RONA inc., one of Canada’s leading home improvement retailers operating and servicing some 425 corporate and affiliated stores, has opened its second Direct Delivery Centre (DDC) in the Greater Toronto Area.
Located in Hamilton (Parkdale), the new site, which has been in operation since April 17, strengthens RONA’s ability to serve construction professionals in Hamilton, Halton, Guelph, Cambridge, Brantford, Hagersville, and the Niagara Peninsula, it said.
J.P. Towner
“Over the past year, RONA’s made significant investments to improve how we serve and support our Pro clientele, and as part of our ongoing commitment towards them, we’ve expanded our DDC model. Our Direct Delivery Centres are strategically located sites featuring tailored inventories, dedicated expert teams and robust delivery fleets, to provide fast delivery and reliable service directly to job sites across key Canadian markets,” said J.P. Towner, President and Chief Executive Officer at RONA inc.
Mark J. Gallant
“This is an important step in RONA’s dedication to empowering Pros and meeting the evolving demands of high-growth construction markets. Building on the strong performance of our existing DDCs, we are accelerating our rollout in key markets over the coming years,” added Mark J. Gallant, Chief Supply Chain Officer at RONA inc.
Elevating the Pros’ Experience in Hamilton
The Parkdale store, located in an industrial area in Hamilton, Ontario, had already been serving primarily local contractors since 2000. Recently, important investments were made to transform its infrastructure, facilitating the storage and handling of large-volume materials and supporting efficient deliveries to job sites. Indeed, the new DDC offers a full range of deliveries for Pros that goes above and beyond regular flatbed delivery with boom trucks and carry-in crews for job sites, said RONA.
“Other improvements, such as a significant increase in stock levels, the deployment of specialized delivery equipment, a reorganization or the yard layout to optimize traffic and an increase of staffing levels ensure a seamless, efficient, and personalized experience for high-volume professional customers. And finally, the retail store attached to the DDC complements its assortment to provide even more options for Pros, making pick-up of essential items convenient both for our Pro customers and for the DDC crew who can leverage the store assortment to complete Pro and trade orders,” it noted.
RONA inc. is one of Canada’s leading home improvement retailers headquartered in Boucherville, Québec. The RONA inc. network operates or services some 425 corporate and affiliated dealer stores under the RONA+, RONA, and Dick’s Lumber banners. WRONA inc. has supported Canadians in their home improvement and construction projects since 1939.
Square has released its latest Quarterly Restaurant Report, offering fresh insights into the nation’s café and quick-service restaurant (QSR) habits. Drawing from transaction data across hundreds of thousands of Canadian businesses using Square and a nationwide survey, the report spotlights what—and when—Canadians are ordering, and how restaurants can tap into changing consumer tastes.
Canadian Coffee Habits: Later Starts, Regional Picks
“Square’s data shows Canadians are hitting cafés later than you might think. While most major cities report their coffee shop rush before 1:00 p.m., Montrealers are early risers, peaking just after 8:00 a.m., but Calgary’s caffeine surge happens at noon. In Toronto and Calgary, only a minority order before 6:00 a.m.; most café visits occur between 9:30 a.m. and 1:00 p.m local time,” it said.
“A global comparison reveals very different habits when it comes to the busiest times at cafés. In Australia, crowds start to fill cafés by sunrise while in Japan, coffee peaks mid-afternoon around 2:00 p.m. local time. Spain’s coffee shops, on the other hand, peak at around 11:00 a.m. then taper off dramatically. Canadians, meanwhile, are most likely to visit their favourite coffee shops around lunch time, at noon.”
Canada Loves its Classic Brew
When it comes to taste, tradition prevails. Brewed coffee remains Canada’s top beverage choice at cafés, with 42% of survey respondents sticking to the classic drip coffee—likely motivated by both taste and price. The cost of a medium drip coffee in Canada edged up just nine cents (3.3%) year-over-year. Iced coffees, cold brew, and espresso-based drinks are runner-ups, each claimed by 23% of respondents. Seventeen percent say they skip coffee shops altogether, said Square.
In terms of the average café transaction sizes, amounts have actually dipped in 2025—falling to $13.04 in April from $14.31 last year, it added.
“Two of our locations offer both quick service and full service, while the other one is exclusively take-out, so we see a difference in cheques at our sit-down cafés,” said Vautherot. “This tells me that the format of coffee shops might be shifting and lending themselves more to smaller orders. Given the ups and downs throughout the past few years, a small dip isn’t terribly concerning, and a technology partner like Square can help make it easier to add new revenue streams.”
Matcha On the Rise Despite Shortages
Reports of an impending global matcha shortage last year might spell disappointment for the growing masses of Canadians who enjoy the ubiquitous green drink’s taste and health benefits. In recent years, matcha has become a staple in cafés – Canadian sellers using Square’s platform have seen a 114% increase in the number of Matcha orders from April 2024 to April 2025, said the report.
Members of Gen Z and younger millennials are most likely to buy Matcha-based drinks (14%), while 35-54 year old Canadians make up only 6% of Matcha purchasers. Despite the growth in popularity, only 6% of respondents indicated that Matcha-based drinks are their preferred beverage at cafés, added the report.
Healthy Menus—A Key to QSRs’ Growth?
“While only one in 10 respondents selected menu variety as a factor in choosing a QSR, a majority of Canadians (61%) say they would be more likely to visit a QSR that offers healthier options. The desire for plant-based options is on the wish list for 26% of respondents, but more than two thirds said they disagree that meatless options would impact their dining decisions,” noted Square.
Speed and Affordability on the Menu
The report said Canadians are still frequenting quick-service restaurants, but their spending is relatively flat, with the average meal costing $16.47, up only 1.6% over April of last year according to data from Square.
While Canadians are saving sit-down, full service dining for date nights and special occasions, when it comes to quick-service restaurants, it is often a solo experience, with 30% saying they usually eat alone, according to a new consumer survey conducted by Leger. Tables for two are the norm for 37% of QSR diners, while 17% make QSR meals a family affair. Fast service is the top driver for 35% of QSR visitors; affordability (33%) and taste (28%) closely follow, noted the report.
Karisa Marra
“Canadian diners are skipping full-service meals more often due to economic pressures, but convenience keeps quick-service restaurants busy,” says Karisa Marra, Head of Sales at Square Canada. “As the sector adapts with healthier menus and smarter tech, Square is committed to helping operators thrive in a changing landscape.”
Kalido Hospitality Group has announced the July 2025 of Keefer House, a design-forward boutique aparthotel in Vancouver’s historic Chinatown. Perfectly positioned at the crossroads of the city’s most dynamic neighbourhoods—Chinatown, the Arena District, and Gastown—Keefer House offers a seamless blend of residential comfort, smart technology, and boutique hotel polish, says the company in a news release.
“Keefer House is more than a place to stay—it’s a launchpad to explore one of Vancouver’s most electric grids,” said Javier Cepeda, Managing Partner at Kalido Hospitality Group. “Every element, from the design to the tech to our local partners, is curated to reflect the pace, personality, and possibility of the neighbourhood.”
Javier Cepeda
Keefer House is Kalido’s second Vancouver aparthotel project, following the success of Smithe House in Yaletown. Both properties embody Kalido’s mission to deliver next-gen hospitality experiences that strike a balance between design, technology, and personalized service, it said.
“From stylish business travel to extended creative residencies, Keefer House invites guests to settle in with the comfort of a home and the curation of a hotel. Each apartment features a full kitchen, in-suite laundry and is thoughtfully furnished, featuring natural wood tones, cool greys, soft neutrals and pops of mustard yellow — all accented by a custom collection of curated pieces by Canadian art company, Opposite Wall,” said Kalido.
“Many apartments feature private balconies with neighbourhood views, while all guests enjoy access to an onsite gym, a rooftop communal area and curated local amenities. Keefer House proudly partners with beloved Vancouver brands including TALLU, Tealeaves, Pallet Coffee, and Fable to offer a signature hyper-local stay experience.
“Among the most coveted accommodations are the Terrace Apartment and Rooftop Apartment—standouts for their generous outdoor spaces and premium in-suite offerings. Guests staying in these flagship units will enjoy added touches such as vintage-style record players and an exclusive Keefer Bar welcome package ( coming soon ), setting the tone for a stay that’s both elevated and rooted in the local scene. (Note: we’re leaning into this vision—just imagine your first sunset on the rooftop, vinyl playing, cocktail in hand.)”
Keefer Bar is next door, to neighbourhood icons like Bao Bei, Juke Fried Chicken, and the Dr. Sun Yat-Sen Classical Chinese Garden just moments away.
Kalido Hospitality Group also owns RED Mountain Lodging in Rossland, BC
King Charles, as Head of State, officially opened Canada’s 45th Parliament this week. Photo: The Canadian Press
With the pomp of the opening ceremonies behind us, Canada’s 45th Parliament is finally getting to work. A new government is in place, complete with a new Minister of Agriculture, a Throne Speech, and a single, somewhat generic mandate letter. Yet, for the agri-food sector, it all feels underwhelming.
Heath MacDonald, Canada’s new Agriculture Minister, began his tenure by reaffirming support for farmers. That’s a political necessity. But if this government is serious about food affordability, economic growth, and trade resilience, the minister must broaden his focus beyond primary producers. The Liberal platform emphasized support for the food processing sector during the campaign, but so far, little has materialized.
Under the previous government, major files like food inflation and the grocery code of conduct were handled outside of the agriculture portfolio. Minister François-Philippe Champagne, then responsible for innovation and competition, was tasked with managing those files. While it made structural sense given the Competition Bureau’s place in his department, it also signaled a chronic sidelining of agriculture in national economic strategy.
If agri-food is to become a top-tier policy priority, the Agriculture Minister must assert a leadership role—not just for farmers but for the entire food value chain. That means linking supply and demand economics, from farmgate to grocery shelf.
The new mandate letter fails to address food security, food affordability, or food innovation in any specific way. And while the Throne Speech repeated the government’s usual vows to protect supply management—a policy that governs dairy, eggs, and poultry and is still widely misunderstood by Canadians—it offered no new thinking on how to evolve a system in a changing global food landscape.
The overarching tone from the new government is one of economic renewal. That’s welcome. But how will the agri-food sector fit into Canada’s broader economic, climate, and geopolitical agenda?
Farmers face steep tariffs in key global markets like India and China—issues that have dragged on for months without meaningful federal response. These are not minor trading partners; they are the two most populous nations on the planet. Yet, the Prime Minister has remained largely silent.
Then there’s the carbon tax. The industrial carbon tax—arguably the most economically damaging aspect of Canada’s climate pricing framework—continues to erode competitiveness in the agri-food sector. Many Canadians are unaware that processors and growers shoulder heavy costs, particularly in comparison to their U.S. counterparts. Tariffs on American imports might make for good politics, but they don’t change the economic reality: the U.S. produces food more efficiently and more cheaply than we do. The cost gap is growing, not shrinking.
Competition policy remains another unresolved file. The grocery code of conduct and the dismantling of interprovincial trade barriers represent two of the most impactful, yet long-delayed, reforms. Properly implemented, these initiatives could inject more fairness into food supply chains, level the playing field for suppliers, and ultimately benefit consumers through greater variety and price stability. But chatter is not enough. Successive governments have promised action; none have delivered.
With a volatile and unpredictable regime in Washington, Canada can no longer afford to delay. The opportunity for bold, strategic action is now.
This Parliament can do better. But it must move from symbolism to substance—and from promises to policy execution. The agri-food economy depends on it.
The modular sectional market is undergoing a transformation, driven by consumer demand for flexibility, customization, and contemporary aesthetics. As living spaces become more dynamic—serving as offices, entertainment zones, and relaxation hubs—the need for adaptable furniture solutions has never been greater. Modular sectionals, with their reconfigurable components and tailored design options, are at the forefront of this evolution, reshaping how retailers and manufacturers approach the living room category.
Current Market Trends in Modular Sectionals
Customization as the Core Value Proposition
The modular sectional segment is defined by its inherent flexibility. Unlike traditional sofas, modular sectionals are composed of individual units—such as corner pieces, armless chairs, chaises, and ottomans—that can be combined in virtually limitless configurations. This allows consumers to adapt their seating to any room layout, optimize for gatherings or solo lounging, and even change the arrangement as their needs evolve.
Customization extends beyond configuration. Leading brands now offer hundreds of upholstery options, variable seat depths, cushion firmness choices, and additional features like integrated storage or adjustable backrests. For example, DreamSofa enables customers to select everything from the sectional’s footprint to fabric, leg style, tufting, and even needle head detailing, ensuring each piece is a true reflection of the buyer’s taste and spatial requirements
Direct-to-Consumer and Omnichannel Expansion
The rise of direct-to-consumer (DTC) brands has disrupted the traditional furniture retail model. Companies like CouchHaus have built their reputations online, offering modular furniture with extensive customization and transparent pricing. Recognizing the value of physical interaction, these brands are now investing in experiential showrooms—spaces where customers can test configurations, explore fabric swatches, and receive one-on-one design consultations
This hybrid approach—combining e-commerce convenience with tactile in-store experiences—is becoming the norm. Showrooms are designed around the modular concept, with dedicated areas for configuration, sizing, and fabric selection, mirroring the digital customization journey in a physical setting
Technical Innovations in Materials and Construction
The modular sectional market is seeing significant advancements in materials and construction. High-resilience foam cushions, engineered wood frames, and tool-free connection systems are standard among premium offerings. The focus is on durability, comfort, and ease of assembly/disassembly, catering to urban dwellers who may relocate frequently or need to navigate tight stairwells and elevators.
For instance, DreamSofa’s new DreamModular™ Collection features 2.5-pound high-resilience foam cushions, which promise a cloud-like seating experience while maintaining their shape over time—an important differentiator for consumers seeking long-term value
Sustainability and Eco-Friendly Options
Sustainability is increasingly influencing purchase decisions. Modular sectionals, by their nature, support a more sustainable approach: individual modules can be replaced or updated without discarding the entire sofa, reducing waste. Brands are also offering eco-friendly fabric options and responsibly sourced frames, appealing to environmentally conscious consumers
Rapid Fulfillment and Inventory Management
The shift toward modularity has operational benefits for retailers. Because sectionals are composed of standardized units, inventory management is streamlined. Popular SKUs can be stocked for quick delivery, while custom orders are built to specification and shipped within weeks. This balance between ready-to-ship and made-to-order models is crucial in meeting consumer expectations for both speed and personalization
Technical Deep Dive: What Sets Modular Sectionals Apart?
Component Engineering and Connectivity
At the heart of modular sectionals is the engineering of each module. Frames are typically corner-blocked for stability, with finished sides allowing modules to “float” anywhere in a room. Connection mechanisms range from simple metal brackets to proprietary tool-free locking systems, ensuring modules remain securely joined but are easy to rearrange
Cushion Technology
Premium modular sectionals use high-resilience foam—often in the 2.0 to 2.5-pound density range—for both seat and back cushions. This material offers superior support, maintains its shape after prolonged use, and delivers a plush, inviting feel. Many models feature reversible or removable cushions, extending the lifespan of the sofa and allowing for easy cleaning or style updates
Upholstery and Finish Options
The breadth of upholstery options is a major selling point. Brands like DreamSofa offer hundreds of fabrics, from performance weaves to luxe velvets, as well as eco-friendly textiles. Customization extends to piping, tufting, nailhead trims, and leg finishes, enabling retailers to cater to a wide demographic—from minimalist urbanites to lovers of traditional décor
Configurability and Expansion
A key technical advantage is the ability to expand or reconfigure the sectional over time. Homeowners can start with a basic three-piece setup and add modules as their needs or living situations change. Some brands offer modules with built-in storage, recliner functions, or sleeper options, further enhancing versatility
DreamSofa and the Launch of DreamModular™
A New Benchmark in Custom Modular Sectionals
DreamSofa has established itself as a leader in the custom sectional space, and the launch of its DreamModular™ Collection marks a significant milestone for both the brand and the modular category at large. The DreamModular™ sectional is engineered to set a new standard in comfort, flexibility, and durability
Key Features of DreamModular
Premium Cushioning: The DreamModular™ uses 2.5-pound high-resilience foam cushions, delivering a cloud-like seating experience while resisting sagging and deformation—a crucial consideration for high-traffic living rooms
Tool-Free Assembly: Modules connect seamlessly without the need for tools, making setup and reconfiguration accessible to all consumers.
Limitless Customization: Customers can select from a vast array of fabrics, finishes, and module types, including corner units, armless chairs, chaises, and ottomans. This flexibility supports everything from compact condo layouts to expansive family rooms
Sustainability: DreamSofa emphasizes eco-friendly materials and responsible manufacturing, aligning with the growing demand for sustainable home furnishings
Rapid Fulfillment: The company balances made-to-order customization with ready-to-ship inventory for popular configurations, ensuring both speed and personalization in fulfillment
Consumer Experience and Retail Strategy
DreamSofa’s approach is centered on the customer journey. Shoppers can order free fabric swatches, consult with design experts, and leverage an intuitive online configurator to visualize their ideal sectional. The brand’s lifetime warranty and 100-day return policy further reduce purchase friction, encouraging consumers to invest in a sectional tailored to their lifestyle
The Retail Opportunity: Why Modular Sectionals Are a Category to Watch
For retailers, modular sectionals represent a high-growth opportunity with several advantages:
Higher Average Order Value: Custom configurations and premium materials drive up ticket sizes.
Reduced Returns: Personalization leads to greater customer satisfaction and lower return rates.
Efficient Inventory: Standardized modules simplify stocking and logistics, supporting both e-commerce and brick-and-mortar fulfillment models.
Repeat Business: The modular format encourages add-on sales as consumers expand or update their setups over time.
Looking Ahead: The Future of Modular Sectionals
The modular sectional market is poised for continued growth as consumers prioritize flexibility, personalization, and sustainability in their furniture choices.
As more retailers embrace the modular model—offering both digital configurators and immersive showroom experiences—the category will only become more competitive and innovative. For the modern consumer, modular sectionals are no longer a niche product but a mainstream solution, perfectly aligned with the evolving demands of contemporary living.
Modular sofas have rapidly evolved from niche furniture pieces to mainstream retail stars, reflecting broader consumer trends toward flexibility, customization, and smart home integration. For retail insiders, understanding what makes a modular sectional “best” today means diving into the technologies driving innovation, the shifting consumer expectations, and the competitive landscape shaping the category. This article takes a deep dive into the 2025 modular sofa market, spotlighting key technologies, emerging retail trends, and leading brands—including DreamSofa’s new DreamModular™ Collection, which is making waves for its blend of craftsmanship and tech-forward features.
Modular Sofas: The Retail Trend That Keeps Growing
The modular sofa segment has been one of the fastest-growing categories in home furnishings over the past few years. Why? Because consumers want furniture that adapts to their evolving lifestyles. Whether it’s a growing family, a move to a smaller urban apartment, or simply the desire to refresh a living room layout without buying new furniture, modular sectionals offer retailers a compelling product story: flexibility meets personalization.
From a retail standpoint, modular sofas offer multiple purchase triggers:
Customization and Personalization: Customers can mix and match modules, fabrics, and finishes.
Longevity and Durability: Modular pieces can be reconfigured or expanded, reducing the need for replacement.
Smart Features: Integration of tech elements appeals to younger, tech-savvy buyers.
Sustainability: Eco-conscious materials and programs resonate with growing green consumer segments.
Tech Innovations Driving the Modular Sofa Boom
Retailers should note that today’s modular sofas are not just about looks—they’re engineering marvels designed to solve real consumer pain points.
1. High-Resilience Foam Cushions
Many top-tier modular sofas now feature 2.5-lb high-resilience foam cushions, delivering cloud-level comfort that holds shape through years of use. This density strikes a balance between plush softness and firm support, a key factor in reducing returns and boosting customer satisfaction.
2. Kiln-Dried Solid Hardwood Frames
Durability is king in retail furniture, and kiln-dried hardwood frames are the gold standard. This process removes moisture to prevent warping or cracking, allowing brands to confidently offer lifetime warranties—a powerful selling point that reassures buyers about long-term value.
3. Tool-Free Steel-Lock Connectors
Ease of assembly and reconfiguration is a major consumer demand. Innovative tool-free steel-lock connectors enable customers to rearrange their sofas in under five minutes, reducing setup friction and enhancing the “fun factor” of owning modular furniture.
4. Machine-Washable, Spill-Resistant Fabrics
With more consumers prioritizing kid- and pet-friendly homes, performance fabrics with 100k double-rub ratings and spill-shield nano-coatings have become essential. These materials allow quick cleanup of spills—think red wine or juice—without sacrificing style or comfort.
5. Reversible Cushions & Removable Slipcovers
Retailers can highlight these features as cost-saving and sustainable benefits. Reversible cushions extend product life by evening out wear, while removable slipcovers let customers refresh their sofa’s look or clean it easily, reducing the likelihood of premature replacement.
6. Eco-Friendly & Non-Toxic Materials
Sustainability is no longer optional. Brands incorporating zero-VOC finishes, FSC-certified wood, and recycled cushion fillings tap into a growing market segment willing to pay a premium for greener products.
7. Integrated Smart Features
The future of furniture is smart. Some modular sofas now include USB-C and wireless charging arm modules, merging tech convenience with comfort—an attractive feature for the home office and entertainment-focused consumers.
Spotlight on DreamSofa: Setting a New Standard with DreamModular™
Among the crowded modular sofa market, DreamSofa’s DreamModular™ Collection is positioning itself as a best-in-class offering that blends retail-ready innovation with consumer-centric design.
Customization at Scale: Over 100 fabric options, including eco-friendly and pet-proof textiles, plus customizable arm styles, cushions, legs, and trims, allow retailers to offer extensive personalization without inventory headaches.
Built to Last: Kiln-dried hardwood frames backed by a lifetime warranty and premium 2.5-lb high-resilience foam cushions ensure durability and comfort—key drivers of repeat business and positive reviews.
True Modular Versatility: The Landon Modular Sectional can be configured into L-shape, U-shape, pit, or chaise lounges, with tool-free connectors enabling quick reconfiguration—perfect for consumers who crave flexibility.
Kid- and Pet-Friendly: Machine-washable, spill-resistant covers with reversible cushions make the sofa family-proof, a major selling point in today’s market.
Sustainability & Service: Zero-VOC finishes and the DesignXchange™ cushion trade-in program highlight DreamSofa’s commitment to sustainability. Plus, free swatch kits, a 100-day trial, and a Refresh Program for cushions enhance customer confidence and reduce purchase hesitation.
Retail feedback echoes the consumer sentiment: DreamSofa’s modular sofas are “game changers” for families, offering a relaxed, kid-friendly living room without compromising style or durability.
Competitive Landscape: What Retailers Should Know
Dreamsofa (DreamModular™ Collection): DreamSofa is the clear winner because it combines premium craftsmanship—like kiln-dried hardwood frames and high-resilience foam cushions—with unmatched customization, easy tool-free reconfiguration, and durable, washable performance fabrics, all backed by a lifetime warranty and innovative sustainability programs, offering superior value and convenience compared to competitors.
Lovesac (Sactionals): Cult favorite with premium pricing and endless configurations. Strong brand loyalty but ongoing debates about value create opportunities for competitors.
Burrow (Nomad, Union, Block): Positioned as a top IKEA alternative, Burrow’s modular sofas emphasize comfort and easy assembly. Some comfort complaints suggest room for innovation.
Joybird: Eco-conscious and U.S.-made, Joybird appeals to design-savvy, sustainability-minded shoppers. Dropshipping and quality control concerns require careful retail positioning.
Article: Design-forward with sleek aesthetics, but shipping and quality control skepticism could impact customer satisfaction.
Floyd: Known for viral “cloud-couch” appeal, Floyd offers customization in size and firmness. Debates on cushion depth highlight the importance of personalized comfort options.
Inside Weather, Hem, RoveLab: These brands bring unique tech and sustainability features, appealing to niche segments focused on eco-friendliness and smart design.
What Retailers Can Take Away
The modular sofa category is a vibrant, innovation-driven segment that aligns well with current retail trends: personalization, sustainability, and tech integration. For retailers, stocking modular sofas that combine:
Durable, eco-friendly materials
Easy reconfiguration and maintenance
Smart features and customization options
means tapping into a growing consumer demand for flexible, long-lasting, and stylish home solutions.
Final Thoughts: Is There a Best Modular Sofa?
In retail, “best” is often defined by how well a product meets evolving consumer needs while supporting retailer goals like reduced returns, strong margins, and brand loyalty. DreamSofa’s DreamModular™ Collection sets a high bar, but the modular sofa market remains diverse, with multiple brands innovating in comfort, sustainability, and tech.
For retailers looking to capitalize on this booming category, the focus should be on offering modular sofas that balance innovation with practicality—products that adapt as quickly as consumers’ lifestyles do. The modular sectional is no longer just furniture; it’s a retail trend that’s here to stay.
Rabba Fine Foods announced Thursday an innovative new partnership with DoorDash which will provide even more convenient access to groceries on-demand.
The collaboration brings customers a wide array of products from the beloved Canadian grocer at in-store prices, including fresh produce, ready-to-eat meals, bakery goods, dairy products, and everyday essentials – plus alcohol delivery on-demand, which marks a first for Rabba Fine Foods, said the company.
Over 30 Rabba Fine Foods locations are available for customers in the Greater Toronto Area (GTA) to shop from on DoorDash, spanning Brampton, Etobicoke, Mississauga, Oakville, North York, Toronto, and Milton. Rabba Fine Foods is open for in-store shopping 24 hours a day, seven days a week, including on holidays – and now offers on-demand delivery via DoorDash around the clock from most locations, making it easier than ever for customers to shop on their own schedule.
“Time is an incredibly precious resource and customers appreciate flexibility to order on-demand grocery delivery when it’s most convenient for their schedule – no matter if it’s late night or early morning,” said Lewis Matthews, Head of Grocery and Retail Partnerships at DoorDash Canada. “With deep roots in Southern Ontario communities, we’re looking forward to introducing the trusted local grocer to even more customers in the Greater Toronto Area and providing Canadians with access to the best of their neighbourhoods.”
Lewis Matthews
“Built on a tradition of service that spans six decades, Rabba Fine Foods has continuously adapted to meet the evolving needs of its communities by prioritizing quality and convenience. This new partnership with DoorDash reflects the company’s ongoing commitment to providing customers with greater flexibility and easier access to their favourite products, fresh foods, household staples and everyday essentials, any time of day or night,” said the company in announcing the partnership.
DoorDash is one of the world’s leading local commerce platforms that helps businesses of all kinds grow and innovate, connects consumers to the best of their neighborhoods, and gives people fast, flexible ways to earn. Since its founding in 2013, DoorDash has expanded to over 30 countries, using technology and logistics to shape the future of commerce. Through its Marketplace and its Commerce Platform, DoorDash is driving economic vitality in the regions it serves worldwide.
Rabba Fine Foods and the Rabba family have been serving the grocery and convenience needs of millions of customers throughout the GTA since the ‘60s – open year round, 24 hours a day with a network of 37 neighbourhood markets.
IKEA Pride 2025 Couchside Chats campaign. Image supplied
IKEA Canada announced Thursday the renewal of its partnership with Rainbow Railroad for a second consecutive year, reinforcing its ongoing commitment to a fairer and more inclusive world.
This continued collaboration supports Rainbow Railroad’s mission to help LGBTQI+ individuals facing persecution and violence find safety through emergency relocation, crisis response, and advocacy, said the retailer.
This year, IKEA Canada said it will donate up to $200,000 from the proceeds of its Rainbow Cake, available in stores nationwide from June 1 to July 31, 2025. Every purchase of this colourful dessert directly supports Rainbow Railroad’s lifesaving efforts, helping approximately 300 LGBTQI+ individuals find safety and resettle in Canada—more than twice the number typically supported in a single year.
Selwyn Crittendon
“Our vision at IKEA is to create a better everyday life for the many people – a vision that holds even greater significance today,” said Selwyn Crittendon, CEO & CSO, IKEA Canada. “Supporting the 2SLGBTQ+ community is deeply rooted in our values. The Rainbow Cake initiative reflects our belief that everyone deserves to feel safe, respected and truly at home in every aspect of their lives. Pride is not just a moment; it’s a movement, and we’re proud to stand as allies every day of the year.”
Through this partnership and others, IKEA Canada said it continues to be a vocal advocate for those facing persecution for simply being who they are. Over 70 countries still criminalize same-sex relationships, and in many, LGBTQI+ people are targets of violence and exclusion at home, at work, and in their communities.
Scott Ferguson
“We are proud to continue our partnership with IKEA Canada during this Pride season,” said Scott Ferguson, Director of Corporate Partnerships at Rainbow Railroad. “Thanks to the leadership of IKEA and the generosity of Canadians, we are helping more LGBTQI+ individuals than ever before escape dangerous situations and begin new lives where they can live freely and authentically.”
In recognition of IKEA Canada’s long-standing commitment to 2SLGBTQ+ inclusion and the strength of this partnership, the collaboration with Rainbow Railroad has been recognized with North American honours, reaffirming the impact of aligning purpose with action, explained the retailer.
John Williams
“Rainbow Railroad’s mission to support people fleeing anti-LGBTQI+ violence closely aligns with IKEA Canada’s ongoing efforts to welcome and support refugees and newcomers,” said John Williams, Equality, Diversity, and Inclusion Leader, IKEA Canada. “Together, we have a great opportunity to create meaningful change in local communities and help build a more inclusive and compassionate Canada.”
This year, IKEA Canada said it will continue championing everyday allyship of the 2SLGBTQ+ community by:
Raising the Progress Pride Flag at all stores across Canada on International Day Against Homophobia, Biphobia, and Transphobia (IDAHOBIT);
Sponsoring and participating in Pride parades in cities across Canada;
Partnering with Pride at Work Canada and the Canadian Centre for Diversity and Inclusion to foster inclusion and intersectional education in the workplace;
Donating $40,000 to local 2SLGBTQ+ organizations across Canada within the communities in which we serve;
Providing safe spaces where co-workers can be themselves and support one another through internal forums such as the Rainbow Connections Co-worker Resource Group;
Encouraging customers to take part by supporting purpose-driven campaigns, such as the Rainbow Cake.
To learn more about how to support this initiative or get involved, visit: IKEA.ca/pride.
Rainbow Cake makes a sweet return to IKEA stores across Canada on June 1st and every slice contributes to a good cause (CNW Group/IKEA Canada Limited Partnership)
Rainbow Railroad is an international non-profit organization with headquarters in New York and Toronto dedicated to helping LGBTQI+ people escape state-sponsored violence and persecution. Since its founding in 2006, the organization has helped more than 20,000 LGBTQI+ individuals find safety through emergency relocation, crisis response, cash assistance, and other forms of support. Rainbow Railroad is a registered Canadian charity and 501(c)(3) organization in the United States. For more information, visit .
IKEA Canada is part of Ingka Group which operates 574 IKEA stores, shops and planning studios in 31 countries, including 16 in Canada. Last year, IKEA Canada welcomed 32.6 million visitors to its stores and 162.6 million visitors to IKEA.ca.
IKEA Canada renews partnership with Rainbow Railroad to support at-risk LGBTQI+ individuals for a second year (CNW Group/IKEA Canada Limited Partnership)
Canadian luxury outerwear brand Moose Knuckles has appointed seasoned fashion executive Ellen Kinney as its new Chief Executive Officer, marking a pivotal step in the company’s global expansion and brand evolution.
The Montréal-based label, widely recognized for its high-performance outerwear and bold design ethos, made the announcement this week, citing Kinney’s extensive leadership experience and proven ability to scale premium fashion brands.
Kinney brings over two decades of senior leadership in fashion and retail to the helm of Moose Knuckles. Most recently, she served as President and CEO of A.L.C., where she led growth across direct-to-consumer and wholesale channels, while enhancing the brand’s operational execution. Her previous executive roles include CEO of Kendall + Kylie and Executive Vice President and Chief Merchant at Derek Lam International, with additional senior positions at Rebecca Taylor, Scoop, and other contemporary fashion labels.
Ellen Kinney
“Moose Knuckles is a brand with tremendous creative energy, global resonance, and untapped potential,” said Kinney in the announcement. “I’m honored to take on this role and excited to work alongside such a talented team as we shape the next chapter of growth, innovation, and cultural impact.”
Kinney will be based out of the brand’s global headquarters in Montréal, overseeing product development, operations, and international retail expansion efforts across North America, Europe, and Asia.
A Strategic Appointment to Drive Global Ambitions
The appointment comes as Moose Knuckles continues to expand its retail footprint internationally. The brand operates more than 30 stores globally and is stocked by leading department stores and boutiques in over 25 countries. Offices have been established in key markets including New York, Milan, London, and Shanghai.
“Ellen is a dynamic and proven leader with exceptional merchandising instincts and a deep understanding of premium consumer brands,” said Victor Luis, Chairman of Moose Knuckles. “Her ability to blend creativity with commercial strategy makes her the ideal CEO to lead Moose Knuckles through this continued phase of growth.”
Backed by Global Investment and Strategic Partnerships
In 2019, private equity firm Cathay Capital took a minority stake in Moose Knuckles, injecting capital and strategic guidance to support global growth initiatives, particularly in the Asian market. More recently, Chinese apparel conglomerate Bosideng became the brand’s largest shareholder, acquiring over 30% of the company.
“Since Cathay Capital partnered with Moose Knuckles, the brand has leveraged its status as a bold Canadian icon to become a truly global name,” said Jean-Marc Prunet, Partner at Cathay Capital. “Ellen combines exceptional creative talent with a sharp understanding of today’s consumer, enabling her to make the brand even more desirable and culturally relevant.”
Prunet added, “Her proven ability to scale premium fashion houses while honouring their DNA makes her the ideal leader to accelerate our geographic and consumer expansion.”
Moose Knuckles has opened a flagship at Royalmount in Montreal. Photo: Moose Knuckles
Deep Roots in Canadian Heritage and Craftsmanship
Founded in 2009 in Montréal by Noah Stern and Ayal Twik, Moose Knuckles was built on a family legacy dating back to 1921, rooted in the manufacturing of cold-weather apparel. The brand name combines symbols of Canadian identity—“moose” for resilience and “knuckles” for toughness.
From its inception, Moose Knuckles set out to redefine luxury outerwear by fusing extreme cold-weather performance with edgy, fashion-forward design. Each coat undergoes over 70 production steps involving more than 90 skilled artisans, with many pieces manufactured in Canada using premium materials including 90/10 down fill, YKK zippers, and wind-resistant fabrics. Signature details such as detachable fur trims and the “MK” metal logo have become visual hallmarks.
Evolving with Creative Direction and Cultural Currency
Under the creative leadership of Carlos Nazario—appointed Global Creative Director in 2023 until February 2025—the brand has continued to push its urban lifestyle appeal. Recent campaigns have featured Canadian icons like Alanis Morissette and Mustafa the Poet, while high-profile collaborations with designers including Telfar and Eckhaus Latta have positioned Moose Knuckles at the intersection of luxury and streetwear.
Kinney’s appointment signals a continuation of this strategic focus on cultural relevance, fashion-forward design, and customer experience.
Beyond fashion, Moose Knuckles has actively pursued initiatives supporting community engagement and ethical business practices. Coat drives benefiting underserved communities, commitments to ethical sourcing, and investments in sustainable manufacturing practices reflect the brand’s alignment with modern consumer values.
Moose Knuckles Montreal (Image: Moose Knuckles)
Positioning for the Future
With Kinney at the helm, Moose Knuckles appears poised to enter a new phase of global scaling and brand development, building on its strong Canadian foundation while resonating with international audiences.
The company will continue to operate from Montréal, further anchoring its brand identity in its Canadian roots while expanding its presence in global fashion capitals.
Edmonton has officially welcomed a new destination for luxury skincare with the grand opening of Loshen & Crem, a 3,400-square-foot flagship boutique at Currents of Windermere. The location represents a significant milestone for the brand, blending a curated retail experience with comprehensive facial and body treatments—marking Edmonton’s first truly integrative skincare boutique.
“This is more than just a retail store or a spa,” said Sarah Cabana, founder and owner of Loshen & Crem. “It’s a space where skincare meets education, community, and wellness—where people feel empowered to learn about their skin and take care of themselves.”
Sarah Cabana, founder and owner of Loshen & Crem
Founded in 2019 by Cabana, Loshen & Crem began as an online retailer, rooted in a strong social media following and a commitment to customer service. Originally from Montreal, Cabana relocated to Edmonton and found herself struggling to re-establish a career in skincare education.
“I told myself I wouldn’t rebuild my name again, but I couldn’t find the right fit,” she explained. “So I pivoted. I started promoting skincare brands on social media. People began asking where they could buy the products, so I launched an online store. From there, demand just exploded.”
The business quickly evolved, offering facials out of a small space and building a loyal client base. Today, Loshen & Crem ships Canada-wide, with Ontario and British Columbia among its strongest markets. The new flagship store, designed by Troy Dashney of Bold Design, reflects Cabana’s Italian heritage and her vision of a modern European wellness retreat.
Loshen & Crem in Edmonton. Photo: Loshen & Crem
Design Meets Experience
Stepping into the new location, customers encounter more than product shelves—they’re welcomed into a thoughtfully designed, serene space that reflects the boutique’s wellness philosophy.
“The design is soft and minimal, with beige tones and wood elements,” said Cabana. “We wanted it to feel like a high-end Italian spa.”
The centerpiece is a striking olive tree surrounded by a community table, used for skincare masterclasses and product education events. “We’ll have brand educators fly in and host sessions here,” Cabana added. “It’s all about building customer knowledge.”
The boutique includes five treatment rooms: four for facials and one for body treatments—a European-inspired offering that sets the business apart in Edmonton.
“In France, body care is just as important as facial skincare,” said Cabana. “We want to bring that philosophy here.”
Loshen & Crem in Edmonton. Photo: Loshen & Crem
Customer Service as a Brand Pillar
Loshen & Crem’s reputation has been largely built on its unparalleled approach to customer service, both online and in-store.
“We customize every order with samples suited to the customer’s purchase,” said Amy Witoshynski, Director at Loshen & Crem. “First-time buyers receive handwritten cards sealed with wax—like receiving a gift from a friend.”
Amy Witoshynski, Director at Loshen & Crem
This personalized experience continues with a live chat staffed entirely by real skincare professionals, not bots.
“We have Cassandra, our customer service specialist, who chats with people all day, helping them select products based on their skin concerns,” said Witoshynski. “It’s all human, and it’s all personal.”
Retail Meets Professional Skincare Services
The boutique carries an elite lineup of skincare brands including Biologique Recherche, iS Clinical, Augustinus Bader, Elta MD, Colorescience and other brands. Every brand is handpicked for performance and philosophy, tested by the team before being offered to customers.
“Behind every product is a story,” Cabana explained. “It has to be effective and align with our values.”
The boutique’s treatment offerings are just as refined. Services include advanced facials using the Biologique Recherche methodology, Fire & Ice facials from iS Clinical, microneedling, LED light therapy, chemical peels, and exosome treatments. Targeted services address concerns like acne, pigmentation, and skin tightening using high-end technologies like Exilis Ultra and NeoSkin by Aerolase.
Loshen & Crem in Edmonton. Photo: Loshen & Crem
Eyes on Expansion—With Caution and Care
With a growing national online presence and a flagship brick-and-mortar location, expansion is part of Loshen & Crem’s long-term vision—but with a carefully curated approach.
“Toronto and Yorkville are on our radar,” Cabana noted. “Old Montreal is another possibility. And downtown Halifax—people there are deeply connected to skincare, but there’s not much at our level.”
British Columbia is also being considered, particularly underserved areas like Invermere. “But this Edmonton location will always be our flagship,” she emphasized. “It’s where it all began.”
The team had originally eyed U.S. expansion for 2025, but paused due to tariff uncertainty.
“There are strict regulations with skincare exports,” said Cabana. “But the U.S. is more flexible. That’s still a goal once the environment stabilizes.”
A Skincare Boutique Rooted in Edmonton Pride
While Cabana is originally from Montreal, she speaks with genuine affection for her adopted home in Edmonton.
“I much prefer Edmonton,” she said. “The people, the cleanliness, the sense of community—it’s just different in the best way.”
Located in a high-visibility spot in Windermere, next to Edmonton retailer Shades of Grey, the boutique is already drawing curiosity and foot traffic. The location was previously occupied by a tanning salon that only lasted a year—a stark contrast to the premium service model Loshen & Crem brings.
“People were peeking in while we were still under construction,” said Witoshynski. “We’re so excited to welcome everyone inside now.”
Loshen & Crem in Edmonton. Photo: Loshen & Crem
Looking Ahead: Filling the Gaps in Canadian Skincare
One area of focus for the next year is identifying a suitable makeup line to complement the skincare offerings.
“Finding the right makeup brand has been difficult,” said Cabana. “We want something that’s skin-friendly and aligns with our minimal, effective philosophy.”
A brand has been selected, but shipments have been delayed due to international tariffs.
“It’s frustrating,” Cabana admitted. “But we’re patient. When we do bring makeup in, it has to be perfect.”
The boutique also plans to enhance awareness across Canada through refined marketing, education campaigns, and strategic media outreach.
A Boutique Built on Purpose
At its core, Loshen & Crem is more than a skincare destination. It’s a brand built on purpose, community, and connection.
“Skincare is personal,” said Cabana. “It’s self-care, it’s health, and it’s emotional. Every touchpoint with our customers—whether it’s a facial, an online chat, or a package in the mail—has to feel special.”
And so far, that approach is working. Bookings are full, customers are loyal, and the brand’s reputation continues to grow across Canada.
“Our success comes from never compromising on who we are,” said Witoshynski. “And that’s what will guide us as we grow.”
