Caudalie Plans Canadian ‘Boutique Spa’ Expansion

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French skincare brand Caudalie is planning to open more Canadian stores, which it calls ’boutique spas’, following last month’s debut of its first Toronto location. We interviewed the company’s American CEO, Carole Silverman, to gain insight into what Caudalie has planned for Canada.

Caudalie is a multi-channel French skincare company, specializing in anti-aging, skincare, body care, fragrance and masks. The company was founded by a husband-and-wife team in Paris in 1995, and prides itself on using natural ingredients, as well as helping the environment. The company operates 19 global ’boutique spas’, as well as eight full-sized ‘destination spas’, including a large Canadian spa (the Miraj Hammam Spa) at Toronto’s Shangri-La Hotel

Caudalie opened its third Canadian location last month at Toronto’s CF Sherway Gardens. The 900 square foot boutique joins two recently opened locations in Quebec — one at Montreal’s Quartier DIX30 which opened in the summer of 2014, and the other, which opened last month, at CF Carrefour Laval. The new Toronto boutique spa features two small treatment rooms, as well as a variety of Caudalie products. 

Image: Caudalie
Caudalie
Image: Caudalie

Ms. Silverman explained how Caudalie is looking to open two or three more Canadian ’boutique spa’ locations, and that it will be done carefully. She said that a Vancouver location is likely, as the brand resonates well with Asian consumers. At least one more Toronto boutique spa location could be in the works as well, according to Ms. Silverman, though no locations have been secured. Ms. Silverman also revealed that the company has no plans to open any more large spas like the one at Toronto’s Shangri-La Hotel. 

Article Author

Craig Patterson
Craig Patterson
Located in Toronto, Craig is the Publisher & CEO of Retail Insider Media Ltd. He is also a retail analyst and consultant, Advisor at the University of Alberta School Centre for Cities and Communities in Edmonton, former lawyer and a public speaker. He has studied the Canadian retail landscape for over 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees.

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