Loblaw Opens Much Needed Grocery Store in Downtown Edmonton [Interview/Photos]

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A unique concept Loblaws City Market store has opened in Edmonton’s ICE District, Canada’s largest mixed-use sports and entertainment district.

Stella He, Store Franchise Owner, said the smaller 22,000-square-foot store has a full assortment of merchandise as well as fresh goods and it will serve a need for a supermarket in the heart of Edmonton.

Stella He

“We’re so excited and proud to offer downtown Edmontonians improved access to a wide variety of delicious and convenient food options,” said He. “We look forward to a long and successful partnership with the ICE District, and to serving our customers and community for many years to come.

“We are serving the downtown core residents, students, event (goers) and office workers.”

Loblaws City Market (ICE District) Image: Loblaw
Loblaws City Market (ICE District) Image: Loblaw

ICE District is reimagining the way Edmontonians experience their city’s downtown, offering the very best in entertainment and hospitality, as well as AAA office and residential spaces. With ICE District Plaza officially open in October and anchor tenants like Rogers Place, Stantec, JW Marriott, the Oilers Official Team Store, Grand Villa Casino and many others including a variety of restaurants and bars open for business, ICE District has become the epicentre of entertainment in Edmonton.

Officials said the Loblaws City Market is yet another milestone opening for the area, and an extremely welcome and exciting addition to Edmonton’s new downtown hub.

He said the decision to open a store at ICE District was spearheaded by the Loblaws real estate team. 

“The location is so convenient and the community has been so welcoming to us. We’re overwhelmed by the amount of welcoming of the customers coming to us,” she said, adding the store is able to fulfill customers’ needs in a more compact setting.

“What we’re hearing over and over again is how excited they are that there’s finally a grocery store in the downtown core.”

Loblaws City Market (ICE District) Image: Loblaw
Loblaws City Market (ICE District) Image: Loblaw

The store is located at 10324 103 Ave NW and offers ready-to-go meals from its Mealtime Marketplace to the fresh produce and consumer packaged goods the Loblaws brand is famous for.

Stuart Ballantyne

“As part of the planning process for ICE District, the need was identified to bring in amenities that would help create a more livable downtown—and a modern, urban grocery store was top of the list,” said Stu Ballantyne, President and Chief Operating Officer, Rogers Place and ICE District. 

“ICE District has already played a key role in North America’s most successful post-pandemic return to the workplace and downtown core, and we couldn’t be happier to see the doors officially open at ICE District Loblaws City Market. We know this has been a highly anticipated opening for our residential and office space tenants and we look forward to continuing to offer best-in-class experiences and offerings for Edmontonians as ICE District continues to evolve and grow.”

Loblaws City Market (ICE District) Image: Loblaw
Loblaws City Market (ICE District) Image: Loblaw

ICE District Properties, a mixed-use development surrounding Rogers Place and Ford Hall, was developed through a joint venture between Katz Group and ONE Properties.

“Our whole philosophy is live, work, play, shop and stay for ICE District. With all of the condominiums that sit on top of the hotel, that sit on top of the office tower in that block, not to mention all of the newer condominiums that have been built in and around ICE District, a grocery store within walking distance for those people was highly important and was part of the original plan that they mapped out for what ICE District could be,” said Ballantyne. 

“And so having it open is literally game changing for those that live in the area.

Image: ICE District

“This one of course is connected by pedway so people that live in the downtown core that sit on the pedway don’t have to go outside to get to the grocery store and go home.”

He said the closest grocery store would be about six blocks from ICE District. 

Ballantyne said the “boutique” Loblaws store fits in nicely with the neighbourhood. It’s modern and urban in its style as well.

Article Author

Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Senior News Editor with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training.

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