Stokes Inc., the largest independent tableware and kitchenware retailer in Canada, announced Friday that it has initiated the process to reposition its business for future growth and profitability by securing court protection under the Companies’ Creditors Arrangement Act (CCAA).
“The difficult but necessary decision was made to facilitate the implementation of the Company’s strategy that will secure its long-term viability in the best interest of its employees, customers and suppliers,” said a news release.
“Stokes has been a cornerstone of the Canadian retail community since 1935 and like most other retailers, is adapting to fundamental changes in the industry and a deteriorating macroeconomic environment. To better compete in today’s retail environment, Stokes will be reducing its retail footprint in Canada and streamlining its head office operations while focusing on digital transformation and its e-commerce platform.
“During the CCAA proceedings, Stokes will be seeking the Court’s authorization to close its less profitable stores while maintaining its profitable retail locations in Québec and Ontario and its head office operations in Montréal, Québec. Once the restructuring is completed, Stokes expects to continue to employ approximately 500 Canadians.”
Stokes at Bramalea City Centre
While a comprehensive restructuring plan is being developed, Stokes will continue to deliver the same exceptional customer experience and service, with no interruption in business operations. The company’s management is confident that it will emerge from its restructuring as a healthier and more competitive business, well positioned for the future, it said.
Ernst & Young Inc. was appointed as the CCAA Monitor and FAAN Advisors Group Inc. was appointed as Chief Restructuring Officer. Osler, Hoskin & Harcourt LLP acts as legal counsel to the Company.
Additional information related to the CCAA proceedings will be available on the Monitor’s website at www.ey.com/ca/stokes.
Stokes Inc. is a leading tableware and kitchenware retailer founded in 1935. The Company operates its retail business from 95 stores across Canada as well as from an online store. Stokes primarily sells its merchandise under the brands “Stokes”, “Thinkkitchen”, “Remy Olivier” and other private labels.
has announced the sale of a 90-acre industrial property in Brampton, Ontario, for $258 million following a competitive North American bid process initiated earlier this year. The site, located at the intersection of Bramalea Road and Steeles Avenue, includes 1.5 million square feet of industrial space that has become redundant due to the company’s strategic supply chain investments and consolidation.
Greg Hicks
“Fifty years ago, this site was a groundbreaking development and a cornerstone of our supply chain,” said Greg Hicks, President and CEO of Canadian Tire Corporation. “In that same spirit, we have modernized and evolved our infrastructure, investing in state-of-the-art facilities in the region that are central to our future supply chain strategy.”
The sale marks another step in CTC’s ongoing efforts to unlock shareholder value through its real estate portfolio.
“Our need for this site has significantly decreased in recent years. This transaction exemplifies how we can surface value from surplus real estate assets while continuing to drive efficiencies in our operations,” Hicks added.
The deal is expected to result in a pre-tax gain of approximately $240 million, which will be reflected as a normalizing item in the company’s financials. Proceeds from the transaction will be used to reduce borrowings related to the company’s October 2023 consolidation of the Canadian Tire Financial Services business, said the company in a news release.
It did not disclose who purchased the property.
Canadian Tire strategy
The Brampton sale continues Canadian Tire’s strategy of monetizing non-core real estate assets, following the disposition of retail properties in Chilliwack, British Columbia, and the Greater Toronto Area, as reported in the company’s Q2 and Q3 2024 earnings results, it said.
Real estate remains a key pillar for Canadian Tire’s business model. According to the company, surplus properties present opportunities for value creation through sales, entitlement processes, or redevelopment.
The transaction is expected to close in Q4 2024, subject to customary closing conditions.
Hicks highlighted that the sale reflects Canadian Tire’s ability to balance operational efficiency with shareholder value. “This is a prime example of how we continue to evolve as a company, ensuring that our strategic decisions align with our vision for the future while delivering value to our investors.”
As Canadian Tire continues to modernize its operations, strategic moves like this reinforce the company’s commitment to operational excellence and long-term growth.
About Canadian Tire
Canadian Tire Corporation is a group of companies that includes a Retail segment, a Financial Services division and CT REIT. The retail business is led by Canadian Tire, which was founded in 1922 and provides Canadians with products for life in Canada across its Living, Playing, Fixing, Automotive and Seasonal & Gardening divisions. Party City, PartSource and Gas+ are key parts of the Canadian Tire network. The Retail segment also includes Mark’s, a leading source for casual and industrial wear; Pro Hockey Life, a hockey specialty store catering to elite players; and SportChek, Hockey Experts, Sports Experts and Atmosphere, which offer the best active wear brands. The company’s close to 1,700 retail and gasoline outlets are supported and strengthened by CTC’s Financial Services division and the tens of thousands of people employed across Canada and around the world by CTC and its local dealers, franchisees and petroleum retailers. In addition, CTC owns and operates Helly Hansen, a leading technical outdoor brand based in Oslo, Norway.
London Drugs is once again rallying communities across British Columbia, Alberta, Saskatchewan, and Manitoba with its annual Stocking Stuffers for Seniors program, set to run from November 12 to December 8. Now in its ninth year, this holiday initiative brings together customers and staff to provide gifts to seniors facing isolation during the holiday season, the company said in a news release.
Originally launched in 2015, Stocking Stuffers for Seniors began as a simple idea: each participating London Drugs store displayed a holiday tree adorned with gift tags listing the wishes of local seniors. Customers could then select a tag, purchase an item, and return it to the store for distribution. The program has since grown chain-wide, partnering with more than 200 care homes and community organizations across Western Canada to ensure that seniors receive thoughtful holiday gifts from their communities.
Image: Clint Mahlman
Clint Mahlman, president and COO of London Drugs, emphasized the importance of this program as a way to combat the rising issue of loneliness among seniors.
“Loneliness affects a significant number of seniors across Canada, and we’re committed to working with our customers to bring joy to those without family or friends this holiday season,” said Mahlman. “The Stocking Stuffers for Seniors program allows us to collectively make a positive difference in the lives of those who need it most, especially during what can be a challenging time of year. We encourage customers to join us in rekindling the spirit of giving and ensuring no senior is forgotten this year.”
The World Health Organization has identified social isolation as a growing health crisis, with one in four older adults affected globally. In Canada, Statistics Canada reported that in the second quarter of 2024, more than 10 percent of adults over 65 experienced chronic loneliness. The health impacts of social isolation, from mental health challenges to a decrease in overall well-being, make this issue especially critical.
This year, London Drugs is working with a number of organizations, including Operation Friendship Seniors Society in Edmonton and Secret Santa Service in Calgary, to reach seniors in care homes who might otherwise feel isolated over the holidays. The gifts, delivered by these partners, help brighten the season for seniors across Western Canada, it said.
To encourage participation, London Drugs is also rewarding LDExtras members who donate a gift to the Stocking Stuffers for Seniors program, with 1,000 points available for contributions made before December 1 and 500 points until the program ends on December 8.
“We’re proud to support this initiative year after year,” added Mahlman. “Our customers consistently step up to show how much they care, and we hope this season will be no different.”
Chick-fil-A is opening a new restaurant on Thursday November 21 in Edmonton. Chick-fil-A South Edmonton Common is located at 2060-99 Street NW.
Locally owned and operated by Tom Messick, the South Edmonton Common location will be the company’s second in Edmonton. The new restaurant will employ approximately 100-120 full- and part-time Team Members and will be open for dine-in and drive-thru from 10:30 a.m. to 10:00 p.m., Monday through Saturday, said the company.
Other highlights:
In honour of the new restaurant opening, the company said it will donate about C$34,000 (US$25,000) to a local non-profit organization through Second Harvest, one of Canada’s largest food rescue organizations. Since 2020, it has donated about C$2 million (US$1.46 million) to local hunger-relief organizations through Second Harvest.
Messick’s restaurant will be participating in the Shared TableTM program, an initiative that redirects surplus food from the restaurant to local soup kitchens, shelters, food banks and non-profits in need. To date, more than 25 million meals have been created using Chick-fil-A Shared Table donations from 2,200 restaurants throughout Canada and the U.S.
Chick-fil-A said it will expand its long-term investment in Canada, growing to a total of 20 stores in 2024, with plans to open seven to 10 restaurants per year thereafter.
“We are seeking franchise candidates in Canada with an entrepreneurial spirit and a CEO mindset, who are passionate about serving great food and providing exceptional hospitality in a fast-paced environment,” it said.
Franchisees are independent Owner-Operators. Learn more about franchising opportunities by visiting Franchising page.
The Children’s Miracle Network and have announce dthe launch of the 2024 Spark a Miracle campaign supporting children’s hospitals across Canada, which receive more than three million visits each year.
According to a news release, customers are invited to donate at the checkout in-store and online at Walmart.ca, from November 14 to December 24. And, on Giving Tuesday, December 3rd, Walmart Canada will donate $1 to children’s hospital foundations in Canada through Children’s Miracle Network for every toy sold, helping to ensure kids and their families receive the best care possible.
Cole and Rylie are two inspiring patient ambassadors for this year’s campaign.
“Rylie was born prematurely with a hole in her heart and spent three months in the NICU at Stollery Children’s Hospital. After undergoing three open-heart surgeries, Rylie is now thriving and loves spreading joy to everyone she meets,” said the news release.
“Cole developed a rare blood disorder at age four that caused his blood to clot and his kidneys to fail, sending him to Children’s Hospital at London Health Sciences Centre. Life-saving amputations of his left arm and leg, followed by a kidney transplant, changed Cole’s life. In 2023, Cole competed in wheelchair basketball at the Canada Games.”
Since 1994, Walmart Canada and its customers have raised over $215 million for local children’s hospital foundations through Children’s Miracle Network. Funds raised support groundbreaking research and discovery, life-changing innovations, and healing environments that make the hospital experience less overwhelming for families. Every dollar raised through Spark a Miracle stays in the local community, helping to fund critical needs in each hospital, said the news release.
Adam Starkman
“Over the past 30 years, Walmart Canada, their associates, and their customers have helped transform pediatric healthcare in Canada through their unwavering support,” said Adam Starkman, President and CEO of Canada’s Children’s Hospital Foundations. “Our partnership helps to ensure that children’s hospitals have the vital resources needed to give kids the best chance at healthy, fulfilling lives.”
Rob Nicol
“We’re thrilled to celebrate three decades of making miracles happen,” said Rob Nicol, Vice President, Communications and Corporate Affairs at Walmart Canada. “Our passionate associates and loyal customers have been a driving force for supporting Children’s Miracle Network and the incredible work they do for children’s health. Our Spark a Miracle holiday campaign allows us to continue this wonderful tradition and help make a tangible difference in the lives of Canadian families across the country.”
On Giving Tues., Dec. 3, Walmart Canada will donate $1 from every toy sold in stores and on Walmart.ca to Children’s Miracle Network, up to a maximum donation of $200,000.
Walmart Canada operates a chain of more than 400 stores nationwide serving 1.5 million customers each day.
The Vancouver food scene just got a little sweeter as the unique Fuwa Fuwa soufflé pancake chain celebrated a grand opening recently in Langley, marking its continued expansion across Western Canada. Known for their fluffy, cloud-like pancakes, the brand is setting its sights on multiple locations throughout the region, including a flagship spot on Vancouver’s bustling Robson Street.
Benson Lau
“We’re thrilled to be expanding in Vancouver, a vibrant, multicultural city that’s ideal for bringing our unique soufflé pancakes to a diverse audience,” said Benson Lau, Director of Business Development. “Vancouver has a thriving food scene with residents who love unique, quality offerings, making it a natural choice for us to continue our North American expansion here.”
Since its debut in Toronto in 2018, Fuwa Fuwa has become a beloved destination for food lovers, redefining traditional pancakes with a lighter version, primarily made with egg whites. Since then, Fuwa Fuwa has grown its presence nearing 30 locations across Canada, the U.S., Europe, and the UK. Now, residents of British Columbia can indulge in the award-winning soufflé pancakes, along with a diverse menu of savoury dishes and drink options perfect for brunch, lunch, and dinner.
The Vancouver Robson Street location has a grand opening November 30.
The company, which has already established a presence in Toronto and the Greater Toronto Area, as well as a recent opening in Calgary, has ambitious plans for Western Canada. Lau shared that they’re aiming for five to 10 new locations across Canada by the end of 2025, a mix of street-front locations and spots within high-traffic areas.
“We’re focusing on areas with a broad demographic reach—places that draw students, families, and food lovers,” Lau noted. “Vancouver’s rich diversity and high food traffic create an ideal backdrop for us to reach as many people as possible.”
The company’s strategy for locations includes a balance between accessibility and ambiance. “We look for spaces around 1,000 to 1,500 square feet, where we can create a warm, inviting atmosphere with light colors and welcoming decor,” Lau explained. “Our goal is to make customers feel at home whether they’re stopping in for breakfast or late-night dessert.”
Flexible hours are another hallmark of the brand. Recognizing Vancouver’s strong brunch culture and late-night food crowd, the chain plans to offer hours that accommodate both breakfast seekers and dessert lovers. “Our pancakes work as both brunch items and late-night treats, so it’s essential for us to have operational flexibility to meet customer demand at any time,” said Lau.
Reflecting on the popularity of soufflé pancakes—a style he likens to the transformation of rice into sushi—Lau emphasized the brand’s unique approach and the satisfaction customers experience with every bite. “We want to share happiness one bite at a time, bringing something distinct and delightful to our customers,” Lau said. “For those who haven’t experienced soufflé pancakes, we invite you to visit and discover what makes them special.”
The brand’s rapid growth shows no signs of slowing down. Alongside its Canadian expansion, Lau revealed that they’re looking at opening more locations in major U.S. cities like New York and New Jersey.
For Vancouverites, the new locations promise a taste of something truly unique—and, as Lau puts it, “an experience that blends novelty with comfort, bringing joy to every neighborhood we enter.”
Following a summer of unprecedented wildfires that severely impacted local businesses and tourism, the Government of Canada is providing $3.9 million to aid Jasper’s economic recovery, focusing on helping small businesses and revitalizing the tourism sector.
“Our government is listening to the residents and businesses of Jasper about how to help them recover from the devastating impacts of last summer’s unprecedented wildfires,” said Dan Vandal, Minister for PrairiesCan. “These initiatives directly respond to the needs of local businesses, ensuring they can continue offering the services and experiences that make Jasper a renowned destination for visitors from across Canada and beyond.”
The Jasper Business Recovery Program
The Jasper Business Recovery Program will provide non-repayable funding to small businesses with 50 or fewer employees in Jasper and Jasper National Park. Sole proprietors in tourism, construction, and events industries will receive up to $5,000, while incorporated businesses can access up to $10,000. The program, administered by Community Futures West Yellowhead, also offers coaching and business development services, aiming to reach 325 small businesses and support over 500 jobs.
“Helping small businesses find their footing again is the quickest way to get Jasper’s tourism sector back up and running,” Boissonnault stated. “This funding will help 325 businesses reopen, support 500 tourism jobs, and allow the town to fully welcome back tourists and residents.”
Local leaders have expressed gratitude for the federal support, recognizing that Jasper’s economic stability relies heavily on small businesses and tourism. “We are deeply grateful to the Government of Canada for today’s funding announcement,” said Richard Ireland, Mayor of Jasper. “This support is critical to our recovery, and it strengthens our community’s resilience as we rebuild together.”
In addition to business grants, the federal funding for Tourism Jasper will support seasonal events and cultural experiences to draw visitors back to the region. With initiatives such as light installations, ice sculptures, performances, and the expansion of the Dark Sky Festival in 2025, the funding aims to bolster foot traffic for downtown businesses throughout the winter, spring, and fall.
Jasper, Alberta (Image: Mario Toneguzzi)
Open and ready to welcome visitors
Tyler Riopel
“Jasper is open and ready to welcome visitors,” said Tyler Riopel, CEO of Tourism Jasper. “A busy winter season is essential to our revitalization and sustaining our community’s vibrant local shops, restaurants, and service providers. This announcement highlights the collaboration that’s making Jasper’s economic recovery possible.”
The Jasper Park Chamber of Commerce, which has been a steadfast advocate for business support, welcomed the new funding. “PrairiesCan funding will be invaluable for the many businesses affected by the wildfires,” said Paul Butler, Executive Director of the Chamber. “The robust recovery of our business community is key to Jasper’s economic and social rebound, and together we’ll rebuild stronger than ever.”
Paul Butler
Community Futures West Yellowhead, which has served rural businesses across Alberta for years, is proud to take a leading role in administering the recovery program. “With PrairiesCan’s funding, we’re here to support Jasper’s businesses through recovery, helping to lay a foundation for long-term economic health,” said Tyler Olsen, Board Chair of Community Futures West Yellowhead.
The funding aligns with other federal recovery efforts, including investments in rent relief, tourism, and the transfer of development authority to the municipality. As the area rebuilds, the collective efforts of local, provincial, and federal partners are helping the community emerge stronger and ready to welcome visitors back to this iconic Alberta destination.
Tree lighting at CF Toronto Eaton Centre in Toronto on November 13, 2024. Photo: Cadillac Fairview
Cadillac Fairview (CF) has officially kicked off the holiday season with the launch of ‘CF Winterville,’ transforming its shopping centres across Canada into immersive holiday destinations. Featuring light displays, engaging workshops, live music, and unique experiences, CF Winterville aims to bring communities together and create cherished memories, while also driving foot traffic to CF malls.
“Our goal is to create spaces that bring people together and foster lasting memories, especially during such a special time of year,” said Andrea Nickel, Senior Director of Engagement and Experience at Cadillac Fairview. “Through CF Winterville, we’re thrilled to offer something unique and magical for every visitor, making our properties a key part of their holiday traditions.”
Tree lighting at CF Toronto Eaton Centre in Toronto on November 13, 2024. Photo: Cadillac Fairview
Iconic Traditions and Dazzling Displays
At CF Toronto Eaton Centre, the season’s magic takes centre stage with a 114-foot Christmas tree—the tallest indoor tree in North America. Daily light shows and hourly indoor snowfalls create a dazzling spectacle that draws visitors from near and far.
Andrea Nickel, Senior Director of Engagement and Experience at Cadillac Fairview.
“Watching the tree light up and the snow fall inside the centre has become a cherished tradition for so many families,” Nickel said “This year, we’ve added two new animated shows to keep things fresh and exciting, ensuring every visit offers a bit of holiday magic.”
Santa Claus will also make appearances at all CF properties from November 15 to December 24. Visitors can book online sessions, with $15 tickets that include up to five instant digital photos, making it easy for families to capture and share their special moments.
“Santa visits are one of those timeless traditions that capture the magic of the season,” Nickel said. “Even if guests don’t book a visit, Santa’s presence adds to the festive atmosphere.”
Tree lighting at CF Toronto Eaton Centre in Toronto on November 13, 2024. Photo: Cadillac FairviewPhoto: Cadillac Fairview
Engaging Holiday Programming Across Canada
CF Winterville’s weekly programming is designed to keep visitors of all ages entertained. Live music performances by local artists, festive workshops, and family-friendly activities such as ornament-making, cookie decorating, and letter-writing to Santa are just some of the highlights. CF Learn, CF Play, and CF Boost offer engaging ways for visitors to participate in holiday fun, from DIY projects to upbeat DJ sets with festive giveaways.
“Every week, there’s something new and exciting for our guests to enjoy,” Nickel said. “Our goal is to make each visit memorable and meaningful, bringing communities together through holiday traditions and unique experiences.”
Santa at CF Toronto Eaton Centre in Toronto on November 13, 2024. Photo: Cadillac FairviewMusical performances at CF. Photo: Cadillac Fairview
Holiday Programming Brings Year-Round Vision to Life
CF Winterville underscores Cadillac Fairview’s long-term vision to create vibrant destinations that go beyond shopping. By blending entertainment, cultural programming, and community engagement, CF properties aim to become year-round gathering spaces.
“While the holiday season holds a special place, our vision extends far beyond December,” Nickel said. “Through engaging exhibits, live music, educational workshops, and other cultural offerings, we’re redefining the role of the shopping centre as a place for connection, inspiration, and joy throughout the year.”
Towers of Tomorrow with LEGO Bricks at the Ontario Science Centre at CF Sherway Gardens. Photo: Cadillac Fairview
The partnership with the Ontario Science Centre further exemplifies this commitment, offering CF Sherway Gardens visitors interactive science experiences, including the LEGO “Towers of Tomorrow” and hands-on circus exhibits. These initiatives make CF properties a destination for all ages, enriching the visitor experience in unique ways. The former Nordstrom space in the mall houses the experience.
CF Sherway Gardens is also hosting the North American debut of National Geographic’s “Spectacle: Rare and Astonishing Photographs” exhibition, featuring 61 large-scale gallery prints of awe-inspiring images captured by world-renowned photographers. This exhibit, located across from Eataly, offers visitors a unique chance to experience breathtaking moments from around the globe, enhancing their holiday visit.
Taylor Swift Photo Exhibit Captivates Fans at CF Toronto Eaton Centre
CF Winterville brings a special treat for Taylor Swift fans with “Capturing the Eras: A Taylor Swift Photojournalism Showcase” at CF Toronto Eaton Centre. Running until Saturday, November 23, the free exhibit features the work of acclaimed Canadian photographer and director Jasmeet Sidhu, who has documented nearly a decade of Swift’s live performances. Located on the third level of the CF Toronto Eaton Centre (former Ted Baker space), visitors can immerse themselves in an intimate visual journey through Swift’s evolution as an artist.
Capturing the Eras: A Taylor Swift Photojournalism Showcase” at CF Toronto Eaton Centre. Photo: Cadillac Fairview
The exhibit offers a rare glimpse into the superstar’s transformative Eras Tour, capturing the emotion, spectacle, and artistry of her performances. “We are thrilled to provide Swift’s fans, both long-time and new, a space to experience her journey up close,” said Nickel. “This is just one way we’re integrating cultural moments and creating memorable holiday experiences for all.”
In addition to the photo exhibit, fans can participate in bracelet-making workshops at CF Toronto Eaton Centre and CF Sherway Gardens—a nod to the cherished tradition among Swift’s fanbase. Further Swift-themed activities are planned for CF Pacific Centre in Vancouver in December, aligning with her performances there.
Capturing the Eras: A Taylor Swift Photojournalism Showcase” at CF Toronto Eaton Centre. Photo: Cadillac FairviewPhoto of Taylor Swift, by Jasmeet Sidhu
Retail Insider is streamlining its Canadian retail news from around the web to include a handful of top news stories that can be viewed quickly during the day. Here are the top stories from the past 24 hours.
Carpets by Creative Matters Inc. - at La Samaritaine in Paris
Creative Matters Inc., a Toronto-based luxury floor and wall covering design firm founded in 1988, has earned global acclaim for its commitment to high-quality, fair-trade craftsmanship. Under the leadership of Managing Partners Ana Cunningham and Ali McMurter, the company has built a reputation for creating bespoke designs for prestigious clients such as La Samaritaine, Gucci, Louis Vuitton, and Dior. Creative Matters’ custom carpets and wall coverings redefine luxury interiors, blending artistic excellence with ethical production practices.
Transformative Retail Design
Creative Matters’ work goes beyond aesthetics; the company creates floor coverings that tell stories and enhance the ambiance of retail environments. For clients like Gucci and Louis Vuitton, each custom piece is designed to integrate seamlessly with the space’s architecture and brand narrative. “People come to us because of our craftsmanship and our ability to translate their vision into reality,” said Cunningham. “Our team’s expertise in colour, texture, and design ensures that each project reflects the unique vision of our clients.”
Creative Matters Managing Partners Ana Cunningham, left, and Ali McMurter
Noteworthy Projects and Collaborations
Creative Matters has been trusted with creating floor coverings for some of the world’s most iconic spaces:
• La Samaritaine (2021, hero photo in this article): In collaboration with Yabu Pushelberg, Creative Matters crafted 19 custom carpets for La Samaritaine’s grand reopening in Paris. This two-year project, led by Cunningham and Hardelay, included striking blue and pink atrium carpets, hand-painted rugs for the jewelry department, and bold contemporary pieces for men’s fashion. The rugs blended traditional craftsmanship with modern design, enhancing the store’s grandeur and luxury appeal.
• Bergdorf Goodman’s Jewelry Salon (2015): Creative Matters designed the largest handmade carpet in its history for Bergdorf Goodman’s New York jewelry salon. Led by Ali McMurter and designer Sarah Stevenson, the project required precision and artistry to create a shimmering, durable carpet inspired by antique mirrors. This piece elevated the salon’s intimate and grand atmosphere.
• Holt Renfrew (2015): Working with Janson Goldstein and Holt Renfrew’s team, Creative Matters developed 10 unique floor coverings and a wallcovering for the luxury retailer’s Square One store in Mississauga. Each piece, from a handknotted wool and Matka silk carpet in the men’s shoe department to a custom broadloom for the women’s section, was crafted to fit the brand’s aesthetic and functional needs.
Creative Matters carpet at Holt Renfrew, Square One Mississauga. Image: Jenna WakaniCreative Matters carpeting at Bergdorf Goodman in New York City. Photo: Thaddeus Rombauer
Innovative Sustainability with Eco-Ax
Creative Matters recently introduced Eco-Ax, a 100% biodegradable woven Axminster carpet made from undyed wool and jute backing. This eco-friendly product offers a glue-free installation option, enabling it to biodegrade within 12 to 18 months. “Eco-Ax is a commercial alternative to synthetic fibers like nylon, aligning with the industry’s sustainability goals,” Cunningham explained. The company continues to explore upcycling and recycling options to further minimize its environmental impact.
Creative Matters team in the Toronto office. Photo: Creative Matters
European Expansion with a Brussels Office
Recently, Creative Matters strengthened its European presence with the establishment of a permanent office in Brussels. Clémence Hardelay, Director of Design Europe, leads this branch, supported by Senior Textile Designer Laurie Francois. This expansion aims to enhance the firm’s ability to serve clients locally and deepen its relationships across Europe. “Clémence had been building strong connections in Paris prior to the pandemic. Establishing a local office made perfect sense for us to continue delivering high-touch service to our European clientele,” explained Ana Cunningham.
The Brussels office plays a pivotal role in growing Creative Matters’ influence throughout Europe, from Paris to London. “We’ve been connecting with interior designers through trade shows like Paris Design Week and Milan Fuorisalone, which helps us expand our roster of luxury-focused collaborators,” Cunningham shared.
From Asia-Pacific to the UAE, Creative Matters has seen significant demand for its luxury floor coverings in high-end hospitality, residential projects, and luxury yachts. The firm’s growth in these regions showcases its adaptability and ability to tailor designs to local tastes while maintaining their signature craftsmanship and quality. “Whenever possible, we choose production facilities strategically based on the project’s location to minimize our carbon footprint,” noted Cunningham. This approach underscores Creative Matters’ commitment to sustainability and thoughtful sourcing.
Creative Matters has leveraged trade shows like Paris Design Week, Rendez-vous de la Matière, and Milan Design Week to connect with high-end designers and showcase their artistry. The Brussels office has facilitated relationships across Europe, particularly in London. “Trade shows are essential for expanding our network and collaborating with like-minded designers in luxury residential, hospitality, and retail projects,” said Cunningham.
A Vision for Future Growth
Creative Matters’ future plans include deepening their presence in Europe, with a focus on expanding their market in Brussels, Paris, London, and potentially Germany. The firm is also strengthening its influence in the U.S., with ongoing projects on the East and West Coasts. “We’re excited by the opportunities ahead and remain dedicated to our commitment to craftsmanship, sustainability, and innovation,” Cunningham concluded.
