Canadian-founded restaurant chain Tim Hortons is releasing a limited edition fashion drop as part of the collaboration with Canadian singer and multi-platinum international recording artist Justin Bieber. Retail Insider was provided images to be one of the first to showcase the new line.
The November 29th launch will coincide with a limited-edition selection of “Timbiebs” Timbits, which will debut with Chocolate White Fudge, Sour Cream Chocolate Chip, and Birthday Cake Waffle flavours.
Timbiebs is the first product launch in the partnership, which was announced last week, between the two Canadian icons. This will include new menu innovations and co-branded merchandise inspired by Justin’s fanatical love of the Tims brand.
“Doing a Tim Hortons collab has always been a dream of mine,” said Justin Bieber in a statement. “I grew up on Tim Hortons and it’s always been something close to my heart.”
The merchandise will include a black touque, a brown corduroy-style fanny pack and a classic tote bag, all adorning the “Timbiebs” distinctive logo.
The brand has been able to work with Justin for the launch and has “been all-in on this partnership,” said Hope Bagozzi, Chief Marketing Officer for Tim Hortons, including filming a TV commercial for the Timbiebs launch.
“We had a lot of fun developing the line of Timbiebs merch that we know fans of Tims and Justin are going to want to have,” said Bagozzi.
“Justin knows exactly what our guests already love about the Tims brand and he’s helping us deliver new ideas that we know they’re going to love. We’re really looking forward to what’s next.”
Tim Hortons launched a highly-successful limited-edition merchandise release in September, called “The Double Double Collection”, which debuted as part of National Coffee Day. New products were added to the website every 20 minutes; a nod to the fact that Tim Hortons brews a fresh pot of coffee every 20 minutes in-store.