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Dax Giunta takes over Boutique Evolution Homme in Montreal

Boutique Evolution Homme in Montreal. Photo: Boutique Evolution Homme

Dax Giunta, a seasoned retail professional with deep roots in Montreal’s menswear community, has officially taken over Boutique Evolution Homme from long-time owner Stéphane Wilford. 

After 32 years at the helm, Wilford, who built the boutique into a standout destination known for its European imports, colourful style, and dedicated clientele, passed the reins to Giunta earlier this fall. Located at 1381 Sainte-Catherine Street East in Montreal’s Village, the store is set to continue evolving under Giunta’s leadership.

A New Chapter for Boutique Evolution Homme

Wilford, who began the business as Joe Blo boutique before transforming it into Evolution par Joe Blo and then Boutique Evolution Homme, dedicated over three decades to establishing a loyal customer base, including members of the city’s artistic community. “Stéphane created something special here. The shop is a destination, and I want to honour that legacy while bringing my own ideas to the table,” said Giunta. The boutique remains true to its roots, offering a curated selection of men’s clothing and accessories, including shirts, shoes, belts, and men’s jewelry.

Giunta is no stranger to the fashion world. He grew up immersed in the industry through his family’s business, Tony Tailleur, which provided custom tailoring and uniforms for Air Canada and Via Rail. “My family lived and breathed menswear,” Giunta recalled. “I’ve always had a passion for clothing, and I’m excited to bring that energy here.” His experience includes stints at luxury retailers such as Holt Renfrew and a successful career in real estate, making his return to retail a natural fit. “When I heard Stéphane was looking to sell, it felt like fate,” he added.

Dax Giunta in Boutique Evolution Homme in Montreal. Photo: Boutique Evolution Homme

Preserving Tradition with a Fresh Perspective

The boutique’s building, dating back to the 1880s, adds to its charm and historical appeal. “It’s like stepping into a piece of Montreal’s history,” Giunta noted. While he purchased the business and not the building itself, he holds a right of refusal should it come up for sale in the future. For now, Giunta is focused on enhancing the boutique’s reputation and ensuring a smooth transition for customers, with Wilford staying on temporarily to introduce him to key clients and suppliers.

“Having Stéphane here to guide me through this period is invaluable,” said Giunta. “His knowledge and connections are unmatched, and it’s been a great collaboration so far.” The pair even plan to undertake a buying trip together in January, highlighting the continuity and strong foundation of the business.

Boutique Evolution Homme in Montreal. Photo: Boutique Evolution Homme
Boutique Evolution Homme in Montreal. Photo: Boutique Evolution Homme

Catering to a Diverse Clientele

Boutique Evolution Homme has carved out a unique niche, serving a predominantly LGBTQ+ clientele while welcoming a broad range of customers. “It’s about creating an inclusive space where everyone feels comfortable,” said Giunta. The boutique’s appeal extends to tourists, who often discover the store while visiting the Village. Giunta emphasized the importance of exclusivity, with each piece being unique. “We don’t repeat styles. When you buy something here, you know it’s truly one-of-a-kind,” he explained.

The boutique offers head-to-toe fashion, including shirts, blazers, jeans, shoes, knits, and accessories. “We’re all about individuality and helping people express themselves through clothing,” Giunta said. He plans to introduce select new collections during the holiday season while retaining the elements that customers love. “I’m not here to change what works—I’m here to enhance it.”

Boutique Evolution Homme in Montreal. Photo: Boutique Evolution Homme
Boutique Evolution Homme in Montreal. Photo: Boutique Evolution Homme

Striking Visual Merchandising and Ambiance

The boutique is known for its eye-catching window displays, which draw in passersby. “Whatever we put in the windows tends to sell out quickly,” Giunta shared. Inside, the shop features unique chandeliers, stone walls, and distinctive light fixtures. “The interior has a character of its own, and it’s part of what makes shopping here special,” he added.

Future Growth and Expansion Plans

Looking ahead, Giunta is exploring potential expansion through pop-up locations in Toronto and Western Canada. “Clients often tell us there’s nothing like this in their cities,” he said. 

However, he remains cautious about e-commerce expansion due to the boutique’s exclusive collections and sizing challenges. “E-commerce is a different beast,” Giunta explained. “Our collections are unique, and sizing can be tricky. We want to ensure clients get the perfect fit, and that’s best done in person.”

Giunta’s extensive retail background gives him a strong foundation for success. “Customer service and personalization are at the heart of what we do,” he said. “Our clients have been incredibly supportive. They’re relieved to see the business continue.”

Boutique Evolution Homme in Montreal. Photo: Boutique Evolution Homme

Building Community Connections

Montreal’s Village remains a vibrant mix of bars, restaurants, and retail, with a few unique shops and residential projects adding to the area’s appeal. Giunta is optimistic about the neighbourhood’s future, even as planned street renovations may cause temporary disruptions. “In the long run, it will make the area even more beautiful,” he said.

For now, Giunta is focused on delivering a strong holiday season, with plans for future buying trips and strategic marketing initiatives. “This is just the beginning,” he said. “I’m ready to grow, evolve, and continue providing something truly special.”

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Moscot Relocating Toronto Store to Queen Street West

MOSCOT at 153 Cumberland Street in Toronto (Image: MOSCOT)

Moscot, the iconic New York-based eyewear retailer, is relocating its only Canadian storefront from Toronto’s Yorkville to 407 Queen Street West. The move marks a new chapter for the upscale brand.

The family-owned optical brand has operated at 153 Cumberland Street since its Canadian debut in December 2021. Its new Queen Street West location places Moscot in a vibrant, eclectic retail corridor. Known for its bold yellow storefronts, premium eyewear, and storied history, Moscot will target a new audience in this bustling area of Toronto.

Queen Street West: A New Address for Moscot

Relocating to Queen Street West positions Moscot in one of Toronto’s most vibrant retail hubs. Known for its mix of independent boutiques, global brands, and arts scene, the area attracts a diverse demographic of shoppers, including style-conscious locals, tourists, and creatives.

For Moscot, Queen Street West offers an opportunity to connect with a younger, trendier audience while benefiting from high foot traffic. The eclectic nature of the neighborhood aligns with the brand’s artistic heritage, making it a fit for its distinctive eyewear.

Moscot is relocating to 407 Queen St. W. in Toronto where a Kiehl’s store was once located. Image: Apple Maps

The Role of Harry Rosen in Moscot’s Move

Moscot’s decision to vacate its Yorkville location at 153 Cumberland Street was influenced by the upcoming opening of Harry Rosen’s new flagship store. The luxury menswear retailer is set to occupy 38,000 square feet at the Cumberland Street address. Currently, the podium tenants on the main level. These include Nicolas Menswear, Aveda, and Lululemon, which recently moved to a new flagship at Yonge and Bloor Streets.

Construction on the Harry Rosen flagship will begin in early 2025 as retailers prepare to vacate the commercial podium. 

Future Moscot location on Queen St. in Toronto. Photo: Dustin Fuhs
Rendering of the new Harry Rosen flagship store at 153 Cumberland Street, opening in the spring of 2026. (Rendering: dkstudio architects inc)

A Storied History: Over 100 Years of Moscot

Moscot’s journey began in 1915 when Hyman Moscot started selling eyeglasses from a pushcart on Manhattan’s Lower East Side. By 1925, his son Solomon took over, moving the business to 118 Orchard Street in 1935 and introducing its now-iconic bright yellow storefront under the name “Sol Moscot.”

In 2003, the retailer streamlined its branding to “Moscot” as it began to expand internationally under the leadership of Harvey and Kenny Moscot, Solomon’s grandsons. Today, the fifth generation of the Moscot family continues to drive the business forward. Zach Moscot is at the helm of its eyewear design.

The brand now boasts 28 permanent stores in cities such as New York, London, Paris, Milan, Amsterdam, and Tokyo, along with a presence in Asia through pop-up locations. Plans to open stores in Vienna, Munich, and Osaka signal Moscot’s continued global growth.

Inside MOSCOT Toronto at 153 Cumberland Street (Image: MOSCOT)

Premium Products and Celebrity Appeal

Moscot is renowned for its distinctive eyewear, crafted from high-quality materials such as beta-titanium and metal. With prices reaching several hundred dollars per pair, Moscot frames appeal to consumers who value timeless style and exceptional craftsmanship.

The brand’s eyewear become a favourite among celebrities. Icons like Andy Warhol, Truman Capote, and Johnny Depp have been counted among its fans. Moscot has also collaborated with several designers since 2008 to create exclusive collections, enhancing its appeal among discerning consumers.

A Competitive Canadian Eyewear Market

Moscot’s relocation comes as the Canadian eyewear market becomes increasingly competitive. Dominated by major players like EssilorLuxottica, which owns brands such as Ray-Ban and Oakley, the industry also sees strong competition from boutique retailers like Bailey Nelson, BonLoook, Ollie Quinn and others.

In addition to facing competition from other premium brands, Moscot must navigate a market undergoing significant consolidation. Smaller independent optical retailers are being acquired, and mid-range brands are expanding aggressively. Moscot’s ability to differentiate itself through its rich history, unique designs, and premium craftsmanship will be critical in standing out in this crowded landscape.

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SENTALER launches first-ever pop-up shop at CF Sherway Gardens (Photos)

Canadian luxury outerwear brand, SENTALER, is launching its first pop-up in partnership with Cadillac Fairview at the CF Sherway Gardens.

The pop-up runs from November 28 until December 2 and it will include the brand’s women’s, men’s, and accessory collections, and offer its clients an exclusive gift of a Baby Alpaca Classic Scarf, valued at $250 CA, with every purchase.

Bojana Sentaler
Bojana Sentaler

“You asked, and we listened. SENTALER is coming to Sherway Gardens! I am excited to offer our luxury outerwear collections to more of our clients in the west end,” said Bojana Sentaler, President and Creative Director, SENTALER

“SENTALER has always been a destination for our network, with many clients travelling from other regions and provinces to visit our Flagship store in Yorkville. After identifying the physical demand for SENTALER in the west end, we are looking forward to giving our clients the opportunity to see, touch, try and feel the SENTALER experience with this pop-up.

“While we have had a very strong online presence for many years through Sentaler.com, we understand that our clients want the full in-person brand experience – to feel the exceptional softness, warmth and impeccable craftsmanship of SENTALER.”

Founded in 2009 by Bojana Sentaler, the brand is designed for the classy and sophisticated woman and man who enjoy fine luxury, longevity, and timeless silhouettes.

Sentaler said the location is in the entrance between Indigo and Harry Rosen.

“It’s a prime location. It’s a beautiful location. We’re very, very excited to have a great weekend and to greet our clients in the west end.  . . . It’s an actual storefront. We made it beautiful. So we’re inviting everybody to come, try, see, touch, feel the coats, and experience the brand in the west end.

“Our flagship in Yorkville is very successful. We have definitely seen a demand for in-person shopping over the last couple of years. Clients definitely want to experience the brand to try on the coats, to see them, to feel them, to touch them. I personally grew up in Etobicoke. So I am from the west end and I have a big following in Etobicoke and we have just seen a very big demand for SENTALER in this area in the West End. And we wanted to Be able to bring the SENTALER experience to our clients. Sherway is a very central mall for our clients in the West end, including Mississauga, Oakville, Caledon, Etobicoke.

“And we’re hoping that through this pop up they would be able to conveniently experience the brand. I know sometimes driving downtown through the traffic can be tough. We wanted to make it more convenient for them to be able to experience the brand in person.”

More physical locations being planned for the future

Sentaler said more pop-ups are in the brand’s plans for the future.

“Our future plan is to continue our international expansion and we have plans to continue with physical store expansions, as well as pop-ups. Considering that we’re an outerwear brand, the fall winter months make a lot of sense for us to pop up. So our plan is to continue to be able to reach our clients globally through physical locations and through more pop-ups.”

The pop-up at CF Sherway Gardens will offer the full SENTALER and SENTALER MEN limited edition Fall Winter 2024/25 alpaca coats, jackets and cape collections, alongside a wide variety of cold weather accessories including 100% alpaca beanies and the Signature Ribbed #SENTALER4SickKids hats, scarves and gloves that benefit SickKids Foundation.

SENTALER is designed for longevity and meticulously crafted in the world’s finest fabric, Peruvian alpaca, with attention to every detail. SENTALER continues to use only sustainable, animal-friendly and ethically sourced fibers and shearlings, natural cupro lining, and logo-engraved corozo buttons in all of its collections. 

Some of the world’s most influential women and men continuously appear in SENTALER coats, including Royalty, political figures, supermodels, A-List Hollywood celebrities and athletes.

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Only 4% of small businesses expect stronger sales as a result of the temporary GST/HST holiday: CFIB

Photo- Alexandra Maria
Photo- Alexandra Maria

Small businesses do not support the proposed two-month GST/HST holiday, according to a flash survey conducted by the Canadian Federation of Independent Business (CFIB). 

Small firms have major concerns and questions over the timing, process and administrative costs associated with the change.  Over 3,500 small firms responded to this survey conducted on November 26-27, 2024, said the national organization on Thursday.

Dan Kelly

“A majority of small firms oppose the planned GST/HST holiday – and this rises to 62% among those required to implement it,” said Dan Kelly, CFIB president. “Only 4% of small business owners believe they will have stronger sales as a result, with 66% of respondents suggesting it will simply shift sales into the tax holiday period.

“Instead of a complicated, temporary tax holiday, small businesses would far rather government focus on permanent tax changes, such as cancelling the 19% increase in the carbon tax planned for April 1. But if government proceeds with this plan, CFIB is calling on the Department of Finance to give affected small firms a credit of a minimum of $1000 in their GST/HST accounts to cover the administrative and programming costs.

“This legislation was introduced just yesterday – right in the middle of the busiest retail week of the year with Black Friday, Small Business Saturday and Cyber Monday. Small firms – particularly those in retail – do not have the time or resources to effectively make the changes to accommodate this temporary change and very few believe there will be any net benefit.” 

The CFIB is Canada’s largest association of small and medium-sized businesses with 97,000 members across every industry and region. 

The CFIB said small firms in the sectors that will be required to make changes to accommodate the temporary tax holiday report many concerns:

  • 75% say it will be costly and complicated to implement the holiday – small firms report a median of $1000 in additional costs to reprogram their point-of-sale systems to remove and then reinstate the tax;
  • 65% say there is not enough time to implement the change;
  • 71% say big businesses and online giants will have the upper hand in benefitting from the holiday;
  • 68% say it will be difficult to determine which items are temporarily tax-exempt;
  • 66% of retailers of goods subject to the holiday report consumers will delay purchases and 54% believe consumers will return products to repurchase during the holiday period.

The CFIB said the GST/HST holiday does not just affect retailers and restaurants. Manufacturers, producers and distributors who sell exempted items to other businesses will also need to change processes to exempt the sales taxes during the two-month period. Many are unaware of this requirement. 

“CFIB is calling on the government to order the Canada Revenue Agency to forgive the taxes owed, penalties and interests for any good faith errors made by small firms rushing to implement this change,” it said.

CFIB is dedicated to increasing business owners’ chances of success by driving policy change at all levels of government, providing expert advice and tools, and negotiating exclusive savings.

Meanwhile, the CFIB released its Monthly Business Barometer survey on Thursday which showed that the long-term small business confidence indicator reached 59.7 points in November, just shy of its historical average of 60.

Simon Gaudreault

“We’re finally seeing parts of the economy normalize, with some key indicators hinting at a broader economic recovery. Some hard-hit sectors have started displaying optimism levels close to their historical averages, and we’re also seeing improvements on the labour front. We will see how confidence will evolve next month, once the survey captures the impact of the announcement on US tariffs,” said Simon Gaudreault, CFIB’s chief economist and vice-president of research

Andreea Bourgeois
Andreea Bourgeois

“Like consumers, small businesses are left feeling the permanent effects of high prices. So, while inflation is on the right path, there is still a ton of work to do on improving the cost of doing business,” said Andreea Bourgeois, CFIB’s director of economics. “Small Business Saturday is this weekend, and this is another reminder to explore and support your local businesses.”

Across sectors, retail posted a slight increase in its long-term confidence level, reaching 55.9, a significant improvement compared to its 12-month confidence level (40.5) posted a year ago in November 2023, said the report.

Fewer small businesses were reporting challenges with low demand in November, but it remains the primary barrier to business and production growth for nearly half (49%) of small businesses. Although it has shrunk a bit recently, a significant share of businesses (44%) is still slowed down by skilled labour shortages, said the CFIB.

Despite the improvement in some economic indicators, significant roadblocks remain on the road to a full recovery, with historically elevated shares of small businesses reporting challenges with various operating costs. Insurance remains the top cost constraint for a record high share of small businesses (71%) and CFIB will release more findings on the impact of skyrocketing insurance costs on small firms in an upcoming research report this December. Tax and regulatory expenses and wage costs also cause difficulties for 67% and 64% of businesses, respectively, added the national organization.

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Whitney Linen in collaboration with Shop Cares Closet

Carolyn Ross
Carolyn Ross

Whitney Linen has popped up at Shop Cares Closet in Toronto for one day (Thursday November 28) in a collaboration that celebrates female-founded brands and a fresh approach to retail—pairing consignment with seasonal pop-ups featuring local designers. 

Cares Closet, founded by Carolyn Ross, is a carefully curated luxury consignment retailer known for its Instagram-based shopping and personalized services like closet clean-outs and personal styling.

Whitney Linen, inspired by summers in the South of France, creates timeless, sustainable pieces for women, men, and the home. Crafted with quality and elegance, these collections embody the ethos of living beautifully in linen.

Whitney Westwood
Whitney Westwood

Whitney Westwood, founder of Whitney Linen, said the concept began in 2011.

“At that point it was very much more into home linens kind of thing. I started working with an actual house fashion designer for a few years and because of my history of being in fashion for a long time, I used to model for years back in in the day. So fashion was very much a part of my upbringing,” she said.

“And my family also brought the first Hermes store to Toronto. So that retail fashion experience was sort of something I always was involved in. That was the beginning and then went more into the fashion line in particular and more sort of clothing and fashion, but really more of a whole lifestyle brand.”

The brand also has a presence in a number of other retailers.

Carolyn Ross
Carolyn Ross

Carolyn Ross, owner of Shop Cares Closet, said the retailer is a pre-loved consignment retail store which has been operating for about two years.

“And we sell contemporary designer and luxury designer brands in excellent condition. I was a buyer for many years. I worked in corporate retail. I worked for Sears before they went under, the Bay, Holt Renfrew. And then I started this about two years ago just for fun. In my closet, I got sick with COVID, was trapped at home and decided it was time to purge the closet and I had posted on my very tiny Instagram with hardly any followers asking people where they suggest I donate my wardrobe and I had about 20 people at the same time saying I’ll buy your stuff and so the concept formed very quickly because seconds later I created an Instagram handle, started posting my personal items and within seconds everything was selling and about two months later I had the business running on its own and I was essentially making more than I did in a year being a buyer for Holt Renfrew,” she said.

“Because I come from that buying corporate retail world, I really want to still focus on brands which is why I love partnering with people like Whitney Linen and other made-in-Canada brands. I think it’s important to bring exposure to these brands as well. Well, they’re not pre-loved but I still think linen falls in the sustainable market category. And I think featuring brands like that and having access to these pop-ups is what makes my business so unique because while we are pre-loved, people still have the opportunity to come and shop these incredible female-run, sustainable-friendly brands.

“I view myself as like not your typical consigner. I try to be your more relatable fashion consigner. It’s like entering into a Holt Renfrew, but at an affordable price but still featuring luxury.”

Westwood said women entrepreneurs these days are sticking together, helping each other, and really building small businesses up.

“I just felt right that it was a good space. We have a lot of cross networks. I think our network really sort of melds together properly and we have the right kind of demographic that we work together well with. And for us, it’s always a great thing – a brand, a Canadian brand, especially when it’s a niche market and it’s Canadian made, it’s really important to get those eyes on you and get out.

“We do pop-ups a lot. It’s sort of that new way of business. I think for a lot of stores and retail outlets. Pop-ups are really great because you’re not taking the overhead needed to have actually a storefront. You’re using the social media side and you’re using the demographics of working with another store retail outlet.”

Whitney Linen is introducing its new resort collection.

Carolyn Ross
Carolyn Ross

“Because it’s the first one we’re doing together, we just really want to bring awareness to the brand to both businesses and show people can collaborate in this market,” said Ross.

“ I think that’s a big thing,” added Westwood. “Collaborations now for everyone is really helpful because to be on your own and trying to tap in through social media, you have certain streams, but it’s really great to kind of collaborate because then you can have access and bring other people and other clients that you have not reached out to, or you don’t have that reach, and then you bring it all together. So together, you’re actually building a better platform and a bigger customer awareness and clients directly.”

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Living Beauty launches holiday pop-up at Gaspard 

Luxury beauty brand Living Beauty Inc. is making waves this holiday season with the launch of a holiday pop-up event at Gaspard, located at 886 Queen St. West in Toronto. 

Open from November 28 to December 24, the pop-up will showcase Living Beauty’s curated skincare, beauty, and wellness products alongside Gaspard’s elegant fashion offerings.

Mariam White
Mariam White

“This collaboration is a celebration of luxury and craftsmanship,” said Mariam White, Founder and CEO of Living Beauty Inc. “Gaspard is known for its impeccable French fashion, and we’re thrilled to blend that with our premium beauty and skincare collections in such an iconic retail destination.

“I actually started as a makeup artist and then I got into the business of it. So I had practical experience of working in the field. But I really lucked out. I was in the early stages of medical skin care. 

“Our flagship brand is Biologique Recherche, which is a French brand focused on the successful channels for beauty – spas, salons, plastic surgeons, five-star hotel spas. And we’ve added different niche brands as we’ve grown through the years.”

Pop Up is a Milestone

The pop-up is a prelude to an even bigger milestone for the brand: the opening of Living Beauty’s first physical retail store in Toronto’s Annex in March 2025. Located near Dupont and Christie, the 2,500-square-foot space will feature a retail area and four treatment rooms, and the front of house with all the beauty retail.

“It’s an established neighbourhood. The whole concept behind opening our own retail is we wanted to be small footprint but in a really established neighbourhood where local residents actively feel some ownership in terms of the different stores, being part of the community. We wanted a place where the community would come out and support us.

“Also the location is definitely under-serviced when it comes to professional beauty and beauty in general. So there was an opportunity. And Dupont which is the main street that it is on is developing like crazy. There was an opportunity to get in early.”

Living Beauty, founded in 2015, reflects her vision of an inclusive, results-driven, and community-focused beauty brand. 

“We are a national distributor of niche and cult beauty brands. We have three criteria. Obviously the products have to work, they have to tell a story and they have to be safe. We’re focused on finding those brands.”

Living Beauty
Living Beauty

A Shift for Living Beauty

The upcoming retail store marks a shift for Living Beauty, which has primarily operated as a B2B distributor. White explained that the decision to open a physical location stems from a desire to create a more intimate, service-oriented shopping experience.

“There’s a gap in the market for neighbourhood-based beauty stores that offer expert advice, high-end products, and exceptional services,” she said. “Big retailers and spas often excel in one area but fall short in others. We’re combining our professional expertise with a curated retail environment to fill that void.”

The Gaspard pop-up offers shoppers a chance to discover Living Beauty’s thoughtfully selected products in a festive setting.

 “It’s a unique opportunity to experience the best of beauty and fashion under one roof,” said White.

Looking to the future, White envisions expanding Living Beauty’s footprint beyond Toronto. 

“We see the opportunity in Canada. There are no retail options. As we know, there’s certain giant players in the market and they’ve kind of taken control of beauty. I shop at all of them and I don’t have anything negative to say but I do feel there is an opportunity for something that is just more neighbourhood based, especially when it comes to needing advice, looking for great services. It’s definitely a higher end product,” she said.

“And one thing we recognize is while these retailers are amazing at what they do and a lot of these spas are also incredible in what they do, when they’re a giant retailer they try to do spa services but they don’t do them well and then if they’re a spa they don’t retail enough. They kind of get stuck focused on the professional side. So we’re combining all the expertise that we’ve had and working with retailers. We’re hoping that we will be opening up several locations across Canada because I just think there’s an opportunity.”

Nike Flagship Opens on Toronto’s Bloor Street

Nike Bloor flagship in Toronto. Image: Nike

After more than a decade, Nike has returned to Toronto’s Bloor Street with the grand opening of its latest Canadian flagship, Nike Bloor. Located at 23 Bloor Street East in the One Bloor East development, the 17,000-square-foot store marks a milestone in the evolution of the neighbourhood’s retail scene.

Operated by Israel-based Fox Group, Nike Bloor blends premium product offerings with innovative design, re-establishing the brand’s presence in one of Canada’s most prestigious shopping districts. The store’s November 27 opening featured a ribbon-cutting ceremony attended by Nike athletes, teammates, and partners.

Grand opening of the Nike flagship store on Bloor Street in Toronto on November 27, 2024. Photo: First Capital REIT
Innovative Zone at the Nike Bloor flagship in Toronto. Image: Nike

A Showcase of Nike Innovation and Style

Nike Bloor offers an elevated retail experience designed to ignite a love of sport and serve Toronto’s active community. Spanning two levels, the store features distinct spaces for women, kids, and men, each showcasing the latest innovations in training, running, and sportswear.

The first floor is dedicated to women’s and children’s collections, underscoring Nike’s commitment to inclusive design and innovation. The second level focuses on men’s offerings, from technical running shoes to stylish sportswear essentials.

In a nod to Canada’s winter climate, Nike Bloor opens with a specialized running collection, including the Nike Pegasus 41 GORE-TEX, designed for rain and snow, and the Nike Pegasus Trail 5 GORE-TEX, ideal for muddy terrains. Retro Running products such as the Nike Zoom Vomero 5 celebrate the brand’s heritage, blending performance with style.

Women’s and kid’s footwear at the Nike Bloor flagship in Toronto. Image: Nike

Community Engagement: Customization Pop-Up by Toronto Artist

To celebrate the grand opening, Nike Bloor will host a customization pop-up from December 6–8. Shoppers can personalize Nike apparel using a silk-screening process with designs created exclusively for Nike Bloor by Toronto-based artist Rookie Made. This initiative underscores Nike’s commitment to local engagement and offers a unique experience for Toronto consumers.

Bras and leggings at the Nike Bloor flagship in Toronto. Image: Nike

Fox Group Expands Nike’s Footprint in Canada

Fox Group, a prominent international retail operator, has been instrumental in Nike’s Canadian growth. The company operates 25 of 44 Nike stores across the country, including smaller neighbourhood locations and large flagship spaces in major markets. Nike Bloor is the second flagship in Toronto, following the 24,000-square-foot store at Yorkdale Shopping Centre that opened in 2021.

Fox Group’s recent activities also include the launch of a Mango store next door to Nike Bloor, further diversifying Toronto’s retail offerings. 

Women’s sportswear at the Nike Bloor flagship in Toronto. Image: Nike

Neighbourhood Transformation: Bloor Street’s Rise as a Retail Hub

The opening of Nike Bloor comes at a pivotal time for Toronto’s Bloor-Yorkville area. Long celebrated as a hub for luxury retail, the neighbourhood has seen a wave of high-profile developments and openings. Just across the street, Vancouver-based Lululemon recently debuted its multi-level flagship at 2 Bloor Street West, while construction continues on The One, a mixed-use skyscraper at the southwest corner of Yonge and Bloor. Smeg also recently began construction of its Toronto flagship showroom next to Lululemon.

Bloor Street’s retail spaces have been rapidly filling with global names. Nike’s new flagship joins the likes of Holt Renfrew, Louis Vuitton, and Hermès, as well as newer entrants such as Arc’teryx and Browns Shoes. The One Bloor East podium itself has been fully leased, further establishing the area as a premier destination for retail and lifestyle experiences.

Nike operated a store at 110 Bloor Street in years past, spanning about 40,000 square feet with a former Niketown concept. 

Eric Sherman, Head of National Operations at First Capital REIT, said, “We are thrilled to welcome this iconic brand to this iconic corner, adding to our incredible roster of retailers. It was a pleasure working with our partners at Fox to bring this Nike flagship to life”. First Capital owns the podium of One Bloor East and fully leased out the podium with other tenants including Mango, The Ballroom, Scotiabank (opening next year) and Avant by Altea active, a luxury fitness concept set to open on the second floor next yar.

Women’s performance at the Nike Bloor flagship in Toronto. Image: Nike

Innovative Design by SAJO Sets New Standards

The architectural design and construction of Nike Bloor were spearheaded by SAJO, an international leader in retail construction. The store’s cutting-edge design features 20-foot-high ceilings, terrazzo flooring, and a sleek metal Unistrut grid ceiling that enhances the open, airy atmosphere.

One of the standout elements is a dramatic staircase made of stainless steel, metal, and glass, illuminated by reflective film and a mirrored ceiling. Above the staircase, a 40-foot digital screen delivers dynamic visuals, creating an immersive shopping experience.

SAJO also integrated advanced digital features throughout the space, including 20-foot-high digital tickers visible from the street and a fast-lane screen embedded in the display millwork. Despite a tight construction schedule, SAJO successfully delivered a flagship store that seamlessly blends Nike’s brand ethos with bold architectural elements. 

Across the street, SAJO also built the Lululemon flagship store and has worked on other projects in the area, including a beautiful Kith store on Yorkville Avenue that opened last year. 

Kids’s at the Nike Bloor flagship in Toronto. Image: Nike

Bloor Street’s Future: A Hub of Global Retail

Nike Bloor’s debut marks a turning point for Bloor Street East, solidifying its reputation as a hub for global retail and lifestyle experiences. With high-profile tenants like Lululemon, Mango, and Nike joining the area, Bloor-Yorkville is poised to attract even more international brands.

Store Details

  • Location: 23 Bloor Street East, Toronto, ON, Canada
  • Store Hours: Monday–Saturday, 10 a.m.–9 p.m.; Sunday, 10 a.m.–8 p.m.
  • Customization Pop-up: December 6–8

See below for more photos of Nike Bloor:

Staircase at the Nike Bloor flagship in Toronto. Image: Nike
Men’s at the Nike Bloor flagship in Toronto. Image: Nike
Men’s footwear at the Nike Bloor flagship in Toronto. Image: Nike
Men’s sportswear at the Nike Bloor flagship in Toronto. Image: Nike

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Hudson’s Bay store no longer part of Oakridge Park redevelopment

Oakridge Park. Image: QuadReal

Hudson’s Bay has officially withdrawn its plans to open a location within Vancouver’s reimagined Oakridge Park, a five million square foot mixed-use project co-developed by QuadReal and Westbank. The vacancy creates new opportunities for innovative retail and community experiences.

QuadReal Property Group, the landlord driving the ambitious transformation of the former Oakridge Centre, confirmed this development to Retail Insider. The original agreement to include Hudson’s Bay as an anchor tenant has been restructured, enabling QuadReal to pursue a broader tenant mix that aligns with Oakridge’s evolving experiential and luxury-focused strategy.

“At its heart, Oakridge Park is a place of evolution and growth,” QuadReal said in a statement, explaining that the departure of Hudson’s Bay creates an opportunity to expand its lineup of global and local brands. “In response to positive interest from a diverse range of esteemed brands, restaurateur, and beauty and wellness services, this prime area will now be utilized in new and exciting ways, enhancing the overall experience for our residents, tenants, visitors, and the broader community.”

The decision represents a significant shift from 2018, when Hudson’s Bay and the developer amended the retailer’s lease for Oakridge. The amendment also secured Hudson’s Bay’s role as an anchor tenant in a newly designed, 140,000-square-foot space within Oakridge’s redevelopment.

Hudson’s Bay closed its Oakridge store in February of 2021 in anticipation of the new location. That followed Oakridge’s temporary closure in September of 2020 for the centre’s redevelopment.

Oakridge Park. Image: Westbank

Statement from Hudson’s Bay

Hudson’s Bay provided Retail Insider with a statement for this article, regarding Oakridge Park. “HBC continuously looks at opportunities to optimize its real estate portfolio on a market by market basis. We have recently completed an agreement with QuadReal Properties for our location at Oakridge Park and will not open within that redevelopment.”

The company noted that it will continue to maintain its presence in downtown Vancouver. “Hudson’s Bay is excited to reinvest in the Vancouver community and is focused on investments in and the redevelopment of its flagship location on Granville Street in downtown Vancouver.”

Oakridge Park. Image: QuadReal

Prime Retail Space Opens Up for New Tenants at Oakridge Park

Chrystal Burns, Executive Vice President of Canadian Retail at QuadReal, said that this decision enables Oakridge Park to redefine itself, emphasizing experiences that resonate with today’s retail shoppers. “We see this as a unique opportunity to redefine what truly anchors a destination,” she explained. According to Burns, Oakridge Park’s central park area will become a key attraction, featuring stages for performances, public art installations, and a Time Out Market food hall, which all contribute to a community-centred experience.

Tara Brockelmann, Senior Vice President of Leasing, added that the space originally planned for Hudson’s Bay—a spacious 140,000 square feet within the North Atrium, featuring 200 feet of frontage and ceiling heights over 50 feet—is positioned for high visibility and accessibility. It includes seamless access to parking and multiple atrium spaces with glass skylights, making it an ideal location for new luxury and lifestyle tenants.

“The leasing phase for Oakridge went exceptionally well,” Brockelmann noted. “Many tenants we initially couldn’t accommodate now have the chance to join the Oakridge community. This newly available space allows us to bring in uses that will enhance the experience for everyone.” She explained that Oakridge’s leasing team is carefully selecting brands that align with its unique mix of retail, wellness, and cultural experiences.

The Hudson’s Bay space will be reconfigured to meet the needs of prospective tenants. Burns pointed out that Oakridge’s redefined mission prioritizes experience-driven retail. The combination of community-oriented spaces, elevated design, and a diverse selection of high-end retailers positions Oakridge Park to appeal to a discerning customer base looking for more than just shopping.

Oakridge Park. Image: QuadReal

Oakridge Park to Feature High-End Retail, Wellness, and Luxury Experiences

The reimagined Oakridge Park will cover approximately 650,000 square feet and house over 100 retailers, including an exclusive mix of luxury labels, established brands, and a variety of dining options. This lineup includes notable luxury retailers new to Vancouver, such as Christian Louboutin, Miu Miu, Max Mara, Alexander Wang, and Maison Margiela. Additional brands will include Louis Vuitton, Prada, Brunello Cucinelli, and Moncler, while Harry Rosen and others will be returning to Oakridge’s premium retail environment.

High-end jewellery and watch brands will be part of Oakridge’s luxury offerings. Bulgari will open its first Vancouver standalone store, joined by other luxury names such as Chaumet, Chow Tai Fook, TAG Heuer, Tiffany, TUDOR, and Jacob & Company. Chaumet, a renowned Parisian jeweller, will debut its first North American standalone location at Oakridge. Rolex will also add to the luxury landscape with a store spanning 6,000 square feet.

Irene Quan, Vice President of Marketing, discussed how Oakridge’s experiential retail approach extends beyond luxury goods. She explained that Oakridge Park will incorporate wellness-oriented retailers and services to cater to a growing demand for health and lifestyle experiences. “We want to bring something unique to this space,” Quan said. She noted that Oakridge’s emphasis on diverse offerings reflects QuadReal’s commitment to creating an integrated destination for retail, community, and culture.

Oakridge Park. Image: QuadReal

Oakridge Park: More than Retail, a Community Destination

The partnership between QuadReal and Westbank began with Oakridge Centre’s closure in 2020, transforming it into a vibrant, mixed-use community. Oakridge Park will feature high-rise residential towers, office spaces, a public library, and amenities for the performing arts, including a ballet school.

Oakridge’s central park, covering a substantial portion of the property, will serve as a focal point for events and gatherings, reinforcing QuadReal’s vision of Oakridge as a hub for community engagement.

Since acquiring Oakridge Centre in 2017, QuadReal has aimed to maintain its status as one of Canada’s most productive shopping centres. The original Oakridge Centre, which included high-performing stores like Tiffany & Co. and Apple, consistently attracted affluent Vancouver residents, becoming one of Canada’s top-grossing shopping centres. Notably, Tiffany & Co., a high-profile tenant in Oakridge’s earlier iteration, will return to Oakridge Park in a new 5,200-square-foot boutique. Other key tenants include a Safeway grocery store and Crate & Barrel.

The retail area of Oakridge Park is scheduled for opening summer 2025, which Brockelmann mentioned is a great time for most retailers. The planned summer opening aligns with key shopping seasons, including the Lunar New Year, which holds special significance in Vancouver. “This timeline gives retailers the best runway to make an impact,” she explained.

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Canadians prioritize smart spending this holiday season: Affirm

Photo by Leeloo The First

Canadian shoppers are planning to spend strategically this holiday season, according to new research from Affirm, a payment network specializing in transparent and flexible payment solutions.

Despite economic challenges, 71% of Canadians say they plan to spend the same or more this year, opting for smarter, more deliberate purchasing strategies.

The study, conducted by Talker Research, highlights a growing trend of “slow shopping,” with 77% of respondents taking extra time to evaluate whether purchases align with their needs and priorities. Nearly 60% of Canadians intend to spread their shopping across the season, completing purchases on or after Black Friday to prioritize meaningful items (55%), hunt for deals and promotions (59%), and compare brands and styles (39%).

Flexible Payment Options on the Rise

A significant number of Canadians are relying on payment solutions that allow them to budget more effectively. Nearly half (48%) of respondents cited budgeting support as a primary reason for choosing buy-now-pay-later options. Additionally, 42% pointed to 0% APR offers as a major motivator, with 39% valuing these financing plans as much or more than traditional discounts.

Wayne Pommen
Wayne Pommen

“As Canadians take a more mindful, value-driven approach to holiday shopping, many are leaving credit cards behind,” said Wayne Pommen, Chief Revenue Officer at Affirm. “They’re turning to flexible, transparent payment options that let them shop responsibly and enjoy the season without the stress of hidden fees and compound interest.”

For consumers, Affirm said its checkout options provide access to exclusive deals with 0% APR financing, tailored credit offers, and extended payment terms. “With 60% of shoppers focused on their budgets, retailers offering these solutions are better positioned to meet the expectations of today’s savvy, budget-conscious consumers,” Pommen added.

Deliberate Spending Shaping Retail

The shift toward smarter spending underscores a broader consumer mindset this season. Canadians are not cutting back but instead focusing on purchases that align with their values and financial goals. Retailers who cater to this approach with flexible payment solutions and transparent pricing models stand to capture greater market share.

About the Study

The survey, conducted from September 24 to October 2, sampled 2,000 Canadians and provides insight into how economic uncertainty is shaping consumer behaviour this holiday season. It emphasizes a growing appetite for thoughtful shopping practices and alternative payment solutions, giving businesses an opportunity to align with changing preferences.

For Canadian retailers, this holiday season is about more than discounts—it’s about meeting consumers where they are: thoughtful, value-driven, and ready to embrace a smarter way to shop.

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