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Spirit of Math eyes global growth through franchise expansion: CEO Kim Langen shares vision

Source: Spirit of Math
Source: Spirit of Math

For over three decades, Spirit of Math has carved out a unique niche in Canadian education. Based in Toronto, the company has become a national leader in after-school math enrichment for high-performing students, and now it’s gearing up for global expansion.

“We’ve been incorporated for 30 years, actually working for about 32 years,” said Kim Langen, CEO and founder of Spirit of Math. “It started as a system of after-school schools for high performing students in mathematics. Basically, we take kids from the top of the class to the top of the nation.”

Kim Langen
Kim Langen

Langen is clear that Spirit of Math isn’t a tutoring service. “We actually have classes that kids attend, so they come for an hour and a half class once a week, and we teach them mathematics at a higher level,” she said. “They do need to be highly motivated or high performing – not necessarily gifted. A lot of people think, ‘Oh, this is a gifted program.’ No, it’s not necessarily a gifted program. It is for kids who actually are looking for more.”

The program currently serves just under 12,000 students through 27 campuses – 26 brick-and-mortar locations and one virtual. “Our after-school classes are in campuses, so centres. We have 26 centres throughout Canada, and one virtual so 27 in total,” Langen explained. Spirit of Math also runs math contests across 15 countries and offers a drill app and technology stream.

The origin story of Spirit of Math traces back to Langen’s father. “He did this program, first of all, in the North York School Board,” she recalled. “His kids were scoring much higher on all the testing, in the school board and also in the contests and really, what they found was that when the kids left his program, they were thinking very differently than others, and they were far ahead.”

Recognizing the potential, Langen took the reins. “I was a high school teacher at this point and I thought this would be really fascinating to work as a business, and to start in the basement of my home, because we couldn’t let this idea disappear.”

Source: Spirit of Math
Source: Spirit of Math

From those humble beginnings with 35 students, Spirit of Math grew rapidly. “Grew it to over 80 in their first year,” she said. “The parents kept asking for it in different areas. So I said, ‘Okay, let’s franchise.’”

That franchising model has been in place now for two decades. “Right now we have 12 different franchise locations, the rest are corporately owned, to make it a total of 26,” Langen confirmed. With growth on the horizon, the company has now chosen to “start scaling the franchising, rather than corporate, as we go global.”

But franchising with Spirit of Math isn’t for everyone.

“We have very high skill set requirements just to even enter into this,” she said. “People have to have a degree to work with us. They have to have an understanding not just any teachers. A lot of our teachers just don’t even pass to get into our stream.”

Langen emphasized that growth must come with purpose. “To expand quickly isn’t necessarily what we would call success, each of our franchise centres is very successful in terms of the number of students and in terms of their profitability.”

Source: Spirit of Math
Source: Spirit of Math

Currently, many campuses are in the Greater Toronto Area, with others in Ottawa, Alberta, Winnipeg, and British Columbia. Expansion within Canada continues, but global efforts are ramping up, particularly through Spirit of Math’s international contest partners.

“We did have some campuses in Pakistan, but COVID kind of really squashed that,” said Langen. “We’re actually doing a new expansion model once we get to know (our global partners), then we’re going to be offering it globally.”

A key component to Spirit of Math’s franchise success has been its relationship with the Canadian Franchise Association (CFA).

“They provide the proper context on what franchising is to begin with, they give the expertise, and they have the people who can provide you with the expertise to know what to look for,” said Langen. “Franchising people don’t necessarily understand the implications. It’s not just the legal implications, but it’s even the operational implications and how to set up your business properly so that you can do an expansion properly.”

Langen said CFA membership is a signal to potential franchisees that “there’s a standard, and we’re not just out there, just doing anything we want.”

So, is franchising the best route for business growth?

“Yes, not always. It’s a great way,” she said. “It depends on your business but it’s very good for scale.”

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Crock A Doodle CEO Annette Brennan on growing Canada’s leading pottery painting franchise

Source: Crockadoodle
Source: Crockadoodle

Crock A Doodle, Canada’s premier pottery painting studio, is steadily expanding its footprint across the country with more growth planned. 

“We have 40 in Canada, one in the U.S.,” said Annette Brennan, CEO of Crock A Doodle. The U.S. location is in Bentonville, Arkansas – “home of Walmart,” Brennan noted.

Annette Brennan
Annette Brennan

Founded in 2002 at Blue Mountain, Ontario, Crock A Doodle’s concept is simple yet powerful. There are locations in Alberta and Manitoba but the bulk are in Ontario.

“We’re a pottery painting studio,” Brennan explained. Customers of all ages choose from a variety of pottery pieces – “mugs and plates and piggy banks and bowls” – then paint them with the support of the studio staff. The pieces are then glazed, fired, and finished into bright, shiny, food-safe, and functional keepsakes.

But Crock A Doodle is much more than a pottery studio. 

“We want to wrap this experience in a big hug and make people feel welcome and like they belong,” Brennan said. “Everyone says, ‘I’m not creative,’ but you are. We cultivate a sense of community where everyone belongs, and a comfort and confidence in just playing with colour.” 

This joyful, accessible experience is designed for “every age, every ability.”

The average Crock A Doodle location is roughly 1,200 square feet with an open studio layout. Many studios feature dedicated party rooms or areas to accommodate the brand’s popular birthday parties and corporate events. “We get a lot of group bookings,” Brennan confirmed.

Source: Crockadoodle
Source: Crock A Doodle

Growth through franchising has been a core strategy. 

“Franchising has been a really good model for growth for us,” Brennan said. “There was certainly a lot of work to set it up right and understand that not everyone should be a franchisee. It’s about having a really strong partnership between franchisor and franchisee in terms of commitment and mutual obligation.” 

After some COVID-related slowdowns, Crock A Doodle is now back on track with plans to open eight locations this year and cross the 50-location mark next year.

Looking ahead, Brennan outlined the company’s expansion plans: “We want to complete Ontario, focus on markets where we know there’s demand, then go east, then go west.”

When scouting locations, Crock A Doodle targets neighbourhood shopping plazas with grocery anchors and family amenities. 

“We want to be part of a family destination in the shopping centre,” Brennan said. The brand also strategically targets resort communities such as Blue Mountain, Unionville, Canmore, and Niagara Falls to tap into the tourist market hungry for experiential activities. “People are hungry for activities, and we’re an experience,” Brennan noted.

Their Canmore location, part of a newly built shopping centre called The Shops of Canmore, is currently just outside downtown, but a downtown relocation is planned to be “where the action is.”

Source: Crockadoodle
Source: Crock A Doodle

Crock A Doodle currently operates 40 franchises, with two corporate locations in Cambridge and Woodstock, Ontario. The Woodstock studio will be franchised once established.

With its unique blend of creativity, community, and strategic franchising, Crock A Doodle is poised for continued growth as Canada’s go-to destination for pottery painting experiences.

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Source: Crockadoodle
Source: Crock A Doodle
Source: Crock A Doodle
Source: Crock A Doodle

Stripped Wax Co Marks 15 Years and 7 Locations in BC

Image: Stripped Wax Co

Vancouver-based Stripped Wax Co is celebrating its 15th anniversary this year, marking a significant milestone for the female-founded brand that has grown from a single Yaletown location in 2010 to seven studios across British Columbia’s Lower Mainland.

Founded by Susan Vu, the company has become one of BC’s most recognized names in personal care and professional waxing. What began as a small boutique concept has evolved into a trusted brand with a reputation for expertise, inclusivity, and exceptional client care.

Susan Vu

“This feels like such an amazing milestone for us,” Vu told Retail Insider in an interview. “When we turned 10, it was during COVID, so we couldn’t really celebrate. Now the world feels lighter, and we can finally take a moment to appreciate how far we’ve come.”

From Yaletown Boutique to Beauty Pioneer

Vu’s entrepreneurial journey began not in beauty but in fashion. In 2010, as the Vancouver Winter Olympics energized the city, she operated a small clothing boutique in Yaletown. While running the shop, she observed an emerging trend in specialized beauty services such as blow-dry bars and lash lounges.

“I knew I wanted to be part of that movement,” Vu explained. “It was such an exciting time. These niche service concepts were opening everywhere, and I felt strongly that the next big opportunity would be waxing.”

With no prior experience in the beauty industry, Vu began researching the market. A serendipitous opportunity presented itself when the chiropractor next to her boutique announced he was closing his practice. The space, already divided into treatment rooms, was ideal for a waxing studio.

“It just made sense,” Vu said. “We renovated, hired our first waxer, and launched the concept. The wax bar took off immediately. Within months, I knew this was where I needed to focus.”

Image: Stripped Wax Co

Rapid Growth and a Strong Team Culture

Stripped Wax Co’s first five years were marked by steady expansion. After the original Yaletown studio, the company opened locations in Kitsilano, Lonsdale, Port Moody, and Burnaby, adding a new site almost every year. 

By 2016, Vu had built a five-location network across the Lower Mainland.

“Our initial goal was to get to five locations in five years,” she said. “Once we achieved that, we took a break to stabilize operations.”

That pause lasted several years and included a major global disruption: the COVID-19 pandemic. But in 2023, the company returned to growth, adding two suburban studios in Langley and Surrey.

Today, Stripped Wax Co operates seven locations, including a larger flagship in Yaletown with six treatment rooms. While the brand explored franchising, Vu ultimately decided to maintain corporate ownership to ensure service consistency and team culture.

“Franchising didn’t feel right for us,” she noted. “We value being hands-on and growing in a way that aligns with our standards and values.”

Yaletown location in Vancouver. Image: Stripped Wax Co

Navigating the Pandemic and Industry Change

The pandemic presented unprecedented challenges for the personal care industry, forcing salons to close temporarily and rewrite operating protocols. For Vu, it was a turning point.

“COVID was difficult, but it also forced us to raise the bar on safety and hygiene,” she said. “Those protocols are now deeply ingrained in our operations, and clients appreciate that commitment.”

While the company survived the shutdowns, the economic ripple effects remain. Rising wages, new provincial regulations, and cost-of-living pressures have reshaped the business environment for salons.

“The service industry has faced a lot of change post-COVID,” Vu acknowledged. “Wages, sick-day regulations, and health taxes have all had an impact. But we’ve adapted and stayed strong.”

Expanding into At-Home Care

As part of its growth strategy, Stripped Wax Co has developed a proprietary line of professional-grade waxing and aftercare products, available both in salons and for at-home use.

“We launched our wax kits during COVID because clients couldn’t come in,” Vu explained. “They became so popular that we decided to keep them as part of our offering.”

The kits include microwave-safe wax containers, strips, applicators, and post-care products designed for easy use. Later this year, the company plans to expand the line with new scents and formulations, catering to customers who enjoy DIY beauty.

“We’re having fun with it,” Vu said. “Our clients might still visit us for Brazilians, but they can do quick touch-ups at home.”

The product line also includes feminine hygiene and post-wax care items, such as exfoliating treatments and pH-balanced washes.

An Inclusive Approach to Personal Care

Image: Stripped Wax Co

From the outset, Stripped Wax Co set out to create a space that welcomed all genders, a concept that was uncommon when the brand launched.

“When we opened, most salons catered almost exclusively to women,” Vu said. “We wanted men to feel comfortable too, so we designed our spaces to be modern and gender-neutral.”

Today, male clients account for roughly 20% of the company’s business, up from just 5% in its early years. 

Specialized services for men, including Brazilian waxing, are available across all locations, supported by a rigorous training program for staff.

Looking Ahead: Measured Growth, Strong Values

As Stripped Wax Co enters its 15th year, Vu remains committed to sustainable growth rather than aggressive expansion.

“We’re happy with where we are,” she said. “There might be room for one or two more locations in BC if the opportunity is right, but we’re not chasing numbers. For us, it’s about quality, team culture, and enjoying the life we’ve built.”

While national expansion is off the table for now, the company’s evolving product line and established reputation position it well for continued success in a competitive market.

“Our focus has always been on creating an approachable, professional experience,” Vu said. “Fifteen years later, that vision hasn’t changed.”

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Canadian Retail News From Around The Web For August 11, 2025

Canadian Retail News From Around The Web

News at a Glance

Retail Insider is streamlining its Canadian retail news from around the web to include a handful of top news stories that can be viewed quickly during the day. Here are the top stories from the past several days.

RioCan pulls financial support for some properties in Hudson’s Bay joint venture (The Canadian Press/BNN)

Landlord says B.C. billionaire’s plan for Bay properties ‘defies commercial common sense’ (The Canadian Press)

Back-to-school shopping: Why tariffs could mean higher prices this year (CTV)

Nearly 60 per cent of Quebec businesses report drop in sales amid rise of fast-fashion retailers (CTV)

Sour news for pickle lovers: Bick’s pickles no longer stocked at some Canadian retailers (CBC)

Here’s how the price of groceries has changed in Canada in six months (Daily Hive)

Canada Goose Announces Election of Directors (Business Wire)

Canada’s Aritzia a compelling rival to U.S. fashion retailers – UBS (MSN)

Grocery stores mull ending alcohol sale over Ontario’s recycling rule (CP24)

Leyad Opens New Office in Edmonton as Commitment to Prairies (Connect CRE)

Cannabis stores calling on province for better security (CityNews)

Longtime employee takes over N.S. bookstore after rallying to keep it afloat (CBC)

White: Centre Street N. is Calgary’s forgotten Main Street (Calgary Herald)

ICYMI: Beloved Queen West shoe store closing after 75 years (Toronto Today)

Hudson’s Bay fires back at lender seeking termination of Ruby Liu deal: court docs (CBC)

‘Keep your money in Canada’: Duty-free shop owner urges travellers to buy local (CTV)

Trump tariffs live updates: Canada struck with 35% tariffs, Trump floats higher blanket rates (Yahoo)

Aritzia Q1 revenue climbs 33% (Fashion Network)

Edmonton City Centre Mall ordered into receivership (MSN)

Loblaw opens 4 discount stores across 3 provinces (Fresh Plaza)

CHARLEBOIS: Everyone’s suddenly a supply management expert but few understand it (Yahoo)

New Maxi store opens in downtown Montreal (Grocery Business)

‘Not an easy decision’: The Beer Store is closing 10 more stores in Ontario, including 5 in the GTA (CP24)

ARI opens new Spectrum boutique at Québec City Jean Lesage International Airport (Global Travel Retail)

Toronto BIA warns business owners of ‘point of sale’ scam after thousands of dollars in thefts (CBC)

B.C.’s Meiga Supermarket to close its doors this summer (Canadian Grocer)

‘It’s getting out of hand!’ Jewellery store owners speak out after a rash of recent break-ins (CityNews Toronto)

Roadwork is costing Montague businesses some customers, store owners say (CBC)

Newmarket Costco set to open in August (Grocery Business)

Davidson Chambers Thrives with Curated Entertaining in Sidney

Davidson Chambers storefront at 2474 Beacon Ave, Sidney, BC. Image: Davidson Chambers

Davidson Chambers, a refined home entertaining and gourmet retailer located on Beacon Avenue in Sidney, British Columbia, is fast becoming a destination for design-savvy locals and visitors alike. Founded by industry veteran Paul Chambers in 2023, the boutique has emerged as a curated alternative to big-box stores, blending heritage, quality, and hospitality in a retail environment that evokes a sense of discovery and warmth.

In an interview with Retail Insider, Chambers explained that his extensive corporate retail background, combined with a passion for bringing joy back to the shopping experience, inspired him to launch this independent venture.

From Corporate to Community: A Retail Reinvention

After two decades in leadership roles with Pottery Barn, Williams-Sonoma, and most recently Crate & Barrel, Chambers left the corporate retail world disillusioned by what he described as its increasing focus on profit over people. “I realized after the pandemic that I was done,” he said. “I couldn’t do it anymore. It had become nasty. The customer mindset had changed, and corporate leadership was shifting.”

Paul Chambers

A brief sabbatical gave him the clarity he needed. Inspired by American boutique Hudson Grace, which emphasizes upscale entertaining and giftware, Chambers decided to strike out on his own. He settled in Sidney, a town he describes as “a little gem,” rich in culture and wealth, and fiercely supportive of independent retailers. “The city doesn’t allow chains to open on the main street. It’s one of the most loyal communities I’ve ever seen,” he noted.

Building a Brand with Heart

Davidson Chambers is named after Chambers’ middle and last names — a personal choice that also resonated with focus groups for its classic, upscale feel. Even the brand’s visual identity pays tribute to Chambers’ early retail career: “The blue in our branding is a nod to Gap. I grew up with Gap in the ‘90s. That’s where I learned what retail could be.”

The store spans 1,500 square feet in a perfectly rectangular former WWII barracks, offering a thoughtfully merchandised selection of dinnerware, barware, glassware, faux candles, gourmet foods, home décor, and seasonal gifts. Everything in the store is meant to support the theme of “entertaining at home”—though that tagline has now been retired as the brand matures.

“Our first weekend was insane,” said Chambers. “It proved there was a real appetite for what we were doing.”

Summer Beverages featuring Barcoop Bevy & Outdoor Margartina Glasses at Davidson Chambers, 2474 Beacon Ave, Sidney, BC. Image: Davidson Chambers

The Gourmet Food Surprise

One of the unexpected successes has been the store’s gourmet food assortment. Initially envisioned as a minor add-on, food now occupies an entire wall. “We thought customers would come in for a beautiful charcuterie board and maybe add on some crackers. But people started returning weekly for their favourite foods,” Chambers said.

Brands like Jacek Chocolate Couture from Edmonton and Umami Bomb, produced locally in Sidney, have become bestsellers. A $30 bottle of white balsamic vinegar, previously stagnant, began flying off shelves after in-store sampling. “We’ve now sold 40 cases of that one item in just a few months,” said Chambers. “Sampling is everything.”

The team even maintains a food sampling bar to encourage product discovery, especially for less familiar items like grapefruit marmalade with smoked sea salt or a shiitake mushroom flavour enhancer. “It’s not a buffet,” he joked, “but it’s the number one driver of return business.”

High-Touch Retail with Personality

What truly distinguishes Davidson Chambers is its commitment to service. Drawing inspiration from the department stores of the past, Chambers trains his five-person team to provide exceptional, knowledgeable service. “We greet everyone, offer product stories, and make the experience memorable. It’s about respect for the customer,” he explained.

This level of care extends to merchandising and packaging. Seasonal themes like “Salads of Summer” or “Barbecue Nights” guide product curation and displays. “Retail should be inspiring,” he said. “That’s missing from so many stores today.”

This approach has paid off. “People tell me it’s their favourite store. Others say it’s elevated the whole shopping experience on the island,” Chambers added. “One customer even told me the Davidson Chambers bag has become a status symbol.”

Chef Boards, image: Davidson Chambers

Margin Meets Mission

While Davidson Chambers stocks premium items, it also prioritizes value and margin strategy. The store offers its own line of private-label goods, including Davidson Glassware, Davidson Napkins, and Davidson Flatware, which are often restaurant-grade but sold at accessible prices. “We’re getting better quality and better margins,” Chambers said.

Table linens, glassware, and faux candles have been standout categories. The store’s line of Luminaire candles, imported from the U.S. via China, routinely sells hundreds of units monthly, especially during the holidays. “Those candles alone can cover our rent in November and December,” he noted.

Even cookware, a future expansion category, is on hold due to tariffs on U.S.-made goods. But when it arrives, it will be consistent with the brand’s core: quality, aesthetic cohesion, and functionality.

Embracing Canadian and Global Sourcing

Davidson Chambers places a strong emphasis on Canadian-made products where possible. This includes candles from Manitoba, wood boards from the East Coast, and specialty jams from Vancouver. However, sourcing is global. “We don’t want to stock what everyone else has,” Chambers said. “So we go to Atlanta instead of Las Vegas, and we’re planning Europe next year.”

When asked about this approach, he explained, “In small towns like Sidney, it’s easy to walk down the street and see the same product in four stores. We avoid that by digging deeper.”

Sauces and other products, image: Davidson Chambers

The Online Dilemma

Despite the store’s success, Davidson Chambers has not yet launched an e-commerce site. The delay is intentional. “We want it to feel just like the store,” Chambers said. “That means more than uploading a catalog. It’s about storytelling and experience. We only get one shot.”

The goal is to launch online once the kitchen category is fully rolled out, likely by the end of the year. The store uses Lightspeed for its POS, so much of the infrastructure is ready, but Chambers wants to ensure the execution matches the in-store magic.

Looking Ahead: Expansion with Purpose

Rather than opening multiple locations, Chambers envisions a larger flagship concept in Sidney that could include a test kitchen, cooking classes, and potentially even a bakery. Inspired by the “Silos” of Joanna and Chip Gaines in Waco, Texas, he hopes to create a destination retail experience that serves as a community hub.

“I already have my eyes on a building,” he said. “But we need to make more money first.”

For now, Davidson Chambers continues to impress with its thoughtful curation, passion for service, and commitment to making everyday moments beautiful. In a retail landscape often dominated by sameness, this independent shop is a compelling case for the value of doing things differently.

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Joseph Tassoni Fuses AI, Tech and Fashion in Toronto Show

Joseph Tassoni. Image: George Pimentel

Canadian fashion designer Joseph Tassoni is redefining the runway experience with an upcoming show that promises to blend style, technology, and sustainability in ways Toronto has never seen before. On Friday, September 19, the Burlington-based designer will unveil his Spring/Summer and Fall/Winter 2026 collection at Arcadia Earth, located at The Well in downtown Toronto. The event will be followed by a VIP after-party at Le Germain Hotel on Mercer Street, emphasizing Tassoni’s signature approach of pairing design innovation with community engagement.

“This year’s experience will be unlike anything we’ve done before,” Tassoni said in an interview with Retail Insider. “It’s not just a fashion show. It’s a storytelling experience with immersive technology, sustainability at its core, and a conversation about where the world is heading.”

A Vision Beyond Fashion Week

Since launching his eponymous label in 2017, Tassoni has built a reputation for craftsmanship, inclusivity, and advocacy for Canadian-made fashion. His Burlington studio operates as both a boutique and a production hub, ensuring every garment is designed and manufactured domestically.

While Toronto Fashion Week shuttered several years ago, Tassoni has continued to stage high-profile independent runway presentations. His 2025 showcase at OneEleven, a tech accelerator in Toronto, featured over 140 looks across multiple categories, highlighting his versatility in outerwear, suiting, dresses, swimwear, and custom pieces.

“This season, we’re presenting around 60 looks,” Tassoni explained. “It’s still substantial, but the focus is on versatility and functionality in a world that’s changing economically, environmentally, and technologically.”

A Climate-Conscious Collection

“Bolt,” a robotic canine originally designed for disaster response, will make its debut at Joseph Tassoni’s show in September. Image supplied

The SS/FW ’26 collection reflects Tassoni’s deepening commitment to climate-conscious design. Pieces incorporate natural, biodegradable fibers like linen, chosen for their adaptability in rising temperatures and their reduced environmental impact.

“I wanted fabrics that make sense for today’s climate,” Tassoni said. “Linen is a pure, sustainable fiber. It’s timeless, breathable, and versatile, whether you’re in 40-degree heat or traveling somewhere tropical.”

The designer emphasized that sustainability is more than a trend. “Every year, we feel the world getting warmer. What we wore 15 years ago doesn’t suit today’s reality. For me, it’s about creating garments that minimize synthetic use and return to the earth at the end of their lifecycle.”

The Intersection of Fashion and Technology

This year’s show, titled “The Intersection of Style & Tech,” will feature cutting-edge elements, including artificial intelligence, robotics, and immersive projection mapping. These innovations underscore Tassoni’s vision of fashion as a conversation starter on technology’s role in our daily lives.

“Technology is advancing so quickly. Whatever I knew yesterday, tomorrow it’s obsolete,” he noted. “With this show, I want to bridge two worlds—fashion and tech—and humanize the conversation around AI and robotics.”

Among the most talked-about features will be a robotic presence on the runway, a first for any Canadian fashion presentation. Tassoni confirmed that “Bolt,” a robotic canine originally designed for disaster response, will make its debut, symbolizing both the potential and the responsibility that comes with technological progress.

“These machines aren’t just novelties,” he explained. “They’re built to save lives during fires, floods, and earthquakes. By including Bolt, I’m showing how innovation can serve humanity, even in the most challenging circumstances.”

Photo: Arcadia Earth

Immersive Storytelling at Arcadia Earth

Arcadia Earth, located at The Well on Front Street West, provides the perfect backdrop for Tassoni’s vision. Known for its multi-sensory exhibits combining technology and environmental education, the venue will allow guests to experience an event that is both artistic and impactful.

“We’re doing custom projection mapping throughout the space,” Tassoni shared. “When the show begins, the audience will be transported into another world. The music, visuals, and fashion will all work together to create an emotional, immersive journey.”

Sound design will play a key role, curated in partnership with Toronto-based Evolved Entertainment. “We’ve built an entire purposeful beat infused with disco,” Tassoni said. “It’s positive, energetic, and reflective of my brand’s happy DNA.”

Photo: Arcadia Earth

Engaging the Community

Beyond fashion and technology, community connection remains central to Tassoni’s brand ethos. The event will feature locally sourced beverages and tastings, showcasing Canadian makers and restaurateurs. “Often these events can feel transactional,” Tassoni said. “I want people to meet the owners, discover new places, and leave feeling part of a bigger conversation.”

The show will once again highlight Tassoni’s philanthropic initiatives. For the third consecutive year, he is funding the purchase of inclusive inpatient gown covers from FX Made in Canada by George Brown College’s Fashion Exchange. These organic bamboo gowns are thoughtfully designed to provide both comfort and dignity for inpatients in mental health wards. Many patients undergoing treatment experience skin sensitivities caused by medications; the organic fiber’s breathability reduces irritation and supports their healing journey.

“It’s about creating small, meaningful changes,” he said. “Fashion has the power to impact lives beyond aesthetics.”

A Designer Committed to Change

Tassoni’s career reflects an ongoing dialogue between tradition and innovation. His early collections emphasized outerwear as a symbol of Canadian identity, while his recent shows have embraced inclusivity, sustainability, and now, the integration of AI.

“Canada is a leader in AI and technology, but we’re humble about it,” Tassoni remarked. “This show is about putting that innovation on display in a way that respects our values including craftsmanship, sustainability, and community.”

Event Details

Date: Friday, September 19, 2025


Venue: Arcadia Earth, The Well, 486 Front Street West, Toronto


Time: 6:00 PM – 9:30 PM, followed by an after-party at Le Germain Hotel, Mercer Street


Theme: The Intersection of Style & Tech – Titans of Today


Features: AI integration, robotics, immersive projection mapping, sustainability-focused designs, and live entertainment

Tickets for the event can be reserved through josephtassoni.com.

Mandy’s bringing its signature salads to 1st location in Ottawa (Images)

Image: Mandy's
Image: Mandy's

Mandy’s Salads, the renowned gourmet salad restaurant founded by sisters Mandy and Rebecca Wolfe, is opening its first location in Ottawa on August 15, with a grand opening.

Located at 581 Bank St, this 2000 square-foot space marks its 16th restaurant in Canada and its debut in the nation’s capital.

The company said the opening is an important step in its expansion plan as the brand brings its fresh, feel-good food and distinctive style to a vibrant new community.

Vanessa Fracheboud
Vanessa Fracheboud

“We couldn’t be prouder to bring Mandy’s here, in Ottawa. We created a space where people will feel inspired, connected, and nourished with the best Gourmet Salads. Every opening is a chance to build community through food, and we can’t wait to do that in Ottawa,” said Vanessa Fracheboud, President of Mandy’s Salads.

Image: Mandy's

The company said fans of the brand can expect the same signature salads that have made Mandy’s a favourite. The menu will also feature hearty grain bowls, smoothies and seasonal specials like soups and limited-time salads.

“We’re so excited to finally open our doors in Ottawa, just in time to share our newest culinary offerings with a whole new neighborhood.” said Mandy Wolfe, Co-Founder of Mandy’s Salads. “As we grow, so does our menu: we’re now serving up wholesome, delicious meals from morning to night, starting with breakfast at 8 a.m., seven days a week.”

Mandy Wolfe
Mandy Wolfe

The aesthetic vision and unique items were all handpicked by sister and co-founder, Rebecca
Wolfe.

Rebecca Wolfe
Rebecca Wolfe

“This new location features Mandy’s signature decor style – from rich porcelain details and tropical touches to vintage accents and the sisters’ beloved family photo wall. Guests will
find inspiration drawn from Paris, New England, and the Bahamas, brought together to create a
warm, unforgettable dining atmosphere,” said the company.

“This opening marks an exciting milestone in Mandy’s story – one that celebrates over 20 years
of growth from a single salad counter in Montreal to a Canadian brand with a growing national
footprint. Ottawa is the latest chapter as they continue to bring fresh food and beautifully designed spaces to new guests across the country – and beyond.”

Image: Mandy's

The brand was founded in Montreal in 2004 by sisters, Mandy and Rebecca Wolfe. Today, Mandy’s has eight locations in Montreal, six in Toronto, two best-selling cookbooks, dressings in grocery stores across Canada and more restaurants on the way – locally and internationally.

Image: Mandy's

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Odd Burger reports record revenue and positive EBITDA in Q3 financial results

Image: Odd Burger

Odd Burger Corporation, one of the world’s first vegan fast-food chains and a pioneer in plant-based quick service, announced Friday that its financial results for its third quarter, ended June 30, indicates its highest quarterly revenue in the company’s history and a positive EBITDA, a key indicator that Odd Burger’s core operations are profitable.

Financial Highlights – Q3 2025 (unaudited)

  • Revenue: $1,044,646 — a record high for the Company, representing a 42.8% increase over Q2 2025 and an 18.8% increase over Q3 2024.
  • EBITDA: $40,407 — a improvement of $282,426 from negative EBITDA of $(242,019) in Q2 2025, marking a key milestone for the Company’s profitability.
  • Gross Margin: $443,575 (42.5%) — up from 34.0% in Q2 2025, driven by increased franchise revenue and improved pricing in retail sales channels.
  • Net Loss: $(147,905) — a 60% improvement over Q2 2025 net loss of $(372,300).
  • Salaries & Wages: $126,658 — reduced by 57% compared to Q3 2024 due to leaner staffing strategies.
  • SG&A Expenses: $222,912 — down $130,569 from Q2 2025.
James McInnes
James McInnes

“Achieving positive EBITDA this quarter marks a critical milestone for Odd Burger,” said James McInnes, CEO and Co-Founder of Odd Burger. “It validates the strength of our business model and demonstrates that we can scale efficiently while maintaining operational discipline. Surpassing $1 million in quarterly revenue for the first time—paired with strong gross margins—highlights both the growing demand for our offering and the exceptional execution by our team.”

SUMMARY OF QUARTERLY RESULTS

The following sets forth unaudited financial information for each of the last eight quarters and subsequent abbreviated analysis from the company’s MD&A.

Quarter EndedJune 30, 2025Mar 31, 2025Dec 31, 2024Sept 30, 2024
Revenue$1,044,646$731,337$727,294$685,124
Net Loss and Comprehensive Loss$(147,905)$(372,300)$ (272,476)$(1,347,896)
Net Loss Per Share$(0.002)$(0.004)$(0.003)$(0.015)
Quarter EndedJune 30, 2024Mar 31, 2024Dec 31, 2023Sept 30, 2023
Revenue$879,367$800,481$734,373$883,596
Net and Comprehensive Loss$(120,467)$(383,829)$(275,808)$(1,529,492)
Net Loss Per Share$(0.001)$(0.004)$(0.003)$(0.020)

Odd Burger Corporation is a franchised vegan fast-food restaurant chain and food technology company that manufactures a proprietary line of plant-based protein and dairy alternatives. Its manufactured products are distributed to Odd Burger restaurant locations through its foodservice line and also sold at grocery retailers through its consumer-packaged goods (CPG) line.

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Dairy Queen Canada celebrates 85 years with steady growth and longstanding charitable impact

As Dairy Queen Canada marks 85 years in business, the brand continues to grow while maintaining a deep-rooted connection with Canadian communities.

Candida Ness, Vice President, Marketing for DQ Canada, said with just over 700 locations across the country, Dairy Queen remains a familiar name in Canadian communities coast to coast. “Typically, we target between 18 and 20,” Ness said of new store openings annually. “I think year to date we’ve got three new locations opened so far this year.”

Candida Ness
Candida Ness

That kind of longevity — and continued expansion — is rare in the quick service restaurant (QSR) industry. As Ness puts it, “What we’ve seen with the Dairy Queen brand is that there is a true consumer love for it. That comes from a lot of nostalgia and the role it has played in people’s lives — as a family brand, a place to come together with friends, with kids, grandparents.”

“There’s been a really strong consumer connection and love for the brand, which has been critical to its longevity,” she added. “Now, nostalgia is great, but we also need to keep the brand modernized. So it’s about embracing our past while looking toward the future.”

When asked about the broader QSR space in Canada and what’s fueling continued growth, Ness offered a marketing perspective. “Consumers are leading very busy lives, and the QSR space really helps them manage that. It’s also an affordable option — especially now, as the cost of groceries and other essentials continue to rise. So affordability, speed, and convenience are key drivers of growth in the QSR segment, in my opinion.”

Alongside expansion, Dairy Queen is marking more than four decades of charitable partnership with Children’s Miracle Network (CMN). “We’re now into our 41st year. Last year was our 40th anniversary with Children’s Miracle Network,” said Ness. “It’s been an amazing partnership and aligns closely with our brand strategy and positioning.”

The impact has been significant. “Over those years, we’ve raised over $55 million for local children’s hospitals,” she said. “What we love about our partnership with Children’s Miracle Network and the 13 hospitals they work with is that all the funds raised stay local. It’s that local connection that really matters — and I think it contributes to the longevity of the partnership. We continue to grow every year in our fundraising, which is great.”

That alignment runs deep. “Our brand mission is to bring joy and happiness to consumers, and that aligns with CMN’s mission — to bring joy to kids and help them get back to being kids through best-in-class hospital care,” Ness explained. “Both brands focus on supporting community, giving back, and helping families and children in need.”

One of Dairy Queen’s most prominent fundraising initiatives is Miracle Treat Day, set for Thursday, August 14 this year. “It’s a big day for us and for the children’s hospitals,” Ness emphasized.

The company’s corporate office is based in Burlington, Ontario, and while the marketing team keeps an eye on the future, the brand’s local, community-first approach remains its cornerstone.

Chloe Mueller
Chloe Mueller

About Miracle Treat Day for Dairy Queen Canada

  • On Thursday, August 14, Dairy Queen Canada’s Miracle Treat Day is returning in support of children receiving care at local hospitals across Canada – helping make miracles happen, one Blizzard® Treat at a time.
  • For the 23rd year, net proceeds from every Blizzard Treat sold at participating DQ restaurants in Canada on Miracle Treat Day will be donated to local children’s hospital foundations across Canada.
  • Since partnering with Children’s Miracle Network® in 1984, Dairy Queen Canada has become a top contributor, raising over $55 million through Miracle Treat Day in Canada and year-round fundraising initiatives to support children’s hospitals across the country.
  • Every Blizzard Treat sold helps fuel groundbreaking research and discovery, life-changing innovations and healing environments that make the hospital experience less overwhelming for families, ultimately, helping kids get back to being kids.
  • Children’s Miracle Network raises funds for 170 children’s hospitals across North America, 13 of which are in Canada. Today, our more than 660 Canadian restaurants will be raising funds to support the 13 Canadian hospital foundations.
  • In 2024 alone, Canadian children’s hospitals recorded more than 3 million visits to support children and their families, DQ franchise owners in Canada, staff and volunteers come together to help raise funds for Miracle Treat Day.
  • What’s raised local stays local. Every dollar donated from DQ restaurants goes directly to each community’s local children’s hospital foundation.
  • This year, fans are encouraged to support Miracle Treat Day by taking a photo with their Blizzard® Treat on the day and sharing it with the hashtag #MiracleTreatDay.

About DQ Patient Ambassador

  • This year, Dairy Queen Canada’s national Patient Ambassador is 17-year-old Chloe Mueller. Chloe is a former Alberta Children’s Hospital patient and the daughter of longtime Calgary DQ franchise owners.
  • After undergoing two emergency neurosurgeries for bacterial meningitis in 2023, Chloe now is fully recovered and training to become a DQ franchise owner. As part of her ambassador role, she’s sharing her story to spotlight the impact of community support and initiatives like Miracle Treat Day across Canada.

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Pita Pit eyes growth, community engagement and innovation as it plans for the future

Photo: Pita Pit
Photo: Pita Pit

Pita Pit, the Canadian-born sandwich brand known for its customizable healthy offerings, is charting an ambitious growth path, focusing on innovation and deepening community ties.

“We have 240 locations, both traditional and non-traditional across Canada,” said Chris Cann, Foodtastic brand leader who oversees multiple brands including Pita Pit. “We also have a chain of international locations in New Zealand, Trinidad and Tobago, and a lot of other individual stores here and there throughout the world.”

Chris Cann
Chris Cann

While Pita Pit has a presence south of the border, Cann notes those U.S. stores are under different ownership and not monitored by the Canadian team.

Cann explained the distinction between traditional and non-traditional units, “A traditional site would be your brick and mortar, where it’s like in a parking lot or in a shopping plaza. A non-traditional unit would be like a university food court or a hospital. The product is basically the same, but the process and the way it’s done is a little bit different, but same product at the end of the day.”

Looking ahead, the brand anticipates opening between 12 and 15 new locations this fiscal year.

Pita Pit’s growth target is more ambitious over the longer term. “We’re targeting about 20 per year. If we stay at that pace, by 2030, we should be well above 300 locations.”

The brand is also exploring ways to adapt to high-rent urban locations with smaller footprints, using digital tools to boost franchisee profitability. “We’re looking on how we make it make sense for our franchisees to be in some high rent areas with smaller footprints, leveraging more digital things like that.”

Cann emphasized Pita Pit’s appeal to consumers stems from its customizable and healthy offerings. “Pita Pit is known for and still known as a place that you can get a wholesome healthy meal. But it also can be indulgent for those that want it to be.”

He highlighted the brand’s unique selling proposition. “Pita Pit is what sandwich you make is made by you when you’re there. We do have recipe items on our menu that are preset toppings, but the bulk of our business is done by guests who come in and choose their toppings.”

That freedom resonates with customers. “It resonates because I get what I want to get, right? I can be as healthy as I want. I can be healthy on my terms is the tagline that we use. It’s healthy on your terms so you can choose what your healthy is.”

The menu caters to a broad range of dietary needs. “If you’re celiac, we have gluten-free bread, or you can have a salad or a rice bowl. If you’re halal, we do have a few meats that are certified halal on our menu.”

Cann admitted the halal option is limited due to operational challenges but remains a key focus. “We don’t advertise it very much because it’s very hard to deliver a halal experience the way we do business, but we do our best.”

The brand’s origins in the university market have helped build a loyal multi-generational customer base. “We started in 1995 and we were mainly a university, that group of people leaving late night activity and coming in for a quick bite before you go home. Those folks are now moms and dads and have kids of their own and still hold those habits.”

Community involvement, Cann says, is a critical part of Pita Pit’s success. “Franchisees who are engaged in their business and their communities, I think have been the secret to success here. We couldn’t have done it without those people who committed their funds to open a Pita Pit and work damn hard every day.”

On the brand’s community philosophy, Cann said, “Try to leave the community better than you found it, if that makes sense.” Franchisees often see giving back as a natural part of their business. “They come to you, they buy your food, they support your business, and it’s important to give back. Most franchisees would feel like that and look for the opportunity of where they can do something special in their communities.”

Photo: Pita Pit
Photo: Pita Pit

Pita Pit’s key charitable partnership is with the Make-A-Wish Foundation, which Cann describes as “one of our key ones in the year.” Participating stores donate a dollar from every pita or smoothie sold during the campaign month.

“Over the years, we’ve had busier and less busy years, but overall, it’s somewhere around $230,000 that we’ve managed to help raise either through franchise, guest donations, as well as franchisees donating a portion of their money toward the charity.”

Seeing the impact firsthand is powerful. “When you have a group of franchisees who’ve worked hard to do that and they see the child or the family get their wish granted, that’s very powerful to see.”

Pita Pit also supports Motion Ball, a charity raising funds for Special Olympics athletes. “Franchisees have contributed via their food, donating PTAs for participants and volunteers at events across Canada.”

New this year is a partnership with Wings for Life, a charity run sponsored by Red Bull. “We donated product for their events so they don’t have to spend their fundraising money on food. We’re giving them food and they don’t have to spend their money on that expense.”

Cann points to franchisees as the real heroes of Pita Pit’s community impact. “Without being prompted or pushed, franchisees do amazing things in their communities.”

For example, a franchisee in Brampton volunteers as a firefighter and supports first responders through sponsorships. Another in St. John’s donated food for a youth church conference without any direction from head office.

During major wildfires in British Columbia, one franchisee gave away approximately $50,000 worth of free food to affected residents, with no expectation of reimbursement.

“That kind of generosity just really shows what our franchisees believe in and their commitment to their communities.”

Cann concludes, “It’s important for business and your success too.”

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