Urban Decay to Open 1st Freestanding Canadian Store

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L’Oreal-owned, California-based cosmetics brand Urban Decay will open its first freestanding Canadian store next month. The 632 square foot boutique is scheduled to open on September 10 at Ivanhoé Cambridge‘s Metropolis at Metrotown in Burnaby, BC, serving the greater Vancouver market. 

A second Canadian location will open in November of 2016 at Oxford Properties Group‘s Square One in Mississauga, followed by more Canadian stores in 2017, according to the company. 

Both locations are marked on the mall floor plans below. 

Urban Decay (Image: L’Oreal)

The new Burnaby store will feature four makeup stations and products not available elsewhere, an ‘inspiration wall’, a giant digital screen displaying visitors’ photos on a live social feed, 100-inch custom nickel chandelier, and a bigger-than-life dog statue made of chrome — a nod to co-founder Wende Zomnir’s black lab, Marley. The store will be a “sea of purple”, according to L’Oreal, and will also feature reclaimed wood-beam flooring to counterbalance the store’s chrome fixtures, as well as to keep the space inviting. 

Urban Decay was founded in Newport Beach, California, in 1996 by Pat Holmes, Sandy Lerner, Wende Zomnir and David Soward. Ms. Zomnir is the company’s co-CEO, along with Tim Warner. After multiple ownerships (including LVMH Group), L’Oreal purchased Urban Decay in 2013 for an estimated $350 million. The line prides itself for being ‘cruelty free’ by not testing on animals. The brand’s ‘Naked Collection’ is considered to be among one of the highest-quality cosmetics brands available, and the company has collaborated with celebrities such as Gwen Stafani on initiatives, including female empowerment. The brand has only a handful of freestanding US locations. 

Article Author

Craig Patterson
Craig Patterson
Located in Toronto, Craig is the Publisher & CEO of Retail Insider Media Ltd. He is also a retail analyst and consultant, Advisor at the University of Alberta School Centre for Cities and Communities in Edmonton, former lawyer and a public speaker. He has studied the Canadian retail landscape for over 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees.

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