Krispy Kreme is making moves in Quebec with the upcoming opening of two new retail locations—one next to the revitalized food court at downtown Montreal’s Centre Eaton de Montréal, and another immersive Hot Light Theatre Shop in the city of Laval. The expansion comes as the brand continues to grow its Canadian footprint, offering signature doughnuts and experiential retail to a broader audience.
The Laval community will soon be home to a Krispy Kreme storefront. Located at 1140 Desserte Chomedey Ouest (near Highway 13), the 4,600-square-foot space will house one of the brand’s signature Hot Light Theatre Shops. These immersive locations offer customers a front-row view of the doughnut-making process, bringing the magic of the brand’s Original Glazed® doughnuts to life.
The new Laval shop will also include a drive-thru for added convenience and is expected to be a destination for both locals and visitors.
A job fair will be held at the Laval location on Saturday, June 7, from 11 a.m. to 7 p.m. Interested candidates are encouraged to bring resumes and references for on-site interviews. Krispy Kreme is hiring across multiple roles, and more information can be found at krispykreme.ca/recruiting-laval.
Downtown Montreal Location to Anchor Eaton Centre’s Food Court Redevelopment
In addition to its Laval expansion, Krispy Kreme is opening a new location at the Centre Eaton de Montréal, in the heart of downtown Montreal. The new store will be next to the centre’s upcoming revitalized food court, which is undergoing a comprehensive renovation by Ivanhoé Cambridge.
Krispy Kreme will operated just outside the doors that connect the Montreal Metro to the Eaton Centre, according to the company.
Set for completion in Fall 2026, the redesigned food court will combine contemporary architecture, sustainable design, and a curated mix of dining concepts.
A Strategic Fit for a High-Traffic Retail Hub
With nearly 30 million visitors annually, Centre Eaton de Montréal is one of Canada’s busiest shopping destinations and is directly connected to Montreal’s underground pedestrian network and McGill metro station. The mall hosts an eclectic mix of tenants, including Montreal’s only Time Out Market, flagship stores from Uniqlo and Décathlon, and high-traffic brands like Sephora, Nike, and Aritzia.
Krispy Kreme’s Continued Canadian Growth
Krispy Kreme first entered Canada in 2001 with a location in Mississauga, Ontario, followed shortly by an expansion into Montreal. Today, Krispy Kreme Canada operates 20 locations nationwide and continues to grow its presence across provinces.
The brand’s appeal lies in its ability to create memorable, multisensory experiences around a simple product: the doughnut. Whether through its signature Hot Light shops, pop-ups, or growing digital channels, Krispy Kreme is focused on creating joyful experiences that resonate with Canadian customers.
Its parent company, headquartered in Charlotte, North Carolina, operates in 40 countries and maintains more than 17,500 fresh points of access. Krispy Kreme’s growth strategy in Canada reflects its broader international mandate: expanding thoughtfully through destination-style shops and strategic retail partnerships.
I credit Ivanhoé Cambridge with foresight and pragmatic stewardship for the investments it has made to enhance the Centre Eaton de Montréal and position the complex as a primary commercial hub in the city’s core. These renovations and new vendors such as Krispy Kreme add to Sainte Catherine street’s attraction and help to offset the effect of vacancies and events such as the closure of the Hudson’s Bay flagship only two blocks away. The street is challenged, but the signs are good: footfall is healthy as crowds continue to frequent the sidewalks; Montreal’s ongoing project to improve infrastructure and aesthetics is yielding tangible results; private investment continues apace with the anticipated opening of the new Apple flagship also close by.
Krispy Kreme is not building the ‘first-ever’ Laval location. When KK opened its first stores in the province of Quebec in 2001, there was a store in Laval, close to CF Carrefour Laval, where a Mountain Equipment Company (nee Co-op) stands today. That store closed some 5-10 years later, at the same time as the Marche Central location in Montreal (that building is now home to a Tim Hortons and a Dic Ann’s restaurant.)
The Greenfield Park store is the only survivor from that era that stayed open this whole time.