Social Recruitment Platform ‘Swob’ Reaches Out to Support Canadian Retailers Amid COVID-19

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By Stephanie Florio

Swob is an award-winning social recruiting platform developed to help employers in high turnover industries such as Grocery, Food Service, Hospitality and Retail, find local talent using our recruiting platform. Swob currently has over 20,000+ students and young job seekers using the platform, who are actively searching for part-time, temporary, and even full-time employment.

Given the current COVID-19 environment, we recognize that we are living in uncertain times. This has had a material effect on both people seeking employment and for employers who are actively seeking candidates. In order to make sure our users feel prepared, we have started hosting a weekly webinar, which we live stream on our Facebook page, providing insights and tips our users can use when searching for employment. The purpose of the webinars is to ensure that anyone actively looking for a job is well prepared and understands what employers are looking for in a candidate.

SWOB CO-FOUNDERS STEPHANIE AND ALEXANDER FLORIO SPEAK AT THE ELEVATE CONFERENCE IN 2019.

Students and young job seekers are always providing us insight regarding how difficult it is to connect with employers, which is why Swob was developed to help this underserved audience. While many individuals across Canada are no longer working out of fear of catching COVID-19, many students are still actively pursuing job opportunities. In speaking with our users, many recognize they are least at risk to catch COVID- 19, and want to work.

When Swob was developed, we wanted to ensure that we built the most effective and convenient platform for employers, which is why we spent time meeting with the human resource departments at companies like McDonald’s Canada and Recipe Unlimited to understand what they would like to see in a recruiting platform. We were surprised to learn that many companies struggle to recruit young talent, and that many employers are looking for new innovative solutions. All of the features available on Swob came from employer feedback, as it was evident that the job boards already available were not sufficient in helping employers with their recruitment efforts.

It is becoming especially difficult for some employers to find staff during the COVID-19 pandemic, and we are ensuring we are offering whatever support to employers we can. In the current environment, while many companies are temporarily closed, others like grocery retailers are struggling to find people and Swob has successfully helped to bring them suitable candidates. A member from the Store Operations team at M&M Food Market recently had this to say about their experience using Swob:

“We use Swob to recruit for general temporary help for our 300+ locations across Canada during the pandemic. The initial set up of our ads went very quickly and the admins’ responses to any questions we did have was timely and helpful. The platform is easy to use and we particularly liked the feature that allows us to copy a previous ad. This is very useful when we are recruiting for the same position across the network.”

In addition, the Canadian government is offering wage subsidies to companies who want to retain or hire new staff. Employers who hire summer students are now able to apply for a subsidy of up to 100 per cent of the provincial or territorial hourly minimum wage, which will help put more Canadians back at work.

We understand that this is a difficult time for everyone, and at Swob, the goal is to make recruitment as easy as possible for employers. Under normal conditions, employers who sign up to use Swob receive a 30-day free trial, however, for the month of April, we are offering a 90-day free trial to use Swob and hire great candidates. This takes away the worry of cost, and help make recruitment painless.

To date, Swob has helped many young job seekers and students find meaningful employment across Canada. Find out why companies such as Leon’s Furniture, Lone Star Texas Grill, Cactus Club, Pizzaville and others have made the switch and are now using Swob to hire great local candidates.

Let Swob focus on bringing the right candidates to you.

Visit www.swobapp.com and sign up for our 90- Day Free Trial offer.

Swob partnered with Retail Insider for this message. To work with Retail Insider, email: darryl@retail-insider.com

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