RONA inc., one of Canada’s largest home improvement retailers, has announced the conversion of 15 additional stores to its flagship RONA+ banner. The latest conversions mark another major step in the company’s ambitious rebranding initiative that began in 2023, phasing out the Lowe’s name in Canada in favour of a consolidated Canadian identity.
With this move, RONA inc. continues to reshape the country’s home improvement retail landscape, bringing the total number of RONA+ stores to several dozen across the country. The company currently operates and services approximately 425 corporate and affiliated stores under the RONA+, RONA, and Dick’s Lumber banners.
Strategic Transformation of Canadian Retail Footprint
The transition to the RONA+ banner follows RONA’s October 2024 announcement that it would become the company’s sole retail brand. This latest rollout includes store locations primarily in Québec, including major markets such as Laval, Saint-Laurent, Trois-Rivières, and Gatineau. RONA+ stores are tailored to deliver an enhanced shopping experience, offering expanded product assortments, curated departments, and services targeting both professional contractors and do-it-yourself (DIY) customers.
“Canadians truly connect with our brand, and RONA’s enhanced store concept has won over our customers,” said J.P. Towner, President and CEO of RONA inc. “Indeed, stores that have been converted across Québec and Canada are flourishing. The enthusiasm for our brand in recent months is a testament to our efforts, and this makes me very proud.”
Store Locations Converted to RONA+
The 15 newly converted stores include:
- RONA+ Carrefour Laval – 3065, boul. Le Carrefour, Laval, QC
- RONA+ Saint-Laurent – 3600, boul. de la Côte Vertu, Saint-Laurent, QC
- RONA+ Saint-Bruno-de-Montarville – 1221, boul. des Promenades, Saint-Bruno, QC
- RONA+ Trois-Rivières – 4025, boul. des Récollets, Trois-Rivières, QC
- RONA+ Chicoutimi – 465, boul. du Royaume Ouest, Chicoutimi, QC
- RONA+ Gatineau – 777, boul. de la Cité, Gatineau, QC
- RONA+ Mascouche – 175, montée Masson, Mascouche, QC
- RONA+ Galeries d’Anjou – 7273, boul. des Galeries d’Anjou, Anjou, QC
- RONA+ Gatineau (Le Plateau) – 165, boul. du Plateau, Gatineau, QC
- RONA+ Joliette – 2000, boul. Firestone Est, Notre-Dame-des-Prairies, QC
- RONA+ Saint-Eustache – 440, rue Dubois, Saint-Eustache, QC
- RONA+ Saint-Jean-sur-Richelieu – 170, rue Moreau, Saint-Jean-sur-Richelieu, QC
- RONA+ Granby – 200, rue Saint-Jude Nord, Granby, QC
- RONA+ Rimouski – 385, boul. Arthur-Buies Est, Rimouski, QC
- RONA+ Brossard (Dix30) – 9800, boul. Leduc, Brossard, QC
These conversions reflect RONA inc.’s commitment to reinforcing its presence in Quebec, a province where the brand has deep historical ties, while also creating a unified national identity under the RONA+ banner.
From Lowe’s to RONA+: A Strategic Shift
RONA was founded in 1939 and has long been recognized as a cornerstone of the Canadian home improvement sector. After being acquired by U.S.-based Lowe’s Companies, Inc. in 2016, the brand continued to operate in Canada under both the RONA and Lowe’s banners. In 2022, private equity firm Sycamore Partners acquired Lowe’s Canadian operations, including RONA, and set in motion a complete brand repositioning.
The RONA+ concept first launched in Ontario in July 2023 with the conversion of 10 Lowe’s stores. By February 2024, all Lowe’s stores in Canada had been transitioned to RONA+, officially retiring the Lowe’s brand from the Canadian market. In October 2024, the company converted the final 16 Réno-Dépôt stores to the RONA+ format as well, completing the transition.
What RONA+ Means for Canadian Shoppers
The RONA+ model builds on the strengths of both RONA and the former Lowe’s operations. Stores offer an extensive assortment of products—ranging from building materials to home décor—designed to appeal to a broad range of customers, from homeowners to large-scale contractors.
Enhancements in the RONA+ stores include:
- Dedicated spaces for top-tier brands such as DeWalt
- Improved seasonal and kitchen departments
- An upgraded PRO section with tailored offerings for construction professionals
- Flexible payment options and financing solutions
- Clean and modern store layouts designed to simplify navigation and improve customer satisfaction
The rebranding simplifies the customer experience and also aligns with the company’s operations with a clear and cohesive Canadian brand identity.
Headquartered in Boucherville, Quebec, RONA inc. employs approximately 21,000 staff across its corporate and affiliated locations. The company is known for its emphasis on community engagement, Canadian heritage, and sustainability. It has been recognized as one of Canada’s Greenest Employers, reflecting its commitment to environmentally responsible practices and workplace inclusion.
