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Quebec’s Largest Mall Sees Gains as it Continues Overhaul into 2018

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Renovations to Quebec City’s Les Galeries de la Capitale shopping centre have been ongoing for the past couple of years. The centre saw a 7.75% increase in traffic in 2017 as it added new stores and others were renovated. This year will be an important one, as well — renovations to the mall’s common areas will be completed, its Méga Parc amusement park will reopen, and La Maison Simons unveil its first net-zero department store. 

It’s all part of a plan for landlord Oxford Properties to attract more shoppers to the centre, explained the mall’s General Manager Stephan Landry. It’s already been a success — the centre’s renovated food court (called ‘Espace Gourmet’) is now one of the most productive in the country, and new stores are being added as retail space is reconfigured. 

The modernization strategy commenced about three years ago, with more than $200 million in investments having been announced for the centre’s retail and entertainment components. 

Les Galeries de la Capitale (Image: Oxford Properties)

Last year was an important one for Les Galeries de la Capitale. Twelve tenants renovated their stores at the centre, including a full renovation to its 163,000 square foot Hudson’s Bay anchor — Mr. Landry says that it is now the most attractive looking Hudson’s Bay store in the company. As well, 13 new stores opened at the mall last year, including Sephora, Urban Planet, Bijouterie Monaco, Clarks, Rinascimento, Soft Moc, MEC, BonLook and L’Occitane en Provence, among others. As well, Telus opened its first “Connected Experience store” in the province at Les Galeries de la Capitale last year. 

Expanded food and beverage offerings at the centre include the newly opened restaurant-pub Le Balthazar — known for its expansive selection of beer, it’s the first location in Quebec City for the Montreal-based chain. Oxford Properties is dedicating more space to food and beverage establishments than ever before, recognizing that it helps attract visitors and retain them for longer. 

One of the mall’s most unique features, its Méga Parc amusement park, which closed temporarily in September as part of a $52 million overhaul that will see the 30-year old Méga Parc transformed into a Steampunk themed “entertainment zone inspired by the Industrial Era”. Construction is expected to be completed towards the end of this year and in the meantime, some of Méga Parc’s attractions can be found temporarily placed throughout the centre. 

(THE MALL’S FOOD COURT, NAMED ‘ESPACE GOURMET’, SAW A RENOVATION IN 2015 THAT RESULTED IN ITS BECOMING ONE OF THE MOST PRODUCTIVE FOOD COURTS IN THE COUNTRY. PHOTO: OXFORD PROPERTIES)
(THE MALL’S MÉGA PARC AMUSEMENT PARK WILL REOPEN TOWARDS THE END OF THIS YEAR, WITH A ‘STEAMPUNK’ THEME)

Further driving traffic to Les Galeries de la Capitale is its popular IMAX theatre, which is the largest in Canada, and the only one in the area. 

Les Galeries de la Capitale will continue to see construction into 2018 and beyond, necessitated partly because of the relocation of one anchor, as well as the closure of another. La Maison Simons is relocating its 45,000 square foot store to a new $50 million, 80,000 square foot space that will open in March of this year. The replacement store will be the first in the company to be zero-carbon, in a space vacated by Target in 2015. The remainder of the former Target space will be occupied by nine smaller retailers, with one of them confirmed to be a 2,200 square foot Jean-Paul Fortin shoe store, expected to open in April. 

The mall’s former Sears space, which was vacated this month (along with the rest of Sears Canada’s stores) will also need to be repurposed. Plans have yet to be revealed for the 185,000 square feet that Sears occupied in the centre. 

Les Galeries de la Capitale (Image: Oxford Properties)
Les Galeries de la Capitale (Image: Oxford Properties)
(LA MAISON SIMONS WILL OPEN ITS FIRST NET-NEUTRAL STORE AT LES GALERIES DE LA CAPITALE IN MARCH OF THIS YEAR. RENDERING: LEMAYMICHAUD)

An impressive 14 new stores are confirmed to be opening in the centre over the next several months. Coffee retailer Nespresso will open in the mall in February of this year, and footwear brand Sketchers will open its first store in the Quebec City region in March. Michael Kors will open a store in May, and beauty brand MAC Cosmetics is confirmed to be opening a store there in September. 

As well, Quebec City’s first location for the Montreal-based Mahée fragrance/fashion brand will be unveiled in August of this year. This will be only the second standalone Mahée location — its other location is at Oxford Properties’ Quartier DIX30 project in suburban Montreal (a downtown Montreal Mahée location, which opened in early 2016, closed several months ago, and currently houses a Swarovski pop-up store). 

We’ll update this article as things progress at Quebec’s largest shopping centre. With more than 10 million annual visitors, the 1.5 million square foot mall with 280 stores is a regional leader, and could grab even more market share as visitor numbers and spending continues to grow. 

Article Author

Craig Patterson
Located in Toronto, Craig is the Editor-in-Chief of Retail Insider and President/CEO of Retail Insider Media Ltd. He is also a retail analyst and consultant, Director of Applied Research at the University of Alberta School of Retailing in Edmonton, and consultant to the Retail Council of Canada. He has studied the Canadian retail landscape for over 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees.

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2 COMMENTS

  1. I think the word "flagship" is being used way too much recently. A 163,000 sq foot Hudson’s Bay is hardly a flagship store. It is on the smaller end of a suburban branch store, which is what it is.

    • I just amended the article upon review of my notes from last week — I think I may have mis-translated something (part of my materials were French-only, and I’m not very bilingual) — anchor is a more accurate term so I have replaced the word.

      I agree there, this would likely not be considered to be a ‘flagship’ for the chain, though some retailers seem to consider most/all of their stores to be flagships (which is overkill). Holt Renfrew is an example — at one point the Square One store in MIssissauga was even called out as a flagship, though only their Edmonton store is smaller than 120,000 square feet in size.

      — Craig Patterson

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