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Marble Slab Canada Scoops Up Digital Upgrade

Marble Slab Creamery, photo: Verdict Food Service

Marble Slab Creamery in Canada has announced a digital transformation initiative, partnering with Paytronix, a guest engagement platform for restaurants and convenience stores.

At the heart of this transformation is the launch of a new mobile app, website, and loyalty program called Marble Slab Rewards. The technological enhancements are designed to create a more seamless and personalized experience for ice cream enthusiasts from coast to coast.

Cam Inglis, President of Marble Slab Creamery Canada, emphasized the strategic importance of this move. “Our collaboration with Paytronix allows us to gain deeper insights into our customers’ preferences,” Inglis said in a statement. “This understanding enables us to tailor each visit to Marble Slab, ensuring it’s not only delicious but also uniquely personalized.”

Photo: Marble Slab Creamery

The ice cream chain, which introduced the innovative frozen slab technique four decades ago in Houston, Texas, has been a fixture in the Canadian market since 2003. With over 100 locations spanning six provinces – British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, and Nova Scotia – and plans to add 40 more stores, Marble Slab is poised for significant growth.

Recognizing the increasing trend towards mobile and online ordering, Marble Slab Canada has prioritized creating a frictionless customer journey across all touchpoints. The new website and mobile app simplify the process of exploring and ordering from the brand’s extensive menu, which boasts over 50 ice cream flavors and countless “Mixins” for their signature frozen slab creations.

The technology overhaul began with a transition to Toast’s state-of-the-art point-of-sale system for all Canadian operations. This move laid the groundwork for a seamless integration with Paytronix’s suite of guest engagement solutions, placing customer experience at the forefront of Marble Slab’s digital strategy.

Andrea Mulligan, Chief Customer Officer at Paytronix, highlighted the broader implications of this partnership. “This initiative goes beyond a mere technology upgrade,” Mulligan explained. “It’s about creating a tech-enabled platform that sets Marble Slab apart in the market and fosters individual relationships with guests.”

The new system is designed to engage and reward customers as well as learn from each interaction. The data-driven approach enables Marble Slab Creamery to deliver targeted marketing campaigns, loyalty offers, and promotions that resonate with customers and drive repeat business.

The Grocery Foundation Expands Nationwide with New Brand and Partnerships

The Grocery Foundation has announced a significant rebranding and expansion of its initiatives to combat food insecurity across Canada.

The foundation’s new master brand “Make Happy Tummies” will encompass its well-known Toonies for Tummies campaign and the Breakfast Voucher Program. This rebranding effort comes alongside a notable partnership with Metro Inc., a leading food and pharmacy distributor in Quebec and Ontario, and its discount banner, Super C.

Set to launch in early 2025, the Make Happy Tummies campaign will mark a significant milestone for the Grocery Foundation. For the first time, the initiative will extend its reach nationwide, including Quebec, thanks to the collaboration with Metro and Super C. The expansion will see participation from approximately 1,800 grocery stores across Canada, representing a substantial increase in the foundation’s ability to support communities in need.

The rebranding process is bilingual — Canadians across the country, in both official languages, have responded positively to the new Make Happy Tummies logo according to the foundation. The design is described as joyful and eye-catching, aligning closely with the brand’s mission and vision to address hunger and nutrition issues among Canadian children and families.

In preparation for the 2025 campaign, the Grocery Foundation is currently opening sponsorship opportunities for brands interested in participating. Early bird pricing and bonus visibility are being offered to companies that commit by September 4, 2024, incentivizing early participation in this expanded initiative.

To support the rebranding and national expansion, a new bilingual website, makehappytummies.ca, is scheduled to launch in early January 2025. This digital platform will likely serve as a central hub for information about the foundation’s programs, ways to contribute, and the impact of donations across Canadian communities.

The Make Happy Tummies campaign builds upon the success of previous fundraising efforts led by prominent Canadian grocery retailers. Companies such as Sobeys, Buy-Low Foods, Calgary Co-op, Food Basics, Metro, and numerous independent retailers have played crucial roles in supporting the foundation’s mission over the years.

As part of its ongoing commitment to combating food insecurity, the Grocery Foundation will also be hosting its annual Night to Nurture Gala on February 1, 2025. This event typically brings together industry leaders, partners, and supporters to celebrate achievements and raise additional funds for the foundation’s initiatives.

Canadian Consumer Debt Hits $2.5 Trillion as Credit Card Balances Soar

Photo: Equifax Canada

Equifax Canada has released its latest Market Pulse Consumer Credit Trends and Insights Report, revealing a significant increase in consumer debt levels across the country. The report highlights the growing financial pressures faced by Canadians, particularly younger consumers and homeowners, as they navigate rising interest rates, inflation, and unemployment.

According to the report, total consumer debt in Canada climbed to $2.5 trillion in the second quarter of 2024, marking a 4.2% increase from the same period last year. Credit card debt emerged as the primary driver of this surge, with outstanding balances reaching a staggering $122 billion, up 13.7% from Q2 2023. The average credit card balance per consumer now stands at $4,300, the highest level recorded since 2007.

Rebecca Oakes, Vice President of Advanced Analytics at Equifax Canada, commented on the findings, stating, “Inflation is stabilizing and interest rates are starting to reduce, which is good news for many consumers. Unfortunately, rising unemployment has offset some of the positives and is driving increased financial stress.”

The report also revealed a concerning trend in delinquency rates, particularly among younger consumers. One in 23 Canadians missed a payment on at least one credit product in Q2 2024, up from one in 25 a year ago. The non-mortgage balance delinquency rate reached 1.4%, the highest since 2011 and a 23.4% increase compared to Q2 2023. Consumers aged 26-35 were hit hardest, with a delinquency rate of 1.99%, up 21.6% from the previous year.

The auto loan sector is experiencing heightened risk, with delinquency rates for non-bank auto lenders reaching historic highs. The 90+ day balance delinquency rate for non-bank auto loans stood at 1%, up 26.8% from 12 months ago, while bank loan delinquencies rose to 1.16%, a 54.1% increase over the same period.

In the housing market, challenges persist for both homeowners renewing their mortgages and first-time buyers. Despite a 21.3% improvement in new mortgage originations from 2023 lows, they remain below typical second-quarter levels. The average mortgage loan amount increased by 6.1% year-over-year, with first-time homebuyers facing significant barriers due to high home prices and interest rates.

The report also highlighted a growing trend of multigenerational living arrangements, with nearly one in three Canadian households (29.2%) including adult children living with their parents, up from 26.7% a decade ago. This shift is particularly pronounced in Ontario, where 32.8% of households comprise multiple generations under one roof.

Petro-Canada Launches Innovative Snack Campaign with Chef Laurent Dagenais

Laurent Dagenais, image supplied

Petro-Canada has partnered with renowned Quebec chef Laurent Dagenais to introduce “SnackUps,” an innovative campaign that combines culinary creativity with customer rewards.

In a move designed to enhance the value proposition for its Petro-Points loyalty program members, Petro-Canada is offering a 50% boost in points earned on snack purchases for a limited time. This promotion coincides with the unveiling of unique snack “mashup” recipes created by Chef Dagenais, featuring popular brands available at Petro-Canada locations.

Chef Dagenais, a Montreal-based cookbook author and social media personality, has crafted three distinctive recipes that transform everyday snacks into gourmet treats. Among his creations are “BBQ DORITOS®-Crusted Chicken Wings,” “CHEETOS® and TOSTITOS® Nachos,” and “OREO® Ritz S’mores Bites.” These inventive dishes are aimed at people in Canada, particularly during road trips and long weekend gatherings.

Laurent Dagenais, image supplied
Photo: Petro Canada/Suncor

Amanda Mitchell, Director of Loyalty for Suncor, expressed enthusiasm about the collaboration: “We’re thrilled to bring in one of the country’s top culinary talents to help show Canadians how they can combine our program and products with their own creativity, taking their snack game to the next level while earning more rewards.”

The SnackUps campaign is part of Petro-Canada’s ongoing efforts to enhance its loyalty program, which has been providing value to Canadian drivers for nearly three decades. The company continues to expand its offerings through partnerships with major financial and retail entities such as RBC® and Triangle Rewards®.

To promote the new initiative and boost Petro-Points membership, Petro-Canada has been hosting activations at prominent summer events across the country. Notable appearances include the Canadian National Exhibition in Toronto and the Pacific National Exhibition (PNE) Fair in Vancouver, both running until September 2. Visitors to these events can sign up for Petro-Points membership and participate in promotional activities for a chance to win prizes.

The Petro-Points program, established in 1995, allows members to earn points on fuel purchases, car washes, and in-store items. With every litre of fuel pumped or dollar spent, members earn 10 points, with 1,000 points equating to $1 in savings. New members receive a welcome bonus of 2,500 points, providing an immediate incentive to join the program.

Petro-Canada has also strengthened its rewards ecosystem through strategic partnerships. Members of Triangle Rewards® can earn additional Petro-Points and convert them into CT Money® for use at various Canadian Tire Corporation stores. Additionally, a longstanding partnership with RBC® offers instant fuel savings to customers who link their eligible debit or credit cards to their Petro-Points account.

Canada’s Food Chain Braces for Labour Shake-Up as Ottawa Restricts Foreign Worker Program [Op-Ed]

In response to mounting immigration challenges and high youth unemployment rates, Ottawa has finally decided to tighten its Temporary Foreign Worker Program (TFWP). Starting September 26, the federal government will suspend the processing of Labour Market Impact Assessments for the Low-Wage stream of the TFWP in specific census metropolitan areas. This suspension will apply to cities where the unemployment rate is 6% or higher, though the exact locations have yet to be disclosed. While exceptions will be made for sectors critical to food security—such as primary agriculture, food processing, and fish processing—the food service industry will not be spared from these changes.

The TFWP, established in 1973 under Pierre Trudeau’s Liberal government, was originally designed to address labour shortages by allowing employers to hire foreign nationals when qualified Canadians or permanent residents were unavailable. Over time, the program expanded to include a “low-skilled workers” category, introduced in 2002 under Jean Chrétien’s Liberal government. This category has since become the backbone of the temporary foreign workforce in Canada. However, many sectors have become overly dependent on this program to fill low-wage positions, leading to systemic issues that should have been addressed long ago.

The decision to reform the TFWP is long overdue. Businesses will now be encouraged to invest in productivity improvements, but it is crucial to monitor how these changes will impact the entire food supply chain, including the food service sector. The road ahead will not be without challenges.

Restaurants Canada, a key industry group, has already expressed concern. The organization notes that while only 3% of food service employees are hired through the TFWP, the program is essential for restaurant operators who struggle to find Canadian workers for specific roles. The new limitations, which cap the use of temporary foreign workers at 10% across all industries and shorten the maximum employment duration from two years to one year, could significantly disrupt the food service sector.

Despite these concerns, Ottawa’s decision is ultimately the right one—albeit belated. It is noteworthy that this move comes from a government that has previously been criticized for its open-door immigration policies. Not long ago, any attempt to tighten immigration was often labeled as xenophobic and un-Canadian. Yet, Canada’s current approach to immigration has not yielded the economic benefits many had hoped for. While our population continues to grow, GDP per capita remains stagnant, leading to what some economists are calling a “Per Capita Recession.” This disconnect highlights the need for a more strategic approach to immigration, one that balances the influx of new citizens with the capacity to provide adequate housing and a robust labour market.

The inconsistency and political rhetoric surrounding these issues are frustrating. The same government that once expanded immigration without sufficient planning is now scaling back the TFWP. Meanwhile, figures like Mike Moffatt from the Smart Prosperity Institute—a think tank heavily funded by Ottawa—have oscillated between advocating for more immigration and now supporting restrictions. Such flip-flopping only adds to the uncertainty faced by both businesses and workers.

Temporary foreign workers are human beings, and the companies that hire them need predictability and stability—something that has been lacking in recent years. While relying on cheap labour may keep costs low, it also fosters economic complacency and inefficiency. Ottawa’s recent changes to the TFWP address a problem of their own making, and for that, they deserve some credit. But the broader challenge remains: ensuring that Canada’s immigration and labour policies work in tandem to support sustainable economic growth. The food supply chain, for now, appears to have been spared the worst, but the full impact of these changes will only become clear with time.

BeaverTails expands Alberta footprint with new store openings

BeaverTails Edmonton: BeaverTails Instagram Page

BeaverTails, known across Canada for its artisanal pastries, is opening three new locations in Alberta.

The brand’s new stores are:

  • Edmonton: 10534 82nd Avenue, Edmonton AB T6E 2A4
  • Calgary: 738A 17 Ave SW, Alberta AB T2S 0B7
  • West Edmonton Mall: No 1181, West Edmonton Mall, 8882-170th Street, Edmonton AB T5T
    4M2 (Level 1, near the Ice Palace)
Michelle Aboud

“We selected these particular spots as new locations in Alberta because they are vibrant areas with
excellent foot traffic, where people enjoy spending leisurely time and now, Albertans don’t have to head all
the way to the mountains in Banff to enjoy their favourite treats. ” said Michelle Aboud, VP Marketing at
BeaverTails
. “West Edmonton Mall, in particular, offers a unique, accessible experience, and BeaverTails is excited to help both tourists and locals create sweet core memories there.”


“By opening in Edmonton and Calgary, we aim to bring our beloved treats closer to more Canadians, and the early results have been very positive. Edmonton has been fully operational for a few months now, and fan reaction has been spectacular.

BeaverTails location in Grand Bend, ON. Photo: Tourism Sarnia-Lambton
Photo: BeaverTails

“These will be our first shops in Calgary and Edmonton, where customers can expect the fun, energetic
and all Canadian experience they’ve come to love with BeaverTails. We aim to make good
moments great.”


The company said it is exploring several new markets across Canada and recently launched new menu items.


BeaverTails began in 1978 and today there are 195 active establishments in Canada and The United States, as well as international distribution licenses in countries such as France and Qatar.

Online Calgary clothing company ‘Local Laundry’ on a mission to grow by acquisition [Interview]

Photo courtesy of Local Laundry website

Calgary-based Local Laundry, an online custom clothing retailer, is in growth mode these days.

Recently, it purchased two brands CDN, in Kelowna, and WEST, in Calgary, and it’s working on more deals in the future.

Connor Curran

Connor Curran, CEO, who also calls himself Chief Laundry Folder, said “we are moving and grooving.”

“The last couple of years we really have been kind of figuring out things. A lot of the clothing companies, particularly the smaller ones, really did well during the pandemic because everyone had lots of money and us included, we did great and we thought we were going to take over the world. We invested in ourselves and built the team,” said Curran.

“We thought it would continue to grow and grow and grow. And then in 2022 and 2023 not the best years and we saw a lot of clothing companies kind of struggle, ourselves included and that’s where we had to make some changes and figure things out.

“One of the areas we decided to focus on was our most profitable sector which is actually creating custom clothing. So we started working with corporate teams – banks, energy companies – essentially big businesses with lots of money but didn’t have a great brand that wanted to leverage our brand for employee engagement, consumer engagement, that kind of thing. That really kind of kept us afloat in the last couple of years.

“Now we’re on a mission. We’re really inspired by Bernard Arnault from LVMH and how he took brands with great values, great communities, but just underperformed financially, and he brought them all together under one umbrella to create the luxury behemoth that LVMH is. I think there’s a great opportunity to do that with local clothing companies whose owners are burned out but they put blood, sweat and tears into building these brands and building these communities, with a great social following, great email list, great retail partners, but they just don’t want to do it anymore.”

Photo courtesy of Local Laundry

Curran said the vision is to acquire these local clothing companies with little to no cash down all through financing and build a group of local clothing companies.

“Together we can share resources, we can share assets, we can share knowledge, team members and the brands can continue to grow autonomously. We can help each other learn and help each other grow. So that’s why we’re on this acquisition path,” he said.

“We’ve acquired two companies already and we have about three or four in the pipeline.”

Photo courtesy of CDN website

Curran said Local Laundry is looking for local online clothing companies across the country and eventually into the United States. 

“We want to focus on online and we also want to focus on custom.”

Local Laundry started in Calgary in 2015.

London Drugs Employee Sentenced for $2 Million Theft

Image: London Drugs

Richmond BC-based retail pharmacy chain London Drugs has been at the centre of a significant internal theft case that was recently in criminal court. A former employee of the company, 34-year-old Carlos Santos, has been sentenced to two years in prison for orchestrating a theft scheme that resulted in the loss of approximately $2 million worth of merchandise over a five-year period. 

According to court documents, Santos, who worked at London Drugs’ Richmond distribution centre, primarily targeted high-value electronics such as laptops. The thefts began just four months after his employment started in February 2017 and continued undetected until January 2022. During this time, Santos managed to steal an estimated 245 items, including 52 that were taken while he was under company surveillance.

The method employed by Santos was described by Judge Nancy Phillips as “unsophisticated” yet remarkably effective. The court heard that Santos would simply remove laptops from their packaging, conceal them under his shirt, and transfer them to his backpack in the staff locker room before leaving at the end of his shift. He would then list the stolen items for sale on various social media platforms, generating between $750,000 and $1 million in illicit profits.

London Drugs Richmond distribution centre. Photo: Google Maps

In her sentencing decision, Judge Phillips noted the severity of the crime, stating, “The difference here is that the quantum or the economic loss to London Drugs is much greater.” The judge emphasized the “staggering” and “clearly deliberate” nature of the scheme, which continued even as the company began to investigate the losses.

Interestingly, Santos, who had no prior criminal record, confessed to police that his actions were partly motivated by dissatisfaction with his employer. He cited unhappiness with the company’s wages and work pace as factors that led him to initiate what he described as “a bit of an act of vengeance against his employer.”

The impact on London Drugs was significant in terms of financial loss and investigative resources. A company investigations manager provided a victim impact statement detailing the hundreds of hours spent unraveling the extent of the thefts.

As part of his sentence, Santos has been ordered to pay $750,000 in restitution to London Drugs and to submit a DNA sample to the court.

The case has shed light on the vulnerabilities within retail distribution centres and the potential for substantial losses due to employee theft.

Founded by Sam Bass in 1945 as a small drugstore at 800 Main Street in Vancouver, the company was named after the English city of London. Over the decades, London Drugs has evolved from a single pharmacy into a diverse retail chain offering a wide range of products beyond traditional pharmacy items.

The company’s growth accelerated after its acquisition by the H.Y. Louie Group in 1976, under the direction of President Tong Louie. This marked the beginning of London Drugs’ expansion beyond British Columbia into other Western Canadian provinces. The company introduced innovative services such as one-hour photo finishing in 1981 and a computer department in 1983, setting it apart from traditional drugstores.

Today, London Drugs operates 79 stores across Western Canada, with a significant presence in British Columbia, Alberta, Saskatchewan, and Manitoba. The retailer recently announced that it would be opening its second store in Winnipeg at the CF Polo Park shopping centre. 

London Drugs serves more than 45 million customers each year, offering a diverse product range including cosmetics, small appliances, electronics, cameras, toys, and food, in addition to its core pharmacy services.

Traction Expands Footprint with New Mississauga Location

Photo: Traction

Traction, Canada’s premier retailer of truck and trailer parts, has unveiled its newest store in Mississauga, Ontario, marking a significant expansion of its presence in the Greater Toronto Area (GTA). The new Traction Meadowvale location opened its doors on August 26, 2024.

Situated at 1925 Meadowvale Boulevard, the new store complements Traction’s existing Mississauga location, currently the largest in the company’s nationwide network. The company says that the expansion is poised to dramatically improve service capabilities for customers throughout the GTA, offering increased accessibility and a broader range of products.

The Meadowvale store’s strategic placement alongside the recently launched TW distribution center is a key factor in its enhanced service offerings. The 150,000-square-foot TW distribution facility, operational since July 15, houses an impressive inventory valued at over $13 million. The substantial stock, combined with cutting-edge technologies and advanced automation systems, positions the new Traction store to deliver unparalleled customer service, faster delivery times, and improved product availability.

In a notable departure from its traditional operations, the Meadowvale location stands out as Traction’s first Canadian store to incorporate electric delivery vehicles into its fleet. 

The expansion comes at a time of significant growth for Traction, which has steadily built its reputation since opening its first store in Montreal in 1963. Today, the company boasts a coast-to-coast network of over 100 stores, solidifying its position as the leading provider of truck and trailer parts in the Canadian aftermarket.

Traction’s customer base spans a diverse range of industries, including transportation, construction, government agencies, passenger transit, waste management, courier services, forestry, mining, and oil. The broad appeal has been instrumental in the company’s sustained success and expansion.

As part of the United Auto Parts (UAP) family, which was founded in 1926 and is now affiliated with the multinational Genuine Parts Company (GPC), Traction benefits from over five decades of industry experience and the backing of a robust global organization. This heritage and support have been crucial in developing Traction’s unmatched expertise in the sector.

The company’s commitment to comprehensive service is evident in its vast product range, which includes over 500,000 parts for trucks and trailers sourced from more than 1,000 of the industry’s most respected suppliers. Supported by three distribution centres with a combined area of 275,000 square feet, Traction says that it aims to ensure that customers across Canada have ready access to the parts they need.