Toronto-based multi-brand jewellery retailer European Boutique is expanding its CF Sherway Gardens store, which will include a full renovation as well as the addition of three luxury-branded boutiques. Montblanc will unveil its third official Toronto location as part of the expansion, and luxury brands Gucci and TAG Heuer will also see shop-in-store storefronts that will extend more than 30 feet in the mall’s newly-opened, Nordstrom-anchored expansion wing. All are expected to open in November of this year.
European Boutique, which has occupied a strategically-located retail space in the mall for several years, will expand as part of the renovation to about 2,100 square feet. The existing space will be renovated to reflect the aesthetic of recently renovated European Boutiques at CF Toronto Eaton Centre and at Yorkdale Shopping Centre, including ample use of marble flooring and gold metal fixtures.
Three new luxury branded boutiques will also be added as part of European Boutique’s renovation. Swiss luxury brand Montblanc will open a 600 square foot space featuring a dramatic 30+ foot tall branded Montblanc facade, with entrances from the mall as well as from within European Boutique. Montblanc’s interior will reflect the brand’s most recent concept, which was unveiled in Montblanc’s Westfield World Trade Center store that opened last year. CF Sherway will become Montblanc’s third boutique in Toronto — other locations include at 151 Bloor Street West and at Yorkdale Shopping Centre. Montblanc’s other Canadian boutiques are in Montreal (downtown and at CF Carrefour Laval) and on Burrard Street in downtown Vancouver.
A Gucci shop-in-store at European Boutique will be the first of its kind in Canada, featuring a storefront presence devoted exclusively to the brand’s watch and jewellery lines. Accessed from within European Boutique, Gucci will also have a dramatic soaring facade, reflecting Gucci’s most updated store design. A TAG Heuer watch boutique will be similar — it will be accessed from within European Boutique but will have a 30+ foot mall-facing facade, and it will be the first of its kind in Canada to feature such a dedicated presence in the brand’s newest retail concept.
European Boutique’s corner location at CF Sherway Gardens is strategic, especially now that Nordstrom has opened its 140,000 square foot store at the end of the hall. European Boutique has a corner space at the entrance to the newly unveiled Nordstrom wing, which also includes new locations for Zara, Loding, Squish Candies, Nike, BonLook, Saje Natural Wellness, L’Intervalle shoes, and the Danish Pastry House. In early 2018, Canadian brands Matt & Nat and B2 by Browns Shoes will join them. CF Sherway Gardens is one of Canada’s most productive malls in terms of sales per square foot, according to Retail Council of Canada’s Shopping Centre Study. The mall has also seen over $500 million in investment in recent years, including an impressive north expansion with a food hall, as well as the redevelopment of the former Sears space that now houses Sport Chek and a large Saks Fifth Avenue location (one of two in Canada, for now).
European Boutique operates four stores in the Greater Toronto area — at CF Sherway Gardens, CF Toronto Eaton Centre, Yorkdale Shopping Centre, and at Square One in Mississauga. The company also recently unveiled (in a partnership) Canada’s first Breitling watch boutique at Yorkdale, which is adjacent to European Boutique’s existing store in the mall. European Boutique also recently unveiled a corner retail space for luxury watch brand OMEGA that connects to its Yorkdale store.