La Maison Simons to Open 1st Standalone Home Store [Rendering]


Share post:

Quebec City-based large-format fashion retailer La Maison Simons will open its first standalone ‘mini-store’ in early 2019, which will involve relocating the store’s home furnishings ‘Maison’ concept downstairs to a separate floor from the existing Simons store. There will be no access to the upstairs Simons store from the new Maison home concept, which is a first for the company that is known to typically operate stores in the 80,000 to 120,000 square foot range. 

The new Simons Maison will span about 4,800 square feet and will be located across the corridor from the escalators at the Metro level that leads up to the ground floor of the multi-level Simons store. Simons boasts a popular private-label home furnishings offering that includes items for almost every room in the home. 

Construction on the new downtown Montreal ‘Maison’ home store will commence this fall, with an anticipated opening date of early 2019. Designstead is designing the new space. 

Simons is said to be reconfiguring a few departments in its Montreal store and room made by relocating the Maison department could help make space for more footwear. Simons has recently introduced dedicated shoe departments to some of its stores — Simons carries a wide range of fashions that include ready-to-wear and accessories, as well as home furnishings. At the same time, Simons stores lack the cosmetic halls found in traditional department stores, and its handbag offerings are less than that of a store such as Nordstrom or Holt Renfrew

At some point, the downtown Montreal Simons flagship is expected to see a larger renovation, though that’s been put on hold for the interim while the company sorts out financing for a new high-tech robotic distribution centre, as well as the building of a new store at CF Fairview Pointe-Claire in Montreal and an expansion of another store in nearby St. Bruno. Simons recently announced that for the first time in its 178 year history it is accepting outside investors to help further implement the company’s growth goals. 


Simons is doing some exterior renovations to the Montreal building, however. Its Rue Mansfield entrance will be closed, while the store’s other entrances will see renovations that will include installing revolving doors. As well, there will be new lighting and an updated awning system that will repurpose some of the building’s original awning fixtures. Simons is located at 977 Ste-Catherine Street West in a 200,000 square foot building that once housed the city’s Simpson’s department store. Construction commenced in 1928 and finished in 1930, and the building was expanded in 1954. Simons occupies a portion of the mixed-use building which now also houses a cinema, boutiques and restaurants. 

This is an interesting time for Canadian retailing, and retailers and landlords are getting creative with their offerings. A retailer like Simons has the opportunity to also spin off other in-house labels into their own stores, which could be a creative solution to finding smaller retail space in locations where 80,000-120,000 square foot spaces are prohibitive. Simons is known for its expansive private-label offering as well as its edgy designer brands carried in its stores, which have been designed to be some of the most unique and attractive retail spaces in the country. 

Craig Patterson
Craig Patterson
Located in Toronto, Craig is the Publisher & CEO of Retail Insider Media Ltd. He is also a retail analyst and consultant, Advisor at the University of Alberta School Centre for Cities and Communities in Edmonton, former lawyer and a public speaker. He has studied the Canadian retail landscape for over 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees.


Please enter your comment!
Please enter your name here

More From The Author



Subscribe to the Newsletter


* indicates required

Related articles

Rising Theft in North American Retail: Self-Checkouts Partly to Blame as Retailers Adjust Amid Financial Pressures [Interview]

The surge in theft and shoplifting is prompting retailers to implement security measures and reconsider the use of self-checkout systems, impacting both their bottom lines and the shopping experience for customers.

TNT – THE NEW TREND Unveils Grand Plans for Flagship Store in Yorkville Village in Toronto [Exclusive Interview]

Arie Assaraf, founder of TNT, said that the flagship's opening coincide's with the retailer's 30th-anniversary. Yorkville Village's landlord thinks TNT is the best retailer of its kind in the country.

From Workers’ Rights to Automation: How a $20 Minimum Wage is Reshaping Fast Food [Op-Ed]

Sylvain Charlebois discusses California's decision to raise the minimum wage for fast-food workers to $20 per hour, which has ignited a debate about the potential consequences including increased automation and the overall transformation of the fast-food industry.

Consumer Loyalty Trends in Canada: The Crucial Role of Personalization in a Changing Economy [Video Interview]

A critical statistic reveals that 33% of consumers abandon brands that lack personalization, emphasizing the growing importance of tailoring experiences and offers to meet individual customer expectations in today's competitive market.

Ralph Lauren Expands in Canada with 1st Full-Price Luxury Store at Toronto’s Yorkdale Shopping Centre [Photos]

The US-based brand has opened a concept store featuring a mix of luxury and Polo products, and is expected to open more in Canada after launching an e-commerce site next month. 

Bayshore Shopping Centre in Ottawa Dominating Market and Adding Tenants Amid Sales Growth [Interview]

The landlord completed 77 leasing transactions totalling over 431,000 square feet in the past year, with more retailers and a redevelopment in the works.

Elevating Canadian Retail: How JLL’s Expertise Reshapes Property Management [Interviews]

Landlords are increasingly turning to JLL for pioneering property management solutions that prioritize both enhanced customer experiences and sustainability.

Mandy’s to Open Gourmet Salad Restaurant in Toronto’s Yorkville as Chain Expands [Exclusive Interview/Renderings]

The popular Montreal-based foodservice concept is growing its presence in Toronto with multiple locations, including one behind a soon-to-open Saint Laurent flagship store.

Gen Z’s Digital Upbringing Meets a Passion for Tangible Retail and Authentic Brands [Interview]

A new report on Gen Z, born between 1997 and 2012, provides insight into consumer behaviours as well as a look into the upcoming Generation Alpha.

Interview with Giant Tiger’s New CEO Gino DiGioacchino on the Future of the Iconic Canadian Retailer [Interview]

DiGioacchino speaks to Retail Insider after being appointed as the new President and CEO of Giant Tiger, and discusses the future of the business and importance of maintaining strong connections with local communities.

Purdys Chocolatier Expands Footprint with Pop-Up Stores [Interview]

The strategy involves providing customers with a taste of Purdys' renowned chocolates in areas where the brand hasn't had a presence before.

Colliers Report Emphasizes the Retail Advantage of Bridging the Digital-Physical Divide [Interview]

A recent report by Colliers Real Estate Management Services reveals that retailers who effectively blend their online and physical store operations are 35% more likely to achieve profitability, with the study emphasizes the importance of omnichannel strategies, convenience, property maintenance, and retailer-driven ESG initiatives.