L’Oreal-owned, California-based cosmetics brand Urban Decay will open its first freestanding Canadian store next month. The 632 square foot boutique is scheduled to open on September 10 at Ivanhoé Cambridge‘s Metropolis at Metrotown in Burnaby, BC, serving the greater Vancouver market.
Both locations are marked on the mall floor plans below.
The new Burnaby store will feature four makeup stations and products not available elsewhere, an ‘inspiration wall’, a giant digital screen displaying visitors’ photos on a live social feed, 100-inch custom nickel chandelier, and a bigger-than-life dog statue made of chrome — a nod to co-founder Wende Zomnir’s black lab, Marley. The store will be a “sea of purple”, according to L’Oreal, and will also feature reclaimed wood-beam flooring to counterbalance the store’s chrome fixtures, as well as to keep the space inviting.
Urban Decay was founded in Newport Beach, California, in 1996 by Pat Holmes, Sandy Lerner, Wende Zomnir and David Soward. Ms. Zomnir is the company’s co-CEO, along with Tim Warner. After multiple ownerships (including LVMH Group), L’Oreal purchased Urban Decay in 2013 for an estimated $350 million. The line prides itself for being ‘cruelty free’ by not testing on animals. The brand’s ‘Naked Collection’ is considered to be among one of the highest-quality cosmetics brands available, and the company has collaborated with celebrities such as Gwen Stafani on initiatives, including female empowerment. The brand has only a handful of freestanding US locations.