Wayfair Expanding Canadian Operations with New Office

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Wayfair Inc., one of the world’s largest online destinations for the home, is opening three new Engineering sites in Toronto, the San Francisco Bay Area of California, and Austin, Texas.

“We will be opening office space for roles in Wayfair’s Engineering organization, which includes software engineers, product managers, experience designers, analysts, and data scientists. Our expansion of the engineering organization to sites in Toronto, Austin and the San Francisco Bay Area is intended to provide more opportunities for talented technologists in these markets to join our growing team as we execute our ambitious roadmap as we continue building the leading destination for shopping for the home,” said Jeremy King, General Manager of Wayfair Canada.

“Wayfair is home to more than 3,000 engineers and data scientists. The new locations that we are introducing will be extensions of our headquarters and will allow us to continue to build and foster a global community of world-class technologists who are powering the best possible shopping experience for home. Our teams have built the pre-eminent e-commerce platform for the home category, and this expansion will allow us to continue to build innovative solutions for our customers and suppliers; from machine learning and data science to next-generation merchandising, logistics innovations and more. Our cutting-edge, bespoke technology is key to delivering an intuitive, inspiring, seamless experience – for both our 31 million customers and our 16,000 suppliers across the globe – across our massive catalog of more than 22 million items.”

The company plans to hire approximately 1,000 technologists to its world-class Engineering organization globally over the next year. Wayfair is expanding its Engineering footprint to locations outside of its technology hubs in Boston and Berlin for the first time to further advance its innovative technologies. Wayfair said it will initially hire for up to 200 positions at each new Wayfair Engineering site over the next year.

“We looked at a variety of cities for these new locations. Toronto is a world-class city with high-calibre universities, infrastructure and community institutions. We’re thrilled to contribute to the energy and culture of the city, and have been impressed by the strong technical talent in the area. We’ve built a best-in-class engineering organization across our two technical home bases of Boston and Berlin, and expanding the team into rich tech hubs like Toronto will help us meet our ambitious goals for the Wayfair platform and expand upon the level of technology excellence seen in our U.S. and E.U. hubs,” said King.

“Wayfair has been serving Canadian customers for years, and is the number one place Canadians think of for shopping for their home online. Wayfair serves millions of Canadians across every province and territory with our endless selection, fast delivery and easy returns. Wayfair also acts as the home for Canada-based suppliers to reach global markets, with products flowing through our state-of-the-art Mississauga warehouse. As one of the leading e-commerce companies in the country, Wayfair.ca is redefining how Canadians think of shopping online.”

Wayfair Engineering – Photo Wayfair

The Wayfair family of sites includes:

  • Wayfair – Everything home for every budget.
  • Joss & Main – Stylish designs to discover daily.
  • AllModern – The best of modern, priced for real life.
  • Birch Lane – Classic home. Comfortable cost.
  • Perigold – The widest-ever selection of luxury home furnishings.

Wayfair generated $14.1 billion in net revenue for full year 2020. It is headquartered in Boston, Massachusetts.

“Over the years, more and more customers have started shopping for the home online, especially as they experienced the many features that make the Wayfair experience exceptional. From an unparalleled product selection and discovery tools, to our millions of helpful customer reviews, to outstanding service and fast-and-easy delivery and returns, our Canadian customers benefit from an end-to-end experience that is tailored especially for the home category. We have purpose-built our business to solve the unique needs of the Home category and transform how customers shop for the home, giving them the inspiration and confidence needed to create spaces they love,” said King.

“During the pandemic, Wayfair helped customers make their homes more comfortable. Whether they’re shopping for outdoor furniture so that they can safely entertain, revamping their home office to create a more productive work or educate-from-home environment, or tackling a big renovation project, more and more people are turning to Wayfair.ca to find everything they need for their home. As we look ahead, we expect to see customers refreshing their style in anticipation of bringing guests back into their homes, finding new items to fit a lifestyle change and returning to Wayfair to help make their home reflect their ever-changing needs. 

“From discovery to delivery, we offer an exceptional experience to these customers through technology and innovation. We’re excited for the technologists we plan to hire in Toronto to help us continue to build and grow our world-class platform.”

Article Author

Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Senior News Editor with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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