La Maison Simons Announces Halifax Store with Landlord to Repurpose Former Sears Box

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The Halifax Shopping Centre is undertaking a $52-million redevelopment that will add new retail, including iconic retailer Simons, and dining options as well as an updated aesthetic to the mall.

The new design will complement the previous $70-million redevelopment completed in 2017, with a focus on natural light and clean, modern finishes.  

“We’re thrilled about the exciting retailers we’re able to bring to the community with this redevelopment,” said Sherri Kelsie, General Manager, Halifax Shopping Centre. “With these new changes, we’re confident we’ll enhance the overall shopping experience for our patrons and change the face of retail in Halifax.”

Simons confirmed Tuesday that it will open a new location in the largest shopping centre in the Maritimes in the spring of 2024. It will be the retailer’s 17th store.

3rd floor map of the Halifax Shopping Centre via mall website
Photo: Halifax Shopping Centre

“We have been interested in the Maritimes for some time, and we’ve selected Halifax, a city that is experiencing a real renaissance along with a significant migration of Canadians and newcomers who want to live in a dynamic city while enjoying the benefits of living near the ocean,” said Bernard Leblanc, president and CEO of Simons

“As one of the fastest growing cities in Canada, Halifax is a vibrant place with a customer who is interested in travel, style, and a healthy lifestyle. We are excited to be entering the market and confident that our store will attract customers from throughout the Maritimes and beyond.”

Bernard Leblanc

The latest Halifax Shopping Centre redevelopment will include the conversion of former Sears space to 150,000 square feet of retail and added amenities including a full-service restaurant. But the Centre did not say what specific businesses would be added to the mall.
The updated mall, designed by MMC International Architects Ltd., will feature a three-level glazed atrium connecting fashion, lifestyle, and site amenities. The atrium space will be flanked by an additional entrance, allowing for increased pedestrian flow. 

The Centre, which is managed by Cushman and Wakefield Asset Services, has over 170 stores and services including prime office space and was named one of the Top 30 shopping centres in Canada by a Retail Council of Canada study. 

The Centre described Simons as “an iconic Canadian department store” that will add to its exclusive retail mix including Apple, Aritzia, Browns, Michael Kors and Zara.

New Simons store at CF Fairview Pointe Claire (Image: La Maison Simons)

The most recent new store openings at the Centre include: Lindt 2021; Skechers 2019; H&M and Zara in 2017.

The Simons store will be located on the third level of the shopping centre next to Zara and Apple. 

Simons has 10 stores in Quebec, three in Alberta, two in Ontario and one in British Columbia. Recently the retailer announced a fifth store in the Greater Montreal Area in West Island at CF Fairview Pointe Claire. Prior to that, the last Simons new store opening was in Ottawa about five years ago.

“We see evidence of the physical stores’ recovery every day. Our in-store sales represent two-thirds of purchases, proving that customers are back and appreciate our brick-and-mortar shopping experience now more than ever,” explained Leblanc, who will be in Halifax on June 16 to unveil more details about plans for the new location.

Simons was founded in 1840 by John Simons in Quebec City as a dry goods store.

Article Author

Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Senior News Editor with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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