely with both BUILD IT and the hotel’s ownership team to marry design vision with operational needs.

“The collaboration was seamless,” said Lobas. “Mera Studio brought tremendous creativity, and we worked hand-in-hand with them to ensure the brand identity was reflected in every detail. The renderings produced by 8 Station were so accurate that, when compared to finished photography, it’s difficult to tell which is which.”

Blending Modern Luxury with Rustic Charm

While modernized throughout, The Kenrick remains true to Banff’s natural and historical surroundings. The design incorporates rustic elements such as original exposed beams in the lobby alongside sophisticated custom millwork, curved mirrors, integrated lighting, and layered mixed materials.

“The building itself is a composite of three structures, each built in a different era,” Lobas explained. “Part of the challenge was stitching together these different construction types into one consistent guest experience.”

One standout feature is the wellness-focused Nora Spa, which includes a rare saltwater pool, hot and cold plunge tubs, sauna, steam room, and treatment areas—amenities that place The Kenrick in a league of its own among Banff’s luxury accommodations.

Family suite in The Kenrick Hotel in Banff, Alberta. Image: Eight Station

Sustainability Built In

Environmental sustainability was a priority throughout the project, in keeping with the responsibilities of operating within a national park. BUILD IT implemented extensive recycling protocols during demolition, coordinated erosion control measures, and updated all mechanical and electrical systems to improve energy efficiency and long-term sustainability.

“We essentially future-proofed the hotel,” said Lobas. “For example, electrical panels were individualized per floor for better control and efficiency. Modern HVAC systems, advanced communications technology between rooms and the front desk, and state-of-the-art audiovisual systems were also installed.”

Creating a Unique Construction Culture

Beyond technical expertise, BUILD IT also fostered a collaborative on-site culture to keep the project moving smoothly. Given Banff’s remote location, tradespeople and subcontractors were brought in from Calgary and housed locally throughout the build.

“We created a real community on-site,” Lobas said. “Our team and trade partners lived and worked together, often cooking dinners as a group after long days. This sense of camaraderie helped ensure everyone was pulling in the same direction, delivering the best possible result for the client.”

BUILD IT also worked with neighbouring hotels to secure accommodations for crews and coordinated closely with the hotel’s operations team to train staff in newly completed rooms as each phase wrapped.

The Kenrick Hotel in Banff, Alberta. Rendering: Eight Station

Early Guest Praise and Community Excitement

Though recently reopened, The Kenrick is already receiving enthusiastic guest feedback. Early reviews have praised the hotel’s elevated guest experience, luxurious amenities, and attention to detail.

“Some guests have already described it as one of the nicest hotels in Banff—and even beyond,” Lobas shared. “The response has been tremendous. Bookings are exceeding the initial business plan projections, which is the strongest testament to the success of the project.”

The transformation has also been warmly welcomed by the Banff community, with the hotel contributing to the town’s hospitality offerings and tourism appeal.

Boutique Touches Enhance Guest Experience

The Kenrick has embraced a fully boutique approach, offering guests the opportunity to purchase many of the room elements they encounter during their stay.

“If a guest loves the custom sash on the bed or the bath products, they can purchase them right from the room,” said Lobas. “It’s a very personalized, boutique experience that adds another layer to their stay.”

The Kenrick Hotel in Banff, Alberta. Rendering: Eight Station

Food, Beverage, and Retail Amenities Expand the Offering

In addition to its accommodations and spa, The Kenrick features several food, beverage, and retail options that further distinguish the property.

Fat Ox, the hotel’s in-house Italian restaurant, offers an elevated dining experience with vegetarian and gluten-free options. Banff’s popular Analog Coffee will open this summer, serving guests and visitors alike. The outdoor patio space, complete with fire pits and softscape seating, creates a vibrant social hub for both hotel guests and the constant flow of skiers, hikers, and tourists passing by on Banff Avenue.

“This is not just a hotel—it’s a destination,” Lobas said. “We designed it to serve both guests staying overnight and locals or tourists passing through.”

A Model for Future Remote Hospitality Projects

The Kenrick’s renovation demonstrates how the right construction partner can help hospitality operators navigate the complexities of remote locations, condensed timelines, and regulatory hurdles.

“More hotel operators are realizing the benefits of bringing the entire project team—construction, design, and ownership—together early in the process,” Lobas emphasized. “That collaboration allows us to problem-solve proactively and deliver results that exceed expectations.”

An Industry Benchmark

For BUILD IT, The Kenrick stands as a milestone project showcasing the firm’s ability to handle complex, large-scale hospitality builds.

“It’s really reinforced our leadership in the hospitality construction sector,” Lobas reflected. “This is a special project for us—one that will serve as a benchmark for what’s possible when you combine vision, expertise, and teamwork.”

The Kenrick Hotel is located at 419 Banff Avenue in Banff, Alberta.

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Shortage of applicants, mismatched job expectations among key hiring challenges for small businesses: CFIB

Credit: Anna Shvets
Credit: Anna Shvets

Small businesses face a shortage of applicants, skills mismatches and difficulty attracting candidates when hiring skilled workers, and these challenges are only worsened by labour mobility barriers, finds recent analysis by the Canadian Federation of Independent Business (CFIB). 

The CFIB is Canada’s largest association of small and medium-sized businesses with 100,000 members across every industry and region.

Marvin Cruz
Marvin Cruz

“Over four in 10 small firms say a shortage of skilled labour is limiting their ability to increase sales or production. Many are struggling not just to find workers, but to find candidates with the right skills, expectations, and qualifications,” said Marvin Cruz, CFIB’s director of research.

“Since 2021, wage costs have gone up, but productivity has stagnated. By improving our workforce quality and removing labour mobility barriers, we could boost our productivity and strengthen Canada’s economic competitiveness.”

Over two-thirds (69%) of SMEs said the primary obstacle to recruiting skilled employees is a shortage of qualified candidates within their sectors. More than half (54%) of small businesses had issues attracting qualified candidates at all, while 47% said they struggled with a mismatch between the skills applicants bring and the actual requirements of the role, said the CFIB in releasing its data on Tuesday.

Even when qualified workers are available elsewhere in Canada, provincial licensing and certification barriers often prevent employers from filling essential roles quickly and efficiently—especially in rural areas or sectors where candidates are scarce. Additionally, 57% of small businesses reported a disconnect between what candidates expect in terms of pay or benefits and what the business is offering, and half of small businesses said they simply cannot provide compensation packages that match those of large companies, said the organizartion.

Alchad Alegbeh
Alchad Alegbeh

“There’s a growing disconnect in Canada’s labour market between small business needs and the available workforce. Even when roles are filled, businesses often deal with employees’ poor productivity, lack of motivation, and weak problem-solving skills. Business operations and output are then lacking, while owners are often forced to spend more time training or rehiring workers instead of focusing on running the business,” said Alchad Alegbeh, CFIB’s research analyst. 

To enhance labour quality, the CFIB said governments should:

  • Introduce tax credits and grants for SMEs that invest in employee training and upskilling. 
  • Provide wage subsidies or EI premium holidays for SMEs hiring and training new or inexperienced workers.
  • Encourage partnerships between small businesses and educational institutions to create apprenticeship and internship programs that can help bridge the skills gap.  

As for labour mobility, CFIB recommends governments:

  • Mutually recognize one another’s regulatory requirements.
  • Allow licensed professionals to work within the scope of their existing training and experience while undergoing registration processes in a new province or territory.  
  • Work with professional colleges and associations to lower or waive interprovincial registration fees.  
  • Streamline the registration process by legislating a clear timeline for professional certification approvals. Should approval timelines not be respected, implement compensation for businesses such as waiving registration fees.  

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